Cleanlist vs ZoomInfo
Compare Cleanlist and ZoomInfo side-by-side. See why teams are switching from $15K+/year ZoomInfo contracts to Cleanlist's affordable waterfall enrichment with 98% email accuracy.
The Quick Verdict
ZoomInfo is the enterprise gold standard with 260M+ contacts and intent data, but costs $15K+/year with annual contracts. Cleanlist delivers comparable email accuracy at a fraction of the cost through 15+ provider waterfall enrichment — starting at $0/mo with no annual lock-in.
Feature-by-Feature Comparison
How Cleanlist and ZoomInfo stack up across key capabilities.
| Feature | ZoomInfo | Cleanlist |
|---|---|---|
| Email verification accuracy | 75-85% (varies by region) | 98% (triple verification + catch-all detection) |
| Data providers | Single proprietary database (260M contacts) | 15+ provider waterfall |
| Waterfall enrichment | ||
| Catch-all email detection | Via NeverBounce (acquired) | |
| Phone number finder | 135M+ direct dials | |
| Intent data | Advanced (Bombora + proprietary) | Job change & buying signals |
| LinkedIn Sales Nav scraping | Native bulk extraction | |
| ICP scoring | Advanced filters + intent | Custom rule-based scoring |
| Job title normalization | AI-powered Smart Agents | |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Dynamics | HubSpot, Pipedrive, Salesforce + 10 more |
| Free tier | 30 emails + 3 phones/mo | |
| Starting paid price | $14,995/yr (annual contract) | $29/mo (no contract) |
| Per-user pricing | $1,500-$2,500/user add-on | No per-user fees |
Pricing Comparison
See how plans and pricing compare between the two platforms.
ZoomInfo Pricing
- -5,000 bulk credits/yr
- -Annual contract required
- -Basic prospecting
- -$1,500 per additional user
- -10,000 bulk credits/yr
- -1,000 credits/user/mo
- -Intent data signals
- -$2,500 per additional user
- -10,000 bulk credits/yr
- -Advanced intent + signals
- -Custom integrations
- -Dedicated support
Cleanlist Pricing
- 30 email credits/mo
- 3 phone credits/mo
- Waterfall enrichment
- LinkedIn integration
- 500 email credits/mo
- 50 phone credits/mo
- CSV import + CRM sync
- All enrichment features
- 2,000 email credits/mo
- 200 phone credits/mo
- Smart Agents + ICP Scoring
- Priority support
- 10,000 email credits/mo
- 1,000 phone credits/mo
- Dedicated success manager
- Custom integrations
Honest Strengths
Where ZoomInfo Wins
- Massive 260M+ contact database — largest in the industry
- Advanced intent data signals from multiple sources
- Enterprise-grade security and compliance (SOC 2, GDPR)
- Strong US market data accuracy (85%+)
- Established brand trusted by Fortune 500 companies
- Real-time alerts for job changes and company events
Where Cleanlist Wins
- 98% email accuracy vs ZoomInfo's 75-85%
- Starts at $0/mo vs ZoomInfo's $14,995/yr minimum
- No annual contract lock-in — cancel anytime
- No per-user pricing — teams pay one flat price
- 15+ data provider waterfall vs single database
- Native LinkedIn Sales Navigator bulk extraction
- AI-powered Smart Agents for data normalization
- Transparent pricing — no sales calls required
Who Should Use Which?
The right tool depends on your workflow and priorities.
Choose ZoomInfo if you...
- Enterprise teams with $15K+ annual data budgets
- Companies needing intent data for ABM campaigns
- Large sales orgs that need 260M+ contacts in one place
- Teams already locked into ZoomInfo contracts
Choose Cleanlist if you...
- SMBs and startups that can't afford $15K+/year
- Teams frustrated with ZoomInfo's opaque pricing
- Companies wanting month-to-month flexibility
- RevOps teams needing higher email accuracy
- Anyone tired of ZoomInfo's aggressive auto-renewal tactics
- International teams (ZoomInfo's non-US data is weak)
Frequently Asked Questions
Is Cleanlist cheaper than ZoomInfo?
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Significantly. ZoomInfo starts at $14,995/year with mandatory annual contracts, while Cleanlist starts free and paid plans begin at $29/month with no contract. For most SMB teams, Cleanlist costs 90-95% less than ZoomInfo.
Does Cleanlist have as many contacts as ZoomInfo?
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ZoomInfo has a larger single database (260M+ contacts), but Cleanlist's 15+ provider waterfall actually achieves higher coverage for verified emails. Rather than one massive but aging database, Cleanlist checks multiple sources to find the most current, accurate data.
Does ZoomInfo have waterfall enrichment?
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No. ZoomInfo relies on its own proprietary database. Cleanlist cascades through 15+ data providers to find the most accurate contact information, which is why Cleanlist achieves 98% email accuracy compared to ZoomInfo's 75-85%.
Can I use Cleanlist instead of ZoomInfo?
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Yes, especially if your primary need is verified contact data. Cleanlist handles email verification, phone enrichment, and data cleaning at a fraction of ZoomInfo's cost. If you need ZoomInfo's intent data specifically, you may want to pair Cleanlist with a dedicated intent data provider.
Why do people leave ZoomInfo for Cleanlist?
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The top reasons are: (1) ZoomInfo's pricing is prohibitive for SMBs ($15K+/year), (2) aggressive auto-renewal contracts with 60-day cancellation windows, (3) email bounce rates of 15%+ despite accuracy claims, and (4) per-user pricing that multiplies costs as teams grow.
Ready to see the difference?
Try Cleanlist free and see why teams switch from ZoomInfo for better data accuracy.