Apollo costs $0 on Free, $49 a seat a month on Basic, $79 on Professional and $119 on Organization, billed annually. Organization needs at least 3 seats. Paid month to month, Basic is $65 a seat and Professional $99. Each plan comes with credits, and the credits are what you spend: an email costs 1 credit and a phone number 8.
| Plan | Annual billing | Monthly billing | Credits per seat | Seats |
|---|---|---|---|---|
| Free | $0 | $0 | 900 a year, granted monthly | No minimum |
| Basic | $49 a seat a month | $65 a seat a month | 30,000 a year, granted up front (2,500 a month on monthly billing) | From 1 |
| Professional | $79 a seat a month | $99 a seat a month | 48,000 a year, granted up front (4,000 a month on monthly billing) | From 1 |
| Organization | $119 a seat a month | Annual only | 72,000 a year, granted up front | Minimum 3 |
Checked October 30, 2026 on apollo.io/pricing: the annual prices, the credits per seat, the 3-seat minimum, the "Save 24%" label on annual billing and the 14-day trial on Basic and Professional. The monthly prices and monthly credit amounts are from the same page's Monthly toggle, read September 1, 2026. Prices exclude tax.
Apollo's pricing page, October 30, 2026: Free at $0, Basic at $49, Professional at $79 and Organization at $119 per seat per month billed annually, with 900, 30,000, 48,000 and 72,000 credits per seat per year
You will see Apollo quoted at "$59 a month" on other sites, and on some older pages of ours. Apollo's pricing page has no $59 plan. Basic is $49 billed annually or $65 billed monthly.
We make Cleanlist AI, a data enrichment tool, so read this as a vendor's guide. Every Apollo figure here is Apollo's own number, or arithmetic on it.
What does one Apollo credit buy?
Apollo prices every action in credits. Its FAQ says credits are "pooled across your entire team and granted upfront at the start of each billing cycle", so one rep can spend what another leaves (read October 30, 2026). The rates per action, as read on Apollo's pricing page on August 7 and September 1, 2026:
- Email: 1 credit to reveal inside Apollo
- Email in bulk enrichment: 2 credits a record (enrichment plus verification), per the enrichment calculator on the same page
- Phone number: 8 credits
- Enrich data: 1 to 8 credits. The FAQ adds that "data enrichment uses up to 9 credits per record."
- AI research: 1 credit per run
- US dialer: 2 credits per minute
Unused credits do not carry over. Apollo's FAQ says they "expire at the end of each billing cycle", and that this applies to add-on credits you buy as well (read October 30, 2026). On annual billing the cycle is the year. On monthly billing it is the month.
What does Apollo cost per verified contact?
Apollo costs $19.60 per 1,000 emails on Basic annual at the 1-credit reveal rate, and $39.20 at the 2-credit bulk rate. A phone number costs 8 credits, so phones run eight times the reveal rate.
The two email rates sit on the same page. The credits table reads "Email / 1 credit" for a reveal inside Apollo. The enrichment calculator reads "Email: 2 credits per record (enrichment + waterfall verification)" for a list you upload. Ask Apollo in writing which rate applies to your job, because a budget built on the wrong one is out by half.
| Plan and billing | Arithmetic | $ per 1,000 emails (reveal) | $ per 1,000 emails (bulk, 2 credits) | $ per 1,000 phone numbers |
|---|---|---|---|---|
| Basic, annual | (49 × 12) ÷ 30,000 × 1,000 | $19.60 | $39.20 | $156.80 |
| Basic, monthly | 65 ÷ 2,500 × 1,000 | $26.00 | $52.00 | $208.00 |
| Professional, annual | (79 × 12) ÷ 48,000 × 1,000 | $19.75 | $39.50 | $158.00 |
| Professional, monthly | 99 ÷ 4,000 × 1,000 | $24.75 | $49.50 | $198.00 |
| Organization, annual | (119 × 12) ÷ 72,000 × 1,000 | $19.83 | $39.67 | $158.67 |
These rates assume every credit is used. Credits you do not spend expire at the end of the cycle, so the real cost per contact rises with every credit left on the table.
How do Apollo credits map to real work?
Three common jobs, priced on Apollo's published rates:
- Email 1,000 new prospects a month. 1,000 credits to reveal the emails. One Basic seat covers it: 2,500 credits a month on monthly billing, or 30,000 a year on annual.
- Call 500 prospects a month and email them too. 500 × (1 + 8) = 4,500 credits, plus 2 credits for every dialer minute. The dialer needs Professional or above, and 4,500 is more than one Professional seat's 4,000 a month, so a dial-led rep needs a second seat's credits or a top-up.
- Enrich a CRM list of 5,000 contacts with emails. At the 2-credit bulk rate that is 10,000 credits, a third of a Basic seat's annual allowance in one run.
Phones drive the bill. A team that mainly emails can live on one seat's credits. A team that mainly calls runs out eight times faster.
Is Apollo free?
Apollo has a free plan, and in practice it is a trial. It includes 900 credits per seat per year, granted monthly at 75 a month (checked October 30, 2026). At 1 credit per email and 8 per phone number, 75 credits is 75 emails or 9 phone numbers a month. Searching Apollo's database uses no credits, so you can judge coverage on your own market before you reveal anything. That is enough to sample the data and too little to run outbound.
Apollo no longer offers anything like the 10,000-credit monthly free tier that made "Apollo is basically free" standard advice in sales communities. Basic and Professional also come with a 14-day trial, which Apollo's FAQ says includes credits and most of the plan's features.
What does Apollo cost for a team?
Every Apollo plan is priced per seat, and that is the part that surprises growing teams. At annual-billing rates:
| Team size | Basic (annual) | Professional (annual) | Organization (annual) |
|---|---|---|---|
| 1 user | $588 a year | $948 a year | $4,284 a year (3-seat minimum) |
| 3 users | $1,764 a year | $2,844 a year | $4,284 a year |
| 5 users | $2,940 a year | $4,740 a year | $7,140 a year |
| 10 users | $5,880 a year | $9,480 a year | $14,280 a year |
| 20 users | $11,760 a year | $18,960 a year | $28,560 a year |
At 20 users on Professional, Apollo costs nearly $19,000 a year. Credits scale with seats too, so a 20-seat Professional team carries 960,000 credits a year in one shared pool. Whether that is generous or wasted depends on how many of the 20 actually prospect.
Per-seat pricing means cost scales with headcount. Ten users doubles it to $9,480 a year, with 480,000 credits that expire at the end of the year if the team does not use them.
Source: Apollo.io pricing page, checked 2026-10-30What are the hidden costs of Apollo?
Apollo's pricing is more open than most in this category. These are the costs that are still easy to miss.
Seats you add for access. Teams start with one or two users, then the rest of the team wants in. Five users on Professional is $395 a month at annual rates, whether each person prospects daily or once a week.
The 3-seat minimum on Organization. Organization is $119 a seat a month with a minimum of 3 seats, so the floor is $4,284 a year even for a two-person team that needs its admin and security controls. It is also annual only, so there is no month-to-month path onto the top tier.
The phone multiplier. A phone number is 8 credits and an email is 1. A dial-led team burns its allowance eight times faster than an email-led team on the same plan, and the US dialer adds 2 credits a minute: an hour of connected calls is another 120 credits.
The bulk-enrichment rate. Revealing an email in Apollo is 1 credit. Enriching a list you upload is 2 credits a record. If your main job is enriching an existing CRM, budget on the higher rate.
Credits that expire. Plan and add-on credits both expire at the end of the billing cycle. On annual billing a slow quarter is not a disaster. On monthly billing, a slow month is credit you paid for and lost.
The realistic all-in cost. Docket's 2026 Apollo pricing research, fetched on August 7, 2026, states that "active teams routinely reach $150-$400 per user per month" once credit use and add-ons are counted. That is one third party's modelling, and Apollo publishes no such figure, so check it against your own credit burn before you budget on it.
Coverage you cannot see on the invoice. Every Apollo record comes from Apollo's own database, which its homepage put at "240M+ contacts and 30M+ accounts" when we read it on September 22, 2026. Coverage varies by industry, region and seniority, and an unmatched or stale record costs you in bounces and rep time. Apollo's enrichment calculator cites roughly 88% on email and 81% on phone against its own database. That is a vendor figure, as is every accuracy number in this market, ours included. Test it on your own list.
How do Apollo renewals and refunds work?
Apollo plans renew automatically. Apollo's Terms of Service (last updated August 10, 2026, read September 22, 2026) say each term "will automatically renew for an additional period equal to the expiring Subscription Term unless either party gives the other written notice of non-renewal at least thirty (30) days prior to the end of the relevant Subscription Term." You can send that notice through your account settings, where available, or to support@apollo.io.
- Give notice 30 days early. Miss the window and an annual plan renews for another year.
- No refunds mid-term. The terms say "Subscriptions are non-cancelable during the Term and all payments by you are nonrefundable."
- Fees cannot go down mid-term. Removing seats does not lower what you pay until the term renews.
If you are not sure Apollo fits, start on monthly billing. It costs a quarter to a third more per seat and leaves you a monthly exit.
Is Apollo worth the price?
Apollo is worth it if you want prospecting, sequences and a dialer in one tool, and your team is small enough that per-seat pricing stays affordable. Its cost per email credit is among the lowest of any all-in-one platform we have priced. It is a weaker fit if you mainly need accurate contact data at high coverage, because every record resolves against one database, or if you mainly call, because phones cost 8 credits each.
Users who live in the product rate it well. On September 22, 2026, Apollo had 4.5 out of 5 from 398 reviews on Capterra, with 4.2 for customer service. Trustpilot showed a TrustScore of 3.1 from 1,320 reviews, split between 46% five-star and 36% one-star, with the one-star reviews mostly about billing, login and support. Budget for credits if you reveal phone numbers, and plan around slow support.
Apollo fits if you:
- Run email-first outbound on a team of under about ten reps
- Will use the sequences and dialer as well as the database
- Want to buy self-serve, with published prices
Look at other options if you:
- Dial for a living and need direct dials you can trust
- Already run a sequencer and only need emails and phone numbers on a list you hold
- Need SSO or admin controls on a team smaller than three
Cheaper options than Apollo
On cost per email credit, few all-in-one platforms undercut Apollo Basic at list price. Cheaper routes depend on the job. If you only need verified emails and phone numbers on a list you already hold, a per-result enrichment tool can cost less than an Apollo seat, and a lookup that finds nothing should cost nothing. Cleanlist AI, our product, is one: its waterfall enrichment checks 25+ providers, Starter is $49 a seat a month with 750 credits per seat, a verified work email is 1 credit and a phone number 10, and a miss is free. If you want the sequences and the dialer too, Apollo's bundle is hard to beat on price. Our Apollo alternatives page compares the other tools with their prices.
Pricing a wider stack? See what ZoomInfo costs, how Clay prices its credits and what LinkedIn Sales Navigator costs per seat. For a two-tool decision, see Apollo vs ZoomInfo.
Lusha (supplier credit)
Disclosure first: Lusha is one of the providers inside the Cleanlist AI waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist AI is not scored against Lusha anywhere on this page.
Lusha publishes $49.90 a month for Starter with 400 credits, $69.90 for Pro with 600 and $399.90 for Premium with 3,400, per lusha.com/pricing on August 7, 2026. A phone number costs 5 credits and an email 1, and Pro and Premium include 2 and 5 free seats respectively. It does not include sequences or a dialer.
Hunter (supplier credit)
Disclosure first: Hunter is one of the providers inside the Cleanlist AI waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist AI is not scored against Hunter anywhere on this page.
Hunter is an email finder and verifier built around domain search.
How to keep your Apollo bill down
- Take annual billing once you are sure. Apollo labels annual billing "Save 24%": $49 against $65 on Basic, $79 against $99 on Professional. Start monthly if you are not sure, because annual fees are not refunded.
- Give seats only to people who prospect. Every seat carries a price. Managers who check in weekly can work from shared lists.
- Spend credits before the cycle ends. Unused credits expire, so plan big enrichment jobs inside the billing cycle.
- Price your dialing separately. At 8 credits a number plus 2 a dialer minute, calling is where a Professional allowance goes.
- Budget bulk enrichment at 2 credits. Uploading a list costs twice the reveal rate.
- Put the renewal date in your calendar. Notice of non-renewal is due 30 days before the term ends.
Frequently Asked Questions
Does Apollo charge per user?
Yes. Every paid Apollo plan is priced per seat, so cost scales with team size. A 5-person team on Professional pays $395 a month, or $4,740 a year, at annual rates. Organization adds a 3-seat minimum.
Do unused Apollo credits roll over?
No. Apollo's FAQ says unused credits expire at the end of each billing cycle, for plan credits and purchased add-on credits alike (read October 30, 2026). On annual billing the full year's credits arrive up front and expire at the end of the year.
Does the Apollo API cost extra?
There is no separate fee: the API spends the same plan credits. Apollo's API pricing page (read October 15, 2026) charges 1 credit when enrichment returns an email or demographic data, 8 more when a mobile number comes back and nothing on a miss. People search and record updates cost 0. Our Apollo API guide has the endpoint costs and rate limits.
What happened to Apollo's 10,000 free email credits?
Apollo no longer offers it. The free plan today is 900 credits per seat per year, and steady prospecting needs Basic at $49 a seat a month on annual billing.
Can I get a refund from Apollo?
Generally no. Apollo's Terms of Service say "all payments by you are nonrefundable" and "there are no refunds for partially used Services or service units," while leaving Apollo the option to refund at its discretion.
How accurate is Apollo's email data?
Apollo's data page claims "seven-step email verification with 98% accuracy," and its enrichment calculator cites roughly 88% on email and 81% on phone. Those are Apollo's own figures, and Capterra reviewers single out phone numbers and older records as the weak spots. Cleanlist AI's figure is 98% verified work email and 85% direct dial on the Cleanlist AI 500-Lead Enrichment Benchmark, our own test of 500 leads, which named no other vendor. Test any vendor on your own list.
Is Apollo cheaper than ZoomInfo?
Apollo publishes its prices and ZoomInfo does not, so only one side of the comparison is public. Apollo's top published plan is $119 a seat a month on annual billing. ZoomInfo sells annual contracts through its sales team, and our ZoomInfo pricing guide covers what buyers report paying.
Does Apollo have a free trial?
Yes. Basic and Professional each offer a 14-day trial on Apollo's pricing page, checked October 30, 2026. Apollo's FAQ says the trial includes credits and access to most features of the plan you pick. When it ends you upgrade or drop to the free plan.
References & Sources
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Omni
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