Cleanlist vs Unify
Compare Cleanlist and Unify GTM side-by-side. See why focused data enrichment at $29/mo beats paying $700+/mo for an all-in-one outbound platform when you just need clean data.
The Quick Verdict
Unify GTM is a $700+/mo all-in-one outbound platform with intent data, AI agents, managed email deliverability, and automated plays. If you need the full outbound stack, it's impressive. But if you need data enrichment and cleaning, you're paying for sequences, mailboxes, and plays you don't need. Cleanlist does the data part better and cheaper.
Feature-by-Feature Comparison
How Cleanlist and Unify stack up across key capabilities.
| Feature | Unify | Cleanlist |
|---|---|---|
| Data enrichment | Bundled (2 credits/email, 4/phone) | Core product — 7+ provider waterfall |
| Email verification | Basic (at send time) | SMTP + catch-all + disposable detection |
| Data cleaning & normalization | AI-powered Smart Agents | |
| Job title standardization | Smart Agents (AI normalization) | |
| ICP scoring | Basic qualification in plays | AI-powered multi-dimensional scoring |
| Intent data | 25+ signals from 4+ providers (Clearbit, 6sense, Demandbase) | |
| Email sequences / outreach | Built-in with managed mailboxes | |
| Automated plays (workflows) | Signal-to-action automation | |
| AI research agents | Smart Agents (custom AI enrichment) | |
| LinkedIn / Sales Nav scraping | Native bulk extraction (up to 2,500 prospects) | |
| CRM integrations | Salesforce and HubSpot only | HubSpot, Salesforce, Pipedrive + 10 more |
| CSV bulk upload & cleaning | ||
| Deduplication | ||
| Setup time | 2-4 weeks | Minutes |
| Starting price | $700/mo (annual contract) | $0/mo (free tier available) |
Pricing Comparison
See how plans and pricing compare between the two platforms.
Unify Pricing
- -30,000-50,000 credits/yr
- -2 active plays
- -1-3 users
- -5-8 managed mailboxes
- -100,000-200,000 credits/yr
- -Unlimited plays
- -2-5 users
- -20 managed mailboxes
- -200,000-600,000 credits/yr
- -Unlimited plays
- -5-10 users
- -White glove onboarding
Cleanlist Pricing
- 30 email credits/mo
- 3 phone credits/mo
- Waterfall enrichment
- LinkedIn integration
- 500 email credits/mo
- 50 phone credits/mo
- CSV import + CRM sync
- All enrichment features
- 2,000 email credits/mo
- 200 phone credits/mo
- Smart Agents + ICP Scoring
- Priority support
- 10,000 email credits/mo
- 1,000 phone credits/mo
- Dedicated success manager
- Custom integrations
Honest Strengths
Where Unify Wins
- 25+ intent signals from 4+ data providers (Clearbit, 6sense, Demandbase, Snitcher)
- End-to-end automated plays: signal → enrich → sequence → CRM sync
- Managed email deliverability with mailbox warmup and rotation
- AI agents for prospect research and personalized messaging
- Strong customer roster: Cursor, Perplexity, Justworks, SoFi
- Consolidates 3-4 tools into one platform for outbound teams
- $58.6M in funding with 8x YoY revenue growth
Where Cleanlist Wins
- 24x cheaper starting price ($29/mo vs $700/mo) for data enrichment
- Focused tool that does data quality exceptionally well — no bloat
- Data cleaning and normalization (Unify only enriches, never cleans)
- AI-powered Smart Agents for job title standardization and custom enrichment
- Works with any CRM — not locked to Salesforce/HubSpot
- Free tier available (Unify has no free option)
- Minutes to start vs 2-4 week Unify setup
- LinkedIn/Sales Nav bulk scraping (Unify doesn't offer this)
Who Should Use Which?
The right tool depends on your workflow and priorities.
Choose Unify if you...
- Growth-stage B2B SaaS with dedicated SDR teams (2+ reps)
- Teams that want to consolidate intent + enrichment + outreach into one tool
- Companies with $8K+/year budget for a full outbound platform
- Revenue ops teams on Salesforce or HubSpot running signal-based outbound
Choose Cleanlist if you...
- Teams that just need clean, enriched data — not another outbound platform
- SMBs and startups that can't justify $700+/mo for outbound tooling
- Companies already using a separate outreach tool (Outreach, Salesloft, Instantly)
- RevOps teams that need data cleaning, normalization, and deduplication
- Teams using CRMs beyond Salesforce/HubSpot (Pipedrive, Zoho, Close)
- Anyone who wants to start enriching data in minutes, not weeks
Frequently Asked Questions
Is Unify GTM the same as Cleanlist?
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No. Unify is an all-in-one outbound platform ($700+/mo) that includes intent data, automated plays, email sequences, and managed mailboxes alongside enrichment. Cleanlist is a focused data enrichment and quality platform ($29/mo) that does the data part — cleaning, enriching, verifying, and scoring — and integrates with your existing outreach stack.
Why is Cleanlist so much cheaper than Unify?
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Different scope. Unify bundles intent data from 4+ providers, managed email infrastructure, AI agents, and automated plays. You're paying for the full outbound stack. Cleanlist focuses purely on data quality — waterfall enrichment, verification, cleaning, and ICP scoring — at a fraction of the cost because you're not subsidizing features you may not need.
Can I use Cleanlist instead of Unify for enrichment?
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Yes. If your primary need is data enrichment and cleaning, Cleanlist is significantly more cost-effective. Cleanlist offers waterfall enrichment across 7+ providers, SMTP email verification with catch-all detection, AI-powered data cleaning, and ICP scoring — all starting at $29/mo. Pair it with a separate outreach tool for a modular stack.
Does Unify have data cleaning features?
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No. Unify enriches contacts with email and phone data, but does not clean, deduplicate, normalize, or standardize existing data. There's no job title normalization, no company name standardization, and no way to clean a messy CRM. Cleanlist handles all of this with AI-powered Smart Agents.
Which tool has better CRM integrations?
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Cleanlist supports more CRMs. Unify only integrates with Salesforce and HubSpot. Cleanlist connects to HubSpot, Salesforce, Pipedrive, and 10+ additional CRMs via UnifiedTo — plus CSV import/export and Zapier for custom workflows.
Ready to see the difference?
Try Cleanlist free and see why teams switch from Unify for better data accuracy.