Email Deliverability: Guides, Benchmarks & Best Practices
Reduce bounce rates, protect your sender reputation, and ensure your emails reach the inbox. Guides and benchmarks for B2B email deliverability.
Getting Started
How-To Guides
Frequently Asked Questions
What is a good email bounce rate?
For B2B outreach, keep your bounce rate under 2%. Anything above 5% puts your sender reputation at serious risk. Email verification before sending is the most effective way to stay below this threshold.
What's the difference between email verification and validation?
Email verification checks if a mailbox exists and can receive mail (via SMTP handshake), while validation checks format and syntax (e.g., is it a properly formed email address). Verification is more thorough but requires a network check; validation can be done instantly on the client side.
How often should I verify my email list?
Verify before every major campaign. For ongoing sequences, quarterly verification is sufficient. B2B email data decays at roughly 30% per year due to job changes, so lists older than 3 months should always be re-verified.