Reply.io Review 2026: Pricing, Data Credits and Ratings

Before any list goes into a sequencer, check it. The email verifier gives you 2 free mailbox checks, and the email list cleaner shows how to scrub a whole file before it reaches Reply.io.

This is a pricing, fit and user-review study. We did not run a campaign or a list through Reply.io, so there is no test result about it here. Every Reply.io fact comes from Reply's own pages, and every rating from the review site itself, all read November 10, 2026. Each review article we found in the top search results was written by another outreach tool.

What Reply.io does

Reply.io's pricing page describes a platform for founders, sales teams and agencies that want outreach, data and replies in one place. From its own pages:

Email sequences. Email Volume connects unlimited mailboxes under a fair use policy, and both plans include email warmup. Reply's comparison table names the warmup tool, Mailtoaster.ai, and lists a deliverability suite, conditional sequences, an AI email assistant and a meeting scheduler. Pricing counts active contacts: the unique people who get a first-step email in a month, with unlimited follow-ups to them.

Other channels. LinkedIn automation sends connection requests, messages, InMails and voice messages. The calls and SMS add-on brings a built-in dialer, call transcripts, automated texts and AI-generated voice messages. WhatsApp steps are semi-automated, and a Zapier step reaches any other channel.

Live data. Reply's pricing file describes live data from 1 billion B2B contacts. Its prospect search filters by title, department, industry, location, keywords and company lists, and the pricing table adds buyer intent signals, a technology filter and "Real time B2B data by Generect." The Findy Chrome extension pulls contacts from LinkedIn and the web.

Jason AI SDR. Jason finds prospects, writes personalized messages and handles replies, running around the clock with real-time contact search and intent signals.

Integrations. Salesforce, HubSpot, Pipedrive, Copper and Close sync contacts, accounts, calls, tasks, statuses and activities, and the pricing table also lists Zendesk, Zapier, Make, an API, an n8n node, an MCP server and a SOC 2 report.

Agencies. Agency Core runs multiple client workspaces under one account, with unlimited clients and users and an optional white-label.

How much does Reply.io cost?

All prices below were read on reply.io on November 10, 2026. That day the page also ran a Black Friday sale: 40% off the sales outreach plans with code BF26REPLY and 25% off AI SDR plans, with a countdown of about 20 days. The table shows list prices.

Email Volume, priced by active contacts

Above 100,000 active contacts, Reply asks you to contact sales. The monthly column and the user basis come from Reply's structured pricing file, and the annual column was confirmed on the live pricing page. Email Volume includes unlimited emails to active contacts, warmup and 50 live data credits a month. LinkedIn automation is $69 a month per account and calls and SMS $29 a month per account on top.

Multichannel, priced per user

Multichannel is $89 a user a month billed annually, or $99 monthly. It adds unlimited active contacts, LinkedIn automation, calls and SMS, semi-automated WhatsApp, Zapier steps, onboarding with a customer success manager and team reports, with 10 mailboxes on the annual plan.

A quick comparison for one rep who emails, calls and works LinkedIn: Email Volume at 1,000 contacts on annual billing plus both channel add-ons comes to $49 + $69 + $29 = $147 a month, against $89 for Multichannel on annual billing. Once a rep needs LinkedIn and calls, Multichannel costs less.

AI SDR and agency plans

• AI SDR Starter: from $500 a month billed annually for 1,000 active contacts, $800 for 2,000 and $1,000 for 3,000. Monthly billing starts at $800.
• AI SDR Growth: from $1,500 a month billed annually for 5,000 active contacts and $3,000 for 10,000. Monthly billing starts at $2,500.
• Agency Core: from $210 a month, and Agency AI SDR from $500 a month per client. The pricing page's comparison table shows agency plans from $166, so confirm the agency price with Reply's sales team.

What the live data credits buy

Reply's own docs price contact data by what each result contains: 1 credit for a contact with a LinkedIn profile and no email, 2 credits for a contact with an email, and 3 credits per phone number found. They also say Reply does not charge credits when an enrichment fails with a system error.

The contact counts and per-contact prices are our arithmetic from Reply's credit costs and its monthly credit packs, assuming every credit goes to one kind of result. Middle packs of 500, 2,500 and 6,000 credits cost $69, $219 and $399. Email validation is a separate add-on, from $20 a month for 5,000 checks.

What users say about Reply.io

G2: 4.6 out of 5 from 1,568 reviews. The pros G2 lists from reviews are ease of use, automation, helpfulness, features and customer support. The cons are the learning curve, missing features, sequence issues and limited customization. Reply's own pricing page still shows 1,448 G2 reviews, an older count.

Trustpilot: 4.6 out of 5 from 268 reviews, rated Excellent, with 79% five-star and 10% one-star reviews. Reply has claimed the profile since September 2019, and Trustpilot notes the company has not invited customers to review recently. The recent five-star reviews praise the support team, one of them a support agent by name. Complaints mention a learning curve, dropped LinkedIn connections and duplicate messages, a hard-to-find cancellation process and a charge after one reviewer stopped using the service.

Capterra showed our browser a security check, so this review does not include it.

LinkedIn automation and LinkedIn's rules

Reply sells LinkedIn automation as an add-on and inside Multichannel, so it is worth reading LinkedIn's own policy. LinkedIn's help page on prohibited software says it does not permit third-party software or browser extensions that scrape LinkedIn, change how it looks or automate activity on it, and that members who use them risk having their accounts restricted or shut down (read November 10, 2026). That policy covers every tool that automates LinkedIn steps. Teams that want to protect a valuable LinkedIn account can keep those steps manual inside a Reply sequence.

Where Reply.io is strong

• Every channel in one sequence. Multichannel puts email, LinkedIn, calls, SMS and WhatsApp steps in one plan for one per-user price.
• Unlimited mailboxes and follow-ups. Pricing counts the people you start sequences with, and follow-ups to them are unlimited.
• Data inside the platform. Live search, an email finder extension and enrichment run on the same credits.
• Broad integrations. HubSpot, Salesforce and Pipedrive sync, plus an API, an MCP server, Zapier, Make and n8n.
• Support. Support is the most praised theme in recent Trustpilot reviews, and Reply's FAQ says in-app chat replies within 15 minutes during its support hours.

Where Reply.io falls short

• A small data allowance. 50 credits a month covers 25 contacts with an email, so most teams need a credit pack or a separate data source.
• Add-ons on the entry plan. On Email Volume, LinkedIn and calls cost $98 a month per account on top of the plan.
• A learning curve. It is the top con G2 lists from reviews.
• LinkedIn account risk. LinkedIn's policy on automation tools applies to Reply's LinkedIn steps, and some reviewers report dropped connections.
• AI SDR pricing. Jason starts at $500 a month billed annually, and $800 on monthly billing.

Is Reply.io legit?

Yes. Reply's pricing page says it has spent 10+ years helping sales teams and serves 3,000+ companies. It has 1,568 reviews on G2 and a Trustpilot profile it has claimed since 2019, and it publishes detailed pricing and credit rules.

Is Reply.io free?

There is a 14-day free trial, and the pricing page lists no permanent free plan, though Reply's G2 listing shows a free option. Reply's FAQ says the trial includes the B2B database and email finder extension, multichannel sequences, reports, the API and integrations such as Salesforce, HubSpot and Pipedrive, and the AI features.

How we reviewed Reply.io

• What this review is. A pricing, fit and user-evidence review. We did not send a campaign or look up a list through Reply.io, and nothing on this page is a measured result of ours about it.
• What we read, and when. On November 10, 2026: reply.io/pricing in a browser, Reply's structured pricing file at reply.io/reply-io-pricing.txt, its How Reply Works pages on prospect search and prospect data, and Reply's pages on G2 and Trustpilot.
• How we treated reviews. We report each site's rating and count as shown that day and summarize the themes without quoting reviewers.
• Our own figures. Cleanlist AI's 98% verified work email and 85% direct dial figures come from our own 500-lead benchmark. They are not a test of Reply.io.

Verdict: who should buy Reply.io

Buy it if your reps run email, LinkedIn and calls in the same sequence and you want one platform and one bill for all of it. Multichannel is the plan that makes the most sense for that team, and agencies get client workspaces and white-label.

Think twice if you mainly need contact data, since 50 credits a month covers 25 contacts with an email, or if you only send email at high volume, where a sender priced for that job may cost less. Our Saleshandy review covers a sender priced per plan with a larger data allowance, and the sales engagement platforms comparison puts Reply.io next to lemlist, Outreach, Salesloft and HubSpot.

See pricing

Check your list before it reaches Reply.io, step by step

A sequencer sends whatever you load, and bounces hurt every mailbox in the rotation. Here is how to clean and verify the list first with Cleanlist AI (our product), with what each step costs. The email verification use case covers the same check for a whole team.

1. Clean the file. Follow the email list cleaner method in a spreadsheet: remove duplicates, broken syntax, role-based inboxes like info@, typo domains and disposable addresses.
2. Check single addresses free. The email verifier runs an SMTP mailbox check with catch-all detection, free for 2 checks per IP every 30 days.
3. Verify the whole list. Upload the CSV to a Cleanlist AI workspace, where each mailbox check costs half a credit.
4. Fill the gaps. For rows with a name and company but no working email, the email finder looks across 25+ data providers. A verified work email is 1 credit, a phone number 10, and a lookup that finds nothing costs nothing.
5. Load the clean file. Export it as a CSV and import it into Reply.io, or any other sequencer.

What it costs: every new workspace starts with a 14-day Pro trial with up to 3 seats and 250 credits, enough to verify 500 addresses, plus 100 more credits when you register with a work email, and a card is required. After that, Starter is $49 a seat a month with 750 credits a seat, Pro is $89 with 1,500, and the Free plan keeps 50 credits a month.

Where Cleanlist AI fits next to Reply.io

Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.

Cleanlist AI works upstream of the send. It runs waterfall enrichment across 25+ data providers in sequence and stops at the first deliverable result, at 1 credit per verified work email and 10 per phone number, so a team can build the list and verify it before it reaches any sequencer. Teams that keep Reply.io for sending export the finished list as a CSV. Cleanlist AI has its own Sequences too, which send email from each rep's inbox from Starter, and on Pro its agents can push leads to Salesloft or lemlist. Our sales sequences guide covers how to structure the steps, and the email verification page covers the pre-send check.

Frequently asked questions

What is an active contact in Reply.io?

Reply's FAQ defines it as a unique contact you can send one first-step email to in a month, with unlimited follow-ups. Email Volume is priced by how many of them you have a month, and Multichannel includes an unlimited number.

Does Reply.io work with HubSpot and Salesforce?

Yes. Reply's FAQ says it integrates directly with Salesforce, HubSpot, Pipedrive, Copper and Close, syncing contacts, accounts, calls, tasks, statuses and activities, and the 14-day trial includes the integrations.

Does Reply.io have a dialer?

Yes, through the calls and SMS add-on at $29 a month per account on Email Volume, or included in Multichannel. Reply's pricing page lists a built-in dialer, call transcripts, automated SMS and AI-generated voice messages. For dedicated calling tools, see our cold calling software comparison.

Reply.io or Saleshandy: which costs less?

It depends on the channels and the team size. Saleshandy prices per plan, so Pro at $76 a month billed annually covers up to 10 users, and its plans include 1,500 to 8,000 Lead Finder credits a month, where 1 credit buys a verified email (saleshandy.com, read November 10, 2026). Reply's plans include 50 credits a month, and a contact with an email costs 2. For reps who run LinkedIn and calls in the same sequence, Reply's Multichannel bundles those channels at $89 a user a month billed annually.