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Stop Fighting Dirty CRM Data

Connect Salesforce or HubSpot and agents audit every record for bounced emails, duplicates, empty fields and stale titles. They fix what they can verify and write it back to the same record. New contacts get the same check when they're created.

A Cleanlist AI audit of HubSpot Contacts · 1,284 records. The scan flags a duplicate record, a bounced email, empty title and phone fields and two unformatted or stale titles. Agents merge the duplicate, replace the bounced address with a verified one, fill the empty fields, normalize the titles and write the result back to HubSpot.

10,000+ users, from founders to full sales teams

  • Switched fromZoomInfo
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  • HackerOneSwitched fromApollo
  • Switched fromClay
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  • Sumo LogicSwitched fromClay
  • Switched fromApollo
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  • Switched fromZoomInfo
  • Switched fromZoomInfo

Fixes are written to the CRM record itself, so there's no CSV to re-import.

Cleanlist AI swaps a bounced address for a verified one and fills empty fields, and whatever a rep entered stays put. It matches the existing record before creating anything, so the cleanup doesn't add duplicates of its own.

Duplicates
Matched on email, LinkedIn URL, name and domain, merged once you approve each group
Bounces
Replaced with a current, verified address
Empty fields
Filled from 25+ providers
Formatting
Titles and names normalized
How the CRM deduplication agent works

A HubSpot contact record for Naomi Osei, VP of Sales at Distyl, enriched by Cleanlist in place: Work email updated, Email status updated, Job title kept, Phone filled, Seniority filled, Lifecycle stage kept. Nothing the rep entered is overwritten.

New contacts get checked within 30 minutes of being created.

An agent validates each new contact's email, fills title, phone, seniority and company, scores the contact against your ICP and assigns an owner. Today it enriched 44 of 46 new contacts and qualified 19.

A Cleanlist AI agent named Inbound enrich and route back running its play step by step: Trigger, New contact created in HubSpot, 1 new; Validate, The email on the form, Verified; Enrich, Title, phone, seniority, company, 4 fields; Qualification agent, Fit score 0-100 against your ICP, Score 88; Update HubSpot, Empty fields only · assign owner, Routed; Notify, Slack · owner gets a DM, Sent. Run summary: 46 new contacts today, 44 enriched, 19 qualified, 0 overwritten.

2x

Inbound deals

“Speed to lead is now minutes with perfect data quality. We doubled inbound deals and convert 30% better.”

Evan SantaVP of Sales, ProposifyRead the story of Proposify

Auditing 1,284 contacts cost 1,158 credits.

Validation is 0.5 credits a record. A replacement work email is 1 credit and a phone number is 10.

Contacts auditToday
  • ValidationEvery email in the object1,284 × 0.5642
  • Replacement emailsFor the ones that bounced96 × 196
  • Phone numbersFor empty phone fields42 × 10420
Total1,158

Start with one list or one CRM object.

Connect HubSpot or Salesforce and run the first cleanup on a single object, like Contacts.

14 days of Pro, free.