ICP Fit Score Calculator
ICP Fit Score CalculatorAnswer 8 questions about a target account. Get a 0-100 fit score with reasoning.
Score any account against your Ideal Customer Profile in 60 seconds. Answer 8 questions about firmographics, technographics, and behavior, get a 0-100 fit score with reasoning.
What an ICP fit score is
An ICP fit score measures how closely an account matches your Ideal Customer Profile on firmographic, technographic, and behavioral signals. This free calculator asks 8 questions and returns a 0-100 score with reasoning in about 60 seconds. Scores above 70 mean prioritize for outbound; ICP-fit accounts close at roughly 68% versus 22% for non-fit.
Score every account against your ICP, automatically
Stop scoring by hand. Cleanlist scores and enriches every record as it lands in your CRM. Start the 14-day trial, no card.
- 25+providers in one waterfall lookup, priced as one result
- 98%verified work email on a 500-lead stratified test
- 85%direct dial on that same 500-lead test
- 0credits to search. Free and unlimited on every plan
You scored one account. Upload your pipeline and score and enrich every account in it. 250 credits, 3 seats, 14 days. No card required.
How Does This Tool Work?
ICP scoring is one of the highest-ROI exercises in B2B sales. Deals from ICP-fit accounts consistently close at a multiple of the rate of non-fit accounts, typically with meaningfully shorter sales cycles. The 80/20 rule shows up everywhere: 80% of revenue typically comes from the top 20% of ICP-aligned accounts.
Yet most teams spray outreach evenly across their entire database because they don't have a fast way to score accounts.
This free ICP scoring calculator scores any target account 0-100 against firmographic, technographic, and behavioral signals. Use it to qualify inbound leads before SDR handoff, prioritize a target account list before outbound, or sanity-check a deal before investing rep time.
For ICP scoring at scale (across hundreds-thousands of accounts via CSV upload, with custom scoring weights and proprietary signals), use Cleanlist's full ICP Scoring product. Every new workspace opens on Scale for 14 days with 250 credits and 3 seats, no card.
Who Uses the ICP Fit Score Calculator?
Teams across go-to-market rely on clean, verified data. Here is where this tool fits.
Sales teams
Stop wasting reps' time on dead leads and bad data before outreach.
Marketers
Clean lists before a campaign to protect deliverability and spend.
Recruiters
Confirm candidate contact details are real before reaching out.
Founders
Validate key contacts before emailing partners, investors, or buyers.
RevOps
Keep the CRM accurate so routing, scoring, and reporting hold up.
Agencies
Double-check client data before it ever touches a live campaign.
What Can the Full Platform Do in 5 Minutes?
This free tool is the tip of Cleanlist. Watch a real ICP search go from query to enriched, validated, CRM-ready list in under five minutes. 36 leads, 100% contact fill, synced to HubSpot.
36 ICP leads, 100% contact fill, validated and pushed to HubSpot in one flow
Get contact data where you already prospect
The Cleanlist Chrome extension pulls verified emails and direct-dial phone numbers off LinkedIn profiles and search results without leaving the tab. Every new workspace starts on Scale for 14 days (250 credits, 3 seats, no card), and the extension stays available afterwards on the $0 Free plan at 30 credits a month.
Which Cleanlist Plan Do You Need?
Annual billing takes 25% off every paid plan. Search is free and unlimited on all four: a verified work email is 1 credit however many providers it took, a direct dial 10, both together 11, validation 0.5, AI qualification 5. A miss costs nothing, and the credits sit in one shared team wallet.
Frequently Asked Questions
How does the ICP fit calculator work?
It scores any target account 0-100 against the firmographic, technographic, and behavioral signals that correlate with closed-won deals. Eight questions cover industry, employee count, revenue range, tech stack, recent funding, growth signals, decision-maker level, and engagement. Each dimension gets a sub-score; the overall 0-100 fit score is a weighted composite.
What's a good ICP fit score?
Above 70: high-fit, prioritize for outbound. 50-70: medium-fit, qualify further before investing rep time. Below 50: low-fit, deprioritize or skip. These thresholds map to closed-won probability: high-fit accounts (70+) close at ~60-70%, medium-fit (50-70) at ~25-35%, low-fit (under 50) at under 10%.
How accurate is this vs a custom-trained model?
This free tool uses a generalized B2B SaaS framework, accurate for most mid-market and SMB use cases. For higher accuracy, use Cleanlist's full ICP Scoring product, which trains on your historical CRM data to learn which signals matter most for your specific business. Custom-trained scoring typically outperforms generalized scoring by 15-25% in correlation with actual conversion rates.
Can I score multiple accounts at once?
This free tool scores one account at a time. For bulk scoring (100s-1000s of accounts), upload a CSV during the 14-day trial that every new workspace starts on, the full ICP Scoring product applies your custom criteria to every record and returns sorted output ready for outreach prioritization.
What's the difference between ICP and persona scoring?
ICP scores the company. Persona scoring scores the individual contact within that company. Both matter: a perfect-ICP company with the wrong persona is still a hard sell. Cleanlist's full product scores both layers.
Should I use ICP scoring for every account?
Yes. Set up automatic scoring at MQL → SQL conversion, prioritize high-fit (70+) for AEs, route medium-fit (50-70) to nurture, disqualify low-fit (<50). Teams that implement this routing report 20-30% shorter sales cycles and 2-3x higher SDR efficiency.
Which Free Email Lookup Tools Work Together?
Free, purpose-built tools that work together. Start from a name, a domain, an email, or a block of text, and move to a verified contact.
- TAM CalculatorSize the market behind your ICP: TAM, SAM, and SOM in one pass.
- B2B Contact FinderFind business contacts and predicted email patterns by company domain.
- LinkedIn Email FinderGet the likely work email behind a LinkedIn profile, ranked and MX-checked.
- AI Cold Email GeneratorDraft the first-touch email for your highest-fit accounts.
Which Tool Should You Buy for This at Scale?
Independent comparisons of the platforms that do this job on a whole database, including where Cleanlist fits and where it does not.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.
Cleanlist finds, verifies and enriches contact data, and syncs it two ways with HubSpot, Salesforce and Pipedrive, or one way out to Outreach, Salesloft and Lemlist. Cleanlist does not send email.