FloatCustomer story
How Float replaced 5+ data tools and boosted deal sizes by 30%
Figures reported by Float, not modelled by Cleanlist.
“Our entire GTM team lives off Cleanlist now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.”
- Industry
- Business Finance & Spend Management
- Location
- Toronto, Canada
- Team
- 182 employees
- Measured
- Avg Deal Size
What was breaking
Float's 20-person GTM team was drowning in tools. They were juggling Lusha, Clay, RocketReach, Prospeo and more — paying for five separate subscriptions and still getting inconsistent data quality across all of them.
Reps wasted hours cross-referencing results from different providers, never confident which email or phone number was actually correct. Data fragmentation was killing deal velocity and inflating costs.
“We had five tools and none of them gave us confidence in the data. Reps were spending more time verifying contacts than selling.”
Ruslan Valeev, Senior Director, Revenue Operations
What they changed
Float replaced their entire enrichment stack with Cleanlist's waterfall engine. One platform now cascaded through all the providers they were previously paying for individually — plus additional sources they didn't have access to.
The team set up automated enrichment playbooks that triggered on new accounts, verified every email, and routed high-ICP leads for immediate follow-up. No more tool-hopping, no more data reconciliation.
Float, the passBefore
- Subscriptionsfive
- Resultsinconsistent
- Rep timecross-referencing
- GTM team20 people
Reps were verifying contacts instead of selling.
One waterfall
- Providers25+
- Ordercost first
- Verified work email1 credit
- A miss0 credits
The cascade stops at the first source that returns.
One wallet
- Creditsshared by the team
- Search0 credits
- Validation0.5 credits
- Seatsno per-seat data fee
Five bills became one line.
On a trigger
- Fires onnew account
- Verifiesevery email
- Routeshigh ICP first
- CRMtwo-way
Playbooks run the pass so nobody has to remember to.
What it moved
The entire 20-person GTM team now lives off Cleanlist data. Average deal sizes increased 30% because reps were reaching the right contacts with accurate, enriched context — not guessing.
Rep volume jumped 50% as the time previously spent switching between tools went directly into outreach. Five tool subscriptions collapsed into one, saving thousands per month.
Figures reported by Float, not modelled by Cleanlist.
“Our entire GTM team lives off Cleanlist now. Better data, bigger deals, and half the cost. It's not even close.”
Ruslan Valeev, Senior Director, Revenue Operations
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