Apollo.io Pricing [2026]: $49 to $119/User + Credit Math

Last updated: September 14, 2026. Prices verified on 2026-08-07 against Apollo's published pricing page at apollo.io/pricing, with both the annual and monthly toggles captured, and read again on 2026-09-01 for the Cleanlist B2B data pricing index, which returned the same $65 monthly and $49 annual Basic rate. Apollo publishes its credit-per-action rates on that page, so the per-record math below is arithmetic on Apollo's own numbers rather than an estimate.

Apollo.io is one of the most popular sales intelligence platforms on the market. It combines a large contact database with email sequences, a dialer and buying intent signals in one tool. Unlike ZoomInfo, which returned only a bot challenge when we tried to capture its pricing page on August 7, 2026, Apollo publishes everything: prices, credit allowances, and what each action costs in credits.

That transparency matters more than it sounds. When we read 42 vendor pricing pages and 292 Google AI answers on September 7, 2026 for the AI-quoted prices audit, 21.8% of the prices AI answers state in this category belong to vendors that publish no dollar amount anywhere, and 14.1% are contradicted by the vendor's own page. Apollo is in neither group: its numbers can be checked against the page they came from. Here is what Apollo costs in 2026, where the real spend hides, and when an alternative fits better.

How much does Apollo.io cost? (2026 pricing plans)

Apollo.io costs $49 per seat per month for Basic, $79 for Professional and $119 for Organization on annual billing, and $65, $99 and $149 respectively on monthly billing. Apollo advertises "SAVE 24%" for annual billing on the pricing page. Organization requires a minimum of 3 seats and is marked "Annual Only" in the monthly view. The free plan is $0 with 900 credits per seat per year, granted monthly, which is 75 credits a month.

Apollo also sells two team-level add-ons at $149 per team per month billed monthly: Inbound (website visitor identification and form enrichment) and Advanced Dialer (international, parallel and power dialing). The page notes that prices exclude applicable taxes and that this is "introductory pricing" that may change.

What does one Apollo credit actually buy?

Apollo publishes the answer on its pricing page, which is rarer than it sounds. The rates as of August 7, 2026:

• Email: 1 credit
• Phone number: 8 credits
• Enrich data: 1 to 8 credits
• AI research: 1 credit per run
• US Dialer: 2 credits per minute
• International Dialer: varies by region

Credits are granted upfront on annual plans (30,000, 48,000 or 72,000 per seat per year) and monthly on the free plan. Because Apollo publishes both the price and the conversion, its cost per verified email is directly computable, which is true of fewer than half the vendors in this market. Only 7 of the 16 contact-data vendors we priced on August 7, 2026 published enough to normalize a cost per 1,000 verified emails at all.

What does Apollo cost per 1,000 verified emails?

Apollo costs about $19.60 per 1,000 verified emails on Basic annual, using Apollo's published $49 per seat per month price and its published rate of 1 credit to reveal an email. A phone number costs 8 credits, so phones run eight times that.

Apollo publishes two different email rates on the same page, and the gap between them is 2x. The credits table reads "Email / 1 credit / Access verified emails to connect with the right prospects" and the FAQ reads "Accessing a contact's emails uses 1 credit", which is an in-platform reveal. The enrichment calculator separately reads "Email: 2 credits per record (enrichment + waterfall verification), ~88% match rate", which is bulk enrichment of a list you bring, scoped to the Apollo database, with a note that enabling waterfall enrichment may add third-party provider credits on top. The table below uses the 1-credit reveal rate. At the 2-credit bulk rate every figure doubles, so Basic annual becomes $39.20 per 1,000. Ask Apollo in writing which rate applies to the action you actually run, because a budget built on the wrong one is out by half. Here is the arithmetic in full.

Read that honestly: on published list prices, Apollo's credit is cheaper than ours. What the table does not price is coverage. A credit only becomes a contact if the record exists in the database you are querying, and Apollo queries one. The argument for a waterfall is coverage rather than unit price: fewer lookups come back empty.

What happened to Apollo's free plan?

Apollo's free plan today is 900 credits per seat per year, granted monthly, which is 75 credits a month, plus 2 sequences, 1 project, one mailbox per user and a 250-emails-per-day sending cap. That is a product trial rather than a prospecting tier: 75 credits is 75 email reveals, or 9 phone numbers, a month. Apollo no longer publishes anything resembling the 10,000-credit monthly free tier that made "Apollo is basically free" standard advice in sales communities, and any guide still describing that plan is describing a package Apollo does not sell.

Two practical takeaways. Budget for a paid plan from day one if you are evaluating Apollo in 2026. And if what you wanted from free Apollo was contact data rather than sequences, a 75-credit month will not tell you anything about coverage on your own ICP, so size the test before you run it: 75 credits is 75 email reveals or 9 phone numbers.

How does Apollo pricing scale per seat?

Per-seat pricing is Apollo's defining cost characteristic and its biggest gotcha for growing teams. Here is how it compounds at annual-billing rates.

At 20 users on Professional, Apollo costs nearly $19,000 a year. Note that credits scale with seats too, so a 20-seat Professional deployment carries 960,000 credits a year. Whether that is generous or wasted depends entirely on whether all 20 people prospect.

Is Apollo.io free, and is there a free version of Apollo?

Apollo.io has a free plan with no credit card required, but it is a trial. It includes 900 credits per seat per year granted monthly (75 a month), 2 sequences per team, 1 project, one mailbox per user, a 250-emails-per-day sending limit, 5,000 AI writing words a month and 1 intent topic. At 1 credit per email reveal and 8 per phone number, 75 monthly credits will not sustain outbound. It is enough to sample the data and evaluate the interface.

What are the hidden costs of Apollo.io?

Apollo's published pricing is more transparent than most of its competitors. The costs that are still easy to miss are these.

Per-seat scaling

The most significant cost is not hidden at all: it is the per-seat model. Teams start with one or two users, get value, then face a budget conversation when the rest of the team wants access. Five users on Professional is $395 a month at annual rates. That number was not in the original pitch.

The 3-seat minimum on Organization

Organization is $119 per seat per month with a published minimum of 3 seats, so the real floor is $4,284 a year even for a two-person team that needs SSO or advanced security. Organization is also marked "Annual Only", so there is no month-to-month path onto the tier that carries the enterprise controls.

The phone multiplier

A phone number is 8 credits and an email is 1. A dial-led team burns its allowance eight times faster than an email-led team on the same plan. The US dialer adds 2 credits per minute on top, so an hour of connected calls is another 120 credits.

The realistic all-in cost

Docket's 2026 Apollo pricing research, fetched on August 7, 2026, states that "active teams routinely reach $150-$400 per user per month" once credit consumption and add-ons are counted, against advertised seat prices of $49 to $119. Treat that as one third party's modelling rather than a published Apollo figure, and sanity-check it against your own credit burn before you budget on it.

Feature gates worth knowing

• SSO and advanced security configurations: Organization only
• Call recordings and AI insights: Professional (4,000 minutes) and Organization (8,000 minutes)
• Unlimited daily email sends: Professional and above; Free and Basic are capped at 250 emails a day
• A/Z testing on sequences: Professional and above
• Automated workflows: 2 per team on Free, 5 on Basic, 50 on Professional, 500 on Organization
• Intent topics: 1 on Free, 6 on Basic and Professional, 12 on Organization

The US dialer is available from Basic with credits applied, and waterfall enrichment appears on every paid tier, so two gates that older guides describe are no longer where they were.

The coverage cost that never appears on the invoice

Every record comes from one database. Single-source coverage varies by industry, region and seniority, and the cost of an unmatched or stale record shows up in sender reputation and rep time rather than on the bill. Apollo does not publish a match rate on its pricing page, though its enrichment calculator cites roughly 88% on email and 81% on phone against its own database. That is a vendor-stated figure, as is every accuracy number in this market, including ours. Test it on your own list before you budget on it.

Is Apollo.io worth it in 2026?

Apollo.io is worth it if you want prospecting, sequences and a dialer bundled in one platform, and your team is small enough that per-seat pricing stays affordable. Its published cost per email credit is the lowest in this comparison set, so on pure unit price for email discovery it is hard to beat. It is a weaker fit if you mainly need accurate contact data at high coverage, because everything resolves against a single database.

Apollo is worth it if you:

• Want prospecting, sequences and a dialer in a single platform
• Have a small team where per-seat costs stay manageable
• Run an email-led motion where 1 credit per reveal is efficient
• Need buying intent topics integrated into the workflow
• Prefer a self-serve platform with published pricing

Apollo is probably not worth it if you:

• Need broad coverage across niche verticals or non-US markets
• Have a growing team where per-seat pricing compounds
• Run a dial-led motion, where 8 credits per number dominates the bill
• Already have a sequencer such as Salesloft or Outreach
• Need SSO on a team smaller than three people

The per-record price is only part of what a data tool costs you. A wrong email chips away at sender reputation, and a wrong phone number burns rep minutes that never come back.

Who is Apollo's biggest competitor?

ZoomInfo, and the pricing contrast is the clearest part of the rivalry. Apollo publishes every number: $49, $79 and $119 per seat per month on annual billing, credits per seat per year, and the credit cost of each action, all on apollo.io/pricing as read on August 7, 2026. ZoomInfo publishes none of it. Four attempts to capture zoominfo.com/pricing on the same day returned an HTTP 403 or a "Press and hold to confirm you are a human" challenge. Below those two, the competitive set splits by what a buyer is replacing. Against Apollo's database: ZoomInfo, Cognism, UpLead, RocketReach and Seamless.AI. Against Apollo's sequencer and dialer: Outreach, Salesloft, Instantly and Smartlead. Against Apollo's role as the one tool that does both, Clay is the closest structural rival, at $185 a month for Launch and $495 for Growth per clay.com/pricing on August 10, 2026.

Is there anything better than Apollo?

Not if what you are buying is a database with sequences and a dialer on one bill. At $19.60 per 1,000 verified emails on Basic annual, Apollo is the cheapest rate of any all-in-one platform in the 37-vendor Cleanlist B2B data pricing index read on September 1, 2026. Single-purpose email verifiers price lower per email, from about $5 per 1,000, and they find nobody for you. Twenty-eight of the 37 vendors in that index published enough to compute a rate at all, and 18 of those are discovery vendors with a convertible annual price. What is better than Apollo depends on which of its two products you are actually buying. If you want a database plus sequences plus a dialer on one bill, nothing in this market is a clean upgrade. If you want coverage on a specific ICP, a single database is a single answer, and a multi-provider cascade or a specialist regional vendor will beat it on match rate while costing more per credit. If you want to stop paying per seat, the per-seat curve is what to price, not the credit.

What are the best Apollo.io alternatives in 2026?

The cheapest strong alternative to Apollo is a flat-rate enrichment tool rather than another per-seat platform, and the field below is ranked by what each one is actually for. Cleanlist publishes this page and is one of those flat-rate tools, so it gets its own section near the end rather than a slot in this list. See the full list of Apollo alternatives for the complete set.

Lusha: best for individual reps and quick LinkedIn lookups

Lusha publishes $49.90 a month for Starter with 400 credits, $69.90 for Pro with 600 and $399.90 for Premium with 3,400, per lusha.com/pricing on August 7, 2026. A phone number costs 5 credits and an email 1, and Pro and Premium include 2 and 5 free seats respectively.

Lusha is a good Apollo alternative for individual SDRs who prospect one contact at a time through a Chrome extension. It does not include sequences or a dialer. See the full Lusha pricing breakdown.

Hunter: email-focused

Hunter is a focused email finder and verifier built around domain search. It is the right shape when business email addresses are the entire requirement and phone numbers are not part of the workflow. See the full Hunter pricing breakdown for current plans.

RocketReach: best for large-database exports

RocketReach publishes $27 a month for Essentials billed annually ($329 a year, email only, 1,200 exports a year), $69 for Pro ($829 a year, email and phone, 3,600 exports) and $142 for Ultimate ($1,699 a year, 20,000 exports), per rocketreach.co/pricing on August 7, 2026.

RocketReach is a viable Apollo alternative for teams that need deep contact search without built-in sequencing. The tradeoff is per-user pricing on all plans and an email-only entry tier. See the full RocketReach pricing breakdown.

How do you get the most value from Apollo pricing?

If you decide Apollo is the right platform, these tactics reduce spend.

1. Take annual billing. Apollo advertises "SAVE 24%" for annual, and the seat prices confirm it: $49 against $65 on Basic, $79 against $99 on Professional.
2. Limit seats to active prospectors. Every seat carries both a price and a credit allowance. Managers who check in weekly do not need either.
3. Treat the free plan as a trial. 75 credits a month is a sample, not a pipeline.
4. Price your dial volume separately. At 8 credits a number plus 2 credits a dialer minute, calling is where a Basic allowance disappears.
5. Verify before you send. No single database matches every contact cleanly. Running exports through an email verifier before outreach protects sender reputation.

Frequently Asked Questions

How much does Apollo.io cost per month?

Apollo.io costs $49 per seat per month for Basic, $79 for Professional and $119 for Organization on annual billing, and $65, $99 and $149 on monthly billing. Organization has a 3-seat minimum and is annual-only. The free plan is $0 with 900 credits per seat per year, granted monthly. Verified against apollo.io/pricing on August 7, 2026.

Does Apollo.io charge per user?

Yes. All Apollo paid plans are priced per seat per month, so cost scales linearly with team size. A 5-person team on Professional pays $395 a month ($4,740 a year) at annual rates. Credits also scale per seat, at 48,000 per seat per year on Professional, whether or not the seat uses them.

How many credits does an Apollo email or phone number cost?

Apollo publishes the rates on its pricing page: an email costs 1 credit to reveal, a company record 1, a phone number 8, a data enrichment 1 to 8, an AI research run 1, and the US dialer 2 credits per minute. International dialing varies by region. On Basic annual ($49 per seat per month for 30,000 credits per seat per year) that works out to about $19.60 per 1,000 emails and $156.80 per 1,000 phone numbers.

Is Apollo.io's free plan good enough?

Not for sustained prospecting. Apollo's free tier is 900 credits per seat per year granted monthly, which is 75 credits a month, alongside 2 sequences, 1 project and a 250-emails-per-day cap. At 1 credit per email reveal and 8 per phone number, that is 75 emails or 9 phone numbers in a month. It is enough to sample data quality and evaluate the interface, and not enough to run outbound.

What happened to Apollo's 10,000 free email credits?

Apollo no longer publishes a 10,000-credit monthly free tier. The plan on its pricing page today is 900 credits per seat per year, granted monthly. Any sustained prospecting requires Basic at $49 per seat per month on annual billing, or $65 on monthly. Apollo does not publish an overage rate on its pricing page, only a "Need more credits?" link, so confirm top-up pricing with Apollo before you plan around it.

How accurate is Apollo's email data?

Apollo does not publish an accuracy percentage in its plan table, and every record resolves against a single database, so coverage varies by industry, region and seniority. Its own enrichment calculator cites roughly 88% on email and 81% on phone. Cleanlist states 98% verified work email and 85% direct dial on its own 500-lead benchmark, delivered through a 25+ provider waterfall. Both are vendor claims. Test either on your own list before you rely on it.

Is Apollo worth it?

Apollo is worth it for small teams that want prospecting, sequences and a dialer in one tool and can absorb per-seat pricing, and its published cost per email credit is the lowest in this comparison set. It is less compelling if your main need is coverage rather than tooling, because a single database is a single answer.

What is a cheaper alternative to Apollo?

On cost per email credit, no other all-in-one prospecting platform in our pricing index undercuts Apollo Basic at list. On total cost for a team, Cleanlist at $79 a month flat with no per-seat fees is cheaper from about three seats up, and adds multi-provider coverage plus free search. UpLead is another published-price option worth pricing out.

Can I cancel Apollo at any time?

Month-to-month plans can be cancelled at any time. Annual plans commit for the full billing period, and Organization is annual-only, so there is no monthly exit from that tier. Check Apollo's terms for the current cancellation policy before you sign.

Is Apollo cheaper than ZoomInfo?

Apollo publishes a price and ZoomInfo does not. When we tried to capture zoominfo.com/pricing on August 7, 2026, four separate attempts returned either an HTTP 403 or a "Press and hold to confirm you are a human" challenge, so there is no public ZoomInfo figure to compare against. What is verifiable is that Apollo's most expensive published plan is $119 per seat per month on annual billing, with pricing, credit allowances and credits-per-action all on the page. If ZoomInfo's opacity is the sticking point, weigh the best ZoomInfo alternatives.

How does Apollo pricing compare to Cleanlist?

Apollo Professional is $79 per seat per month on annual billing and $99 on monthly, per apollo.io/pricing on August 7, 2026. Cleanlist Pro is $229 a month flat with no per-seat fee. Cleanlist publishes this page, so the comparison sits in one place rather than as a line under every section above, and the honest headline is that Apollo's credit is cheaper than ours while a seat is not.

The per-seat versus flat-rate curve is where the two diverge, at annual-billing rates:

For a solo user, Apollo Professional is cheaper and carries far more credits. Past two or three seats, flat pricing starts winning, and the gap widens with every hire. Run it on your own seat count rather than on the shape of the curve, and count only the people who actually prospect. Compare Cleanlist vs Apollo in detail, or see the broader field in our best data enrichment tools ranking.

Apollo.io is a well-built all-in-one sales platform, and on published unit economics for email discovery it is the cheapest credit in this market. The email sequences, dialer and intent topics genuinely reduce tool sprawl for outbound teams.

The two things to price before you commit are seats and coverage. Seats scale linearly and carry credits whether or not they are used, and every record resolves against one database, so coverage on your specific ICP is the variable no price table shows. For head-to-head data comparisons, see Cognism vs Apollo and Seamless vs Apollo.

For teams that already run a sales engagement platform, pairing it with a dedicated enrichment layer usually costs less than buying Apollo seats for people who only need data. The full Cleanlist vs Apollo comparison runs that math side by side.

Pricing out other vendors too? See all pricing guides.