B2B Sales Tool Pricing Guides
Stop guessing what sales intelligence tools actually cost. These guides break down real pricing, hidden fees, credit systems, and contract terms so you can budget accurately and negotiate better deals.
Every guide includes actual customer-reported costs (not just list prices), per-contact economics, and direct comparisons to help you find the best value for your team size and use case.
ZoomInfo Pricing 2026
SalesOS starts at $14,995/year for 3 seats. See real costs, hidden fees, and negotiation tips.
Apollo Pricing 2026
Free tier with 100 credits/mo, paid plans from $49/mo. Full breakdown of credits, limits, and add-ons.
RocketReach Pricing 2026
Email-only lookups from $33/mo. Pro with phone data at $83/mo per user. See lookup limits and alternatives.
Seamless.AI Pricing 2026
Basic starts at $147/mo for 250 credits. Real cost per contact, data quality issues, and alternatives.
Clay Pricing 2026
Explorer free tier, Pro from $149/mo. Full breakdown of credit system, waterfall costs, and true per-lead pricing.
Lusha Pricing 2026
Free 5 credits/mo, Pro from $49/mo. See credit costs, team plans, and enterprise pricing.
Cognism Pricing 2026
Enterprise pricing starting at $15K+/year. Diamond Data add-on, EMEA strength, and contract structure.
LeadIQ Pricing 2026
Free Freemium plan, Pro from $75/mo. See prospecting credits, Salesforce integration costs, and team pricing.
How we calculate true pricing
Published pricing rarely reflects what teams actually pay. Our guides factor in per-seat costs, credit overages, premium add-ons, auto-renewal increases, and the hidden cost of data that bounces or goes stale. We survey real customers and test each platform ourselves to report the full cost of ownership, not just the sticker price.
Looking for a tool that gives you transparent, pay-as-you-go pricing? See Cleanlist pricing — starting at $0/month with 30 free credits.