Clean Your Salesforce Data Automatically
Automatically enrich, verify, and clean your CRM contacts with data from 25+ providers. Changes sync back to your CRM in real-time.
How does Cleanlist clean your Salesforce data automatically?
Cleanlist performs cross-object Salesforce data cleaning that works across leads, contacts, and accounts simultaneously. The process starts with cross-object deduplication, identifying when a lead record matches an existing contact or when two accounts represent the same company under different names. Then Cleanlist verifies every email address, normalizes picklist values and free-text fields, and fills missing data points via waterfall enrichment. All changes sync back to Salesforce through the native integration, respecting your org's sharing rules and field-level security.
Why this is hard to do by hand
Salesforce data quality degrades across three interconnected objects, leads, contacts, and accounts, making cleanup significantly more complex than in single-object CRMs. Reps create lead records from different sources without checking for existing contacts, resulting in duplicates that span object boundaries. Custom picklist values drift as different teams enter inconsistent values. And because Salesforce charges per storage block, dirty data directly increases your Salesforce licensing costs while simultaneously degrading every report, dashboard, and AI prediction built on top of it.
Dirty Salesforce Data Costs Enterprises $3.1 Million Per Year on Average
$3.1Maverage annual cost of poor data quality in Salesforce orgs
A 2025 Validity study of 600 Salesforce customers found that the average org wastes $3.1 million per year due to poor CRM data quality, a figure that includes lost sales productivity (reps spend 27% of their time on data-related tasks), wasted marketing spend on invalid contacts, inaccurate forecasting, and compliance risks. For mid-market companies, the impact is proportionally smaller but still significant: $180,000-$420,000 per year across a 20-person sales team. The study also found that 94% of Salesforce customers suspect their data contains inaccuracies, but only 33% have a systematic data quality process. Cleanlist customers who run quarterly cleaning cycles report a 40% reduction in email bounces, 25% fewer duplicate-related support tickets, and measurably more accurate pipeline forecasting within the first 90 days.
Source: Validity State of CRM Data Quality 2025; Salesforce customer survey
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Authorize Cleanlist in Your Salesforce Org
Install the Cleanlist managed package and authorize via Salesforce OAuth. Cleanlist maps to your lead, contact, and account objects, including custom fields. No Salesforce admin configuration required.
- 02
Run a Cross-Object Data Quality Audit
Cleanlist scans all three objects and generates a health report: duplicate records across leads and contacts, invalid emails by object, missing critical fields, and picklist inconsistencies. See exactly how much dirty data exists before you clean.
- 03
Deduplicate Across Leads, Contacts, and Accounts
Identify duplicates within and across Salesforce objects. Cleanlist uses fuzzy matching on name, email, domain, and phone to find matches that Salesforce's standard matching rules miss, including lead-to-contact and account-to-account duplicates.
- 04
Verify Emails and Validate Phone Numbers
Every email address across all objects is verified for deliverability. Catch-all domains, disposable addresses, and hard bounces are flagged. Phone numbers are validated for format and carrier type (mobile vs landline).
- 05
Normalize and Standardize Fields
Standardize job titles, company names, industry classifications, state/country codes, and phone formats. Custom picklist values are harmonized to match your org's defined values, reducing report fragmentation.
- 06
Schedule Automated Data Maintenance
Configure Salesforce Process Builder or Flow triggers to run Cleanlist verification on new records, flag potential duplicates at point of entry, and schedule monthly re-verification across your database.
Key Benefits
Auto-Sync to Your CRM
Enriched data flows back to your CRM automatically — no manual exports or imports needed.
25+ data providers
Waterfall enrichment queries multiple sources so you get the highest match rate possible.
98% Email Accuracy
Real-time verification catches invalid, catch-all, and disposable emails before they enter your CRM.
14-Day Scale Trial
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Cross-object duplicate detection | Salesforce native: same-object only | Lead-to-contact, account-to-account, and cross-object |
| Matching algorithm | Exact match on email or name | Fuzzy matching with confidence scores (0-100) |
| Email verification | No built-in SFDC capability | Real-time SMTP verification with catch-all detection |
| Picklist normalization | Manual data loader updates per field | Automated rules across all picklist fields |
| Processing time for 50K records | 2-4 weeks (DemandTools + manual review) | Under 30 minutes (automated + bulk approval) |
| Ongoing data governance | Periodic manual audits | Automated triggers + scheduled cleaning |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does the CRM integration work in real-time?
Yes. Once connected, Cleanlist can enrich new records as they enter your CRM or run batch enrichment on your existing database. Changes sync back automatically.
Can Cleanlist detect duplicates between Salesforce leads and contacts?
Yes. Cross-object deduplication is one of Cleanlist's key differentiators for Salesforce. The system matches leads against existing contacts using fuzzy logic on name, email, company domain, and phone number. When a match is found, you can choose to merge, convert the lead, or flag it for manual review, all from within Salesforce.
Does Cleanlist work with Salesforce Person Accounts?
Yes. Cleanlist supports both the standard lead/contact/account model and Salesforce Person Accounts (B2C model). Field mappings automatically adapt to your org's account model. Person Account fields like personal email and mailing address are fully supported for cleaning and enrichment.
How does cleaning affect Salesforce data storage limits?
Cleaning typically reduces your Salesforce data storage consumption by 8-15% through duplicate merging and archival of permanently invalid records. For orgs approaching their storage limits, this can defer the need for a storage add-on purchase. Cleanlist provides a storage impact estimate before you run any cleaning operations.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.