Enrich Your HubSpot Contacts Automatically
Automatically enrich, verify, and clean your CRM contacts with data from 25+ providers. Changes sync back to your CRM in real-time.
How does Cleanlist enrich your HubSpot contacts automatically?
Cleanlist's native HubSpot integration connects in under 60 seconds via OAuth. Once connected, waterfall enrichment queries 25+ data providers to fill empty HubSpot contact properties, email, phone, job title, company size, industry, technographics, and more. Enriched data writes directly back to your HubSpot properties in real-time, so your lifecycle stages, lead scoring, and workflow automations operate on accurate, complete records without any manual CSV exports.
Why this is hard to do by hand
HubSpot CRM properties lose accuracy as contacts change jobs, companies rebrand, and email addresses expire. HubSpot's built-in data quality tools flag problems but cannot fix them, you still need a third-party enrichment source to fill in missing properties like phone numbers, job titles, and company revenue. Most enrichment tools that integrate with HubSpot query a single database, which means coverage gaps on mid-market and international contacts remain unfilled.
Why HubSpot Users Lose 23% of Their Contact Data Every Year
23%annual HubSpot contact property decay rate
HubSpot's 2025 State of CRM report found that the average HubSpot portal has 23% of contact records with at least one critical property (email, phone, company, or job title) that is outdated or missing. For a 50,000-contact database, that is 11,500 records generating bounced emails, failed calls, and misrouted workflows. The problem compounds: HubSpot's lead scoring, lifecycle stage automations, and marketing email segmentation all depend on property accuracy. When Cleanlist customers run their first full-database enrichment, they typically fill 30-40% of previously empty phone number fields and correct 12-18% of outdated job titles. One HubSpot user with 28,000 contacts recovered 6,200 missing phone numbers in a single enrichment run, data their previous single-source tool had missed entirely.
Source: HubSpot State of CRM Data 2025; Cleanlist customer data, Q1 2026
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 2minHubSpot OAuth setup
- 40+Properties enriched
- ZeroManual exports needed
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
Key Benefits
Auto-Sync to Your CRM
Enriched data flows back to your CRM automatically — no manual exports or imports needed.
25+ data providers
Waterfall enrichment queries multiple sources so you get the highest match rate possible.
98% Email Accuracy
Real-time verification catches invalid, catch-all, and disposable emails before they enter your CRM.
14-Day Scale Trial
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card.
How It Works
- 01
Connect Your HubSpot Account
Authorize Cleanlist via HubSpot OAuth in one click. No API keys to copy, no developer portal needed. Cleanlist automatically maps to your HubSpot contact, company, and deal objects.
- 02
Select HubSpot Properties to Enrich
Choose which properties to fill, email verification status, direct dial phone, job title, company revenue, employee count, technographics, and up to 40+ additional fields.
- 03
Define Your Enrichment Scope
Enrich your entire HubSpot database in one batch, target a specific HubSpot list or active list, or enable real-time enrichment that triggers automatically when new contacts enter your CRM.
- 04
Waterfall Enrichment Runs Across 25+ providers
Cleanlist queries multiple data providers in sequence for each contact. If Provider A has no phone number, Provider B tries, then Provider C. This cascade delivers 85% phone coverage and 98% email accuracy.
- 05
Review Enrichment Results in HubSpot
Enriched properties appear directly in your HubSpot contact records. Cleanlist adds a 'Last Enriched' timestamp property so you can track data freshness and trigger re-enrichment workflows.
- 06
Automate Ongoing Enrichment
Set up HubSpot workflows that trigger Cleanlist enrichment when contacts hit specific lifecycle stages, enter lists, or have properties go stale. Keep your database fresh without lifting a finger.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| HubSpot property coverage | Update fields one contact at a time | Bulk-fill 40+ properties in minutes |
| Data sources queried | 1 enrichment provider (e.g., Clearbit) | 25+ providers via waterfall |
| Sync method | CSV export, enrich, re-import | Native HubSpot integration, auto-sync |
| New contact enrichment | Manual batch runs weekly/monthly | Real-time on new contact creation |
| Email verification in HubSpot | No built-in verification | Real-time bounce, catch-all, and disposable detection |
| Cost to enrich 10,000 contacts | $500-800 (single-source tool + manual time) | Starting at $449 with higher match rates |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does the CRM integration work in real-time?
Yes. Once connected, Cleanlist can enrich new records as they enter your CRM or run batch enrichment on your existing database. Changes sync back automatically.
Does Cleanlist write enriched data directly to HubSpot contact properties?
Yes. Cleanlist's native HubSpot integration writes enriched data directly to your existing contact, company, and deal properties. You can map Cleanlist fields to any standard or custom HubSpot property. Changes appear instantly in HubSpot, no CSV export or manual import required.
Can I enrich contacts in a specific HubSpot list or lifecycle stage?
Yes. You can target enrichment to a specific HubSpot active list, static list, or filter by lifecycle stage, lead status, or any other HubSpot property. This lets you prioritize credits on your most valuable segments, for example, enriching only MQLs or contacts in active deals.
Will enrichment overwrite existing HubSpot property values?
By default, Cleanlist only fills empty properties and does not overwrite existing values. You can toggle this per field, for example, always update job titles (which change frequently) but never overwrite manually entered notes or custom properties.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.