Apollo.io Alternatives: 9 Tools Compared With Prices (2026)
Last updated By Victor Paraschiv
The best Apollo alternatives in 2026 are Cleanlist AI for verified emails and phone numbers from one waterfall ($49 a seat a month, paid per result; we make it), ZoomInfo for enterprise data and intent (no list price; Vendr reports a $33,500 a year median), Cognism for UK and European mobiles (quote only), Clay for building your own enrichment (Launch $185 a month) and Snov.io for a cheap find-and-send bundle ($39 a month). MoltSets, UpLead, Kaspr and RocketReach cover narrower jobs. Apollo Basic is $49 a user a month on annual billing. Prices checked October 1, 2026.
The 9 Apollo.io alternatives at a glance
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| 1.Cleanlist AI | lean GTM teams that want one platform in place of 3 to 5 tools: AI agents | $49/seat/mo | Free plan, 50 credits/mo |
| 2.ZoomInfo | enterprise sales teams that need intent data, org charts and one vendor on an annual contract | No list price | ZoomInfo Lite, 10 credits/mo |
| 3.Cognism | teams selling into the UK and Europe that need GDPR-compliant data and verified mobile numbers | No list price | No |
| 4.Clay | RevOps and growth teams that want to build their own multi-provider enrichment workflows | $185/mo ($167 annual) | Free plan, 500 actions + 100 data credits/mo |
| 5.Snov.io | solo founders and small teams that want email finding and cold email in one low-cost tool | $39/mo | Trial, 50 credits, renews monthly |
| 6.MoltSets | teams that want verified B2B contact data through an API or Claude, without a UI | $27/mo | Free plan, 1,000 lifetime records |
| 7.UpLead | small teams that buy a few hundred verified contacts a month and want email | $99/mo ($74 annual) | 7-day trial, 5 credits |
| 8.Kaspr | reps who prospect inside LinkedIn and Sales Navigator, especially in Europe | $49/user/mo (annual) | Free plan, 15 email + 5 phone credits/mo |
| 9.RocketReach | individual reps and recruiters who need affordable email lookups | $329/yr | 5 free lookups |
9 best Apollo.io alternatives in 2026
Ranked for a 10 to 300 person B2B team, with each vendor's own published price.
1. Cleanlist AI: Best for lean GTM teams that want one platform in place of 3 to 5 tools: AI agents
We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor. Each lookup runs through 25+ data providers and stops at the first verified hit, so one row comes back with a verified work email and a phone number. Sequences sends email from your own inbox, with call tasks, on every paid plan.
- Waterfall across 25+ providers
- Work email and phone number on one row
- People and Company Search at 0 credits
- CRM sync on Pro and Enterprise
- Public API from Pro
Strengths
- Pay per result: search costs 0 credits and a miss costs nothing
- Every seat adds its credits to one shared balance (750 on Starter, 1,500 on Pro)
- Monthly plans, 25% off annual
Limitations
- No built-in dialer today
- No intent data or technographic filters
- Smaller brand than Apollo or ZoomInfo, with fewer public reviews
2. ZoomInfo: Best for enterprise sales teams that need intent data, org charts and one vendor on an annual contract
ZoomInfo is the enterprise incumbent and Apollo's best-known competitor. It adds buyer intent, org charts and deep firmographics to contact data, sold through a sales cycle on annual contracts.
- Buyer intent signals
- Org charts
- Deep firmographic filters
- Engagement tools
- Enterprise CRM integrations
Strengths
- Deep US enterprise coverage
- Intent data and org charts for account-based selling
Limitations
- No published price and no self-serve signup
- Annual contracts quoted per account
3. Cognism: Best for teams selling into the UK and Europe that need GDPR-compliant data and verified mobile numbers
Cognism sells GDPR-compliant B2B data built around phone-verified mobile numbers, which it calls Diamond Data. It is the usual pick when the pipeline is in the UK and Europe, quoted on a call with 5 seats included.
- Phone-verified mobile numbers (Diamond Data)
- GDPR and CCPA compliance
- Standard and Pro plans, 5 seats each
- Salesforce and HubSpot integrations
Strengths
- Phone-verified mobiles for EMEA selling
- Compliance documentation European legal teams ask for
Limitations
- No published price and no free plan or trial
- Sales-led buying
4. Clay: Best for RevOps and growth teams that want to build their own multi-provider enrichment workflows
Clay is a spreadsheet-style workflow builder that chains many data providers, AI research steps and your own logic into a custom waterfall. It replaces Apollo's data layer for RevOps teams that want control over every step.
- Multi-provider waterfalls you configure
- Claygent AI research agent
- Bring your own provider API keys
- CRM integrations from Growth
Strengths
- The most flexible enrichment workflows on this list
- Free plan with unlimited seats
Limitations
- You build and maintain the workflows yourself
- Two meters, actions and data credits, to forecast
5. Snov.io: Best for solo founders and small teams that want email finding and cold email in one low-cost tool
Snov.io bundles an email finder, an email verifier, drip campaigns and a light CRM in one low-cost subscription, the closest like-for-like swap for Apollo's find-and-send workflow on a small budget.
- Email finder & verifier
- Drip email campaigns
- LinkedIn prospecting extension
- CRM with deal tracking
- API access
Strengths
- Finding, verification and sequences in one tool
- Unlimited team seats
Limitations
- Phone numbers are a separate token purchase, from $0.02 a token
- Prospect search costs credits
6. MoltSets: Best for teams that want verified B2B contact data through an API or Claude, without a UI
MoltSets, from the team behind RB2B, sells verified B2B contact data through an API and an MCP server instead of a prospecting app. From a name and company, a LinkedIn URL or an email, it returns business and personal emails with a risk score, carrier-verified mobile numbers and full business profiles, and its people and company search APIs build outbound lists. MoltSets covers the contact data half of Apollo for teams that work in Claude or their own code, on flat monthly plans priced by volume rather than per credit.
- Business and personal emails, each with a risk score
- Carrier-verified mobile numbers
- People and company search APIs
- API, plus an MCP server for Claude
- Flat monthly plans, no per-seat pricing
Strengths
- Business and personal emails, mobiles and full profiles from a name, LinkedIn URL or email
- Works for non-technical teams through Claude and for engineers through the API
- Flat monthly plans priced by volume, with no per-record credits on standard enrichment
- Free plan with 1,000 lifetime records to test before paying
Limitations
- Newer platform with a smaller community than established players
- Mobile numbers need a separate phone-token add-on
- No built-in sequencing or native CRM sync, so records go to your outreach tool through the API
7. UpLead: Best for small teams that buy a few hundred verified contacts a month and want email
UpLead sells verified contacts with the email and the mobile direct dial in one credit, and states a 95% data accuracy rate on its pricing page (UpLead's own figure). It suits teams that buy a few hundred contacts a month.
- Email and mobile in one credit
- Real-time email verification
- Chrome extension
- Enrichment and Prospector APIs
Strengths
- One credit covers email and direct dial
- Published 95% accuracy claim, UpLead's own figure
Limitations
- 170 credits a month on Essentials is a small volume
- Extra credits cost $0.50 to $0.60 each
8. Kaspr: Best for reps who prospect inside LinkedIn and Sales Navigator, especially in Europe
Kaspr is a LinkedIn Chrome extension that reveals emails and phone numbers from LinkedIn and Sales Navigator profiles, with its strongest phone coverage in Europe and unlimited B2B email credits on paid plans.
- LinkedIn and Sales Navigator extension
- Unlimited B2B emails on paid plans
- 1,200 phone credits a year on Starter
- API on Business
Strengths
- Fast one-profile-at-a-time workflow inside LinkedIn
- Free plan with 15 email and 5 phone credits a month
Limitations
- Per-user pricing
- LinkedIn-first workflow, weaker for bulk list enrichment
9. RocketReach: Best for individual reps and recruiters who need affordable email lookups
RocketReach finds emails and phone numbers one person at a time or in bulk, for sales teams and recruiters. Its entry Essentials plan covers email only, and team plans are quoted.
- Email and phone lookup
- Chrome extension
- Bulk lookup via CSV
- API access
Strengths
- Low yearly entry price for email lookups
- Works for recruiting as well as sales
Limitations
- The entry plan has no phone numbers
- Export caps price the plan: 1,200 exports a year on Essentials
Lusha: Cleanlist AI treats it as a supplier to its waterfall, so it is credited here and left out of the ranking above. Cleanlist AI is not scored against it.
Why do teams switch from Apollo?
Teams leave Apollo for one of three reasons: the data, the per-user price, or the bundle. On data, Cleanlist AI's 1,000-lead March 2026 test measured Apollo's email match rate at 78%, against 84% for ZoomInfo on the same test. In a separate 100-lead test, Apollo returned about 80% email and 45% phone, where Cleanlist AI returned 98% and 85%. Results move with your segment, so run your own sample before you decide.
On price, Apollo charges per user: Basic $49, Professional $79 and Organization $119 a user a month on annual billing, with a 3-user minimum on Organization. A 10-rep team on Basic pays $490 a month before add-ons.
The bundle is the third reason. Apollo includes sequences, a dialer and mailboxes, so a team that already sends from Outreach, Salesloft, Instantly or Smartlead pays for sending twice. If you live in Apollo's sequencer, keep it and add a second data source for the contacts it misses.
How we picked these Apollo.io alternatives
Every tool here sells B2B contact data a small or mid-size team can buy today and covers at least one job Apollo does: finding contacts, enriching a list, or reaching a phone. Prices come from each vendor's own pricing page. Apollo, Snov.io, UpLead, Kaspr and Cognism were re-read on October 1, 2026, Clay on October 3, MoltSets on October 15, and RocketReach for our September 2026 pricing index. Accuracy figures are either the vendor's own published claim, named as such, or one of Cleanlist AI's own lead tests, named with its sample size. We did not run every tool on the same list.
Which Apollo.io alternative should you pick?
One pick per use case. Where another tool is the better choice, it gets the pick.
- Cleanlist AI
Best for a 5 to 20 rep team that needs verified emails and phone numbers
Pro is $89 a seat a month and every seat adds 1,500 credits to one shared balance. A phone number is 10 credits and a miss is free.
- ZoomInfo
Best for enterprise teams that need intent data and org charts
Intent signals, org charts and depth on US enterprise accounts, on an annual contract with no list price.
- Cognism
Best for selling into the UK and Europe
Phone-verified mobiles and GDPR-first sourcing, with 5 seats included and the price set on a call.
- Clay
Best for RevOps teams building custom enrichment
Chain providers, AI research and your own logic in one table. Budget time to build it and two meters to watch.
- Snov.io
Best for a solo founder on a tight budget
Starter is $39 a month for 1,000 credits with unlimited seats, and it sends the emails too. Phone numbers cost extra tokens.
- Keep Apollo.io
Best for teams that live in Apollo's sequencer
If Apollo's sequences, dialer and mailboxes are your daily workflow, switching costs more than it saves. Add a second data source for the contacts Apollo misses.
How much do Apollo.io alternatives cost?
The entry price, free tier and contract of every tool on this list, from each vendor's own pricing page.
| Tool | Starting price | Free tier | Contract | Notes |
|---|---|---|---|---|
| Cleanlist AI | $49/seat/mo | Free plan, 50 credits/mo | Monthly | Pro $89/seat/mo. Every seat's credits go into one shared balance. 25% off annual |
| Apollo.io | $49/user/mo (annual) | Free plan, 900 credits/yr | Monthly or annual | Professional $79, Organization $119 (3-user minimum), annual rates. Read Oct 1, 2026 |
| ZoomInfo | No list price | ZoomInfo Lite, 10 credits/mo | Annual upfront is standard | Vendr median $33,500/yr across 1,571 purchases (Feb 2026) |
| Cognism | No list price | No | Quote | Standard and Pro, 5 seats included. Read Oct 1, 2026 |
| Clay | $185/mo ($167 annual) | Free plan, 500 actions + 100 data credits/mo | Monthly or annual | Launch plan. Read Oct 3, 2026 |
| Snov.io | $39/mo | Trial, 50 credits, renews monthly | Monthly or annual | Starter, 1,000 credits. Phones via tokens. Read Oct 1, 2026 |
| MoltSets | $27/mo | Free plan, 1,000 lifetime records | Monthly | Unlimited enrichment within 5,000 requests per 5 hours. Phones via a token add-on. Read Oct 15, 2026 |
| Artisan | No list price | No | Quote | Team, Scale and Enterprise, sized on lead volume, mailboxes and dialer seats. Per Artisan, Oct 26, 2026 |
| UpLead | $99/mo ($74 annual) | 7-day trial, 5 credits | Monthly or annual | Essentials, 170 credits. Read Oct 1, 2026 |
| Kaspr | $49/user/mo (annual) | Free plan, 15 email + 5 phone credits/mo | Monthly ($65) or annual | Starter. Read Oct 1, 2026 |
| RocketReach | $329/yr | 5 free lookups | Monthly or annual | Essentials, email only, or $49/mo. Read Oct 3, 2026 |
Which features does each Apollo.io alternative include?
Each row is a tool and each column a capability, checked against the vendor's own pricing or product page on September 1, 2026. If a vendor doesn't say, the cell reads “Not published”.
| Tool | Email data | Phone data | CRM integration | Chrome extension | API access | Free tier |
|---|---|---|---|---|---|---|
| Cleanlist AI | Yes | Yes | Yes | Yes | Yes | Yes |
| ZoomInfo | Yes | Yes | Yes | Yes | Yes | Yes |
| Cognism | Yes | Yes | Yes | Yes | Yes | No |
| Clay | Yes | Yes | Yes | Yes | Yes | Yes |
| Snov.io | Yes | Yes | Yes | Yes | Yes | Yes |
| MoltSets | Yes | Yes | No | No | Yes | Yes |
| UpLead | Yes | Yes | Yes | Yes | Yes | No |
| Kaspr | Yes | Yes | Yes | Yes | Yes | Yes |
| RocketReach | Yes | Yes | Yes | Yes | Yes | Not published |
Published and checkedNot offeredNot published by the vendor
Frequently asked questions
What teams ask before they move off Apollo.io.
Who is Apollo's biggest competitor?
ZoomInfo. Both sell a large B2B contact database with engagement tools on top, and they split by budget: Apollo publishes per-user prices from $49 a month and has a free plan, while ZoomInfo sells annual contracts with no list price and adds intent data and org charts. In Cleanlist AI's 1,000-lead March 2026 test, ZoomInfo's email match rate was 84% and Apollo's 78%.
Which Apollo alternative is cheapest?
Snov.io Starter is $39 a month for 1,000 credits, and RocketReach Essentials is $329 a year for email only. MoltSets is $27 a month through its API, with mobiles sold as phone tokens. Cleanlist AI has a Free plan at 50 credits a month and Starter at $49 a seat. Most entry plans price phones separately, so compare on the numbers you need.
What is the best free Apollo alternative?
Apollo's own Free plan, at 900 credits a year, is hard to beat on volume. Clay's Free plan gives 500 actions and 100 data credits a month, Kaspr's 15 email and 5 phone credits, Snov.io's renewable trial 50 credits and RocketReach 5 lookups. Cleanlist AI's Free plan gives 50 credits and 5 searches a month after a 14-day Pro trial.
Is Apollo's contact data accurate?
It depends on your segment. In Cleanlist AI's 1,000-lead March 2026 test, Apollo's email match rate was 78% and ZoomInfo's 84%. In a separate 100-lead test, Apollo returned about 80% email and 45% phone, against 98% and 85% for Cleanlist AI. Before you switch, run 100 records from your own ICP through each trial and count verified emails and connected dials.
Can I use Apollo and another data tool together?
Yes, and many teams do. Keep Apollo for sequences and run the contacts Apollo misses through a second source. Cleanlist AI takes a CSV from Apollo, fills the missing emails and phone numbers, and returns a CSV or syncs to HubSpot, Salesforce on Pro and Enterprise.
Cleanlist AI vs Apollo.io, head to head.
Apollo starts from its own 240M-contact database and fills the gaps from partners on paid plans. Cleanlist AI searches 1B+ profiles for free, runs 25+ providers on every lookup, and costs $16 less a seat on Starter than Apollo Basic, billed monthly.
The biggest difference. Apollo is a database with an outbound suite around it: its own 240M+ contacts first, then 20+ partners on paid plans, and credits that expire every billing cycle. Cleanlist AI is agents on top of 1B+ searchable profiles and a 25+ provider waterfall on every plan, with credits that roll over.
| Measure | Cleanlist AI | Apollo.io |
|---|---|---|
| What it is | Agents that run your GTM: Clu, agents, search, enrichment and Sequences in one app | A sales platform built on its own database of 240M+ contacts and 30M+ companies |
| Starts at | $49 a seat a month, $37 billed annually | $65 a seat a month on Basic, $49 billed annually |
| Data | 1B+ profiles to search, 25+ providers on every lookup | 240M+ contacts, then 20+ partners on Basic and up |
| Unused credits | Roll over to next month | Expire at the end of each billing cycle |
Where Apollo.io is stronger
- A built-in dialer from the Basic plan, with call recording on every plan
- More credits a seat: 2,500 a month on Basic, 4,000 on Professional
- Buying intent topics, from 1 on Free to 12 on Organization
- MCP on every plan, the free plan included
- A free plan with 2 sequences a team
- One tool many SDR teams already know
What Cleanlist AI runs for you.
One sentence to Clu, Cleanlist AI's GTM agent, builds an agent. Every Monday it finds 500 new people who match your ICP in 1B+ profiles, gets their emails and phone numbers from 25+ providers, verifies them, adds them to your sequence and posts the run to Slack. All of it is in the 14-day Pro trial. The full feature list is on the pricing page.
10,000+ users, from founders to full sales teams
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- Case study
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