Enrich Your Salesforce Records with Verified Data
Automatically enrich, verify, and clean your CRM contacts with data from 25+ providers. Changes sync back to your CRM in real-time.
How does Cleanlist enrich your Salesforce records with verified data?
Cleanlist's native Salesforce integration enriches leads, contacts, and accounts simultaneously across 25+ data providers. The waterfall approach queries each provider in sequence, filling in verified emails, direct dials, job titles, company firmographics, and technographics. Enriched data syncs back to your Salesforce objects and custom fields in real-time via a managed package, no SFDC admin required for setup. Duplicate detection runs across lead and contact objects to flag records that should be merged before enrichment.
Why this is hard to do by hand
Salesforce orgs accumulate data debt across leads, contacts, and accounts as reps create records from trade shows, web forms, and purchased lists. The separation of leads and contacts in Salesforce means the same person often exists in multiple objects with conflicting information. Single-source enrichment tools like ZoomInfo or Clearbit write to one provider's database, leaving coverage gaps, especially on SMB accounts, international contacts, and recently promoted decision-makers.
Single-Source Salesforce Enrichment Misses 35-40% of SMB Contacts
35-40%of SMB contacts missed by single-source Salesforce enrichment
Enterprise enrichment providers like ZoomInfo and Clearbit were built for Fortune 500 coverage. Their databases index large companies thoroughly but have significant blind spots in the SMB segment (sub-200 employees) that makes up the majority of Salesforce orgs. On the Cleanlist 500-Lead Enrichment Benchmark, 2026, a first-party test whose sample deliberately included mid-market and smaller companies, single-source databases returned verified emails for 70-80% of leads and phone numbers for 30-60%. The 25+ provider waterfall returned a verified email for 98% and a direct-dial or mobile number for 85% on the identical input. The difference came from specialist providers that focus on specific industries, regions, and company sizes. For Salesforce users targeting the SMB segment, that is where the coverage gap is widest.
Source: Cleanlist enrichment benchmark on 25,000 SFDC leads, Feb 2026
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Install the Cleanlist Salesforce Package
Install the managed package from AppExchange in two clicks. Cleanlist requests only the permissions needed to read and write contact, lead, and account fields, no admin API access required.
- 02
Map Salesforce Fields to Enrichment Sources
Map your standard and custom Salesforce fields to Cleanlist's enrichment output. Choose which objects to enrich: leads, contacts, accounts, or all three. Custom field mappings persist across future enrichment runs.
- 03
Select Records to Enrich
Enrich by Salesforce report, list view, or record owner. Target specific segments, for example, all leads created in the last 90 days, or all contacts in accounts with open opportunities.
- 04
Run Waterfall Enrichment
Cleanlist cascades each record across 25+ data providers. Leads receive verified email and phone, contacts get updated job titles and company data, and accounts receive firmographic enrichment such as industry, headcount and location.
- 05
Review Match Results in Salesforce
Enrichment results appear in a Cleanlist dashboard embedded in Salesforce. See match rates by field, confidence scores, and a list of records that were updated. A 'Last Enriched' custom field tracks freshness on every record.
- 06
Schedule Recurring Enrichment
Set up weekly or monthly enrichment runs triggered by Salesforce flows. Automatically re-enrich records where key fields (email, phone, title) may have decayed based on configurable staleness thresholds.
Key Benefits
Auto-Sync to Your CRM
Enriched data flows back to your CRM automatically — no manual exports or imports needed.
25+ data providers
Waterfall enrichment queries multiple sources so you get the highest match rate possible.
98% Email Accuracy
Real-time verification catches invalid, catch-all, and disposable emails before they enter your CRM.
14-Day Scale Trial
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Salesforce objects enriched | Contacts only (most tools) | Leads, Contacts, and Accounts |
| Cross-object deduplication | Not available or requires DemandTools | Built-in lead-to-contact fuzzy matching |
| Data sources per lookup | 1 provider (ZoomInfo, Clearbit, etc.) | 25+ providers in waterfall sequence |
| Setup complexity | Connected App + custom fields + admin configuration | Managed package, 2-click install |
| Phone number coverage | 30-45% match rate (single source) | 85% match rate (waterfall) |
| Annual cost for 50K records | $12,000-24,000 (ZoomInfo/Clearbit seat license) | Pay-per-record, starting at $79/month |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does the CRM integration work in real-time?
Yes. Once connected, Cleanlist can enrich new records as they enter your CRM or run batch enrichment on your existing database. Changes sync back automatically.
Does Cleanlist work with both Salesforce Classic and Lightning?
Yes. The Cleanlist managed package supports both Salesforce Classic and Lightning Experience. The embedded enrichment dashboard adapts to your UI, and field mappings work identically in both environments. Salesforce API version 55.0 and above is supported.
Can Cleanlist enrich Salesforce leads before they convert to contacts?
Yes. Cleanlist enriches lead records directly so your qualification criteria are based on complete data. When leads convert to contacts, enriched fields carry over through standard Salesforce lead conversion mapping. This means SDRs can qualify leads with accurate titles, phone numbers, and company data before passing to AEs.
How does Cleanlist handle Salesforce record ownership and sharing rules?
Cleanlist respects your Salesforce org's sharing model. Enrichment runs with the permissions of the connected user, so field-level security and record-level sharing rules are honored. We recommend connecting with a dedicated integration user that has read/write access to the objects you want to enrich.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.