Clay Pricing 2026: Plans and Cost per Contact

Clay costs $0 on the Free plan, $185 a month on Launch and $495 a month on Growth with monthly billing, or $167 and $446 a month billed annually. Enterprise is a custom annual contract. Every plan has unlimited seats and two meters: Actions for the work Clay runs (under $0.01 each) and Data Credits for the data it buys (from $0.05 each).

What you pay depends on the fields you enrich. On Clay's own pricing calculator, 1,000 contacts a month with a profile, a company profile and a work email fit Launch at $185 a month. Add a phone number and the same 1,000 contacts need the 10,000 Data Credit tier, $520 a month. Sync them to a CRM and it is Growth at $665.

Prices checked October 16, 2026 on clay.com/pricing and Clay's pricing calculator, with both the Monthly and the Annual ("Save 10%") toggles read. This page covers Clay.com, the GTM data platform, and not pottery clay.

Clay's official plans and prices (October 2026)

Source: clay.com/pricing, read October 16, 2026. Every plan includes unlimited seats and unlimited tables, and Free, Launch and Growth each start with a 14-day trial. One number differs across Clay's own pages: Enterprise Actions are "200,000+" a month in the pricing FAQ and "100,000+" in Clay's billing doc.

Each paid plan is two sliders added together. Launch on monthly billing is $60 for 15,000 Actions plus $125 for 2,500 Data Credits. Growth is $205 for 40,000 Actions plus $290 for 6,000 Data Credits. The small print on the annual plans ("Starts at $54/mo" on Launch, "Starts at $185/mo" on Growth) prices the Actions slider alone. You always pay for the Data Credit slider too, so Launch's real floor is $167 a month billed annually, or $185 monthly.

Every slider position, from the same page:

How does Clay pricing work?

Clay prices every plan on two meters. Actions count the work: each enrichment, AI prompt, signal, HTTP API call, CRM push or export uses one Action, whatever the provider. Data Credits pay for what Clay buys from its marketplace of 150+ data partners: an email, a phone number, a company record or an AI run. Clay's Actions and Data Credits doc puts a single enrichment at 0.5 to 10+ Data Credits, depending on the data type.

Four rules decide the bill:

• An enrichment that returns nothing costs no Action and no Data Credit.
• A provider you connect with your own API key costs one Action and no Data Credit.
• Sourcing lists, CRM and warehouse imports, webhook imports, formulas and Sculptor use no Actions.
• Data Credits roll over on Launch and Growth. Actions reset every billing cycle.

The plan decides which features you get. The sliders decide how much capacity you buy. Clay's own advice is to start by "matching your needs to the right tier," then size the sliders.

What does each Clay plan include?

Source: the plan comparison on clay.com/pricing and Clay's pricing calculator, read October 16, 2026. *Clay's pricing FAQ lists "Clay Sequencer for email" on Free; the plan summary and the comparison table start email campaigns on Launch. Clay's developer platform (API, CLI) runs on every plan, including Free, with smaller search caps; the "Clay API access" on Enterprise is a separate line in the pricing FAQ. Our Clay API guide covers what each plan can call.

What is Clay's new pricing model?

Clay's new pricing model, announced in a pricing memo on March 11, 2026, splits every plan into Actions and Data Credits and replaces Starter, Explorer and Pro with Launch and Growth. Clay said it was cutting marketplace data prices by 50 to 90%, and its pricing page now says the most-used enrichments cost 50% fewer credits on average. Clay's own models (Helium, Neon, Argon) keep a fixed credit price per task; reasoning models moved to variable pricing at cost.

Sources: the legacy plan grid in Clay's March 11, 2026 pricing memo and Clay's legacy plans doc, read October 16, 2026.

Legacy customers can keep their plan. Clay says legacy plans will be supported "for the foreseeable future" and that it may sunset them in the long term. Any plan change after April 10, 2026 moves the workspace to a modern plan, with no way back to a legacy one. Through December 31, 2026, legacy Starter, Explorer and Pro also get Growth-level Workflows, Sequencer v2, and MCP, CLI and API access at no extra cost. The lower data prices apply only on modern plans. Clay's rule of thumb: if you are not charged Actions, you are on legacy pricing.

For an Explorer customer the closest modern plan is Growth, since HTTP API and webhooks moved there: $495 a month against Explorer's $349. A Pro customer at $800 moves to Growth at $495 before sliders, which is the cut Clay's memo leads with.

What does a Clay credit cost per enriched contact?

A Clay Data Credit costs about $0.05 on the entry sliders: $125 for 2,500 on Launch monthly, $113 a month for 30,000 a year on Launch annual ($0.045), and $290 for 6,000 on Growth ($0.048). That is our arithmetic on Clay's published slider prices. Clay's billing doc puts it more loosely: each Data Credit "costs a few pennies" and each Action "a few tenths of a penny."

Per contact, the fields decide the price:

At about $0.05 a credit, a profile and an email cost about $0.05 a contact, and a full record with a phone number costs $0.30 to $1.00. Each enrichment step adds one Action at under a cent. Clay shows each provider's credit cost inside the app and does not list it on the pricing page. Two rules keep the bill down: a step that returns nothing costs no Data Credits and no Actions, and a provider you connect with your own API key costs one Action and no Data Credits.

How many contacts does each Clay plan cover?

Clay sizes its plans by records a month: Launch for teams enriching under 1,000 records a month, Growth for 1,000 to 10,000, and Enterprise for 10,000 and up. Clay's pricing calculator shows where the lines fall. Every run below used 1,000 contacts and 100 accounts a month unless noted (read October 16, 2026):

The phone number is the expensive field: it moves 1,000 contacts from the 2,500 tier to the 10,000 tier. A CRM sync moves you to Growth, whatever the volume. The Free plan's 100 Data Credits cover about 100 profile-and-email lookups a month on Clay's own example, inside its 200-row table limit.

Actions rarely run out first. Clay sizes Launch's 15,000 Actions a month for about 10,000 records a year and Growth's 40,000 for about 50,000, and says "90% of our customers will never hit a usage limit." In every calculator run above, Actions stayed at the plan's entry tier.

How much does a typical team actually spend on Clay?

Common shapes, priced on Clay's calculator and published monthly sliders (read October 16, 2026):

The spread inside each row comes from the provider mix. A waterfall that finds the email on the first provider bills one step. A waterfall that gets a wrong answer from two providers before the right one bills all three, plus validation.

Why is Clay expensive?

Clay is expensive for teams that only want contact data, because the subscription pays for a workflow platform and the data is billed again on top. Four things push the bill up. A full record with a phone number uses 6 to 20 Data Credits, and the phone field alone moves 1,000 contacts from Launch's 2,500 credit tier to the 10,000 tier on Clay's calculator. Phone enrichment starts on Launch, and CRM auto-sync starts on Growth at $495. Top-ups beyond your slider cost a 30% premium, so steady overage is better handled by moving the slider. And Actions reset every billing cycle, never roll over and cannot be topped up.

Clay is reasonably priced for teams that use what the platform fee buys: chained enrichment, AI research on every row, signals, CRM sync and sequencing in one table, with unlimited seats. A ten-person team pays the same $495 for Growth as a one-person team. For the full fit question, our Clay data enrichment review covers who gets value from the workflow builder and who does not.

How AI research is priced on Clay

Every AI run on Clay costs one Action plus Data Credits set by the model. Claygent, Clay's AI web-research agent, is cheap per row on Clay's own models and can get expensive on frontier models. Clay's AI pricing doc prices its native models at a fixed rate: Helium uses 1 Data Credit and Argon 3 Data Credits per web-research task, plus the Action for the run. Researching 1,000 accounts with Argon is about 3,000 Data Credits, roughly $150 at entry slider rates.

Token-heavy models are variable-priced. Clay's pricing page names GPT-5.1 and Claude 4.6 Sonnet as examples. Clay charges the actual token cost with "no markup," shows an estimate marked with a tilde (~) before the run, and settles after. Clay says 75% of variable runs cost less than the estimate. Long, multi-source prompts across tens of thousands of rows are where Claygent bills climb.

For a variable model, Clay holds back an estimate based on the 75th percentile of past runs, then refunds or charges the difference, and a run stops if your Data Credit balance hits zero. Our Claygent guide has the full per-model credit table and what 1,000 rows cost.

Is there a free Clay plan?

Yes. Clay's Free plan is $0 a month with 100 Data Credits and 500 Actions, unlimited seats and tables, multi-provider waterfalls, Claygent and your own API keys. It caps tables at 200 rows and leaves out phone number enrichment, signals, CRM and data warehouse integrations, and credit rollover. On Clay's own example of about 1 Data Credit for a profile plus a work email, 100 Data Credits cover about 100 contacts a month, or 5 to 16 full records at 6 to 20 credits each. That is enough to learn the table builder.

Clay also runs a 14-day trial with 1,000 Data Credits that opens webhooks, CRM integrations, email sequencers and the HTTP API. Phone number enrichment stays off during the trial.

What happens if you run out of Actions or Data Credits?

Data Credits can be topped up mid-cycle at a 30% premium on Launch and Growth, and admins can set top-ups to buy automatically when the balance runs low. Actions cannot be topped up: you move to the next Action tier, which takes effect immediately. If your Data Credit balance hits zero during an AI run, processing stops, rows already finished keep their results, and Clay never charges past your balance. When you upgrade a paid plan mid-cycle, Clay credits your unused Data Credits and Actions against the new plan's invoice.

Does Clay charge per seat or require an annual contract?

Clay charges no per-seat fee on any plan. Free, Launch, Growth and Enterprise all include unlimited seats, which makes Clay cheaper per user than seat-priced tools once a team passes three or four people. Launch and Growth are available month to month or annually, with annual billing at 10% off. Only Enterprise requires an annual commitment. Annual plans receive the whole year's credits up front.

Do Clay credits roll over, and what do top-ups cost?

Clay Data Credits roll over on Launch and Growth. Monthly plans bank up to 2x the monthly amount: a 10,000-credit plan can hold 20,000 in total, per the FAQ on clay.com/pricing. Annual plans carry up to 15% of the year's credits into the renewal, provided you renew on the same or a higher plan. Enterprise rolls over up to 15% of the prior year's purchased credits if the renewal is equal or larger. Actions never roll over, and the Free plan banks nothing. Top-ups on Launch and Growth cost a 30% premium, and admins can set them to buy automatically; Enterprise top-ups are priced by contract.

Can you make Clay pricing predictable?

Three levers make Clay's bill more predictable. Annual billing fixes the subscription and loads the year's credits up front. Bringing your own provider API keys removes the Data Credit meter for those providers, since Clay then charges one Action per run and no Data Credits. And capping waterfall depth (fewer providers per field, validation only on the final hit) narrows the 6 to 20 credit range. Enterprise adds credit budgeting and per-workbook Data Credit limits. Clay does not sell a flat per-contact price, so the Data Credit line still moves with your provider mix. Our Clay waterfall cost breakdown prices each step row by row.

What are cheaper routes if you only need emails and phones?

If you use Clay only to find verified work emails and direct dials, you pay for a workflow builder you do not use. Four routes cost less for that job, and one of them is inside Clay.

Clay prices read October 16, 2026 from clay.com/pricing. Apollo's annual per-seat prices ($49 Basic, $79 Professional, $119 Organization with a 3-seat minimum) were read October 16, 2026 from apollo.io/pricing. Cleanlist AI prices are from our pricing page.

Disclosure: Cleanlist AI publishes this page. Cleanlist AI is the one-meter option. Search is free, a verified work email is 1 credit, a phone number is 10, and a lookup that finds nothing costs nothing. Starter is $49 per seat a month with 750 credits per seat, Pro $89 per seat with 1,500 credits per seat plus CRM sync and the public API, and Enterprise is custom. At the 1,000-contact volume above, email plus phone number on every row is up to 11,000 credits, which fits Pro at 15,000 credits, $599 a month for one seat. An email-only list of 1,000 contacts fits two Starter seats at $98. Cleanlist AI builds no tables, so teams that live in Clay's workflow builder should stay on Clay.

For the full field of Clay alternatives, including tools that do not charge per action, see our ranked Clay alternatives. For the most common head-to-head, see Clay vs Apollo, and for other waterfall products, the best waterfall enrichment tools.

Which Clay plan fits which team?

• Solo founder or first SDR: Free to learn the tables, then Launch at $185 ($167 annual). Launch is the first plan with phone enrichment.
• 5 to 20 rep team without CRM sync: Launch with a larger Data Credit slider usually costs less than Growth. Move to Growth only when you need CRM auto-sync, HTTP API steps or webhooks.
• RevOps team syncing HubSpot or Salesforce: Growth at $495 ($446 annual). CRM auto-sync and enrich is a Growth feature.
• Legacy Explorer customer using HTTP API or webhooks: any plan change lands you on a modern plan, and those features now start on Growth at $495.
• Team that only needs emails and direct dials: price a per-result tool first. Cleanlist AI (disclosed above) and Apollo usually cost less for that job.
• Large GTM org needing SSO, RBAC or Clay's API access: Enterprise, custom annual contract. Clay sizes it for 10,000+ records a month and publishes no price.

See pricing

Frequently asked questions

How much does Clay cost per month?

Clay costs $0 on Free, $185 a month on Launch and $495 a month on Growth with monthly billing, or $167 and $446 a month billed annually. Enterprise is custom with an annual commitment. Larger Data Credit and Action sliders raise Launch and Growth above those entry prices. Prices checked on clay.com/pricing on October 16, 2026.

How is Clay priced?

Clay is priced per plan plus two usage meters. The plan (Free, Launch, Growth or Enterprise) sets the features. Actions meter the work: one per enrichment, AI prompt, CRM push or export. Data Credits pay for marketplace data and AI, from $0.05 each. Seats are unlimited on every plan.

What are the current Clay pricing plans?

Four: Free ($0), Launch (from $185 a month, $167 annual), Growth (from $495 a month, $446 annual) and Enterprise (custom, annual commitment). In March 2026 Clay replaced Starter, Explorer and Pro with Launch and Growth, and its pricing page lists only the four current plans. Existing legacy customers keep their plan until they change it.

What does Clay do?

Clay is a GTM data platform. Teams use it to source companies and people, enrich them from 150+ data providers in waterfalls, research accounts with its AI agent Claygent, and push the results to a CRM, a sequencer or ad platforms. Clay's pricing page puts it this way: "GTM teams use Clay to manage end-to-end GTM plays."

What are Actions in Clay?

An Action is Clay's unit of platform work. Each enrichment, AI prompt, signal, CRM or warehouse export, HTTP API call and record sent to a sequencer uses one Action, whatever the provider. Sourcing lists, imports, webhook imports, formulas and Sculptor use none. Actions cost under $0.01 each, reset every billing cycle and cannot be topped up.

What is the difference between Clay Data Credits and Actions?

Clay Data Credits buy data from Clay's marketplace of 150+ providers and start at $0.05 each. Clay Actions meter platform work, such as an enrichment step, an AI task, an HTTP call or a CRM push, and cost under $0.01 each. Data Credits roll over up to 2x the monthly amount on Launch and Growth; Actions reset each cycle.

Do Clay credits roll over?

Data Credits roll over on Launch and Growth: monthly plans bank up to 2x the monthly amount, and annual plans carry 15% of the year's credits into a renewal on the same or a higher plan. Actions reset every billing cycle. The Free plan banks nothing.

Does Clay offer a free trial?

Yes. Clay's 14-day trial includes 1,000 Data Credits and opens webhooks, CRM integrations, email sequencers and the HTTP API. Phone number enrichment is not available during the trial. The Free plan is separate and stays at $0 with 100 Data Credits and 500 Actions a month.

How much did Clay cost before March 2026?

Clay's legacy plans were Starter at $149 a month with 2,000 credits, Explorer at $349 with 10,000 credits and Pro at $800 with 50,000 credits on monthly billing, with 10% off annual. They used one credit meter and no Actions. The grid is in Clay's March 11, 2026 pricing memo.

Why is Clay so expensive?

You pay for the workflow platform and for the data separately. A full record with a phone number uses 6 to 20 Data Credits, CRM sync starts at $495 on Growth, and top-ups cost 30% more than slider prices. Teams that only need emails and phones pay for tables they do not use.

What happens if I run out of Clay credits?

Data Credits can be topped up at a 30% premium, or bought automatically when the balance runs low. Actions cannot be topped up, so you move to the next Action tier. An AI run stops when the Data Credit balance hits zero, and finished rows keep their results.

Does Clay charge extra for its API or MCP server?

There is no surcharge. Clay says "there's no MCP surcharge" and no added cost for running work through its API or CLI: an enrichment costs the same Actions and Data Credits in a table, from Claude or ChatGPT, or from code. The developer platform is on every plan, including Free and trials. Our Clay API guide and Clay MCP server review cover the limits.

Does Clay charge for failed lookups?

No. Clay's pricing FAQ says an enrichment that returns no result costs no Data Credits and no Actions. A waterfall step that returns wrong data still bills, so validation steps matter.