Apollo.io Pricing [2026]: $49 to $119/User + Credit Math

Last updated: September 22, 2026. Apollo's prices below come from our price ledger, read on September 1, 2026, and from our B2B data pricing index, which captured both the annual and the monthly toggles of apollo.io/pricing on August 7 and September 1. The pricing page draws its plan table in the browser, so on September 22 we re-read the annual ladder where Apollo also prints it in plain text, on its own Apollo vs ZoomInfo page, and it had not changed. Apollo publishes its credit cost for each action on the pricing page, so the per-record math below is arithmetic on Apollo's own numbers.

Apollo.io is one of the most used sales intelligence platforms. It combines a large contact database with email sequences, a dialer and buying-intent topics in one tool, and it publishes everything a buyer needs to price it: plans, credit allowances and what each action costs in credits. That transparency is rarer than it sounds. When we read 42 vendor pricing pages and 292 Google AI answers on September 7, 2026 for the AI-quoted prices audit, 21.8% of the prices AI answers stated in this category belonged to vendors that publish no dollar amount anywhere.

How much does Apollo.io cost? (2026 pricing plans)

Apollo.io costs $49 per seat per month for Basic, $79 for Professional and $119 for Organization on annual billing. On monthly billing, Basic is $65 and Professional $99 per seat per month. Organization has a 3-seat minimum and is sold on annual billing only. Apollo advertises "SAVE 24%" for annual billing, and the seat prices bear it out. The free plan is $0 with 900 credits per seat per year.

Annual credits are granted up front for the year. Prices exclude tax, and Apollo describes the page as introductory pricing that may change.

What does one Apollo credit buy?

Apollo publishes the answer on its pricing page. The rates as read on August 7 and September 1, 2026:

• Email: 1 credit to reveal inside Apollo
• Email in bulk enrichment: 2 credits a record (enrichment plus verification), per the enrichment calculator on the same page
• Phone number: 8 credits
• Enrich data: 1 to 8 credits. The FAQ adds that "data enrichment uses up to 9 credits per record."
• AI research: 1 credit per run
• US dialer: 2 credits per minute

Only 7 of the 16 contact-data vendors we priced on August 7, 2026 published enough to compute a cost per 1,000 verified emails at all. Apollo is one of them.

What does Apollo cost per verified contact?

Apollo costs $19.60 per 1,000 verified emails on Basic annual at the 1-credit reveal rate, and $39.20 at the 2-credit bulk rate. A phone number costs 8 credits, so phones run eight times the reveal rate.

The two email rates are on the same page and the gap between them is 2x. The credits table reads "Email / 1 credit" and the FAQ reads "Accessing a contact's emails uses 1 credit," which is a reveal inside Apollo. The enrichment calculator reads "Email: 2 credits per record (enrichment + waterfall verification)," which is bulk enrichment of a list you bring. Ask Apollo in writing which rate applies to the job you run, because a budget built on the wrong one is out by half.

Those rates assume every credit is used. A seat's credits are included whether or not the person prospects, so the real cost per contact rises with every seat that sits idle.

How do Apollo credits map to real work?

Here is what three common jobs cost in credits on Apollo's published rates.

• Email 1,000 new prospects a month. 1,000 credits to reveal the emails. One Basic seat covers it, with 2,500 credits a month on monthly billing or 30,000 a year on annual.
• Call 500 prospects a month and email them too. 500 × (1 + 8) = 4,500 credits, plus 2 credits for every dialer minute. The dialer needs Professional or above, and that is more than one Professional seat's 4,000 a month, so a dial-led rep needs a second seat's credits or a top-up.
• Enrich a CRM list of 5,000 contacts with emails. At the 2-credit bulk rate that is 10,000 credits, a third of a Basic seat's annual allowance in one run.

Phones drive the bill. A team that mainly emails can live on one seat's credits. A team that mainly calls runs out eight times faster.

Is Apollo.io free?

Apollo has a free plan with no credit card, and it is a trial in practice. It includes 900 credits per seat per year, granted monthly at 75 a month, with 2 sequences and basic filters. At 1 credit per email and 8 per phone number, 75 monthly credits is 75 emails or 9 phone numbers. That is enough to sample the data and the interface, and not enough to run outbound. Apollo no longer offers anything like the 10,000-credit monthly free tier that made "Apollo is basically free" standard advice in sales communities, so any guide still describing that plan is describing a package Apollo does not sell.

How does Apollo pricing scale per seat?

Per-seat pricing is Apollo's defining cost feature and the part that surprises growing teams. At annual-billing rates:

At 20 users on Professional, Apollo costs nearly $19,000 a year. Credits scale with seats too, so a 20-seat Professional team carries 960,000 credits a year. Whether that is generous or wasted depends on whether all 20 people prospect.

What are the hidden costs of Apollo.io?

Apollo's published pricing is more transparent than most in this category. These are the costs that are still easy to miss.

Seats you add for access

Teams start with one or two users, get value, and then the rest of the team wants in. Five users on Professional is $395 a month at annual rates, and every seat is paid whether the person prospects daily or checks in once a week.

The 3-seat minimum on Organization

Organization is $119 per seat per month with a published minimum of 3 seats, so the floor is $4,284 a year even for a two-person team that needs SSO or advanced security. It is also annual only, so there is no month-to-month path onto the tier with the enterprise controls.

The phone multiplier

A phone number is 8 credits and an email is 1. A dial-led team burns its allowance eight times faster than an email-led team on the same plan, and the US dialer adds 2 credits a minute on top: an hour of connected calls is another 120 credits.

The bulk-enrichment rate

Revealing an email in Apollo is 1 credit. Enriching a list you upload is 2 credits a record on the same page. If your main job is enriching an existing CRM, budget on the higher rate.

The realistic all-in cost

Docket's 2026 Apollo pricing research, fetched on August 7, 2026, states that "active teams routinely reach $150-$400 per user per month" once credit consumption and add-ons are counted, against advertised seat prices of $49 to $119. That is one third party's modelling, and Apollo publishes no such figure, so check it against your own credit burn before you budget on it.

Coverage you cannot see on the invoice

Every Apollo record comes from Apollo's own database. Coverage varies by industry, region and seniority, and the cost of an unmatched or stale record shows up in bounce rates and rep time. It never appears on the invoice. Apollo's enrichment calculator cites roughly 88% on email and 81% on phone against its own database. That is a vendor-stated figure, as is every accuracy number in this market, ours included. Test it on your own list before you rely on it.

How do you cancel Apollo?

You cancel Apollo by giving notice of non-renewal before your term ends. Apollo's Terms of Service (last updated August 10, 2026) say each subscription term "will automatically renew for an additional period equal to the expiring Subscription Term unless either party gives the other written notice of non-renewal at least thirty (30) days prior to the end of the relevant Subscription Term," and that "you may submit a notice of non-renewal through your account settings, where available, or by contacting support@apollo.io" (Apollo.io).

What to know before you sign:

• Give notice 30 days early. Miss the window and the plan renews for another full term, which on an annual plan is another year.
• No refunds mid-term. The terms say "Subscriptions are non-cancelable during the Term and all payments by you are nonrefundable. There are no refunds for partially used Services or service units."
• Fees cannot go down mid-term. Subscription fees "cannot be decreased during the relevant Subscription Term," so removing seats mid-term does not lower what you pay until the term renews.
• Unused credits are not refunded. The terms add that fees "are based on the credits purchased, not actual usage."

If you are not sure Apollo fits, start on monthly billing on Basic or Professional. It costs a quarter to a third more per seat, and it leaves you a monthly exit.

Is Apollo.io worth it in 2026?

Apollo.io is worth it if you want prospecting, sequences and a dialer in one platform and your team is small enough that per-seat pricing stays affordable. Its published cost per email credit is among the lowest of any all-in-one platform we have priced. It is a weaker fit if you mainly need accurate contact data at high coverage, because every record resolves against one database, or if you mainly call, because phones cost 8 credits each.

Apollo is worth it if you:

• Want prospecting, sequences and a dialer in a single platform
• Have a small team where per-seat costs stay manageable
• Run an email-led motion where 1 credit per reveal is efficient
• Want buying-intent topics inside the same workflow
• Prefer self-serve buying with published prices

Apollo is probably not worth it if you:

• Need broad coverage across niche verticals or markets outside North America
• Have a growing team where per-seat pricing compounds
• Run a dial-led motion, where 8 credits per number dominates the bill
• Already pay for a sequencer such as Salesloft or Outreach
• Need SSO on a team smaller than three people

What does Apollo cost next to other prospecting tools?

On cost per verified email at entry-plan list prices, Apollo is the cheapest all-in-one platform in our September 2026 pricing index. Here is how it sits against other prospecting tools we priced. Some email-finding specialists that price below Apollo are data providers inside Cleanlist's waterfall, and we leave providers out of tables like this one.

The table prices one thing, a verified email. It does not price seats, sequences, dialers or coverage, which is where these tools differ most.

Who is Apollo's biggest competitor?

ZoomInfo, and the pricing contrast is the clearest part of the rivalry. Apollo publishes every number: $49, $79 and $119 per seat per month on annual billing, credits per seat per year, and the credit cost of each action. ZoomInfo publishes none of it; four attempts to capture zoominfo.com/pricing on August 7, 2026 returned an HTTP 403 or a "Press and hold to confirm you are a human" challenge. Below those two, the field splits by what a buyer is replacing. Against Apollo's database: ZoomInfo, Cognism, UpLead, RocketReach and Seamless.AI. Against Apollo's sequencer and dialer: Outreach, Salesloft, Instantly and Smartlead. Against Apollo as the one tool that does both, Clay is the closest structural rival, at $185 a month for Launch and $495 for Growth on monthly billing per clay.com/pricing on September 7, 2026.

Is there anything better than Apollo?

Not if what you are buying is a database with sequences and a dialer on one bill. At $19.60 per 1,000 verified emails on Basic annual, Apollo has the cheapest rate of any all-in-one platform in the 37-vendor Cleanlist B2B data pricing index read on September 1, 2026. What is better than Apollo depends on which of its two products you are buying. If you want coverage on a specific ICP, a single database is a single answer, and a multi-provider waterfall or a specialist regional vendor will find more of your list while costing more per credit. If you want to stop paying per seat, the number to price is the seat curve.

What are the best Apollo.io alternatives in 2026?

The alternatives worth pricing against Apollo are tools that do one of its jobs well, plus flat-rate enrichment for teams that mainly want the data. Cleanlist publishes this page and is one of those enrichment tools, so it gets its own section at the end and no slot in this list. See the full list of Apollo alternatives for the complete set.

RocketReach: best for large-database exports

RocketReach priced Essentials at $329 a year (email only, 1,200 exports a year), Pro at $829 a year (email and phone, 3,600 exports) and Ultimate at $1,699 a year (20,000 exports) in our August 7, 2026 index, which is about $27, $69 and $142 a month. It is a fit for teams that need deep contact search without built-in sequencing, with the tradeoff of per-user pricing and an email-only entry plan. See the full RocketReach pricing breakdown.

Lusha (supplier credit)

Disclosure first: Lusha is one of the providers inside the Cleanlist waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist is not scored against Lusha anywhere on this page.

Lusha publishes $49.90 a month for Starter with 400 credits, $69.90 for Pro with 600 and $399.90 for Premium with 3,400, per lusha.com/pricing on August 7, 2026. A phone number costs 5 credits and an email 1, and Pro and Premium include 2 and 5 free seats respectively. It does not include sequences or a dialer.

Hunter (supplier credit)

Disclosure first: Hunter is one of the providers inside the Cleanlist waterfall, so this entry is a supplier credit. It is unranked, and Cleanlist is not scored against Hunter anywhere on this page.

Hunter is an email finder and verifier built around domain search.

How do you get the most value from Apollo pricing?

If Apollo is the right platform, these habits keep the bill down.

1. Take annual billing once you are sure. Apollo advertises "SAVE 24%": $49 against $65 on Basic, $79 against $99 on Professional. Start monthly if you are not sure, because annual fees are not refunded.
2. Give seats only to people who prospect. Every seat carries a price and a credit allowance. Managers who check in weekly need neither.
3. Treat the free plan as a trial. 75 credits a month is a sample.
4. Price your dialing separately. At 8 credits a number plus 2 credits a dialer minute, calling is where a Professional allowance goes (the US dialer starts on Professional).
5. Budget bulk enrichment at 2 credits. Uploading a list is priced at twice the reveal rate.
6. Put the renewal date in your calendar. Notice of non-renewal is due 30 days before the term ends.

See pricing

Frequently Asked Questions

How much does Apollo.io cost per month?

Apollo.io costs $49 per seat per month for Basic, $79 for Professional and $119 for Organization on annual billing, and $65 and $99 per seat per month for Basic and Professional on monthly billing. Organization has a 3-seat minimum and is annual only. The free plan is $0 with 900 credits per seat per year.

Does Apollo.io charge per user?

Yes. All Apollo paid plans are priced per seat, so cost scales with team size. A 5-person team on Professional pays $395 a month ($4,740 a year) at annual rates. Credits also scale per seat, at 48,000 per seat per year on Professional, whether or not the seat uses them.

How many credits does an Apollo email or phone number cost?

Apollo publishes the rates on its pricing page: an email costs 1 credit to reveal and 2 credits a record in bulk enrichment, a phone number 8, data enrichment 1 to 8, an AI research run 1, and the US dialer 2 credits a minute. On Basic annual that is about $19.60 per 1,000 emails at the reveal rate and $156.80 per 1,000 phone numbers.

Is Apollo.io's free plan good enough?

Not for ongoing prospecting. The free plan is 900 credits per seat per year, 75 a month, with 2 sequences. That is 75 emails or 9 phone numbers a month: enough to sample the data and too little to run outbound.

What happened to Apollo's 10,000 free email credits?

Apollo no longer offers it. The free plan today is 900 credits per seat per year, and ongoing prospecting needs Basic at $49 per seat per month on annual billing.

How do I cancel Apollo?

Send a notice of non-renewal through your account settings, where available, or to support@apollo.io, at least 30 days before your subscription term ends. Apollo's terms say subscriptions are non-cancelable during the term and payments are nonrefundable, so the plan runs to the end of the term you paid for.

Can I get a refund from Apollo?

Generally no. Apollo's Terms of Service say "all payments by you are nonrefundable" and "there are no refunds for partially used Services or service units," while leaving Apollo the option to offer a refund at its discretion.

How accurate is Apollo's email data?

Apollo does not publish an accuracy figure in its plan table, and every record resolves against its own database, so coverage varies by industry, region and seniority. Its enrichment calculator cites roughly 88% on email and 81% on phone. Cleanlist's own figure is 98% verified work email and 85% direct dial on the Cleanlist 500-Lead Enrichment Benchmark, our own test on a 500-lead sample and not a test of Apollo. Both are vendor claims. Test either on your own list.

Is Apollo worth it?

For small teams that want prospecting, sequences and a dialer in one tool and can absorb per-seat pricing, yes, and its published cost per email credit is among the lowest we have priced. It is less compelling if coverage is your main need, because a single database is a single answer, or if you mostly call.

What is a cheaper alternative to Apollo?

On cost per email credit, no other all-in-one prospecting platform in our pricing index undercuts Apollo Basic at list. On total cost for a team, the answer depends on seats: Cleanlist Pro is $229 a month with 5 seats included, against $495 a month for five Apollo Professional seats on monthly billing, though five Apollo seats also carry far more credits. See the comparison at the end of this page, and UpLead's pricing for another published-price option.

Is Apollo cheaper than ZoomInfo?

Apollo publishes a price and ZoomInfo does not. When we tried to capture zoominfo.com/pricing on August 7, 2026, four attempts returned an HTTP 403 or a "Press and hold to confirm you are a human" challenge, so there is no public ZoomInfo figure to compare against. What is verifiable is that Apollo's most expensive published plan is $119 per seat per month on annual billing. If ZoomInfo's opacity is the sticking point, weigh the best ZoomInfo alternatives.

How does Apollo pricing compare to Cleanlist?

Apollo prices per seat, and each seat carries its own credits. Cleanlist prices per plan: Starter is $79 a month with 1,500 credits and 2 seats, Pro is $229 with 5,000 credits and 5 seats, and Scale is $599 with 15,000 credits and 10 seats. An extra seat is $20 a month and annual billing takes 25% off. Cleanlist publishes this page, so the comparison sits here in one place, and the honest headline is that Apollo's credit is cheaper than ours while a seat is not.

The seat curve is where the two diverge. On monthly billing, where both prices are published per month:

Read it with the credits in view. Ten Apollo Professional seats carry 40,000 credits a month, against Cleanlist Pro's 5,000. If every seat prospects hard, price the credits. If most seats only look people up now and then, price the seats. For a solo user, Apollo is cheaper: one Professional seat is $99 a month against Cleanlist Pro's $229, and one Basic seat at $65 carries more credits than Cleanlist Starter at $79 (2,500 a month against 1,500). Run it on your own seat count and count only the people who prospect. Compare Cleanlist vs Apollo in detail, or see the broader field in our best data enrichment tools ranking. Pricing out other vendors too? See all pricing guides.