Bombora Pricing: Company Surge Costs and Reviews (2026)

Bombora tells you which companies are researching a topic. It does not hand you the people to contact there. When you have a name at a surging account, the contact finder returns a verified work email inside a free Cleanlist AI workspace, and the steps for a whole account list are further down this page.

Bombora pricing at a glance

Every fact below was read on November 10, 2026.

The Vendr figure is what some buyers paid in deals Vendr recorded. Bombora has not published a price, so treat any single number you see, including this one, as one data point for your own negotiation.

What Bombora sells

Bombora describes itself as a data company: its data goes into the tools you already use. Its site groups the products into five lines:

• Intent. Company Surge, the intent score most people mean when they say "Bombora".
• Identity and enrichment. Visitor Insights, which builds profiles of the visitors to your own website, with company, seniority, role and interest areas.
• Digital audiences. Ready-made B2B audiences for ad platforms such as The Trade Desk, LinkedIn, Meta and Reddit.
• Campaign measurement. B2beacon, which reports how far your campaigns reach and how accounts and buying groups engage, with a match rate above 90% by Bombora's count.
• Insights suite. Visual reports on account intent, website visitors and campaign results.

A Bombora quote can cover one line or several. When you compare quotes, check which products each one includes, because a quote for Company Surge alone and a quote for intent plus audiences plus measurement are different purchases.

How Bombora Company Surge works

Bombora's intent data comes from what it calls the Data Co-op: publishers and brand websites that run Bombora's tag and share what their visitors read. Bombora says the tag records research on gated, paywalled and open content, that the co-op covers millions of company domains, and that 86% of the co-op's data is shared with Bombora alone.

From that data, Company Surge scores each company on each topic you track:

1. You pick topics. Bombora tracks 25,300+ of them, such as a software category, a regulation or a business problem.
2. Bombora sets a baseline for each company. Its intent page says it compares a company's most recent three weeks of research with that company's own 12-week history.
3. A score of 60 or more counts as a surge. Bombora's customer guide says scores of 60 or more on a topic "are considered spiking" and recommends 60 as the minimum.
4. Several topics beat one. The same guide recommends requiring surges on at least 25% of the topics in a report or cluster. With 12 topics, that means 3 or more.
5. The surge goes where you work. Bombora places accounts in early, mid or late-stage research and sends the scores to your CRM, marketing automation or ad tools, or to your warehouse by flat file or API.

The key point for budgeting is that Company Surge scores companies. Bombora's Visitor Insights pages describe seniority and role for visitors to your own site, and none of the Bombora pages we read mention names, email addresses or phone numbers. Plan and budget the step from account to person on its own.

Where else you can get Bombora Company Surge data

You do not always need a direct Bombora contract to see Bombora topics. Bombora's partner pages, read November 10, 2026, say these platforms include Company Surge data, with these allowances:

Apollo's side matches. Its pricing page, read the same day, lists "1 Intent Topic" on the free plan, 6 on Basic and Professional and 12 on Organization. Its help center says "Apollo buying intent is powered by Bombora", refreshes weekly, and shows scores of 61 to 74 as medium intent and 75 to 100 as high, with anything below 61 hidden.

Bombora's partner list also says Company Surge is embedded in or used by Cognism, Lusha, Seamless.AI, SalesIntel, SMARTe, Prospeo, Lead411, Clodura.AI, Common Room, Warmly, Factors.ai, Albacross, Artisan, HockeyStack, Madison Logic, Crunchbase and Dun & Bradstreet. Explorium offers it through its API and MCP server, and Winmo lets its users sample Company Surge for free. Bombora also lists direct integrations with HubSpot, Salesforce, Marketo and LinkedIn Ads.

Two cautions. Bombora's pages do not say whether any of these routes needs a separate Bombora contract, and the topic allowances differ widely, from 1 topic to unlimited. Ask the platform how many topics you get, how often they refresh and whether the scores match what Bombora sends direct customers. ZoomInfo is not on Bombora's partner list; it sells intent from its own sources, which our ZoomInfo intent data guide covers.

What to settle before you ask for a Bombora quote

Bombora does not publish how it prices, so settle these before the first call. Each answer narrows what you need to buy.

1. How many topics you need. Start from the problems your product solves and the categories buyers search. If 6 or 12 topics cover it, a platform plan that includes them may be enough to test intent before a direct contract.
2. Which accounts you will score. A named list of target accounts makes surges easier to act on than every company in a market.
3. Which products you want. Company Surge alone, or audiences and campaign measurement as well.
4. Where the data must go. Your CRM, your marketing automation, your ad platforms, or a warehouse by flat file or API. Bombora says it can feed several tools at once and encourages it.
5. Who acts on a surge, and how fast. A surge is three weeks of research measured against a 12-week history. If no one works the accounts within days, the signal ages.
6. Contract terms. Ask for the term length, the renewal date, the notice period and what happens to your topics if you cut the contract.
7. What you already own. Check whether Apollo, 6sense or another platform you pay for already includes Bombora topics.

Bombora reviews: what users say

Both review sites below were read in a browser on November 10, 2026.

G2. G2's averages from user reviews put the time to implement at 1 month and the return on investment at 17 months, with an average discount of 14%. G2 files Bombora Company Surge under buyer intent data providers, sales intelligence and marketing account intelligence. Its G2 profile says Bombora "delivers its greatest value to organizations with 100+ employees".

TrustRadius. TrustRadius's summary of its reviews says users praise the detailed reports, the range of topics and the onboarding and support teams. The same summary lists three recurring complaints: gaps in integration with tools such as CRMs, features that are complex to navigate, and some data quality concerns. The newest review on the page was dated June 12, 2025, so the summary leans on older reviews.

Reddit. A Reddit thread ranked first for "bombora pricing" in early November, but Reddit blocks our fetcher, so we could not read it.

Strengths and limits, from Bombora's pages and the reviews

Is Bombora worth it?

Bombora fits a team that already knows which accounts it wants and has people or campaigns ready to act within days of a surge. Account-based marketing teams running ads to a named list, and SDR teams with a target account list, get the most from a score that moves with each account's research.

It is a harder sell for a small team without a target list or an owner for the signal. If your bottleneck is reaching the right people, a topic score adds a step before the one you are missing. If you are unsure, test intent first through a platform plan that includes a few Bombora topics, and buy direct once you know which topics predict your deals. Our intent data providers comparison covers the other sources, and our buying signals guide covers signals that cost nothing, such as new hires and funding.

Turn surging accounts into people you can reach

Bombora names the account. Outreach needs a person at that account with a verified email, and often a phone number.

Cleanlist AI (our product)

Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.

Cleanlist AI has no intent data. It does the next job: finding the buyers at the accounts Bombora flags, and getting each one a verified work email and phone number from 25+ data providers in sequence.

Here is the job, step by step, with what each step costs:

1. Export the surging accounts. Pull the company domains from Bombora, your CRM or the platform that shows the surges. Keep the accounts that fit your ICP.
2. Search the people at those companies. In People Search, filter by company or start from a saved company list, then add a department and a seniority. It searches 1B+ profiles, and searching costs 0 credits. Our guide to finding decision makers at a list of companies has the filters.
3. Keep 1 to 3 people per account. Pick the buyer, the user and the person who signs. Only the people you keep cost anything.
4. Get verified contact details. Each person runs through 25+ providers until one returns a verified result. A verified work email is 1 credit and a phone number is 10, and a lookup that finds nothing costs nothing.
5. Look up one name at a time. When an intent alert or an event list gives you a name, type it with the company into the contact finder or the email finder.
6. Send. From Starter, add the people to a Cleanlist AI sequence. On Pro, sync them to HubSpot or Salesforce, or have agents push them to Salesloft or Lemlist.

What it costs: every new workspace starts with a 14-day Pro trial with up to 3 seats and 250 credits, plus 100 more when you register with a work email, and a card is required. After the trial, the Free plan keeps 50 credits a month. Starter is $49 a seat a month with 750 credits a seat, and Pro is $89 with 1,500.

How we test. We publish our tests. On a 100-lead test, Cleanlist AI returned a verified email for 98% of leads and a phone number for 85%, against about 80% and 45% for Apollo. It returned 98% verified work emails and 85% phone numbers on the Cleanlist AI 500-Lead Enrichment Benchmark, which is our own test run on a 500-lead sample. A 1,000-lead test in March 2026, which had no Cleanlist AI arm, matched a work email for 84% of leads with ZoomInfo and 78% with Apollo. The methods are in our accuracy benchmark write-up.

Cleanlist AI People Search with job title, location, industry and headcount filters applied, previewing about 12,517 matching leads

For the full account-based play, from picking accounts to measuring them, see our account-based marketing guide. For what to research on each account before you call, see account intelligence.

See pricing

Frequently asked questions

How much does Bombora cost?

Bombora does not publish a price, and you get one by talking to its sales team. Vendr, which records deals its buyers share, listed a median of $25,000 a year across 35 purchases, from $13,000 to $80,450, on a page last updated in February 2026. Your quote depends on what you buy, so compare it against a written list of topics, products and delivery channels.

Does Bombora have a free plan or a free trial?

Bombora's site lists no free plan or trial. Some partners include Bombora topics at no extra cost on their own plans: Bombora says Apollo's free plan includes 1 Bombora topic, and that Winmo lets its users sample Company Surge for free.

What is a good Bombora Company Surge score?

Bombora treats 60 or more on a topic as a surge and recommends 60 as the minimum. A single surge is weak evidence, so Bombora also suggests requiring surges on at least a quarter of the topics in a report or cluster before you act.

How does Bombora collect its intent data?

Through its Data Co-op of publishers and brand websites, which run Bombora's tag and share what their visitors read. Bombora compares each company's last three weeks of research with its own 12-week history to spot a rise.

Which tools use Bombora intent data?

Bombora's partner list names more than 80 partners. Apollo, 6sense, Cognism, Seamless.AI, SalesIntel and Warmly are among the platforms it says use Company Surge. HubSpot, Salesforce, Marketo and LinkedIn Ads are among its direct integrations. Topic allowances differ by platform, so ask each one what is included.

Does Cleanlist AI sell intent data?

No. Cleanlist AI has no intent data and no topic scores. It does the step after: finding the right people at the accounts your intent tool flags and getting their verified work emails and phone numbers from 25+ providers, at 1 credit per email and 10 per phone number, with nothing charged for a miss.