Claim 250 credits on our Scale plan for free

Automate Data Hygiene at Scale

Stop firefighting bad data. Automate deduplication, enrichment, and verification across your entire GTM stack. Keep your CRM pristine with zero manual effort.

Written for the person who owns CRM data quality, and the playbooks that are supposed to keep it that way.

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  • 98%Verified work email on a stratified 500-lead benchmark
  • 85%Direct dial on that same 500-lead test
  • 25+Providers queried in cost order on a single lookup

The Data Quality Challenge

RevOps inherits the data problem and then gets measured on the pipeline it produces.

TodayWith Cleanlist

  • Manual data cleanup every quarter

    A playbook runs the cleanup on whatever cadence you set it to.

  • Duplicate records causing attribution issues

    Deduplication is a built-in playbook step with configurable match rules.

  • Stale contact data leading to bounces

    Records re-enrich on a schedule, and validation is 0.5 credits a record.

  • Inconsistent field formatting

    Normalisation runs as a step in the same playbook, not as a second job.

  • Hours spent merging and deduping

    Preview the matches, set the merge rule once, then leave it running.

  • No visibility into data quality trends

    Every run keeps its log, so you can see which records changed and when.

Automate Your Data Pipeline

Build the workflow once in the Playbook Builder and let it run.

  1. Connect Your CRM

    Two-way sync with HubSpot, Salesforce and Pipedrive over OAuth, with your own field mapping.

  2. Build Your Playbook

    Assemble the run out of steps: import, deduplicate, validate, enrich, normalise, write back.

  3. Set Schedule

    Run it on a schedule, from a webhook, or by hand.

  4. Monitor & Iterate

    Review the run history, read the errors, and adjust the rules.

Explore the Playbook Builder

What Hygiene Costs to Run

Search is free and unlimited on every plan. Credits are spent only when a lookup comes back with something.

0 creditsSearch, however many times you run it, so a segment can be sized before anything is spent.
1 creditA verified work email, however many of the 25+ providers the waterfall had to walk to find it.
0.5 creditsValidation on a record you already hold. A direct dial is 10, email and dial together are 11.
NothingWhat a miss costs. One shared team wallet, and unresolved records settle their reserved credits back.

Starter $79, Pro $229 and Scale $599 a month, 25% off paid annually. Every new organisation starts on a 14-day Scale trial with 250 credits, three seats and no card.

See the full pricing

Data Governance Made Easy

Maintain data quality standards across your entire organization.

  • Deduplication Rules

    Define matching rules for automatic duplicate detection and merge.

  • Validation Rules

    Validate every address before a record is written back, at 0.5 credits.

  • Run History

    Every playbook run keeps its log, so a change to a record is traceable.

  • Automated Refresh

    Keep records fresh with scheduled re-enrichment across 25+ providers.

  • Shared Credit Wallet

    One wallet for the whole team, and a lookup that finds nothing costs nothing.

  • CRM Write-Back

    Two-way with HubSpot, Salesforce and Pipedrive. One way out to Outreach, Salesloft and Lemlist.

Set the hygiene once, then stop firefighting.

Fourteen days on Scale, with 250 credits and three seats. Searching costs none of them, and a lookup that finds nothing costs nothing.

Start free trialView Pricing

No card to start. Every feature except the public API and MCP, and the Free plan stays at 30 credits a month when the trial ends.