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Best Unify Alternatives

Unify GTM is free for 3 seats and $20 a seat on Base. Apollo.io, Clay, Reply.io, Amplemarket, Cleanlist and three more, compared on price, signals and seats.

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Last updated By Victor Paraschiv

The short answer

The main Unify alternatives are Apollo.io for data, sequences and a dialer on a monthly plan, Clay if you want to build your own signal and enrichment workflows, Reply.io for sequences across email, LinkedIn, calls and SMS, and Amplemarket, Common Room, Warmly or ZoomInfo if you buy signals on an annual contract. Cleanlist AI, which we make, suits teams that want an agent to build, verify and sequence the list every week, with two-way CRM sync on a monthly plan, from $49 per seat a month. For a rep who wants signals and an AI chat for $20 a seat, Unify itself is hard to beat.

10,000+ users, from founders to full sales teams

  • Switched fromZoomInfo
  • Case study
  • HackerOneSwitched fromApollo
  • Switched fromClay
  • Case study
  • Sumo LogicSwitched fromClay
  • Switched fromApollo
  • Case study
  • Switched fromZoomInfo
  • Switched fromZoomInfo

Why teams look for a Unify alternative

Unify sells outbound agents for every rep: an agentic chat over what it counts as 1.1B+ people and 65M+ companies from 40+ data sources, with signals, email and phone enrichment, a click-to-call dialer and multi-channel sequences. The Free plan covers up to 3 seats, Base is $20 a seat a month with 800 credits a seat, and Pro is $60 with 2,400, all billed monthly. For a rep who wants signals and an AI assistant on a personal card, it is good value, and it is the benchmark every tool on this page is measured against.

People look elsewhere for a few repeat reasons. The parts that run without a rep sit on Business, which Unify prices through sales and bills annually: automated plays, read and write CRM sync, managed mailboxes, website intent and the open API. On Pro, HubSpot and Salesforce sync is read-only. LinkedIn steps are tasks a rep completes by hand. And credits are spent per seat: about 1 for an email and 4 for a phone number, up to 10 and 20, with AI usage drawn from the same balance.

So the right alternative depends on what you want from Unify. If it is the signals, look at the signal platforms. If it is sequences and a dialer, look at the all-in-one tools. If it is an agent that runs the weekly list on its own, look at the tools that run it without a rep.

We make Cleanlist AI, and it is listed first because this is our page. Several data vendors that Unify users often compare it with supply data to Cleanlist AI's waterfall; we buy from them, so they are left off this list. Every price below is the vendor's own published price. Prices checked October 4, 2026.

How much do Unify alternatives cost?

The entry price of every tool on this list, from each vendor's own pricing page. Cleanlist AI starts at $49 per seat a month, and every seat adds its credits to one balance the whole team shares.

Starting priceVerified Oct 4, 2026 · re-verified monthly
Starting price, free tier, contract and notes for every tool on this list
ToolStarting priceFree tierContractNotes
Cleanlist AI$49/mo50 credits/moMonthly, or annual at 25% offPer seat, and each seat adds 750 credits to one shared balance
Unify$20/seat/moFree plan, up to 3 seatsMonthly; Business annual800 credits a seat on Base; automated plays on Business
Apollo.io$65/user/mo, $49 annual75 credits/seat/moMonthly or annualPer seat; phone number 8 credits
Clay$185/mo, $167 annual500 actions, 100 data credits/moMonthly, or annual at 10% offUnlimited seats; CRM sync from Growth
Reply.io$99/user/mo, $89 annual14-day trialMonthly or annualMultichannel plan; email plans from $59/user/mo
Amplemarket$600/moFree trialAnnual term2 users included on Startup
Common Room$2,500/moNone listedBilled annually5 seats included on Essential
Warmly$10,000/yrNone listedAnnual, or quarterlyWebsite visitor identification; signals add-on $10,000/yr
ZoomInfoNot publishedFree trialQuoted by salesIntent and website visitors on Copilot Advanced

Which features does each Unify alternative include?

Each row is a tool and each column a capability. We checked every tick and dash against the vendor's own pricing or product page on September 1, 2026. If a vendor doesn't say, the cell reads “Not published”.

Capability check8 tools · 6 capabilities
Which capabilities each tool publishes
ToolEmail dataPhone dataCRM integrationChrome extensionAPI accessFree tier
Cleanlist AIYesYesYesYesYesYes
Apollo.ioYesYesYesYesYesYes
ClayYesYesYesYesYesYes
Reply.ioYesYesYesYesYesNo
AmplemarketYesYesYesNot publishedNot publishedNo
Common RoomYesYesYesYesYesNot published
WarmlyNot publishedNot publishedYesNot publishedNot publishedNot published
ZoomInfoYesYesYesYesYesYes

Published and checkedNot offeredNot published by the vendor

Cleanlist AI vs Unify, head to head.

Unify puts an outbound agent in every rep's chat, with signals and sequences, from $20 a seat. Cleanlist AI puts the agent on a schedule: Clu builds it from one sentence, and it searches 1B+ profiles, runs 25+ providers, writes to your CRM and starts the sequence every week.

The biggest difference. Unify is a rep's outbound cockpit: an agentic chat over 1.1B+ people and 65M+ companies, signals, a dialer and sequences, with the hands-off parts (automated plays, CRM write-back, managed mailboxes) on its annual Business plan. Cleanlist AI is the hands-off part on a monthly plan: agents built from one sentence that search, enrich across 25+ providers, verify, sequence and report to Slack.

Cleanlist AI and Unify at a glance
Measure Cleanlist AI Unify
What it isAgents that run your GTM: Clu, agents, search, enrichment and Sequences in one appOutbound agents for every rep: an agentic chat over data, signals and sequences
Starts at$49 a seat a month, with 750 credits a seat$20 a seat a month on Base, with 800 credits a seat
Runs without a repAgents on a schedule on Pro, $89 a seat, billed monthlyAutomated plays on Business, priced by sales, billed annually
CRM syncTwo-way HubSpot, Salesforce, Pipedrive on ProRead-only HubSpot and Salesforce on Pro; read and write on Business
LinkedIn stepsSent from your account, within limits you setManual tasks a rep completes
  • 25+

    Providers on every lookup

    Every email and phone lookup runs through 25+ providers, and every email is verified. Unify's data page says it waterfalls 11+ email and phone vendors.

  • $89

    A seat with agents that run themselves

    Pro puts agents on a schedule, posts every run to Slack and bills monthly. Unify's automated plays are on Business, which its sales team prices and bills annually.

  • 3 CRMs

    Two-way sync on Pro

    HubSpot, Salesforce and Pipedrive, read and write. Unify Pro syncs HubSpot and Salesforce read-only, and writes back on Business.

  • 3 steps

    LinkedIn steps that send themselves

    Profile visits, invitations and messages go out from the rep's own LinkedIn account, inside daily limits you set. In Unify, LinkedIn steps are tasks a rep completes by hand.

Where Unify is stronger

  • A lower price a seat, $20 on Base and $60 on Pro, with more credits a seat
  • Signals Cleanlist AI does not sell: job changes, hiring, tech stack and funding
  • Website intent and product usage signals on Business
  • A click-to-call dialer on every plan, and a Power Dialer on Business
  • Managed Gmail and Outlook mailboxes with warm-up and rotation on Business
  • A free plan for up to 3 seats

Read the full comparison: the same job in both tools, all 24 capabilities and the price at your team size

What Cleanlist AI runs for you.

One sentence to Clu builds an agent. Every Monday it finds 500 new people who match your ICP in 1B+ profiles, gets their emails and phone numbers from 25+ providers, verifies them, adds them to your sequence and posts the run to Slack. Every capability below is in the 14-day Pro trial.

Clu and agents

Tell Clu the job. An agent runs it every week and posts the run to Slack.

  • GTM agent you talk to. Clu, in the app (⌘J) and in Slack
  • Agents on a schedule or a CRM trigger. Weekly, daily or the moment a CRM record changes
  • Runs and approvals in Slack. Every run posts to a channel, a DM or your inbox
  • AI research and qualification per lead. Research and Qualification skills, 5 credits a lead
  • ICP scoring. Fit score 0 to 100 with the reasons

Search

Search 1B+ profiles for free. Pay only for the contacts you enrich.

  • People search. 1B+ profiles, and search is free
  • Company search. Industry, headcount, funding stage, location
  • Chrome extension. LinkedIn, Sales Navigator, Salesforce and HubSpot

Enrich and verify

25+ providers in one waterfall. A lookup that finds nothing costs nothing.

  • Waterfall enrichment. 25+ providers, stops at the first verified result
  • Verified work emails. 98% on the 500-lead benchmark, 1 credit each
  • Phone numbers. 85% on the same benchmark, 10 credits each
  • Email verification. Syntax, DNS, MX, SMTP and catch-all checks
  • A miss is free. 0 credits when nothing comes back

Sequences

Email from your own inbox, LinkedIn steps and call tasks in one sequence.

  • Email sequences. From your own Gmail or Outlook, on every paid plan
  • LinkedIn steps. Visit, invite and message steps
  • Call tasks. Call tasks with an agent-written call script

CRM, MCP and API

Write straight to your CRM, or run Cleanlist AI from Claude and ChatGPT.

  • Two-way CRM sync. HubSpot, Salesforce and Pipedrive
  • Push to a sales engagement tool. Outreach, Salesloft and Lemlist
  • MCP server for Claude and ChatGPT. 30+ tools, from the Starter plan
  • REST API. From the Pro plan

Pricing

Published prices. Every seat adds credits to one shared balance.

  • Free plan. $0, 50 credits a month, up to 3 seats
  • Free trial. 14 days of Pro, 250 credits, up to 3 seats
  • Paid plans from. $49 per seat a month, $37 billed annually
  • Credits shared and rolled over. One team balance, unused credits roll over
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8 best Unify alternatives in 2026

Compared on data accuracy, price and features.

1. Cleanlist AI: Best for B2B teams under 300 people who want verified emails

Cleanlist AI: B2B teams under 300 people who want verified emails and phone numbers from 25+ providers in one waterfall, paying only for results

Cleanlist AI puts the weekly outbound job on an agent. Clu builds it from one sentence: it searches 1B+ profiles, runs each lookup through a waterfall of 25+ data providers for a verified work email and a phone number, adds the people to a sequence with email, LinkedIn and call steps, and posts each run to Slack. On Pro and Enterprise, contacts sync both ways with HubSpot, Salesforce and Pipedrive.

  • Clu and agents that run on a schedule or a CRM trigger
  • People and Company Search over 1B+ profiles at 0 credits
  • Waterfall across 25+ providers with SMTP and catch-all verification
  • Sequences with email, LinkedIn and call steps
  • HubSpot, Salesforce and Pipedrive sync on Pro and Enterprise
  • MCP server (30+ tools, from Starter) and REST API (from Pro)

Strengths

  • A phone number is 10 credits from the same credit pool as the email
  • A lookup that finds nothing costs nothing
  • Search is free, so you pay only for the contacts you keep
  • Every seat adds its credits to one shared balance: 750 on Starter, 1,500 on Pro

Limitations

  • Costs more a seat than Unify: $49 on Starter, against $20 on Unify Base
  • Sells no intent, job-change or website visitor signals
  • No built-in dialer

2. Apollo.io: Best for teams that want Unify's data, sequences and dialer with CRM sync and agents on a monthly plan

Apollo.io: Teams that want Unify's data, sequences and dialer with CRM sync and agents on a monthly plan

Apollo.io is the closest all-in-one match to Unify: a contact database, sequences, a US dialer, intent topics, job-change enrichment and agents in one account, with a free plan and monthly billing. It prices per seat. An email costs 1 credit and a phone number 8.

  • B2B contact and company database
  • Unlimited sequences from Basic
  • US dialer and job-change enrichment from Basic
  • Agents and AI lead scoring on Professional
  • Free plan at 75 credits per seat a month

Strengths

  • Self-serve monthly plans, with CRM integrations from Basic
  • 6 intent topics and website visitor identification from Basic
  • Agents on Professional, with no annual contract

Limitations

  • LinkedIn steps are manual tasks, as in Unify
  • A phone number is 8 credits
  • Unused credits expire at the end of each billing cycle
See detailed Cleanlist AI vs Apollo.io comparison

3. Clay: Best for GTM engineers who want to build their own signal and enrichment workflows

Clay: GTM engineers who want to build their own signal and enrichment workflows

Clay is a GTM workspace where you build tables that pull from a marketplace of data providers, run Claygent AI research and track signals. Job-change signals, phone enrichment and the email sequencer start on Launch; CRM sync and web intent signals start on Growth. Seats are unlimited on every plan.

  • Multi-provider waterfalls
  • Claygent AI research agent
  • Job-change, hiring and news signals from Launch
  • Email sequencer from Launch
  • CRM sync and web intent from Growth

Strengths

  • Unlimited seats on every plan
  • Signals and enrichment you can shape into any workflow
  • A free plan with 500 actions and 100 data credits a month

Limitations

  • Someone has to build and maintain the tables
  • Two meters to budget: actions and data credits
  • CRM sync and web intent start on Growth, at $495 a month
See detailed Cleanlist AI vs Clay comparison

4. Reply.io: Best for teams that mainly use Unify to sequence and want LinkedIn, calls and SMS in the same cadence

Reply.io: Teams that mainly use Unify to sequence and want LinkedIn, calls and SMS in the same cadence

Reply.io is a sales engagement platform. Its Multichannel plan runs email, LinkedIn, call and SMS steps in one sequence, it searches a B2B database it puts at 1 billion contacts, and Jason AI SDR adds an AI agent from $500 a month. HubSpot, Salesforce and Pipedrive integrations, the API and a Chrome extension come with every plan.

  • Email, LinkedIn, call and SMS steps on Multichannel
  • Jason AI SDR, from $500 a month
  • 1 billion B2B contacts, by Reply.io's count
  • HubSpot, Salesforce and Pipedrive on every plan
  • API and Chrome extension

Strengths

  • CRM integrations with HubSpot, Salesforce and Pipedrive on every plan
  • Email, LinkedIn, calls and SMS in one sequence on Multichannel
  • Monthly billing, with no annual commitment

Limitations

  • 50 live data credits a month on its plans; more data is an add-on
  • No free plan, only a 14-day trial
  • The AI SDR plans start at $500 a month

5. Amplemarket: Best for teams that want signals, sequences and a dialer in one account and can commit to an annual term

Amplemarket: Teams that want signals, sequences and a dialer in one account and can commit to an annual term

Amplemarket is an AI sales platform: a B2B database, Duo Copilot and AI intent signals, multichannel sequences, an outbound dialer, job-change alerts and deliverability tools. Startup is $600 a month on an annual term, with 2 users included.

  • Duo Copilot and AI intent signals
  • Multichannel sequences and an outbound dialer
  • 13,500 email and 600 phone credits per user a year on Startup
  • Job-change alerts for 500 contacts on Startup
  • Email warm-up and a domain health center

Strengths

  • Signals, data, sequences and a dialer in one account
  • Deliverability tools with warm-up included
  • A free trial on every plan

Limitations

  • An annual term from the entry plan
  • 600 phone credits per user a year on Startup
  • Growth and Elite prices are not published

6. Common Room: Best for teams that sell on signals across website, social and community, with budget

Common Room: Teams that sell on signals across website, social and community, with budget for an annual platform

Common Room is a buyer intelligence platform. It ties website visits, social and community activity, job changes and Bombora intent to one profile per person, with RoomieAI research, AI scoring and Prospector for finding contacts. Essential is $2,500 a month billed annually, with 5 seats.

  • Person360 profiles and buying committees
  • RoomieAI research, 5,000 credits on Essential
  • Job-change tracking and Bombora intent topics
  • Website deanonymization, 1,000 a month on Essential
  • CRM, sales engagement and Slack integrations, and an MCP server

Strengths

  • Signals tied to the person, from website visits to job changes
  • AI scoring and buying committees on every plan
  • An MCP server on every plan

Limitations

  • $30,000 a year at the entry plan
  • No free plan or trial on the pricing page
  • 100 phone enrichment credits on Essential

7. Warmly: Best for teams whose best leads are already on their website and want to reach them in minutes

Warmly: Teams whose best leads are already on their website and want to reach them in minutes

Warmly identifies the people and companies on your website, filters them by ICP and alerts sales in real time, with AI chat and inbound agents on its higher plans. Its GTM Signals package adds intent, hiring and funding signals for $10,000 a year.

  • Website visitor identification, person and company
  • ICP filtering, Slack alerts and lead routing
  • CRM sync and sales engagement integrations
  • AI chat and inbound agents from $20,000 a year
  • 220M+ people and 40M+ company profiles, by Warmly's count

Strengths

  • Person-level website visitor identification from the entry plan
  • Real-time Slack alerts and lead routing
  • Quarterly billing, to try it before an annual plan

Limitations

  • $10,000 a year at the entry plan
  • Signals beyond your website are a $10,000 a year add-on
  • Every plan starts with Talk to Sales

8. ZoomInfo: Best for larger teams that want signals and data from one enterprise vendor

ZoomInfo: Larger teams that want signals and data from one enterprise vendor

ZoomInfo sells contact and company data with buyer intent, website visitors, champion tracking and automated outreach workflows on its Copilot Advanced plan. It publishes no price: every plan is quoted by its sales team, and each starts with a free trial.

  • 500M+ professional profiles, by ZoomInfo's count
  • Buyer intent and website visitors on Copilot Advanced
  • Champion tracking and job posting changes
  • CRM integrations and a Chrome extension
  • AI email generation and intelligent dialing

Strengths

  • Intent, website visitors and job changes on one data platform
  • Deep company data, with hierarchies and tech insights
  • A free trial before a contract

Limitations

  • Publishes no price
  • Most paid plans bill annually upfront, by ZoomInfo's own account
  • A sales process before you can start
See detailed Cleanlist AI vs ZoomInfo comparison

How much does Cleanlist AI cost compared with Unify?

Cleanlist AI Starter is $49 per seat a month, and each seat adds 750 credits to one shared balance, against $20 a seat a month for 800 credits on Unify Base, so Unify is cheaper a seat. The gap is what runs without a rep. Cleanlist AI Pro, at $89 a seat billed monthly, puts agents on a schedule, two-way HubSpot, Salesforce and Pipedrive sync and LinkedIn steps that send themselves, where Unify puts automated plays and CRM write-back on Business, billed annually. Cleanlist AI runs each lookup across 25+ providers, at 1 credit a verified work email and 10 a phone number. Cleanlist AI's own 500-lead benchmark returned 98% verified work emails and 85% phone numbers, which is our own test on our own sample; it did not test Unify.

Which Unify alternative should you pick?

One pick per use case. Where another tool is the better choice, it gets the pick.

  1. Best if signals and an AI chat on a cheap seat are enough

    A free plan for 3 seats and $20 a seat on Base, with signals, enrichment, sequences and a dialer. Stay unless you need the work to run without a rep.

    Unify

  2. Best all-in-one on a monthly plan

    Data, sequences, a dialer, intent topics and agents in one account, with CRM integrations from Basic. Per-seat pricing and expiring credits are the trade-off.

    Apollo.io

  3. Best for building your own signal workflows

    Job-change signals and an email sequencer from Launch, CRM sync and web intent from Growth, and unlimited seats. You build the tables.

    Clay

  4. Best for multichannel sequences

    Email, LinkedIn, calls and SMS in one sequence, with HubSpot, Salesforce and Pipedrive on every plan.

    Reply.io

  5. Best for an agent that runs the weekly list

    Clu builds the agent from one sentence. It searches, runs 25+ providers, verifies, sequences and posts to Slack, with two-way CRM sync on Pro at $89 a seat, billed monthly.

    Cleanlist AI

  6. Best for signals across website, social and community

    Signals tied to the person, with AI research and scoring, on an annual platform from $2,500 a month.

    Common Room

  7. Best for website visitors

    Person-level website visitor identification with real-time alerts, from $10,000 a year.

    Warmly

How to switch from Unify without losing pipeline

Start with the sequences that are running. Let active enrollments finish, or pause them, before you move the people, so nobody gets the same step twice from two tools.

Then move the list. Pull the accounts and people you work into your CRM or a CSV before your renewal date. Base and Pro bill monthly; Business bills annually.

Re-verify before you send. Contacts enriched months ago may have changed jobs, so run the list through the new tool's verification and add phone numbers in the same pass. If you relied on Unify's signals, pick the signal source that replaces them before you cancel.

Frequently asked questions

What teams ask before they move off Unify.

What is the best alternative to Unify?

It depends on which part of Unify you are replacing. For data, sequences and a dialer on a monthly plan, Apollo.io. To build your own signal workflows, Clay. For sequences across email, LinkedIn, calls and SMS, Reply.io. For signals on an annual platform, Amplemarket, Common Room, Warmly or ZoomInfo. For an agent that builds, verifies and sequences the list every week, Cleanlist AI.

Is there a free alternative to Unify?

Unify's own Free plan covers up to 3 seats. Among the alternatives, Apollo.io's free plan gives 75 credits per seat a month and Clay's gives 500 actions and 100 data credits a month. Cleanlist AI's Free plan is 50 credits a month for up to 3 seats, and every new workspace can start with a 14-day Pro trial with 250 credits.

Which Unify alternative has job-change and intent signals?

Apollo.io (intent topics and job-change enrichment from Basic), Clay (job-change signals from Launch, web intent from Growth), Amplemarket (AI intent signals and job-change alerts), Common Room (job-change tracking and Bombora intent), Warmly (website visitors, with intent in a signals add-on) and ZoomInfo (buyer intent on Copilot Advanced). Cleanlist AI sells no intent or job-change data.

Which Unify alternative syncs with the CRM on a monthly plan?

Apollo.io includes CRM integrations from Basic and Reply.io on every plan, both on monthly billing. Cleanlist AI syncs HubSpot, Salesforce and Pipedrive both ways on Pro, at $89 a seat a month. Clay's CRM sync starts on Growth. Unify syncs HubSpot and Salesforce read-only on Pro, and reads and writes on Business, billed annually.

How do I move off Unify?

Unify's pricing page does not describe export or cancellation, so check your plan before the renewal date: Base and Pro bill monthly and Business annually. Pull the accounts and people you work into your CRM or a CSV, re-verify the emails and add phone numbers in the new tool, then rebuild your best sequence there before you turn off the sequences in Unify.

Head-to-head comparisons

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