The short answer
6sense is an ABM and intent platform that predicts which accounts are in market and at what buying stage, and helps marketing and sales act on it. Users rate it 4.2 out of 5 on G2 and 4.4 on Gartner Peer Insights (November 10, 2026). They praise its in-market account picks and flag data accuracy, reporting and cost.
6sense tells you which accounts are ready. To reach the buyers inside them, the contact finder turns a name and a company into a verified work email inside a free Cleanlist AI workspace. For what 6sense costs, see our 6sense pricing guide.
Last checked: November 10, 2026. Every 6sense fact on this page comes from 6sense.com or a named source, read that day. 6sense's figures about its own data are its claims, and we have not tested them.
6sense at a glance
| 6sense | |
|---|---|
| What it is | An intelligence platform for B2B go-to-market teams, which now calls itself "your partner for Agentic GTM" |
| Packages | Revenue Marketing (for marketers), Sales Intelligence (for sellers) and 6sense Intelligence (for data teams) |
| Add-ons | AI email agents, credits, predictive models, data packs, a Bombora topic pack, segment syncs and professional services, among others |
| Published price | None. Every package says "Get a quote" |
| Free plan or trial | None listed. New customers get a test environment during onboarding |
| Contact data, by its own count | 111M+ verified business emails, 98M+ direct dials and 75M+ company profiles |
| Founded and headquarters | 2013, San Francisco |
| CEO | Amir Ravandoust |
| G2 | Revenue Marketing 4.2 out of 5 from 1,594 reviews; Sales Intelligence 4.0 from 1,151 |
| Gartner Peer Insights (ABM platforms) | 4.4 out of 5 from 279 reviews, 85% willing to recommend |
| TrustRadius | 8.3 out of 10 from 614 reviews and ratings |
| Time to implement, per G2 reviewers | About 3 months for Revenue Marketing and 2 months for Sales Intelligence |
| Analyst placements, per 6sense | Leader, 2026 Gartner Magic Quadrant for Account-Based Marketing Platforms (October 7, 2026); Leader, The Forrester Wave: Revenue Marketing Platforms for B2B, Q1 2026 |
Sources: 6sense.com (home, pricing, platform, about and news pages), G2, Gartner Peer Insights and TrustRadius, all read November 10, 2026.
What is 6sense known for?
6sense is known for predicting which accounts are in market before they contact you. It watches anonymous research across the web and on your own site, matches it to companies, and estimates each account's buying stage. Marketing uses that to choose who sees ads and campaigns, and sellers use it to decide which accounts to call this week.
At its Breakthrough 2026 conference, 6sense repositioned itself as a "partner for agentic GTM" (press release dated November 3, 2026). It announced a BDR Agent in beta, explanations and confidence scores for its account scores and buying-stage predictions (open beta in November, full availability planned by February 2027), and two new models in closed beta that flag competitive threats and deal risk. Its Sales Intelligence MCP server is generally available.
What 6sense does, package by package
| Package or product | What 6sense says it does | What you get |
|---|---|---|
| Revenue Marketing | Helps marketers "know who to target and what to say" | Segments, advertising, intelligent workflows and RevvyAI, its AI assistant |
| Sales Intelligence | Shows sellers "when accounts are ready, who to reach, and how" | In-market accounts ranked from cold to hot, buying stages, recommended contacts, company and contact search across 370M+ buyer profiles, alerts in Slack or email, and a Chrome extension |
| 6sense Intelligence | "Accurate, scalable datasets" for data and analytics teams | Company, contact and intent data by API, data packs and file feeds to tools such as Snowflake |
| AI Email Agents | Conversational email run by an agent, sold as an add-on | Email conversations with buyers that an agent writes and sends |
| Advertising | Ads to target accounts and segments | Account-based ads; in November 2026 it announced an OpenX integration and segment sync to DV360 |
| MCP server and APIs | Part of every package | 6sense data inside AI tools such as ChatGPT, Claude, Gemini and Copilot, or in your own stack |
From 6sense.com, read November 10, 2026.
Where does 6sense get its data?
6sense names four kinds of sources on its intent data page:
- Its own publisher network, where a web tag records reading behavior as it happens. Its homepage puts the network at 2M+ B2B publishers covering 650M+ pages.
- Ad data from its own demand side platform, plus licensed external networks that widen keyword coverage.
- Review sites and media: G2, TrustRadius, PeerSpot, SourceForge and Informa TechTarget, plus Bombora, with 12 Bombora topics included and the full catalog by subscription.
- Your website. Visits are matched to companies mainly by IP address, plus cookies and device signals when available, across 570M+ IP addresses and 75M+ company profiles.
6sense identifies the company behind a visit. It ties activity to a person only when that visitor has already identified themselves, for example by filling in a form, and your CRM or marketing automation is connected.
For people data, 6sense lists 111M+ verified business emails and 98M+ direct dials. It says it refreshes company data monthly and contact data every 45 to 60 days. All of these are 6sense's own figures, read November 10, 2026, with no outside audit attached.
What makes 6sense unique?
By its own description, three things:
- Models trained on your deals. 6sense builds a model from your own closed-won history and back-tests it each month against real pipeline. It scores account fit against past wins, rates which personas matter, grades contacts A to D by how closely they behave like contacts on open deals, and predicts each account's buying stage. An account that fits your profile and reaches the Decision or Purchase stage becomes a "6sense Qualified Account," or 6QA.
- Keyword intent on your terms. Teams add unlimited custom keywords themselves, and new keywords go live within 24 hours with a look back at past activity.
- Three ways to use the same intelligence: inside the 6sense platform, in your own stack through APIs and native integrations, or inside AI agents through its MCP server. Its pricing FAQ adds that data packs can be bought without the platform.
Does 6sense actually work? What users say
| Site | Rating | Based on | Read |
|---|---|---|---|
| G2, 6sense Revenue Marketing | 4.2 out of 5 | 1,594 reviews | November 10, 2026 |
| G2, 6sense Sales Intelligence | 4.0 out of 5 | 1,151 reviews | November 10, 2026 |
| Gartner Peer Insights, account-based marketing platforms | 4.4 out of 5, 85% willing to recommend | 279 reviews | November 10, 2026 |
| Gartner Peer Insights, revenue data solutions | 4.7 out of 5, 94% willing to recommend | 17 reviews | November 10, 2026 |
| TrustRadius | 8.3 out of 10 | 614 reviews and ratings | November 10, 2026 |
| Trustpilot | 2.2 out of 5 | 10 reviews | November 10, 2026 |
| PeerSpot | 3.5 out of 5 | 1 review | November 10, 2026 |
| Capterra | Not read: the site showed a security check | November 10, 2026 |
Weigh the small samples with care. Most of the 10 Trustpilot reviews come from people objecting to emails or to data held about them, and PeerSpot has a single review. Across G2's two 6sense profiles, 1,313 of 2,745 reviews give 5 stars and 78 give 1 or 2.
So does it work? Most reviewers say yes, with conditions. TrustRadius's summary of 129 reviews from the last 18 months, last published November 6, 2026, sorts them like this:
- What reviewers credit: finding in-market accounts and showing how they engage, intent signals that explain buying behavior, predictions that sort accounts into buying stages, and integrations with other sales and marketing tools.
- What they criticize: data accuracy, for both intent signals and contact details; little transparency into how the models score; rigid reporting; and trouble proving return on investment in revenue terms.
Gartner Peer Insights' highlighted reviews say the same in other words. The favorable one praises "unlimited intent data," the critical one notes "a bit of a learning curve," and one user's dislike describes intent signals that sometimes flagged students looking for jobs as prospects. A November 9, 2026 G2 review from an enterprise outbound marketing manager adds that the opaque scoring can leave sales teams wary of it.
G2 reviewers also report about 12 months to return on investment, with average discounts of 12% on Revenue Marketing and 11% on Sales Intelligence.
Where 6sense is strong
- Prioritization. Reviewers most often credit it with showing which accounts are in market and where they are in the buying journey.
- Models built on your history, back-tested monthly, with explanations and confidence scores rolling out from November 2026.
- Keyword intent you control, with unlimited custom keywords live within a day.
- One source for marketing, sales and data teams, plus MCP and APIs for teams building their own agents.
- Analyst standing. A Leader in Gartner's 2026 Magic Quadrant for ABM platforms for the sixth year in a row, placed highest for Ability to Execute by its own account, and a Leader in The Forrester Wave for B2B revenue marketing platforms, Q1 2026.
Where 6sense falls short
- Data accuracy. The most common complaint in recent reviews covers both intent signals and contact details.
- A black box for sellers. Reviewers ask to see why an account scores high, which the explanations feature now in beta aims to answer.
- Reporting that reviewers find rigid.
- Cost and commitment. No published price, no free plan on today's pricing page, and a contract built from packages and add-ons.
- Time and skill to run. G2 reviewers average 2 to 3 months to implement, and Gartner reviewers mention a learning curve.
How much does 6sense cost?
6sense publishes no price. Its pricing page, read November 10, 2026, lists the three packages, a foundation "included in everything" (governance and controls, security, an onboarding sandbox, APIs and integrations, an MCP server and alerts) and add-ons such as credits, predictive models, AI email agents, data packs and a Bombora topic pack. Each package says "Get a quote." The FAQ says unit prices for seats, credits, records and conversations fall by volume band. Our 6sense pricing guide covers buyer-reported contract sizes, how credits work and what to ask on the pricing call.
Who should buy 6sense, and who should not
Buy it if you run account-based marketing or sales across thousands of accounts, your deals involve buying groups you cannot see until late, and ranking accounts by predicted buying stage would change how your team spends its week. It works best with a few years of clean CRM history for the models to learn from and someone in operations to run it.
Skip it if you are a small team, if you mainly need contact details for accounts you already chose, or if you cannot wait two to three months for a rollout. For other options, see 6sense alternatives. If Demandbase is on your list too, our Demandbase review and 6sense vs Demandbase compare the two.
Turn 6sense's in-market accounts into verified contacts
Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.
Cleanlist AI is one platform with AI agents that find buyers, get verified emails and phone numbers from 25+ providers and send the sequences. It has no intent data and no buying-stage model, so it works next to 6sense: 6sense says which accounts to work, and Cleanlist AI finds and verifies the people in them.
- Start from the accounts. Take the accounts 6sense flags as 6QAs or in the Decision stage, as company names or domains.
- Open the contact finder and start a free workspace. Every new workspace gets a 14-day Pro trial with up to 3 seats and 250 credits, plus 100 more for signing up with a work email. A card is required.
- Fill the buying group. Ask Clu, Cleanlist AI's GTM agent, for the roles you need at those accounts, or filter People Search yourself. Searching 1B+ profiles costs 0 credits.
- Get verified details. Each lookup runs through 25+ providers in sequence and stops at the first deliverable result. A verified work email is 1 credit, a phone number is 10, and a miss costs nothing.
- Use them. From Starter, send from your own inbox with Cleanlist AI's sequences. On Pro, records sync to HubSpot or Salesforce, and agents can push people to Salesloft or Lemlist.
What it costs: a buying group of 4 people at each of 25 accounts, with emails for all 100 and phone numbers for the 25 signers, uses at most 350 credits. That fits the trial when you sign up with a work email. After it, the Free plan keeps 50 credits a month, Starter is $49 a seat a month and Pro is $89.
Frequently asked questions
Is there a free version of 6sense?
Not on its pricing page as of November 10, 2026. Older third-party guides describe a free Sales Intelligence plan with 50 credits a month. The current page lists no free plan and says new customers get a test environment during onboarding.
How long does 6sense take to implement?
G2 reviewers report about 3 months for Revenue Marketing and 2 months for Sales Intelligence. 6sense's own comparison page against Demandbase, published March 4, 2026, puts a typical enterprise implementation at 4 to 6 weeks.
What is RevvyAI?
RevvyAI is 6sense's AI assistant. A rep asks about an account or a contact and gets a sales brief built from intent data and CRM history, which 6sense says arrives in about 30 seconds.
Is 6sense GDPR compliant?
6sense's homepage lists SOC 2 Type 2, ISO/IEC 27001 and ISO/IEC 42001 certifications, plus GDPR and CCPA privacy validations (November 10, 2026). Those are 6sense's statements. Whether your own use of the data is lawful is a question for your legal team.
Who uses 6sense?
Logos on 6sense's homepage include Okta, Shell, Sumo Logic, SAP and Sage, and the customer results it quotes there come from OpenText, Ivanti and Custom Truck One Source (November 10, 2026). TrustRadius's buyer profile, built on 4,006 installations tracked by HG Insights, puts professional, scientific and technical services first among its industries, followed by information, and finance and insurance.
How we reviewed 6sense
- What this review is. A product, pricing and user-evidence review. We did not run 6sense ourselves, and nothing on this page is a measured result of ours about 6sense.
- What we read, and when. 6sense's home, pricing, intent data, predictive intelligence, buyer data, sales intelligence, about and news pages, its comparison page against Demandbase, and its pages on G2, Gartner Peer Insights, TrustRadius, Trustpilot and PeerSpot, all on November 10, 2026.
- What we could not read. Capterra and Glassdoor showed a security check, and Reddit refuses our reader, so none of them is quoted.
- Our own figure. Cleanlist AI's 98% verified work emails and 85% phone numbers come from our own benchmark on our own 500-lead sample. It is not a test of 6sense.
References & Sources
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- [14]6sense vs Demandbase in Account-Based Marketing Platforms: 6sense 4.4 from 279 reviews (read 2026-11-10)· Gartner Peer Insights(2026)
- [15]6sense vs Demandbase in Revenue Data Solutions: 6sense 4.7 from 17 reviews (read 2026-11-10)· Gartner Peer Insights(2026)
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