Updated 2026

Cleanlist vs Apollo.io

Compare Cleanlist and Apollo.io side-by-side. See how 15+ provider waterfall enrichment beats Apollo's single-source data for accuracy, pricing, and deliverability.

The Quick Verdict

Apollo.io is an all-in-one outbound platform with a massive 210M+ contact database and built-in sequences. Cleanlist focuses purely on data quality — delivering 98% email verification accuracy vs Apollo's ~73% through a 15+ provider waterfall that Apollo can't match.

Feature-by-Feature Comparison

How Cleanlist and Apollo.io stack up across key capabilities.

Feature
Apollo.io
Cleanlist
Email verification accuracy
~73% (7-step verification)
98% (triple verification + catch-all detection)
Data providers
Single database (210M contacts)
15+ provider waterfall
Waterfall enrichment
Catch-all email detection
Phone number finder
LinkedIn Sales Nav scraping
Chrome extension only
Native bulk extraction
Email sequences / outreach
Built-in dialer
Professional plan+
ICP scoring
Basic filters
Custom rule-based scoring
Job title normalization
AI-powered Smart Columns
Intent data
Bombora + LeadSift (14K+ topics)
Job change & buying signals
CRM integrations
Salesforce, HubSpot, Pipedrive, Zoho, Dynamics
HubSpot, Pipedrive, Salesforce, ActiveCampaign, Salesloft + 10 more
CSV import/export
25 contacts at a time (basic)
Unlimited bulk CSV
Free tier
10 exports/mo
30 emails/mo
Starting paid price
$49/user/mo (annual)
$29/mo (not per user)

Pricing Comparison

See how plans and pricing compare between the two platforms.

Apollo.io Pricing

Free$0/mo
  • -10 export credits/mo
  • -5 mobile credits/mo
  • -250 email/day limit
  • -2 sequences max
Basic$49/mo/mo (annual)
  • -5,000 credits/mo
  • -Email sequences
  • -No dialer
  • -Basic prospecting
Professional$79/mo/mo (annual)
  • -10,000 credits/mo
  • -Built-in dialer
  • -Call recording
  • -Buying intent signals
Organization$119/mo/mo (annual)
  • -15,000 credits/mo
  • -Min 3 users
  • -Advanced security
  • -Custom integrations
No per-user pricing

Cleanlist Pricing

Free$0/mo
  • 30 email credits/mo
  • 3 phone credits/mo
  • Waterfall enrichment
  • LinkedIn integration
Starter$29/mo/mo
  • 500 email credits/mo
  • 50 phone credits/mo
  • CSV import + CRM sync
  • All enrichment features
Pro$99/mo/mo
  • 2,000 email credits/mo
  • 200 phone credits/mo
  • Smart Columns + ICP Scoring
  • Priority support
Enterprise$449/mo/mo
  • 10,000 email credits/mo
  • 1,000 phone credits/mo
  • Dedicated success manager
  • Custom integrations

Honest Strengths

Where Apollo.io Wins

  • Massive 210M+ contact database for lead discovery
  • Built-in email sequences and multi-channel outreach
  • Integrated dialer with call recording (Professional+)
  • Buying intent data from Bombora (14K+ topics)
  • Strong Chrome extension for LinkedIn prospecting
  • All-in-one platform reduces tool sprawl

Where Cleanlist Wins

  • 98% email verification accuracy vs Apollo's ~73%
  • 15+ data provider waterfall for higher coverage
  • Catch-all email detection (Apollo doesn't offer this)
  • AI-powered job title normalization (Smart Columns)
  • No per-user pricing — teams pay one flat price
  • Native LinkedIn Sales Navigator bulk extraction
  • Triple email verification catches what Apollo misses
  • Pre-built playbooks for outbound, ABM, events, CRM cleanup

Who Should Use Which?

The right tool depends on your workflow and priorities.

Choose Apollo.io if you...

  • Teams that need prospecting + outreach in one tool
  • SDRs who want a built-in dialer and sequences
  • Companies prioritizing database size over accuracy
  • Startups looking for a free tier with basic prospecting

Choose Cleanlist if you...

  • Teams where email deliverability is critical
  • RevOps professionals cleaning CRM data at scale
  • Agencies managing data quality across multiple clients
  • Anyone frustrated with Apollo's bounce rates (15-25%)
  • Companies that already have a separate outreach tool
  • Teams needing waterfall enrichment from 15+ sources

Frequently Asked Questions

Is Cleanlist better than Apollo for email verification?

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Yes. Cleanlist achieves 98% email verification accuracy using triple verification and catch-all detection, compared to Apollo's ~73% accuracy rate. Independent tests show Apollo users experience 15-25% bounce rates, while Cleanlist users typically see under 2%.

Does Cleanlist have email sequences like Apollo?

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No. Cleanlist focuses purely on data quality — verification, enrichment, and cleaning. If you need email sequences, pair Cleanlist with a dedicated outreach tool like Salesloft, Outreach, Lemlist, or Instantly for the best results.

Is Cleanlist cheaper than Apollo?

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For data enrichment and verification, yes. Cleanlist starts at $29/mo with no per-user pricing, while Apollo starts at $49/user/mo on annual billing. Apollo's credit system also makes costs unpredictable — email access costs 3-10 credits per contact.

Can I switch from Apollo to Cleanlist?

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Yes. You can export your contacts from Apollo as a CSV and import them directly into Cleanlist for re-verification and enrichment. Many teams use Cleanlist alongside Apollo — cleaning Apollo's data before sending it to their outreach tools.

What is waterfall enrichment and why doesn't Apollo have it?

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Waterfall enrichment cascades your contacts through 15+ data providers, checking each source until the most accurate data is found. Apollo relies primarily on its own single database. Cleanlist's waterfall approach achieves 95% email coverage compared to Apollo's more limited coverage from a single source.

Does Cleanlist have a Chrome extension like Apollo?

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Cleanlist integrates directly with LinkedIn and Sales Navigator for lead extraction, rather than using a Chrome extension. This allows for bulk extraction of entire lead lists, rather than one-at-a-time lookups.

Ready to see the difference?

Try Cleanlist free and see why teams switch from Apollo.io for better data accuracy.

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