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Automate Data Hygiene at Scale

Every Sunday night an agent pulls the CRM contacts nobody has enriched in 90 days, flags duplicates for review, validates each email and fills empty fields from 25+ providers. It writes back only what changed and posts the run summary to Slack.

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A Cleanlist AI agent named CRM hygiene · Salesforce running its play step by step: Trigger, Every Sunday · 22:00, Started; Import from Salesforce, Contacts not enriched in 90 days, 4,812 records; Review duplicates, Match on email, then name and domain, 212 to review; Validate, Every email already on the record, 4,600 checked; Enrich, Email + Phone through the waterfall, 1,204 filled; Update Salesforce, Empty fields only, safe mode, 0 overwritten; Notify, Slack · #revops, Posted. Run summary: 4,812 records scanned, 212 duplicate groups for review, 1,204 fields filled, 0 overwritten.

10,000+ users, from founders to full sales teams

  • Switched fromZoomInfo
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  • Sumo LogicSwitched fromClay
  • Switched fromApollo
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  • Switched fromZoomInfo
  • Switched fromZoomInfo

Enrichment writes into the existing record, never over what a rep typed.

Cleanlist AI writes to HubSpot and Salesforce over OAuth, on your field mapping, and reads your CRM records back in on a schedule. It looks for the existing record before creating one, and in safe mode it only fills fields that are empty.

Match
Existing record first, by email, then name and domain
Mapping
Your fields and your names, set once
Safe mode
Fills empty fields, keeps every filled one
Validation
0.5 credits a record
Every agent RevOps can run, from dedupe to the pipeline report

A Salesforce contact record for Marcus Vale, VP of Sales at Omni, enriched by Cleanlist in place: Job title kept, Work email kept, Phone filled, Seniority filled, Department filled, LinkedIn filled, Owner kept. Nothing the rep entered is overwritten.

Each run keeps a log, with the reason for every change.

Open a run to see each changed record: the old value, the new value and the rule that changed it. Fix a wrong rule once and the next run follows it.

5+

Tools replaced

“Our entire GTM team lives off Cleanlist AI now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.”

Ruslan ValeevSenior Director, Revenue Operations, FloatRead the story of Float

Last Sunday's run cost 3,502 credits for 4,812 records.

Validation is 0.5 credits a record. A verified work email is 1 credit and a phone number is 10, however many providers the waterfall tried. It all comes out of one team wallet.

Sunday's hygiene runSun 20 Sep · 22:00
  • ValidationEmails already on the record4,600 × 0.52,300
  • Verified work emailsFound for empty email fields312 × 1312
  • Phone numbersFound for empty phone fields89 × 10890
Total3,502

Point an agent at one CRM object.

Connect HubSpot or Salesforce, pick an object and a schedule, and read the first run summary in Slack.

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