Enrich Your SaaS Leads with Verified Data
Purpose-built data enrichment for your industry. Verify contacts, append missing fields, and enrich every record with data from 25+ providers.
How does Cleanlist enrich your SaaS leads with verified data?
Cleanlist enriches SaaS leads with the specific data points that matter for software sales: firmographic context (industry, employee count, location), and verified contact information for the economic buyer rather than just the free trial user. Cleanlist sells no technographic dataset, so a question about the tools a prospect runs goes to an AI column that researches the open web. Waterfall enrichment across 25+ providers ensures coverage across early-stage startups, mid-market companies, and enterprise accounts that individual data vendors often miss.
Why this is hard to do by hand
SaaS sales teams generate leads at massive scale through product-led growth motions, free trials, and content marketing, but the majority arrive with only an email address and company name. Without enrichment, SDRs waste hours researching each lead's tech stack, funding status, employee count, and decision-maker chain before they can even qualify the opportunity. In product-led SaaS, where speed-to-contact with freemium users directly correlates with conversion rates, this research bottleneck costs real revenue.
SaaS Companies That Enrich Leads Within 5 Minutes of Signup See 3.2x Higher Conversion
3.2xhigher conversion for leads enriched within 5 minutes
Speed-to-lead is the most critical metric in product-led SaaS. A 2025 study by OpenView Partners found that SaaS companies responding to high-ICP free trial signups within 5 minutes converted at 3.2x the rate of companies that waited 24+ hours. The blocker for most teams is not willingness but data: they cannot identify which signups are high-ICP without enrichment, and manual research takes too long. Cleanlist's real-time API enrichment solves this by appending company size, funding stage, tech stack, and ICP score within seconds of signup. This enables instant routing: enterprise signups with 200+ employees and Series B+ funding go directly to an AE's queue with full context, while SMB signups enter a self-serve onboarding flow. SaaS customers using Cleanlist's real-time enrichment report 45% shorter time-to-first-meeting and 28% higher free-to-paid conversion compared to their pre-enrichment baseline.
Source: OpenView PLG Benchmark Report 2025; Cleanlist SaaS customer data
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Upload or Sync Your SaaS Lead List
Import leads from your CRM, product analytics tool (Segment, Amplitude, Mixpanel), or CSV export. Cleanlist auto-detects common SaaS lead fields: work email, company domain, and signup source.
- 02
Select SaaS-Relevant Enrichment Fields
Choose SaaS-specific data points: technographics (current tech stack), firmographics (funding stage, revenue, employee count), decision-maker contacts (VP of Engineering, CTO, Head of Product), and intent signals.
- 03
Waterfall Enrichment Across SaaS-Specialized Providers
Cleanlist queries providers with strong SaaS company coverage, including tech stack databases, startup directories, and B2B contact providers that specialize in technology companies. Early-stage startups and bootstrapped companies get coverage that mainstream providers miss.
- 04
Identify Product-Qualified Leads
Use enriched firmographic and technographic data to score leads by ICP fit. Flag accounts using competitor products, companies in growth stage (Series A-C), and organizations with the right employee count and tech stack for your solution.
- 05
Route Enriched Leads to Sales
Export enriched, scored leads back to your CRM or push directly to your sales engagement tool. Each lead arrives with verified email, direct dial, full company context, and ICP fit score, ready for immediate outreach.
- 06
Set Up Real-Time Enrichment for New Signups
Use Cleanlist's API to enrich new free trial signups in real-time as they enter your product. Route high-ICP signups to sales for immediate outreach, and flag competitor users for targeted onboarding sequences.
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
25+ data providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
14-Day Scale Trial
250 credits and 3 seats for 14 days. No credit card, no sales call, no commitment.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Technographic data (tech stack) | Manual LinkedIn/BuiltWith research | Automated tech stack detection from multiple sources |
| Startup coverage (pre-Series A) | Crunchbase manual lookup | Multiple startup databases in waterfall |
| Time to qualify 100 trial signups | 10-20 hours of manual research | Under 2 minutes (automated enrichment) |
| Competitor user detection | Ask during sales call | An AI column researches the account's public footprint |
| Decision-maker identification | LinkedIn Sales Navigator manual search | Automatic org chart mapping with verified emails |
| Free trial user to buyer mapping | Manual, ask user for manager's info | Enrich company domain to find economic buyer automatically |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does Cleanlist have good coverage for my industry?
Cleanlist's waterfall approach queries 25+ specialized providers, ensuring strong coverage across industries. Match rates vary by segment but typically exceed 85% for B2B contacts.
Can Cleanlist detect if a lead is using a competitor's product?
Not from a technographic dataset, because Cleanlist does not sell one and there is no tech-stack search filter. What you can do is add an AI column that researches a company's public footprint on the web and writes back the evidence it finds for a given tool. That is research output rather than a verified data field, so treat it as a prioritisation signal on records that already passed your filters.
How does Cleanlist handle product-led growth (PLG) lead volumes?
PLG companies often generate thousands of free trial signups with minimal data (just an email). Cleanlist's API supports real-time enrichment at signup, automatically appending company data, employee count, and funding stage. This enables instant lead scoring, routing enterprise signups to sales and self-serve users to automated onboarding, without any manual research.
Does Cleanlist have good coverage for early-stage SaaS startups?
Yes. Cleanlist's waterfall enrichment includes providers that specialize in startup data (funding, founding date, team size) alongside mainstream B2B databases. Coverage for companies with fewer than 50 employees is significantly higher than single-source tools that focus primarily on enterprise accounts.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.