Data Sources and Subprocessors

Contracted business data providers

These are the providers Cleanlist holds a direct contract with. A lookup walks them in cost order and stops at the first accepted answer, which is what the waterfall is.

On the “25+ providers” figure used elsewhere on this site. Both numbers are true and they count different things. Cleanlist holds direct contracts with the ten above. Several of those providers are themselves aggregators that resolve a lookup across their own upstream sources, so a single Cleanlist request can reach more than 25 distinct data sources in total. The ten are who we contract with and who we hold to the representations below. The 25+ is the reach of the waterfall.

Processing regions are not listed per row. Where a transfer leaves the European Economic Area or the United Kingdom it is covered by section 7 of the DPA, and the current region for a named vendor is available on request.

Cleanlist requires each provider to represent that it holds the rights and lawful bases needed to supply the data, that it gives any legally required notice, that it supports individual rights, and that it honours applicable suppression requirements. Cleanlist does not operate a web crawler and does not build its own contact database by copying web pages.

Coverage and accuracy

Coverage, on this page, means the share of lookups for which the waterfall returns a verified value. Cleanlist does not own a database and does not publish a database size. Each lookup is assembled at the moment it is asked, walked across the 25+ data sources the providers above reach, and it stops at the first answer that passes verification.

What is covered, by field. A work email, checked at the mailbox before it is returned, for 1 credit. A direct dial for 10 credits, or both on one row for 11. Validation of an address you already hold for 0.5 credit. Person and company records, including firmographics, from the providers in the table above. Search is free and unlimited on every plan, and a lookup that returns nothing costs nothing, so a miss is never billed as a result.

What is covered, by region. Coverage follows the providers above and varies by country, industry, company size and seniority. Cleanlist does not publish a coverage figure for any single region, so none is given here. The way to know your own rate is to run a sample of your own list.

Accuracy. 98% verified work email and 85% direct dial on the Cleanlist 500-Lead Enrichment Benchmark, which is our own test run on a 500-lead sample. It is not a third-party test, and it is not a test of any other vendor. The protocol is published with the Cleanlist 500-Lead Enrichment Benchmark.

What is not covered. Cleanlist supplies no intent data, no technographic data, no headcount-growth filters and no job-change alerts, and it holds no database of its own to query or to size.

Subprocessors

These vendors process data on Cleanlist’s behalf to operate the service. Each is under contract with data protection obligations no less protective than those in our DPA, and each processes only for the purpose named.

Changes and notice

Cleanlist reconciles this page against the providers and vendors actually in production every quarter, and whenever one is added or removed. Under section 6 of the DPA, customers receive notice before a new subprocessor begins processing Customer Data, and may object on reasonable data protection grounds.

To be notified of changes, or to ask a question about a specific provider, write to support@cleanlist.ai.

If your details are in here

If your business contact details appear in Cleanlist and you want to know what we hold, correct it, have it deleted, or object to the processing, you do not need an account and you do not need to contact any of the providers above first. Write to support@cleanlist.ai. The Individual Rights and Suppression sections of the Privacy Policy explain what happens next.