Cleanlist AI vs Apollo
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Cleanlist AI vs Snov.ioAll comparisonsPay per rep. Every seat brings its own credits into one shared balance.
Try Cleanlist AI for free.
$0
Free forever
50 credits / mo for your workspace
Includes:
Built for reps to put on their own card.
$49 per seat a month, billed monthly
Billed monthly
750 credits / seat / mo
Everything in Free, plus:
Agents, Slack and your CRM, for the whole team.
$89 per seat a month, billed monthly
Billed monthly
1,500 credits / seat / mo
Everything in Starter, plus:
Try Pro free for 14 days
Up to 3 seats, 250 credits and every Pro feature.
Unlimited agents, priced to your volume.
Credit volume sized to your pipeline, with a named success manager from day one.
Everything in Pro, plus:
Teams already on Cleanlist AI
1 credit = 1 verified emailPhone number = 10 creditsSending emails = 0 creditsClu uses credits based on the work it does
Every plan gets the same data at the same credits per result. Pro adds agents, Clu in Slack, CRM sync and the API.
| Plan | Free$0Start with Free, Free plan | Starter$49 per seatStart with Starter, Starter plan | ProRecommended$89 per seatStart 14-day free trial, Pro plan | EnterpriseCustomTalk to sales, Enterprise plan |
|---|---|---|---|---|
| Price, seats and credits | ||||
| Price per seat, monthly | $0 | $49 | $89 | Custom |
| Price per seat, billed annually | $0 | $37 | $67 | Custom |
| Credits every month | 50 per workspace | 750 per seat | 1,500 per seat | Custom volume |
| Monthly credit levels | Not included | Not included | Up to 100,000 | Custom |
| Credit top-ups that never expire | Not included | Included | Included | Included |
| Seats | Up to 3 | Unlimited | Unlimited | Unlimited |
| One shared credit balance, credits roll over | Included | Included | Included | Included |
| Clu and agents | ||||
| Clu | Included | Included | Included | Included |
| Clu in Slack, with credit approvals | Not included | Not included | Included | Included |
| Agents, runs posted to Slack | Not included | Not included | 5 active | Unlimited |
| Agents on CRM triggers | Not included | Not included | Included | Included |
| Clu builds each agent from one sentence | Not included | Not included | Included | Included |
| AI research on every lead, with sources | Not included | Included | Included | Included |
| ICP scoring from 0 to 100 | Not included | Included | Included | Included |
| Search and enrichment | ||||
| People and Company Search across 1B+ profiles | 5 searches | Unlimited | Unlimited | Unlimited |
| Searching costs 0 credits | Included | Included | Included | Included |
| Waterfall enrichment across 25+ providers | Included | Included | Included | Included |
| Verified work emails, 1 credit each | Included | Included | Included | Included |
| Phone numbers, 10 credits each | Included | Included | Included | Included |
| Email validation for your own lists, 0.5 credits each | Included | Included | Included | Included |
| Chrome extension for LinkedIn, Sales Navigator, Salesforce and HubSpot | Included | Included | Included | Included |
| Sequences | ||||
| Sequences | Not included | Email and call tasks | Email and call tasks | Email and call tasks |
| Email sends at 0 credits | Not included | Included | Included | Included |
| Senders per seat | Not included | 1 mailbox | 1 mailbox | Custom, per rep |
| CRM, API and MCP | ||||
  MCP for Claude and ChatGPT, 30+ tools | Not included | Included | Included | Included |
| Push leads to your CRM | Not included | Included | Included | Included |
  HubSpot and Salesforce sync | Not included | Not included | Included | Included |
| REST API access | Not included | Not included | Included | Included |
| Enrichment that runs inside your CRM | Not included | Not included | Included | Included |
| Admin, security and support | ||||
| Team reports and analytics dashboard | Not included | Not included | Included | Included |
| Single sign-on (SAML) | Not included | Not included | Not included | Included |
| A dedicated success manager | Not included | Not included | Not included | Included |
| Hands-on onboarding, support SLA | Not included | Not included | Not included | Included |
A credit is what you spend when Cleanlist AI does work for you. Most actions below have a fixed price. Clu's depends on the AI model it runs on.
One lead, Marcus Vale at Omni, runs through the waterfall. The providers that find nothing cost 0 credits. The verified work email costs 1 credit and the phone number costs 10, so the workspace balance goes from 12,340 to 12,329 credits.
| What you do | Credits | When it's charged |
|---|---|---|
| Find | ||
| People and company search | 0 credits | Never |
| Save to a list, import a CSV, export | 0 credits | Never |
| Enrich people | ||
| Verified work email | 1 credit | Only when found |
| Phone number | 10 credits | Only when found |
| Email and phone | 11 credits | 1 if an email is found, 10 if a phone is found |
| Personal email | 1.5 credits | Each lookup |
| Reverse email lookup | 2 credits | Each lookup |
| Email validation | 0.5 credits | Each lead checked |
| Enrich companies | ||
| Company firmographics | 1 credit | Only when found |
| AI research, agents and Clu | ||
| Research a lead's company, or the contact | 3 credits | Each lead researched |
| Research both | 5 credits | Each lead researched |
| Qualify a lead against your ICP | 5 credits | Each lead scored |
| Ask Clu | Varies | Each task, by the AI model it runs on |
One credit balance for the whole workspace. Unused credits roll over. When you run out, actions pause until you top up or your plan renews. We never bill overage.
Anyone in your workspace. Each seat adds its credits to your team's shared balance and gets its own senders for Sequences.
Every seat adds its credits to one balance your whole team draws from. Unused credits roll over on every plan.
A verified work email is 1 credit, a phone number 10, and both on the same contact 11. Agents and Clu spend credits based on the work they do. Sending emails is free. Every action is listed in the table above.
Credit actions pause until you add credits or your plan renews. We never bill overage.
Yes. Invite a teammate and the seat is added pro rata. Remove one and the difference is credited to your next invoice.
No. Your price, credits and seats stay the same, and we'll email you at least 60 days before anything changes.
14 days of Pro: up to 3 seats, 250 credits, every Pro feature.
Pro adds agents, Clu in Slack, CRM sync and the API, plus credit levels up to 100,000 a month.
Run your own list through the 25+ provider waterfall and see what comes back. Then pick a plan, or stay on Free.
14 days of Pro, free.
ZoomInfo
Sumo Logic
HackerOne
Coast
DeepHow
Clay
Respaid
IcePanel
Apollo
AgencyAnalytics
VGW
Packetlabs
Omni
Radar
Distyl
WellSaid
Decagon
Gamma
