Data Enrichment Tools: 12 Compared With Prices (2026)

The best data enrichment tools in 2026 are Apollo, Cleanlist AI (our product), ZoomInfo, HG Insights, MoltSets, Clay, Clearbit (now HubSpot Breeze), Cognism, RocketReach, FullContact, Snov.io and Datanyze. A data enrichment tool takes a record you already hold, such as a name and a company domain, and fills in what is missing: a verified work email, a phone number, a job title and the company's firmographics.

The 12 split by the job they are bought for. Apollo pairs data with a sequencer on one seat. ZoomInfo sells enterprise breadth, org charts and intent. Clay lets you build the enrichment workflow yourself. Cleanlist AI runs a 25+ provider waterfall inside AI agents that also find buyers and send the sequences. We make Cleanlist AI, so its entry at #2 opens with a disclosure.

Data enrichment tools at a glance

How this list was put together

Each tool is ranked on the job it is bought for: the data it returns, how it verifies an email (on every lookup or on a refresh cycle), what a usable record costs, and how the result reaches your CRM. Every competitor price was read on the vendor's own pricing page on September 1, 2026, except MoltSets (October 26, 2026) and HG Insights (October 27, 2026). Where a vendor publishes nothing, the page says so.

Accuracy and phone-coverage figures are the vendor's own stated numbers unless marked otherwise, so read them as claims. Two of our own tests touch this list, and each covers only what it measured:

• Apollo and ZoomInfo on 1,000 leads, March 2026. On the same 1,000 leads, Apollo returned a 78% email match rate and ZoomInfo 84%, and ZoomInfo found mobile numbers for 67% to Apollo's 41%. The test had no Cleanlist AI arm. The write-up is Apollo vs ZoomInfo.
• The Cleanlist AI 500-Lead Enrichment Benchmark, 2026. Cleanlist AI's waterfall returned 98% verified work email and 85% direct dial on 500 stratified B2B leads, against 70 to 80% email and 30 to 60% phone from single-source databases it did not name. The protocol is on the benchmark page.

1. Apollo, Best Free Tier

Apollo is the pick for small outbound teams that want contact data and email sequencing on one seat. It pairs a 275M+ contact database with a built-in sequencer and dialer, a Chrome extension for LinkedIn, and Salesforce and HubSpot sync.

Its $0 plan is usable on its own. Apollo grants it 75 credits per seat per month, and its own credit table charges 1 credit for an email and 8 for a phone number, so those credits buy 75 emails or 9 phone numbers a month.

Pricing: Free at $0. Basic is $65 per user per month, or $49 on annual billing (apollo.io/pricing, September 1, 2026). The page served no price for its higher tiers when we read it again on September 7, 2026.

Watch for: Apollo verifies on a refresh cycle rather than on every lookup, so an address can be months old when you export it. It reports about 80% email accuracy, and per-seat pricing grows with every rep you add.

Apollo pricing | Apollo alternatives | Compare Cleanlist AI vs Apollo

2. Cleanlist AI (our product), Best for AI Agents That Find and Contact Buyers

Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.

Cleanlist AI gives you AI agents that run your GTM. Clu, Cleanlist AI's GTM agent, finds buyers across 1B+ profiles, gets verified emails and direct dials from 25+ providers, writes and sends sequences, and syncs to HubSpot or Salesforce.

Cleanlist AI holds no database of its own. Each record cascades through 25+ data providers in order until one returns a result, and the winning email is checked for syntax, DNS and MX and with an SMTP handshake before it lands. Catch-all domains are flagged rather than passed as valid, and a missed email or phone number costs nothing.

Pricing: Free plan at $0 with 50 credits a month. Starter is $49 per seat a month ($37 on annual billing) with 750 credits per seat, and Pro is $89 per seat ($67 annual) with 1,500. Every seat's credits go into one shared balance: a verified work email is 1 credit, a phone number 10, both 11, and search is free. New workspaces start on a 14-day Pro trial with 250 credits and up to 3 seats, card required.

Scope: HubSpot and Salesforce sync, always-on agents and the REST API start on Pro, and the MCP server for Claude and ChatGPT on Starter. Cleanlist AI sells no intent data, technographic filters or org charts, so a team that buys on those pairs it with a vendor that sells them.

How the waterfall works | Compare Cleanlist AI vs Clay

3. ZoomInfo, Best for Enterprise Teams

ZoomInfo is the pick for enterprise teams that need org charts and buyer intent on an annual contract. It sells access to the largest owned B2B database in this roundup: 300M+ contacts with company hierarchies, Bombora-powered intent data, technographic and hiring filters, and the deepest Salesforce integration here.

Pricing: No free tier, and ZoomInfo publishes no price at any tier (zoominfo.com, September 1, 2026). Vendr records a $33,500 median annual contract across 1,571 purchases, ranging from $7,200 to $156,000 (Vendr ZoomInfo buyer guide, February 2026). Annual contracts are required.

Watch for: ZoomInfo reports 85% email accuracy. It now trades as NASDAQ: GTM, and its Q2 2026 results, filed August 5, 2026, reported net revenue retention of 89%. If your deal sizes sit under $10K, the contract rarely pays back.

ZoomInfo pricing | ZoomInfo alternatives

4. HG Insights, Best for Technographics and Intent

HG Insights: Best for RevOps, marketing ops and data teams that need verified technology, spend and buying-signal data on every account. Its Fabric data foundation links tech installs, IT spend, firmographics, org hierarchies, buying-center contacts and HG Buyer Intent through one Company ID, and delivers it by API or Direct Feed into Salesforce, HubSpot, Snowflake and other systems. It publishes its plan structure but no dollar price, and has no free tier or trial (hginsights.com/product/pricing-guide, October 27, 2026).

Where most enrichment tools tell you who to contact, HG Insights tells you what an account runs, what it spends, and whether that footprint is growing. A CRM record gets the company's tech stack, predicted IT, cloud and AI spend, org hierarchy, and the buying centers that own each technology, using what HG calls Functional Area Intelligence to find the department behind a purchase. On top of that data it computes signals: Momentum combines a product's footprint with its adoption trend, product-matched intent tags each researched product as expansion, displacement, complementary or whitespace, and active research intent comes from TrustRadius, which HG acquired.

Key features:

• Tech installs across 120M+ organizations with deployment context, built from 20B+ external data points (vendor-stated)
• IT, cloud and AI spend by account
• Firmographics and org hierarchies, with M&A changes reflected automatically
• Buying centers and buying-center contacts
• HG Buyer Intent: product-matched intent plus active research intent from TrustRadius
• API and Direct Feed delivery to Salesforce, HubSpot, Snowflake, BigQuery and Amazon S3, with HG Copilots, HG Agents and an HG MCP Server on the same data

Pricing: HG Insights sells Starter, Growth and Enterprise plans built around seats, intelligence credits and leads processed, and its pricing guide carries no dollar figure. There is no free tier or trial, so a plan is scoped in a demo (hginsights.com/product/pricing-guide, October 27, 2026).

Pros:

• One Company ID connects installs, spend, intent, contacts and hierarchies, so records match across data types
• Spend and deployment context on top of the install itself, which a plain technographic lookup does not carry
• Lets you rank HG data against your other sources field by field when it feeds a CRM or warehouse

Cons:

• No free trial or pilot, and no published dollar price
• Strongest when targeting depends on technology and spend; teams selling outside tech-driven purchases use fewer of its data categories
• Gets the most value alongside a CRM, marketing automation and ABM stack that is already in place

Best for: RevOps, marketing ops and data teams that want technology and spend context on every CRM and warehouse record. It is an account-intelligence purchase rather than a contact finder, so teams that also need verified emails and direct dials pair it with a contact provider.

5. MoltSets, Best for Contact Data via API or Claude

MoltSets: Best for teams that want verified B2B contact data through an API or Claude. Built by the team behind RB2B, it returns business and personal emails, carrier-verified mobile numbers and full business profiles from a name, a LinkedIn URL or an email, on flat monthly plans from $27 (moltsets.com/pricing, October 26, 2026).

MoltSets gives sales, marketing and RevOps teams one source of verified contact data for the jobs most teams run every week: building outbound lists, finding and verifying emails before a send, adding mobile numbers, and keeping CRM records complete. Developers call the API to enrich CRM records, inbound leads or bulk lists on a schedule. Everyone else can connect MoltSets to Claude and ask in plain English, such as "find the work emails for these 50 VPs" or "enrich this account list with mobile numbers."

Key features:

• Business and personal email APIs, with a risk score on every email
• Carrier-verified mobile numbers, 1 phone token each
• People and company search APIs for building outbound lists
• An MCP server for Claude, the REST API and a Chrome extension for LinkedIn profiles
• Flat monthly plans with no per-seat pricing

Pricing: Free plan with 1,000 lifetime enrichment records. Paid plans are $27, $97, $397 and $997 a month, each with unlimited data inside a rate limit: 1,000 enrichment records every 5 hours on $27, 15,000 on $97, 150,000 on $397 and 225,000 on $997, under a fair use policy. Personal emails are included on the $27 and $97 plans, and no annual plan is listed. Mobile numbers are a phone-token add-on to any paid plan at $0.15 a token, from 180 tokens for $27 a month (moltsets.com/pricing, October 26, 2026).

Pros:

• Verified business and personal emails, mobiles and full business profiles from a name, LinkedIn URL or email
• Works for non-technical teams through Claude and for engineering teams through the API
• Flat monthly plans priced by volume, with no per-record credits on standard enrichment

Cons:

• Newer platform with a smaller community than established players
• Mobile numbers need a separate phone-token add-on
• No built-in sequencing, so contacts go to your outreach tool or CRM through the API or the Chrome extension

Best for: Teams that want verified B2B contact data through an API or Claude. MoltSets runs every email through its own validation waterfall and gives each one a risk score, so read the score before you send.

6. Clay, Best for Workflow Automation

Clay is the pick for RevOps teams and growth engineers who want to own the enrichment logic. It wires 75+ data provider connectors into a spreadsheet-style table, where you set the fallback order, write formula and AI columns, and push results to your CRM and outreach tools.

Pricing: Free plan with 100 data credits and 500 actions a month. Launch is $185 a month, or $167 on annual billing, and Growth is $495 a month, or $446 on annual billing, with Enterprise custom (clay.com/pricing, September 1, 2026). CRM integrations start on Growth (clay.com/pricing, checked October 30, 2026). Credits deplete per provider call, so a deep chain can use 5 to 10+ credits on one record.

Watch for: Clay has no verification layer of its own, so email quality is whatever the connected providers return, and someone on your team has to build and maintain the tables.

Clay pricing | Clay alternatives | Clay data enrichment review

7. Clearbit / HubSpot Breeze Intelligence, Best for HubSpot Users

Clearbit, now HubSpot Breeze Intelligence, is the pick for teams whose CRM is HubSpot. HubSpot bought Clearbit in late 2023. Breeze enriches new contacts, companies and form submissions inside HubSpot with no connector, and shortens forms by filling fields for the visitor.

Pricing: No standalone price. Since June 2025 Breeze enrichment draws on the shared HubSpot Credits pool, with overage published at $0.010 per credit (knowledge.hubspot.com, September 1, 2026).

Watch for: Breeze is strongest on company data. Its reported phone coverage of 15% is among the lowest here, and it adds little if your CRM is Salesforce.

Clearbit alternatives

8. Cognism, Best for European Data and GDPR Compliance

Cognism is the pick for teams selling into EMEA that need phone-verified mobiles and GDPR workflows. Its Diamond Data mobiles are checked by people, its coverage is strongest across the UK, DACH, the Nordics and Benelux, and it carries Bombora intent data.

Pricing: Cognism publishes no dollar price. It lists Standard and Pro prospecting plans with five seats included, plus a CRM Enrichment plan (cognism.com/pricing, checked October 30, 2026). The $1,000 to $1,500 a month that small teams report is buyer-reported, and contracts are typically annual.

Watch for: Coverage thins in the North American mid-market and SMB segments. Cognism reports 87% email accuracy and 60% phone coverage, the highest phone figure among the single-source databases here.

Cognism alternatives

9. RocketReach, Best for Email Discovery

RocketReach is the pick for individual contributors who need an email finder rather than an enrichment platform. It searches a 700M+ profile index by name, company or title, with bulk CSV upload, an API, a Chrome extension, and Salesforce, HubSpot and Zapier integrations.

Pricing: Free account with 5 lookups. Essentials (Email Only) is $27.42 per seat per month on annual billing, with 1,200 exports a year, and team plans start at $6,000 a year. The page rendered no month-to-month price (rocketreach.co/pricing, September 1, 2026).

Watch for: Depth stops at email and phone, with little firmographic data, and RocketReach reports 83% email accuracy.

RocketReach review | RocketReach alternatives

10. FullContact, Best for Identity Resolution

FullContact is the pick for marketing teams that resolve anonymous visitors to known people rather than prospect new ones. It matches fragments such as an email, a phone, a social handle or a device ID against an identity graph of 300B+ signals, through person and company APIs.

Pricing: No free tier and no published price. Its pricing page carries a contact form (fullcontact.com/pricing, September 1, 2026).

Watch for: It is a weak fit for outbound. Contact data is thinner than dedicated enrichment tools, and FullContact reports 78% email accuracy and 10% phone coverage.

11. Snov.io, Best Budget Option for Startups

Snov.io is the pick for early-stage startups on the tightest budget. It bundles an email finder, an email verifier and drip campaigns on one credit pool, with unlimited team seats on every plan.

Pricing: Trial with 50 credits. Starter is $39 a month for 1,000 credits, Pro S $99 (5,000), Pro M $189 (20,000), Pro L $369 (50,000) and Ultra $738 (100,000), with 25% off on annual billing (snov.io/pricing, September 1, 2026).

Watch for: One pool pays for finding, verifying and sending, so a heavy send month eats the enrichment budget. Snov.io reports 81% email accuracy and minimal phone coverage.

Compare Cleanlist AI vs Snov.io

12. Datanyze, Best for Technographics

Datanyze is the pick for software sellers who qualify accounts on tech stack. Now part of the ZoomInfo family, it identifies 18,000+ technologies through a Chrome extension, alongside basic contact and company data.

Pricing: Its pricing page did not serve us a price on September 1, 2026. The tiers are Nyze Lite (free), Nyze Pro 1 and Nyze Pro 2.

Watch for: Contact data is thin, and its 72% reported email accuracy is the lowest on this page. Use it beside an enrichment tool rather than in place of one.

Unranked: CRM upkeep and supplier credits

The products below are listed without a rank. Each comes from a company that also supplies data to Cleanlist AI's waterfall.

Findymail CRM Datacare

Disclosure: Findymail also supplies data to Cleanlist AI's waterfall. CRM Datacare is a separate product. It is unranked, and Cleanlist AI is not scored against it on this page.

Findymail CRM Datacare keeps a CRM current without running enrichment jobs. It watches the CRM around the clock, fills empty fields on new records, refreshes existing ones as contact details change, and flags contacts who move to a new company. Populated fields stay untouched unless you change that setting, and each change can be previewed first and rolled back later.

Pricing: priced by database size rather than per enriched record, and sold separately from the core Findymail plans (findymail.com, read October 26, 2026).

Lusha (supplier credit)

Disclosure first: Lusha is one of the providers inside the Cleanlist AI waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist AI is not scored against Lusha anywhere on this page.

Lusha is purpose-built for fast contact lookups. Its Chrome extension lets reps grab emails and direct dial phone numbers from LinkedIn profiles in two clicks, over its own contact database.

Pricing: Starter is $49.90 a month, or $37.45 a month billed annually (lusha.com/pricing, read September 1, 2026).

Hunter.io (supplier credit)

Disclosure first: Hunter.io is one of the providers inside the Cleanlist AI waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist AI is not scored against Hunter anywhere on this page.

Hunter finds and verifies email addresses. Its domain search maps the known contacts at a target company, and it returns no phone numbers or firmographics by design.

Pricing: Free plan with 50 credits a month. Starter $49/month ($34/month billed yearly, 2,000 credits), Growth $149/month ($104 billed yearly, 10,000 credits), Scale $299/month ($209 billed yearly, 25,000 credits), Enterprise custom. Read from hunter.io/pricing on September 1, 2026.

Data enrichment companies vs data enrichment tools

A data enrichment company is the vendor whose data you end up buying. A data enrichment tool is the product your team logs into. The two overlap, and the difference decides what you are comparing. ZoomInfo, Apollo and Cognism own their databases and sell access to them. HG Insights and FullContact sell specialist datasets. Clay and Cleanlist AI own no database: they query other companies' data by API, and Cleanlist AI names the providers it buys from, including Wiza, Hunter, Prospeo, Findymail, LeadMagic, Lusha and Crustdata.

Most vendors assemble data from the same few sources: public web pages and profiles, browser extensions that capture contacts in exchange for credits, data licensed from brokers, and email verification. Verification is where quality splits. A syntax check passes an address that no longer exists. A full check adds DNS and MX and an SMTP handshake, and flags catch-all domains instead of passing them.

Before you compare prices, ask every vendor four things in writing: how many sources it queries per contact, how it verifies an email, when this specific record was last refreshed, and whether a lookup that finds nothing is billed.

Which data enrichment tool fits your team?

RevOps teams buy enrichment as infrastructure under the CRM. Five things decide it: native writes to Salesforce and HubSpot that update records in place, an API that enriches each signup as it arrives, a match key that stops enrichment from creating duplicates, verification before anything is written, and pricing that tracks usage rather than headcount. ZoomInfo leads on enterprise governance, Clay on custom logic, Breeze on HubSpot-only stacks, and Cleanlist AI (our product) on a verified waterfall that writes into HubSpot or Salesforce from one shared credit pool. Run enrichment on new records through the API or a CRM trigger, and re-verify the existing base on a schedule.

Enrich is an API-first option for RevOps teams that wire enrichment into their own flows, with endpoints for email finding, email validation, phone finding and reverse email lookup, webhooks when a job completes, and an MCP server. New accounts start on a free trial with 100 API credits and no card (enrich.so, read October 29, 2026).

SDR teams buy for the inbox and the dial. A shared sending domain cannot absorb a bad list, so verify every address before it reaches the sequencer, and pick a tool that returns direct dials beside emails, because email-only data leaves reps calling switchboards. Volume burns credits fast, so a shared pool beats per-seat caps. Apollo suits a team that wants data and sending in one tool, ZoomInfo US enterprise cold calling, Cognism outbound into Europe, and Cleanlist AI email and phone on one row with sequences built in. On Cleanlist AI, a rep building 300 to 500 verified emails a week uses roughly 1,200 to 2,000 credits a month.

Small teams and startups should compare cost per usable record rather than plan price: MoltSets from $27 a month, RocketReach from $27.42 per seat, Snov.io from $39, Cleanlist AI from $49 per seat, and Apollo's $0 plan. For tools ranked on CRM sync and write rules, see CRM data enrichment.

What do data enrichment tools cost?

Published entry prices run from $27 a month (MoltSets) to $185 a month (Clay Launch). ZoomInfo, HG Insights, Cognism and FullContact publish no price, Clearbit runs on HubSpot Credits, and Datanyze served none. Month-to-month and annual rates differ by about a quarter, so check which one a quote means.

*Clay's figures depend on the providers you connect. Prices are from the dates in each entry above. Accuracy and coverage figures are each vendor's own, except Cleanlist AI's, which come from its own 500-lead benchmark.

Two answers move the real cost more than the sticker price: whether a row that returns nothing is billed, and whether search is billed apart from the reveal. Divide the invoice by verified, usable records rather than by lookups. On Cleanlist AI a miss and a search cost nothing, which puts a verified email at about $0.065 on Starter and a contact with email and phone between $0.54 and $0.72. Snov.io works out between $0.0074 and $0.039 a credit by tier, and HubSpot publishes Breeze overage at $0.010 a credit. Per-seat tools also multiply by headcount: 10 seats of Apollo Basic come to $650 a month, or $490 on annual billing.

Frequently Asked Questions

What is a data enrichment tool?

A data enrichment tool appends missing fields to records you already hold, in bulk from a CSV or a CRM sync, or through an API call when a form is filled. It returns a work email, a phone number, a job title and company firmographics, ideally with a verification status on each. Our B2B data enrichment guide explains how the matching and verification steps work.

Are there free data enrichment tools?

Yes, though every free tier is an evaluation budget. Apollo gives 75 credits per seat a month, Clay 100 data credits and 500 actions, Snov.io a 50-credit trial and RocketReach 5 lookups (each vendor's pricing page, September 1, 2026), and MoltSets 1,000 lifetime records (October 26, 2026). Cleanlist AI starts with a 14-day Pro trial and a $0 plan with 50 credits a month after it.

How much does data enrichment cost per record?

A verified work email costs a few cents, and a contact with a phone number attached costs about ten times more. Across the 18 vendors whose pricing pages published enough on September 1, 2026, the median was $39.13 per 1,000 verified emails on annual billing, worked through in what B2B contact data costs.

What is the difference between waterfall and single-source enrichment?

A single-source tool looks the record up in one owned database and returns nothing when that database lacks the person. A waterfall sends the record to providers in order and stops at the first verified result, so it misses only when every provider misses. The cost is latency on records that fall deep into the cascade, and a price that varies by record. See the waterfall enrichment definition.

Can data enrichment tools find phone numbers?

Yes, but phone is the weakest field in the category. Reported coverage on this page runs from 10% (FullContact) to 60% (Cognism), and in our March 2026 test on 1,000 leads ZoomInfo found mobile numbers for 67% and Apollo for 41%. Ask for the phone fill rate on your own segment, because headline figures lean on US enterprise records.

Does my CRM already do data enrichment?

HubSpot does, through Breeze Intelligence on HubSpot Credits. Native enrichment queries one source, so a record that source lacks stays empty. Check the fill rate your CRM delivers on 200 records before you buy a second layer.

How do I test a data enrichment tool before I buy?

Take 200 records from your own CRM whose answers you already know, run them through each finalist on the same day, and count three numbers: rows returned, rows that match what you know, and emails that bounce. Send a company domain rather than a company name, because domains disambiguate. Drop any vendor that will not run a test file before a contract.

Can AI be used for data enrichment?

Yes, for research and cleanup. Clay and Cleanlist AI both sell AI columns that normalize a job title or answer a question about a company per row, and Clu, Cleanlist AI's GTM agent, turns a plain-English buyer description into a search. The email and phone number still come from data providers and are verified before they land, because a model asked for an email produces a plausible guess.

Related reading

• B2B data enrichment: how it works, types and cost
• CRM data enrichment: how to run it and the tools that write back
• Data hygiene tools for CRM and contact data
• Best B2B data providers
• B2B contact database software
• Best free email verifier tools
• What is data appending?