Score Every Lead Against Your
Define your Ideal Customer Profile with granular targeting criteria. Automatically score and rank every lead to focus on your best-fit prospects.
Multi-Dimensional Scoring
Each lead receives a comprehensive score based on four key dimensions, with customizable weights for your specific priorities.
Define Your ICP
Create detailed profiles with company, prospect, and geographic criteria.
- Set target industries and company sizes
- Define ideal job titles and seniority levels
- Specify geographic requirements
- Add technology and business model preferences
Set Scoring Weights
Customize how each dimension impacts the overall score.
- Adjust company fit weight (0-100%)
- Set prospect fit importance
- Configure behavioral signals
- Define minimum score thresholds
Score Your Leads
Automatically score every lead against your ICP profiles.
- Bulk scoring via Smart Agents
- Real-time scoring in Playbooks
- Multiple ICP profiles supported
- Matching and missing criteria highlighted
Prioritize & Act
Focus on high-scoring leads and automate follow-up actions.
- Filter by score range (70+, 30-70, <30)
- Route high-scoring leads to priority queues
- Trigger automated sequences based on score
- Track conversion by score threshold
Granular Targeting Criteria
Define your ideal customer with precision using 20+ targeting dimensions.
Company Targeting
Prospect Targeting
Geographic Targeting
Native Platform Integration
ICP Scoring works seamlessly with other Cleanlist features.
Smart Agents
ICP Fit Analysis column
Add an ICP Fit Analysis Smart Agent to any lead list. Automatically score all leads against your selected ICP profile with detailed breakdowns of matching and missing criteria.
Learn about Smart AgentsPlaybook Builder
ICP Scoring step
Include ICP Scoring as a step in your automated workflows. Score leads as they flow through your pipeline and route them based on fit level to different sequences or CRM stages.
Learn about PlaybooksFrequently Asked Questions
What is ICP scoring?
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ICP scoring ranks every lead against your Ideal Customer Profile on a 0-100 scale. It evaluates company fit, prospect fit, geographic fit, and behavioral signals to surface your best opportunities automatically.
How does ICP scoring improve sales productivity?
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ICP scoring eliminates guesswork by automatically prioritizing leads most likely to convert. Reps focus on high-fit prospects instead of working lists randomly, reducing time wasted on poor-fit accounts by 40-60%.
What criteria can I use to define my ICP?
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Cleanlist supports 20+ targeting dimensions including industry, company size, revenue range, job title, seniority level, department, technology stack, geography, funding stage, and growth signals.
Can I create multiple ICP profiles?
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Yes. Create separate profiles for different products, market segments, or sales motions. Score the same leads against each profile to find the best fit for each offering.
How does ICP scoring integrate with enrichment?
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ICP scoring works as a Smart Agent or Playbook Builder step. Enrich contacts with waterfall enrichment, then score them against your ICP in a single automated workflow.