Built by operators, for operators
We built Cleanlist because we lived the pain. Years of cobbling together tools, building custom integrations, and watching playbooks disappear when people left.
Our Story
Before Cleanlist, we spent years running GTM teams at high-growth companies. We built the same playbooks over and over — outbound, inbound, intent-based, ABM. Every time, we had to cobble together 5+ tools, write custom integrations, and pray nothing broke.
We tried every tool in the market. Workflow builders that needed GTM engineers to configure. Single-source enrichment providers with gaps. Point solutions that didn't talk to each other.
So we built Cleanlist internally first — a system to turn any GTM motion into a repeatable, executable playbook. When we saw how much time it saved, we knew others needed it too.
Today, Cleanlist powers GTM operations for teams who want to deploy proven playbooks in minutes, not build custom workflows over months.
What We Believe
The principles that guide how we build Cleanlist.
Operators First
We built this for ourselves before we built it for you. Every feature comes from real GTM pain.
Playbooks > Workflows
We give you proven motions, not blank canvases. Deploy in minutes, not months.
Works on Your Stack
Unlike all-in-ones that force migration, we integrate with what you already use.
Results That Matter
85% phone retrieval, 2x pipeline, 40hrs/week saved. We measure what actually moves revenue.
Leadership Team
Former operators from Float, Keep, Hopin, Shopify, and Litmus.
Levon
CEO
Scaled GTM at Float and Keep. Ran a 25-BDR lead generation agency to 6-figure MRR. Built GTM infrastructure daily for years before productizing it.
Sal
CTO
10+ years shipping production SaaS. Built dev agency to 6-figure MRR. Owns product and engineering.
Erwin
CDO
Co-founded Hopin (served as CTO), raised $3M+. Former data science at Shopify. Owns data quality and ML.
Victor
COO
Senior growth marketing experience at Litmus. Owns marketing and operations.