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TAM Calculator

industry, geo, size, ACVTAM estimate

TAM CalculatorRuns in your browserNo limitFree, no signup

Estimate your Total Addressable Market by industry, geography, and company size. See how many decision makers Cleanlist AI can reach.

Turn the market into a contact list

Tell Clu who is in that market. It builds the list in People Search, then finds and verifies each work email at 1 credit per verified email.

The Free plan is $0 with 50 credits a month and 5 searches. Every new workspace can also try Pro free for 14 days.

Search
Free
Verified work email
1 credit
Phone number
10 credits

98% verified work emails and 85% phone numbers on our 500-lead benchmark, across 25+ providers.

A demo of Clu, the Cleanlist AI agent, doing this for a whole list. Asked: Find Heads of Data or Analytics, 2-5 years in the role, at Series C+ software companies with 201-1,000 people that raised in the last 12 months. US or Canada. Skip HubSpot customers. Verify their emails. Clu runs the tools, asks for confirmation before spending credits (Find work emails for 25 leads on Data leaders, Series C+, 25 credits), fills the list row by row and reports: 25 leads, 24 verified emails. One is a catch-all, so I marked it risky.

See how Clu builds an agent

10,000+ users, from founders to full sales teams

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The Cleanlist AI Chrome extension finds the verified email and phone number for the LinkedIn profile you have open, in the same tab.

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What a TAM calculator does

A TAM calculator estimates your Total Addressable Market: the full revenue opportunity if you captured 100% of your target segment. Enter industry, geography, and company size, and this free tool returns TAM, SAM (typically 40-60% of TAM), and SOM (a realistic year-one slice), plus how many decision-maker contacts are reachable in that segment.

The toolTAM CalculatorRunsRuns in your browserFree quotaUnlimitedTakesindustry, geo, size, ACVReturnsTAM estimate

How does this tool work?

Total Addressable Market (TAM) is the total revenue opportunity available if you captured 100% of your target market. For B2B sales teams, understanding TAM helps prioritize which segments to pursue, how much to invest in outbound, and whether a market is large enough to justify a dedicated go-to-market motion.

This free calculator estimates your TAM, SAM (Serviceable Addressable Market, the portion you can realistically serve), and SOM (Serviceable Obtainable Market, what you can capture in year one). It also shows how many decision-maker contacts exist in your target segment and how many are reachable with verified contact data through Cleanlist AI's 25+ provider waterfall.

Who uses the TAM Calculator?

The people who run it most, and what each one runs it for.

  • Sales teamsCatch a dead address before a rep spends time writing to it.
  • MarketersClean a list before the campaign goes out, so bounces don't hit the sending domain.
  • RecruitersConfirm a candidate's contact details are real before you reach out.
  • FoundersCheck an address before you email an investor, partner or buyer.
  • RevOpsKeep CRM records accurate so routing, scoring and reports hold up.
  • AgenciesCheck client data before it goes into a live campaign.

What does Cleanlist AI do with a whole list?

This free tool checks one record at a time. Watch a real search go from query to an enriched, validated, CRM-ready list: 36 leads, 100% contact fill, synced to HubSpot.

Search, enrich, validate, CRM

36 ICP leads, 100% contact fill, validated and pushed to HubSpot in one flow

Describe the job once. An agent runs it every week.

Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.

An example agent run in Cleanlist AI: Weekly ICP outbound, built by Clu from one sentence.

Weekly ICP outbound

Weekly · Monday 8:00 AM

Ran in 11m 42s

Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”

  1. Searched 1B+ profiles for new ICP matches500 foundPeople Search
  2. Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
  3. Verified every email and phoneSMTP + catch-allVerification
  4. Added them to Series B outbound500 peopleSequences
  5. Posted the run to #pipelineSlackAgents

Friday 4:52 PM15 replies · 5 calls booked

Start free trialSee pricing

14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.

Frequently asked questions

Short answers about the TAM Calculator: what it checks, what it costs and where it stops.

All free tools
What is TAM, SAM, and SOM?

TAM (Total Addressable Market) is the total revenue opportunity if you had 100% market share. SAM (Serviceable Addressable Market) is the portion of TAM you can realistically serve with your current product and go-to-market, typically 40-60% of TAM. SOM (Serviceable Obtainable Market) is what you can realistically capture in year one, usually 5-10% of SAM. Investors and sales leaders use these metrics to assess market opportunity and set realistic revenue targets.

How accurate is this TAM calculator?

This calculator uses industry averages and public market data to provide directional estimates. It is useful for quick sizing, pitch decks, and planning conversations. For precise TAM analysis, you should build a bottom-up model using your specific ICP criteria, Cleanlist AI's People Search can help you count exactly how many contacts match your target filters.

How do I find contacts in my TAM?

After estimating your TAM, use Cleanlist AI's AI-powered People Search to find actual contacts matching your criteria. Describe your ICP in natural language, industry, company size, job titles, geography, and Cleanlist AI returns verified contacts with emails (98% accuracy) and phone numbers (85% coverage) from 25+ data providers.

Now run it on the whole list.

Upload the CSV or describe the list you want. Clu finds, verifies and qualifies every row.

14 days of Pro, free.