How Float replaced 5+ data tools and boosted deal sizes by 30%

As told byRuslan ValeevSenior Director, Revenue Operations, Float

Tools ReplacedConsolidated into one platform

Avg Deal Size

Larger deals with better data

Rep Volume

More outreach per rep

Industry: Business Finance & Spend Management
Based in: Toronto, Canada
Team: 182 employees

Five data tools, and no answer reps could trust

Float's 20-person GTM team was drowning in tools. They were juggling Clay, RocketReach, two other data vendors and more, paying for five separate subscriptions and still getting inconsistent data quality across all of them.

Reps wasted hours cross-referencing results from different providers, never confident which email or phone number was actually correct. Data fragmentation was killing deal velocity and inflating costs.

“We had five tools and none of them gave us confidence in the data. Reps were spending more time verifying contacts than selling.”

Ruslan Valeev, Senior Director, Revenue Operations

One waterfall replaced the whole stack

Float replaced their entire enrichment stack with Cleanlist AI's waterfall engine. One platform now cascaded through all the providers they were previously paying for individually, plus additional sources they didn't have access to.

The team set up automated enrichment agents that triggered on new accounts, verified every email, and routed high-ICP leads for immediate follow-up. No more tool-hopping, no more data reconciliation.

Their stack, before and after

Before5+ subscriptions

marcus.v•••@omni.coTool 1Likely valid
mvale•••@omni.coTool 2Risky
marcus•••@omni.coTool 3Unknown
No resultTool 4Invalid
vale.m•••@omni.coTool 5Likely valid

Series B sales leaders

NamePrimary EmailStatus

Marcus Valem•••••@o•••.coVerified

Ines Delacroixi•••••@d•••••.aiVerified

Naomi Osein•••••@d•••••.aiVerified

Yuki Tanakay•••••@s•••••.ioVerified

Deals 30% larger, and 50% more outreach per rep

The entire 20-person GTM team now lives off Cleanlist AI data. Average deal sizes increased 30% because reps were reaching the right contacts with accurate, enriched context, not guessing.

Rep volume jumped 50% as the time previously spent switching between tools went directly into outreach. Five tool subscriptions collapsed into one, saving thousands per month.

Avg Deal Size: +30%
Rep Volume: +50%
Tools Replaced: 5+