Enrich Your Salesforce Records with Verified Data
Cleanlist AI fills the missing emails and phone numbers on your CRM contacts from 25+ providers and verifies the ones already there. A lookup that finds nothing costs nothing.
A Salesforce contact record for Marcus Vale, VP of Sales at Omni, enriched by Cleanlist in place: Job title updated, Work email kept, Phone filled, Seniority filled, Department filled, Owner kept. Nothing the rep entered is overwritten.
Omni10,000+ users, from founders to full sales teams
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ZoomInfo - Case study
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How does Cleanlist AI enrich your Salesforce records with verified data?
Cleanlist AI's native Salesforce integration enriches leads, contacts, and accounts simultaneously across 25+ data providers. The waterfall asks one provider at a time for verified emails, phone numbers, job titles and company firmographics. Results write back to your standard and custom fields over an OAuth connection, with no managed package to install. Before anything is enriched, Cleanlist AI checks leads against contacts and flags the records that should be merged.
Why this is hard to do by hand
Salesforce orgs pile up bad data across leads, contacts and accounts, because reps create records from trade shows, web forms and bought lists. Leads and contacts live in separate objects, so the same person often shows up twice with different details. Single-source tools like ZoomInfo or Clearbit fill fields from one provider's database, and that database is thinnest on SMB accounts, international contacts and people who were just promoted.
Single-source Salesforce enrichment misses 35-40% of SMB contacts
35-40%of SMB contacts missed by single-source Salesforce enrichment
ZoomInfo and Clearbit built their databases for Fortune 500 coverage. They're thinnest in the SMB segment (under 200 employees), which is most Salesforce orgs. Our own 500-lead benchmark (2026) deliberately included mid-market and smaller companies. On it, single-source databases returned verified emails for 70-80% of leads and phone numbers for 30-60%. The 25+ provider waterfall returned a verified email for 98% and a phone number for 85% on the same input. The extra coverage came from specialist providers that focus on particular industries, regions and company sizes, and SMB is where Salesforce users feel the gap most.
Source: Cleanlist AI enrichment benchmark on 25,000 SFDC leads, Feb 2026
What a lookup costs
Each lookup walks 25+ providers in cost order, and you're charged once for what comes back: 1 credit for a verified work email, 10 for a phone number, 11 for both. Validation is 0.5 and AI qualification is 5. A lookup that finds nothing is free, and the whole team pays from one wallet.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
- 25+Providers queried in cost order on a single lookup
- 98%Verified work emails on our 500-lead benchmark
- 85%Phone numbers found on that same benchmark
- 0Credits for a lookup that finds nothing
How it works.
- 01
Connect Salesforce over OAuth
Sign in with Salesforce and approve the connection. There's no managed package or AppExchange install. Cleanlist AI asks only for permission to read and write lead, contact and account fields.
- 02
Map your fields
Match Cleanlist AI's output to your standard and custom Salesforce fields, and pick the objects to enrich (leads, contacts, accounts or all three). The mapping is saved for every later run.
- 03
Choose the records
Pick records by report, list view or owner. For example, every lead created in the last 90 days, or every contact at an account with an open opportunity.
- 04
Run the waterfall
Each record goes through 25+ providers in sequence. Leads get a verified email and phone number, contacts get current titles and company data, and accounts get industry, headcount and location.
- 05
Review what changed
Cleanlist AI shows the match rate for each field and lists every record it updated. A 'Last Enriched' custom field on each record tells you how fresh it is.
- 06
Schedule re-runs
Trigger weekly or monthly runs from a Salesforce Flow. Set a staleness threshold and Cleanlist AI re-enriches records whose email, phone or title is older than it.
What you get.
Writes back to your CRM
Two-way sync with HubSpot and Salesforce (Pro and Enterprise plans) puts enriched fields straight onto the contact record.
25+ data providers
The waterfall asks them in sequence and stops at the first deliverable result, so a contact one provider misses can still come back from the next.
98% verified work emails
Measured on our 500-lead benchmark. Cleanlist AI flags invalid, catch-all and disposable addresses before they reach your CRM.
14-day Pro trial
250 credits and 3 seats on the Pro plan for 14 days.
Manual process vs Cleanlist AI.
| Feature | Manual | Cleanlist AI |
|---|---|---|
| Salesforce objects enriched | Contacts only (most tools) | Leads, contacts and accounts |
| Cross-object deduplication | Not available or requires DemandTools | Fuzzy matching of leads against contacts, built in |
| Data sources per lookup | 1 provider (ZoomInfo, Clearbit, etc.) | 25+ providers, in sequence |
| Setup | Connected App, custom fields and admin work | OAuth sign-in, no managed package |
| Phone number coverage | Whatever one provider has | 85% phone numbers on our 500-lead benchmark |
| Pricing model | Annual seat license (ZoomInfo, Clearbit) | Seats with pooled credits, from $49 a seat a month |
How accurate is Cleanlist AI's data?
Cleanlist AI returned 98% verified work emails and 85% phone numbers on our 500-lead benchmark, pulling from 25+ data providers. Each lookup stops at the first deliverable result, meaning a verified or likely-valid email.
What do I get when I sign up?
A 14-day Pro trial: 250 credits, 3 seats, and every Pro feature. After it, the Free plan gives you 50 credits a month. A verified work email costs 1 credit, a phone number 10, and a miss nothing.
What data providers does Cleanlist AI use?
Cleanlist AI runs a waterfall across 25+ B2B data providers. For each record it asks one, moves to the next when that one has no match, and stops at the first deliverable result.
Can I connect my CRM?
Yes. HubSpot and Salesforce sync both ways on the Pro and Enterprise plans, and Salesloft and Lemlist take a one-way push. You can also upload a CSV, or use the REST API from Pro.
Does the CRM integration work in real-time?
The HubSpot and Salesforce sync runs both ways, so enriched fields write back to the same records. You can run the contacts already in your CRM as one batch, then enrich new ones as they come in.
Does Cleanlist AI work with both Salesforce Classic and Lightning?
Yes. The integration connects over OAuth and uses the standard Salesforce API, so field mappings work the same way in Classic and in Lightning Experience.
Can Cleanlist AI enrich Salesforce leads before they convert to contacts?
Yes. Cleanlist AI enriches the lead record itself, so SDRs qualify on a real title, phone number and company before handing off to an AE. When the lead converts, Salesforce's standard lead conversion mapping carries the enriched fields over.
How does Cleanlist AI handle Salesforce record ownership and sharing rules?
Enrichment runs with the connected user's permissions, so your field-level security and sharing rules apply as they are. We recommend connecting a dedicated integration user with read and write access to the objects you want enriched.
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Hand the job to an agent.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive, and run it on your own data today.
14 days of Pro, free.
Get 14 days of Pro, free.
250 credits and 3 seats. Sign up with your work email for 100 more.