How Float replaced 5+ data tools and boosted deal sizes by 30%

The Challenge

Float's 20-person GTM team was drowning in tools. They were juggling Lusha, Wiza, Clay, RocketReach, and Prospeo — paying for five separate subscriptions and still getting inconsistent data quality across all of them.

Reps wasted hours cross-referencing results from different providers, never confident which email or phone number was actually correct. Data fragmentation was killing deal velocity and inflating costs.

“We had five tools and none of them gave us confidence in the data. Reps were spending more time verifying contacts than selling.”

— Ruslan Valeev, Senior Director, Revenue Operations

The Solution

Float replaced their entire enrichment stack with Cleanlist's waterfall engine. One platform now cascaded through all the providers they were previously paying for individually — plus additional sources they didn't have access to.

The team set up automated enrichment playbooks that triggered on new accounts, verified every email, and routed high-ICP leads for immediate follow-up. No more tool-hopping, no more data reconciliation.

The Results

The entire 20-person GTM team now lives off Cleanlist data. Average deal sizes increased 30% because reps were reaching the right contacts with accurate, enriched context — not guessing.

Rep volume jumped 50% as the time previously spent switching between tools went directly into outreach. Five tool subscriptions collapsed into one, saving thousands per month.

“Our entire GTM team lives off Cleanlist now. Better data, bigger deals, and half the cost. It's not even close.”

— Ruslan Valeev, Senior Director, Revenue Operations