ICP Fit Score Calculator
Score any account against your Ideal Customer Profile in 60 seconds. Answer 8 questions about firmographics, technographics, and behavior — get a 0-100 fit score with reasoning.
Answer 8 questions about a target account. Get a 0-100 fit score with reasoning.
Used by 1,500+ GTM teams
Who uses the ICP Fit Score Calculator?
Teams across go-to-market rely on clean, verified data. Here is where this tool fits.
Sales teams
Stop wasting reps' time on dead leads and bad data before outreach.
Marketers
Clean lists before a campaign to protect deliverability and spend.
Recruiters
Confirm candidate contact details are real before reaching out.
Founders
Validate key contacts before emailing partners, investors, or buyers.
RevOps
Keep the CRM accurate so routing, scoring, and reporting hold up.
Agencies
Double-check client data before it ever touches a live campaign.
About This Tool
ICP scoring is one of the highest-ROI exercises in B2B sales. Based on Cleanlist customer data, deals from ICP-fit accounts close at 68% vs 22% for non-fit accounts, with sales cycles 20-30% shorter. The 80/20 rule shows up everywhere: 80% of revenue typically comes from the top 20% of ICP-aligned accounts.
Yet most teams spray outreach evenly across their entire database because they don't have a fast way to score accounts.
This free ICP scoring calculator scores any target account 0-100 against firmographic, technographic, and behavioral signals. Use it to qualify inbound leads before SDR handoff, prioritize a target account list before outbound, or sanity-check a deal before investing rep time.
For ICP scoring at scale (across hundreds-thousands of accounts via CSV upload, with custom scoring weights and proprietary signals), use Cleanlist's full ICP Scoring product — included free in the 30-credit starter tier.
Score every account against your ICP, automatically
Stop scoring by hand. Cleanlist scores and enriches every record as it lands in your CRM. 30 free credits, no card.
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| Feature | Free | Starter | Pro | Scale |
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Data Enrichment | ||||
| Enrichment | ||||
| AI Search | ||||
| Chrome Extension | ||||
| CSV Upload | ||||
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Prospecting | ||||
| Find People | ||||
| Sales Navigator | ||||
| Manual Entry | ||||
| Export CSV | ||||
| Leads per List | 100 | 2,500 | 2,500 | Unlimited |
| Seats included | 1 | 2 | 5 | 10 |
| Additional seats | — | $20/seat | $20/seat | $20/seat |
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| AI Agents (Basic) | ||||
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| Playbooks | ||||
Integrations | ||||
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| Custom SLAs | ||||
Frequently Asked Questions
How does the ICP fit calculator work?
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It scores any target account 0-100 against the firmographic, technographic, and behavioral signals that correlate with closed-won deals. Eight questions cover industry, employee count, revenue range, tech stack, recent funding, growth signals, decision-maker level, and engagement. Each dimension gets a sub-score; the overall 0-100 fit score is a weighted composite.
What's a good ICP fit score?
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Above 70: high-fit, prioritize for outbound. 50-70: medium-fit, qualify further before investing rep time. Below 50: low-fit, deprioritize or skip. These thresholds map to closed-won probability: high-fit accounts (70+) close at ~60-70%, medium-fit (50-70) at ~25-35%, low-fit (under 50) at under 10%.
How accurate is this vs a custom-trained model?
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This free tool uses a generalized B2B SaaS framework — accurate for most mid-market and SMB use cases. For higher accuracy, use Cleanlist's full ICP Scoring product, which trains on your historical CRM data to learn which signals matter most for your specific business. Custom-trained scoring typically outperforms generalized scoring by 15-25% in correlation with actual conversion rates.
Can I score multiple accounts at once?
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This free tool scores one account at a time. For bulk scoring (100s-1000s of accounts), upload a CSV to a free Cleanlist account — the full ICP Scoring product applies your custom criteria to every record and returns sorted output ready for outreach prioritization.
What's the difference between ICP and persona scoring?
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ICP scores the company. Persona scoring scores the individual contact within that company. Both matter: a perfect-ICP company with the wrong persona is still a hard sell. Cleanlist's full product scores both layers.
Should I use ICP scoring for every account?
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Yes. Set up automatic scoring at MQL → SQL conversion, prioritize high-fit (70+) for AEs, route medium-fit (50-70) to nurture, disqualify low-fit (<50). Teams that implement this routing report 20-30% shorter sales cycles and 2-3x higher SDR efficiency.
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