ZoomInfo Intent Data: Plans, Topics and Pricing (2026)

Intent names companies. When you have a name at a spiking account, the contact finder returns a verified work email inside a free Cleanlist AI workspace, and the steps for a whole account list are further down this page.

ZoomInfo intent data at a glance

Every fact below was read on a ZoomInfo-owned page on November 10, 2026.

What ZoomInfo intent data is

ZoomInfo's documentation defines an intent signal as an account that is "actively researching one or more of your intent topics/clusters". You pick the topics, such as your software category or a competitor's name, and ZoomInfo flags the companies whose research on them rises.

ZoomInfo describes its sources in a few ways across its pages:

• A co-op of B2B sites. Its offer page says its topics come from "a cooperative of 5,000 B2B sites".
• Content consumption. Its FAQ cites "millions of content consumption events across publishers, websites, and research platforms", and its GTM.AI listing names a "broad publisher and review-site network".
• Device and IP data. Its features page cites "210 million IP to Org Pairings" and "more than 6 trillion new keyword-to-device pairings", sourced monthly from "over 90% of accessible devices across the U.S."

The same features page describes two extras. Person-Level Intent shows the people inside a researching account, with their role and seniority. Guided Intent, which ZoomInfo calls exclusive to ZoomInfo, prioritizes trending topics that ZoomInfo says are proven to drive successful outcomes. The pricing page does not say which plans include either one, so ask before you count on them.

Three topic counts on ZoomInfo's own pages

ZoomInfo's pages do not agree on how many topics it tracks. On November 10, 2026, its data page said 4,500+, its buyer intent offer page and its GTM.AI listing said 5,000+, and a lower section of the same offer page said "over 12,000". For buying, the number that matters is how many topics your plan lets you track.

How ZoomInfo scores intent

ZoomInfo's GTM.AI listing describes three fields on each intent record:

Because 60 is the floor, every signal you see has already cleared a threshold. ZoomInfo's own intent play page suggests a stricter rule for outreach: "Target Manager+ with high frequency when they reach an 80+ intent signal score."

Inside Copilot, intent also drives an account-level alert. ZoomInfo's documentation, updated July 21, 2026, says the alert grades intent as Zero, Low, Medium or High and fires only when it moves up. It checks for changes daily on the tier the documentation calls AI Enterprise and weekly on AI Advanced. The pricing page names the sales plans Copilot Advanced and Copilot Enterprise.

Which ZoomInfo plans include intent data

ZoomInfo's pricing page, read November 10, 2026, lists intent features by plan.

Sales plans

Marketing plans

The add-on. ZoomInfo's pricing FAQ says its Streaming Intent solution "is available as an add on" for teams that want real-time visibility, priced on expected usage: the number of keywords and the accounts you track.

The pricing page does not say whether the free trials include intent. ZoomInfo's buyer intent offer page advertises a 7-day trial with no credit card and does not say whether intent is part of it.

What ZoomInfo intent data costs

ZoomInfo publishes no price for any plan or for the Streaming Intent add-on. Its pricing FAQ says packaging depends on "the number of licenses our customers require and the desired level of access to data and features", and that Streaming Intent pricing "is based on expected usage". Every number comes from a sales conversation.

Third-party estimates and buyer-reported contract data for ZoomInfo, including figures for the intent add-on, are collected in our ZoomInfo pricing guide. Before you ask for a quote, settle these:

1. Sales or marketing. Copilot Advanced puts intent in front of reps. The Marketing plans set a topic count and add ad targeting.
2. How many topics. 25 topics on Marketing Demand and 100 on ABM Lite are the allowances to plan around.
3. Real time or not. Copilot Enterprise lists real-time signals, and Streaming Intent is a separate add-on. Ask which one the quote includes.
4. Which accounts. Streaming Intent is priced on the accounts you track, so a named account list keeps it smaller.
5. Where the data goes. Copilot, your CRM through Enrich, or your own systems through the API.
6. Terms. Ask for the contract length, renewal date and notice period in writing.

Where ZoomInfo intent data shows up

• In Copilot. Copilot ranks accounts on buying signals, including intent and website visits. Our ZoomInfo Copilot review covers what each plan does with them.
• In Salesforce, through Enrich. ZoomInfo's Enrich for Salesforce guide says that if your organization has access to ZoomInfo intent and Scoops data, a scheduled account job can write the past 30 days of both into Salesforce custom objects that show on the account page. The guide adds that this uses separate API calls, can arrive after the job finishes, and is left out of the Enrich dashboard. Our ZoomInfo Enrich guide covers setup and limits.
• In HubSpot and other tools. ZoomInfo's offer page says its Salesforce and HubSpot integration "routes high-intent accounts to sales", and its FAQ says intent flows into CRMs, marketing automation and engagement platforms.
• Through the API and MCP server. ZoomInfo's GTM.AI listing says searching intent with its MCP tool uses no credits. Our ZoomInfo API guide covers the intent search and enrich endpoints and their credit rules.

ZoomInfo intent data vs Bombora

Both sell account-level intent, both score research against each company's own history, and neither publishes a price.

Bombora's partner list, read November 10, 2026, does not include ZoomInfo. For Bombora's side in full, see our Bombora pricing and reviews guide. For the wider field, including 6sense, G2 and Demandbase, see our intent data providers comparison, and for the two ABM platforms on their own, our 6sense review and Demandbase review.

Is ZoomInfo intent data worth it?

ZoomInfo intent fits teams that already buy ZoomInfo and want intent, contacts and account research in one place. Sales teams on Copilot Advanced get intent with the plan, and marketing teams running account-based ads get topics, audiences and the Display Network together.

It fits less well when you need the signal and little else. If you only want topic scores pushed into your CRM, compare a raw feed and the platform plans that include a few intent topics, such as Apollo's, which publishes its price. Our buying signals guide lists signals you can watch for free, such as new hires and funding.

On contact data, our own numbers give one reference point. In our 1,000-lead test in March 2026, ZoomInfo matched a work email for 84% of the leads and a mobile number for 67%, against 78% and 41% for Apollo. That test had no Cleanlist AI arm, and the method is in Apollo vs ZoomInfo.

Turn spiking accounts into people you can reach

Intent tells you which account to work this week. Outreach still needs the right people there, with verified contact details.

Cleanlist AI (our product)

Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.

Cleanlist AI has no intent data. It does the next job: finding the buyers at the accounts your intent tool flags, from ZoomInfo or anywhere else, and getting each one a verified work email and phone number from 25+ data providers in sequence.

Here is the job, step by step, with what each step costs:

1. Export the spiking accounts. Pull the company domains from your intent report or CRM view. Keep the accounts that fit your ICP.
2. Search the people at those companies. In People Search, filter by company or start from a saved company list, then add a department and a seniority. ZoomInfo's own play suggests Manager and above. Searching 1B+ profiles costs 0 credits.
3. Keep 1 to 3 people per account. Map the topic to the role that owns it: a security topic to the security lead, a payroll topic to finance.
4. Get verified contact details. Each person runs through 25+ providers until one returns a verified result. A verified work email is 1 credit and a phone number is 10, and a lookup that finds nothing costs nothing.
5. Look up one name at a time. When an alert gives you a name, type it with the company into the contact finder or the email finder.
6. Send. From Starter, add the people to a Cleanlist AI sequence. On Pro, sync them to HubSpot or Salesforce, or have agents push them to Salesloft or Lemlist.

What it costs: every new workspace starts with a 14-day Pro trial with up to 3 seats and 250 credits, plus 100 more when you register with a work email, and a card is required. After the trial, the Free plan keeps 50 credits a month. Starter is $49 a seat a month with 750 credits a seat, and Pro is $89 with 1,500.

How we test. We publish our tests. On a 100-lead test, Cleanlist AI returned a verified email for 98% of leads and a phone number for 85%, against about 80% and 45% for Apollo. It returned 98% verified work emails and 85% phone numbers on the Cleanlist AI 500-Lead Enrichment Benchmark, which is our own test run on a 500-lead sample. The 1,000-lead test above covered ZoomInfo and Apollo only. The methods are in our accuracy benchmark write-up.

A Cleanlist AI list of 99 New York founders with company, job title, LinkedIn URL, email and phone columns filled in, the contact details blurred

For the account-based play around intent, see our account-based marketing guide.

See pricing

Frequently asked questions

Does ZoomInfo have intent data?

Yes. ZoomInfo sells account-level intent in its sales and marketing plans. On its pricing page, read November 10, 2026, intent starts on Copilot Advanced for sales teams, and the Marketing plans include 25, 100 or unlimited topics.

How much does ZoomInfo intent data cost?

ZoomInfo publishes no price. Its pricing FAQ says packages depend on licenses and the data and features you need, and that the Streaming Intent add-on is priced on the keywords and accounts you track. Our ZoomInfo pricing guide collects buyer-reported figures.

What is a good ZoomInfo intent score?

ZoomInfo's signal score runs from 60 to 100, so anything you see has already passed a threshold. ZoomInfo's own play page suggests targeting Manager and above when an account reaches 80 or more. Audience strength, graded A to E, tells you how many people at the company are researching.

What is ZoomInfo Streaming Intent?

It is ZoomInfo's real-time intent product. The pricing page describes it as an add-on for teams that want real-time visibility, priced on expected usage, and the Marketing plans list their topics as "Custom & Streaming".

Does ZoomInfo use Bombora intent data?

ZoomInfo's intent pages, read November 10, 2026, describe their own sources: a co-op of 5,000 B2B sites, content consumption and IP and device data. None of them mentions Bombora, and ZoomInfo is not on Bombora's partner list. Ask ZoomInfo which sources feed the topics on your plan.

Does Cleanlist AI have intent data?

No. Cleanlist AI has no intent data and no topic scores. It does the step after: finding the right people at the accounts your intent tool flags and getting their verified work emails and phone numbers from 25+ providers, at 1 credit per email and 10 per phone number, with nothing charged for a miss.