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The 2025 Ranking of B2B Contact Enrichment Providers
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The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890
 but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

6
 min read

Latest Articles

The 2025 Ranking of B2B Contact Enrichment Providers

The 2025 Ranking of B2B Contact Enrichment Providers

We ran a 1,000-lead test across the top enrichment platforms — Clay, ZoomInfo, Lusha, and Cleanlist. The results? Clay returned 930 emails, ZoomInfo 870, Lusha 890
 but Cleanlist delivered 960 verified emails and 710 phone numbers, the highest in the industry. Here’s the full breakdown of how each provider stacks up in 2025.

6
 min read
The Death of the Catch-All Inbox: Why Role Emails Are Killing Your Outbound in 2025

The Death of the Catch-All Inbox: Why Role Emails Are Killing Your Outbound in 2025

Sending to “info@company.com" feels safe. But in 2025, role-based and catch-all inboxes aren’t just ignored — they’re actively harming your deliverability and your brand. This deep dive shows why these emails ruin campaigns, how they land you on blocklists, and what smart teams are doing instead.

6
 min read
Why Cleanlist Has the Highest-Quality Emails and Phone Numbers in Outbound

Why Cleanlist Has the Highest-Quality Emails and Phone Numbers in Outbound

Everyone claims to have “verified” data — but only Cleanlist runs true waterfall enrichment across every top-tier provider. The result? Higher email match rates, more direct dials, and better coverage than any single vendor can deliver. Here’s how we cracked the code.

Tech
Tech
5
 min read
What Happens to Your Data After You Buy a Lead List? (Inside the B2B Data Black Market)

What Happens to Your Data After You Buy a Lead List? (Inside the B2B Data Black Market)

Ever wonder where those “exclusive” B2B lead lists actually come from—or what happens after you hit send? This exposĂ© breaks down the black market for sales data, how dirty lists can wreck your brand, and what you can do to avoid being part of the spam circus in 2025.

6
 min read
The Hidden Math of Outbound: Why You Only Need 1,000 Great Leads to Blow Past Your Sales Targets

The Hidden Math of Outbound: Why You Only Need 1,000 Great Leads to Blow Past Your Sales Targets

You don’t need 10,000 leads — you need 1,000 hyper-targeted, enriched, and verified ones. This post breaks down the math behind high-converting outbound in 2025 and why focusing on quality over quantity will blow past your sales targets.

Sales
Sales
4
 min read
How to Build a Lead List from Scratch (The Right Way in 2025)

How to Build a Lead List from Scratch (The Right Way in 2025)

Building a high-performing lead list in 2025 isn’t about scraping LinkedIn — it’s about strategy, segmentation, and verified enrichment. This guide walks you through the full process, step by step.

Sales
Sales
6
 min read
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