Best ZoomInfo Alternatives
Looking for a ZoomInfo alternative? We compare the 10 best ZoomInfo competitors on pricing, data accuracy, and features — including options that cost 90% less.
Why Teams Look for ZoomInfo Alternatives
ZoomInfo is the market leader in B2B sales intelligence, but its enterprise pricing ($15K–$25K+/year with annual contracts) puts it out of reach for most growing teams. Beyond cost, common complaints include data accuracy issues (especially for SMB and international contacts), per-seat licensing that scales poorly, aggressive contract negotiations, and a complex platform that requires dedicated admin time. Many teams discover they're paying enterprise prices for data they could get elsewhere at a fraction of the cost.
10 Best ZoomInfo Alternatives in 2026
Ranked by data accuracy, pricing value, and overall feature set.
Cleanlist
Our PickFree plan available. Paid from $29/mo
Cleanlist combines 15+ data providers into a single waterfall enrichment engine. Upload a list, and it automatically cascades through providers to maximize email and phone coverage — no per-seat pricing, no annual contracts.
Best for: Teams that want the highest data accuracy without paying enterprise prices. Ideal for SDR teams, agencies, and RevOps teams running outbound.
Key Features
Pros
- Highest data coverage via waterfall approach (85%+ email hit rates)
- No per-seat pricing — flat monthly plans with generous credit limits
- Built-in triple email verification eliminates bounces
- All-in-one platform: enrichment, verification, scraping, and scoring
Cons
- Newer platform — smaller brand recognition than enterprise incumbents
- No built-in sequencing or outreach features (focuses purely on data)
Apollo.io
Free plan available. Paid from $59/mo per user
An all-in-one sales intelligence and engagement platform with a 275M+ contact database, built-in email sequencing, and a free tier. Popular with startups and mid-market teams for combining prospecting and outreach in one tool.
Best for: Startups and mid-market teams that want prospecting + outreach in a single tool on a moderate budget.
Show features, pros & cons
Key Features
Pros
- Large database with decent email coverage for North America
- All-in-one platform: prospecting, sequencing, and analytics
- Generous free tier for individual reps
Cons
- Data accuracy issues — single-source database leads to stale contacts
- Per-user pricing gets expensive as teams grow
- UI has become bloated as features accumulate
Lusha
Free plan (5 credits/mo). Paid from $49/mo
A lightweight prospecting tool focused on direct dials and email addresses. Lusha is known for its Chrome extension and simple interface, making it popular with individual reps who need quick contact lookups.
Best for: Individual sales reps or small teams who need quick LinkedIn-to-contact lookups.
Show features, pros & cons
Key Features
Pros
- Easy-to-use Chrome extension for quick lookups
- Strong direct dial coverage, especially in North America
- Free tier available for testing
Cons
- Limited enrichment depth — mostly just email and phone
- Credit-based pricing gets expensive at scale
- No waterfall enrichment or multi-provider verification
Cognism
Custom pricing (typically $15K–$30K+/year)
A European-headquartered sales intelligence platform known for GDPR compliance and strong phone-verified mobile data. Cognism's Diamond Data offers manually verified direct dials.
Best for: Teams selling into European markets that need GDPR-compliant data and verified phone numbers.
Show features, pros & cons
Key Features
Pros
- Best-in-class GDPR compliance for European markets
- Diamond Data provides phone-verified direct dials
- Strong coverage in EMEA markets
Cons
- Enterprise pricing puts it out of reach for smaller teams
- North American data coverage not as strong as US-focused competitors
- Requires annual contracts with no monthly option
RocketReach
From $53/mo (annual). Free lookups available
A contact lookup tool with 700M+ profiles that focuses on email finding and verification. Popular with recruiters and sales teams for individual contact lookups.
Best for: Individuals and recruiters who need affordable email lookups with decent coverage.
Show features, pros & cons
Key Features
Pros
- Large database with good email coverage
- Affordable entry-level pricing for individuals
- API available for custom integrations
Cons
- Phone number accuracy is significantly lower than email
- No enrichment waterfall — single-source data
- Limited company-level data and firmographics
Seamless.AI
Free plan available. Paid plans from ~$147/mo
An AI-powered sales intelligence platform that finds verified contact information in real-time. Known for its aggressive sales motion and unlimited contact credits on higher plans.
Best for: Sales teams that want unlimited contact lookups and don't mind an aggressive vendor relationship.
Show features, pros & cons
Key Features
Pros
- Real-time verification can improve data freshness
- Unlimited contacts on higher-tier plans
- AI-powered search helps discover new prospects
Cons
- Aggressive upselling and hard-to-cancel contracts reported by users
- Data accuracy is inconsistent — real-time search has gaps
- Customer support has mixed reviews
LeadIQ
Free plan available. Paid from $36/mo
A prospecting platform built for outbound SDR workflows. LeadIQ captures leads from LinkedIn, syncs to CRM, and offers AI-powered personalized messaging.
Best for: SDR teams focused on LinkedIn prospecting who want seamless CRM syncing.
Show features, pros & cons
Key Features
Pros
- Smooth LinkedIn-to-CRM workflow for SDRs
- AI-powered email personalization saves time
- Job change alerts help catch warm leads
Cons
- Smaller database than major competitors
- Email-only focus — phone data is limited
- Best features require higher-tier plans
6sense
Custom enterprise pricing (typically $50K+/year)
An enterprise ABM and revenue intelligence platform that uses AI to identify anonymous buying signals and predict purchase intent. Focused on account-level insights rather than individual contact data.
Best for: Enterprise marketing and ABM teams that need predictive intent data and account-level buying signals.
Show features, pros & cons
Key Features
Pros
- Best-in-class intent data and predictive buying signals
- Identifies anonymous website visitors at the account level
- Powerful ABM orchestration for enterprise go-to-market teams
Cons
- Very expensive — typically $50K+/year puts it beyond most budgets
- Focused on account-level data, not individual contact enrichment
- Steep learning curve with complex implementation
UpLead
Free trial (5 credits). Paid from $99/mo
A B2B prospecting platform focused on data accuracy with 95%+ email verification guarantee. UpLead offers technographic data and real-time email verification at search time.
Best for: Mid-market teams that prioritize data accuracy and want technographic targeting without enterprise pricing.
Show features, pros & cons
Key Features
Pros
- Strong accuracy guarantee — credits refunded for bounces
- Good technographic data for targeting by tech stack
- Transparent, no-contract pricing
Cons
- Smaller database than ZoomInfo or Apollo
- Phone number coverage is limited
- Credits can run out quickly on lower plans
Hunter.io
Free plan (25 searches/mo). Paid from $49/mo
A domain-based email finder and verification tool. Hunter specializes in finding email addresses associated with a company domain and verifying their deliverability.
Best for: Marketers and developers who need reliable domain-based email finding with a great API.
Show features, pros & cons
Key Features
Pros
- Best-in-class domain-based email finding
- Clean, simple interface with great developer API
- Built-in cold email campaign tool
Cons
- No phone numbers or direct dials
- Limited to email finding — not a full enrichment platform
- Database is smaller than full sales intelligence tools
Pricing Comparison
How each ZoomInfo alternative compares on pricing.
| Tool | Pricing | Best For |
|---|---|---|
1.Cleanlist | Free plan available. Paid from $29/mo | Teams that want the highest data accuracy without paying enterprise prices. Ideal for SDR teams, agencies, and RevOps teams running outbound. |
2.Apollo.io | Free plan available. Paid from $59/mo per user | Startups and mid-market teams that want prospecting + outreach in a single tool on a moderate budget. |
3.Lusha | Free plan (5 credits/mo). Paid from $49/mo | Individual sales reps or small teams who need quick LinkedIn-to-contact lookups. |
4.Cognism | Custom pricing (typically $15K–$30K+/year) | Teams selling into European markets that need GDPR-compliant data and verified phone numbers. |
5.RocketReach | From $53/mo (annual). Free lookups available | Individuals and recruiters who need affordable email lookups with decent coverage. |
6.Seamless.AI | Free plan available. Paid plans from ~$147/mo | Sales teams that want unlimited contact lookups and don't mind an aggressive vendor relationship. |
7.LeadIQ | Free plan available. Paid from $36/mo | SDR teams focused on LinkedIn prospecting who want seamless CRM syncing. |
8.6sense | Custom enterprise pricing (typically $50K+/year) | Enterprise marketing and ABM teams that need predictive intent data and account-level buying signals. |
9.UpLead | Free trial (5 credits). Paid from $99/mo | Mid-market teams that prioritize data accuracy and want technographic targeting without enterprise pricing. |
10.Hunter.io | Free plan (25 searches/mo). Paid from $49/mo | Marketers and developers who need reliable domain-based email finding with a great API. |
Frequently Asked Questions
What is the best ZoomInfo alternative in 2026?
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Cleanlist is the best ZoomInfo alternative for teams that want superior data accuracy without enterprise pricing. Its waterfall enrichment approach (15+ providers) delivers higher hit rates than ZoomInfo's single database, at a fraction of the cost ($29/mo vs $15K+/year). For teams specifically needing intent data, 6sense is the premium alternative.
How much does ZoomInfo cost?
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ZoomInfo starts at approximately $15,000/year for their SalesOS product, with most teams paying $20,000-$40,000+ annually. All plans require annual contracts with per-seat pricing. There is no free tier or monthly option.
Is there a free alternative to ZoomInfo?
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Yes. Cleanlist, Apollo.io, Lusha, LeadIQ, and Snov.io all offer free plans. Cleanlist's free plan includes 30 email credits/month with full waterfall enrichment — enough to test the platform's data quality before committing to a paid plan.
Which ZoomInfo alternative is cheapest?
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Cleanlist offers the best value with paid plans from $29/mo (no per-seat pricing, no annual contracts). That's over 97% cheaper than ZoomInfo's ~$15K/year minimum. Hunter.io ($49/mo) and Snov.io ($39/mo) are also affordable options, though with more limited feature sets.
Can I get ZoomInfo-quality data without the enterprise price?
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Yes. Cleanlist's waterfall enrichment aggregates data from 15+ providers — effectively querying more sources than ZoomInfo's single proprietary database. This approach delivers 85%+ email hit rates and built-in triple verification, all for $29-99/mo instead of $15K+/year.
Ready to switch from ZoomInfo?
Try Cleanlist free — no credit card required. See why teams switch for better data accuracy at a fraction of the cost.