Enrich Your Real Estate Leads
Upload the list and Cleanlist AI verifies the contacts you have, then fills missing work emails and phone numbers from 25+ providers. Coverage varies by industry, and you pay only for the rows that come back.
A Cleanlist AI list called Texas CRE acquisitions enriched through the waterfall: 4 verified work emails and 3 phone numbers found for 4 leads, 34 credits in total. Rows with no phone number found cost nothing for that field.
10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched from
Clay- Switched from
Apollo - Case study
- Switched from
ZoomInfo - Switched from
ZoomInfo
How does Cleanlist AI enrich your real estate leads?
Cleanlist AI enriches real estate leads by combining B2B contact databases with real estate-specific data sources in its waterfall. For agents and brokers, it checks the current brokerage, license status and office address, and finds a direct email and phone number. For property outreach, it appends the owner's contact details and company affiliations, with the email and phone verified. No single provider covers commercial and residential agents equally well, or small markets as well as big ones, which is why the waterfall tries several.
Why this is hard to do by hand
Real estate teams have two data problems. One is reaching agents and brokers (for recruiting, software sales or partnerships). The other is reaching property owners: investors, landlords and homeowners. Generic B2B tools cover neither well. Agents move between brokerages often, and ownership records are split across county assessor databases, MLS systems and title companies, so real estate lists go stale faster than most B2B lists.
Real estate agent data decays at 2x the rate of other B2B verticals
2xfaster data decay rate for real estate vs other B2B
NAR's 2025 Member Profile reports that 17% of agents changed brokerages in the past 12 months, more than double the 8% job-change rate across other B2B industries. When an agent moves, the work email dies on day one (john@oldbrokerage.com stops working), and the office phone and mailing address change with it. For anyone selling to agents (proptech vendors, mortgage lenders, title companies, recruiters), a list enriched six months ago may already have 8-10% invalid emails. The waterfall helps because it tries brokerage directories, licensing data and personal contact providers in sequence. When the brokerage email goes stale, it looks for the agent's new brokerage email, or a verified personal email as a fallback.
Source: NAR 2025 Member Profile; Cleanlist AI real estate customer data
What a lookup costs
Each lookup walks 25+ providers in cost order, and you're charged once for what comes back: 1 credit for a verified work email, 10 for a phone number, 11 for both. Validation is 0.5 and AI qualification is 5. A lookup that finds nothing is free, and the whole team pays from one wallet.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
- 25+Providers queried in cost order on a single lookup
- 98%Verified work emails on our 500-lead benchmark
- 85%Phone numbers found on that same benchmark
- 0Credits for a lookup that finds nothing
How it works.
- 01
Upload your list
Add a CSV of agents, brokers, owners or investors. Cleanlist AI recognizes real estate fields such as brokerage name, license number, MLS ID and property address.
- 02
Choose the real estate fields
Pick what to add: verified work email, cell phone, brokerage, office address, transaction volume, years of experience and specialization (residential, commercial, luxury, multi-family).
- 03
Search providers with real estate coverage
Cleanlist AI works through providers with real estate coverage (licensing data and brokerage directories) as well as the standard B2B contact sources.
- 04
Verify every email and phone
Each email and phone number is checked. It matters more here than in most markets: an agent's brokerage email dies the day they switch, and their personal cell is their business line.
- 05
Segment by market
Split the list by metro or state, specialization, transaction volume and team size, and send each segment to its own campaign.
- 06
Export or sync
Download a CSV or sync to HubSpot or Salesforce. For Follow Up Boss or kvCORE, export a CSV with the field headers already mapped.
What you get.
98% verified work emails
That's on our 500-lead benchmark. Cleanlist AI checks each email and flags catch-all and disposable addresses before you send.
25+ data providers
Cleanlist AI asks them one at a time and stops at the first deliverable result. When one provider has nothing, the next one gets its turn.
No code required
Upload a CSV or connect your CRM. If your engineers want it, the API is there from the Pro plan.
14-day Pro trial
250 credits and 3 seats on Pro for 14 days. You don't need a card or a sales call to start.
Manual process vs Cleanlist AI.
| Feature | Manual | Cleanlist AI |
|---|---|---|
| Agent brokerage verification | Check the state licensing board site by hand | Automated license and brokerage cross-reference |
| Cell phone coverage for agents | LinkedIn and brokerage website lookup | 85% phone numbers on our 500-lead benchmark |
| Brokerage change detection | Unknown until email bounces | Current brokerage updated on each run |
| Market segmentation | Manual tagging based on address | Automated metro, state, and specialization tagging |
| Enriching 5,000 agents | 5,000 separate lookups by hand | A single bulk run |
| Property owner data | County assessor lookups one at a time | Bulk owner contact append from multiple sources |
How accurate is Cleanlist AI's data?
Cleanlist AI returned 98% verified work emails and 85% phone numbers on our 500-lead benchmark, pulling from 25+ data providers. Each lookup stops at the first deliverable result, meaning a verified or likely-valid email.
What do I get when I sign up?
A 14-day Pro trial: 250 credits, 3 seats, and every Pro feature. After it, the Free plan gives you 50 credits a month. A verified work email costs 1 credit, a phone number 10, and a miss nothing.
What data providers does Cleanlist AI use?
Cleanlist AI runs a waterfall across 25+ B2B data providers. For each record it asks one, moves to the next when that one has no match, and stops at the first deliverable result.
Can I connect my CRM?
Yes. HubSpot and Salesforce sync both ways on the Pro and Enterprise plans, and Salesloft and Lemlist take a one-way push. You can also upload a CSV, or use the REST API from Pro.
Does Cleanlist AI have good coverage for my industry?
Coverage varies by industry, so Cleanlist AI asks 25+ providers in sequence until one returns a deliverable result. On our 500-lead benchmark, Cleanlist AI returned 98% verified work emails and 85% phone numbers.
Does Cleanlist AI have data specifically for real estate agents and brokers?
Yes. The waterfall includes providers with real estate coverage (licensing data and brokerage directories), so it can return an agent's current brokerage, license status and contact details. Coverage is strongest in major metros and thinner in rural markets.
Can Cleanlist AI help me find property owner contact information?
Yes. Give Cleanlist AI a property address or an owner's name and it can append that owner's email and phone number, which is what you need to prospect investors and landlords.
How fresh is the real estate agent data?
Sources refresh on different schedules, so re-enrich agent lists every quarter. Agents change brokerages about twice as often as people in other B2B jobs change employers: 17% a year, per NAR's 2025 Member Profile, against an 8% average.
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Hand the job to an agent.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive, and run it on your own data today.
14 days of Pro, free.
Get 14 days of Pro, free.
250 credits and 3 seats. Sign up with your work email for 100 more.
