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Guides, benchmarks and playbooks for B2B data enrichment, email deliverability and sales prospecting.

For anyone building a first outbound motion or fixing the data under an existing one. Every price is the vendor’s own published rate, and every benchmark says how it was measured.

  1. 01B2B Data Enrichment Statistics 202615 statistics
  2. 02B2B Sales Tool Pricing Guides12 vendors
  3. 03B2B Data EnrichmentWaterfall, providers, playbooks
  4. 04Email DeliverabilityBenchmarks and verification
  5. 05Sales ProspectingList building and ICP scoring
B2B Data Enrichment Statistics 2026
Records still accurate2.1% a month

22.5% of a B2B database goes stale in a year. Source: Cognism.

Read the report

10,000+ users, from founders to full sales teams

  • Switched fromZoomInfo
  • Case study
  • HackerOneSwitched fromApollo
  • Switched fromClay
  • Case study
  • Sumo LogicSwitched fromClay
  • Switched fromApollo
  • Case study
  • Switched fromZoomInfo
  • Switched fromZoomInfo

Five collections, filed by the job you're doing.

Decay rates to put in a board deck, list prices checked on a date, and the working method for enrichment, verification and prospecting.

  1. 15 statistics

    B2B Data Enrichment Statistics 2026

    15 statistics on data decay, market size and what poor data quality costs.Sourced figures you can drop into a board deck or a planning doc.Read
  2. 12 vendors

    B2B Sales Tool Pricing Guides

    What ZoomInfo, Apollo, RocketReach, Clay, Cognism and others cost, from their published prices.The fees, credit rules and cost per contact that the list price leaves out.Read
  3. Waterfall, providers, playbooks

    B2B Data Enrichment

    How to enrich B2B contact and company data, and what it costs per record.Waterfall enrichment, provider comparisons and setup guides.Read
  4. Benchmarks and verification

    Email Deliverability

    Guides and benchmarks for keeping bounce rates down and your mail in the inbox.What verification checks, what a good bounce rate is and how to protect your sender reputation.Read
  5. List building and ICP scoring

    Sales Prospecting

    How to build a prospect list that gets replies, and the tools that help.List building, LinkedIn enrichment and ICP scoring.Read

Put one list through the waterfall.

Upload a list, run it across 25+ providers and see how much of it comes back verified. A missed email or phone number costs nothing.

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