Enrich Your Real Estate Leads
Purpose-built data enrichment for your industry. Verify contacts, append missing fields, and enrich every record with data from 25+ providers.
How does Cleanlist enrich your real estate leads?
Cleanlist enriches real estate leads by combining B2B contact databases with real estate-specific data sources in its waterfall. For agent and broker prospecting, Cleanlist verifies current brokerage affiliation, license status, office address, and direct contact information. For property-related outreach, Cleanlist appends owner contact details, company affiliations, and verified email and phone data. The waterfall approach is especially valuable in real estate because no single provider covers both commercial and residential professionals, independent agents and team leads, or both primary markets and secondary markets.
Why this is hard to do by hand
Real estate professionals deal with two distinct data challenges: agent/broker prospecting (reaching real estate professionals for recruitment, SaaS sales, or partnerships) and property owner outreach (investors, landlords, and homeowners). Both require specialized data sources that generic B2B enrichment tools do not cover well. Agent licensing data changes frequently as agents move between brokerages, and property ownership records are fragmented across county assessor databases, MLS systems, and title companies. The result is that real estate leads go stale faster than any other B2B vertical.
Real Estate Agent Data Decays at 2x the Rate of Other B2B Verticals
2xfaster data decay rate for real estate vs other B2B
NAR's 2025 Member Profile reports that 17% of real estate agents changed brokerages in the past 12 months, more than double the 8% average job-change rate in other B2B industries. When an agent changes brokerages, their work email becomes invalid immediately (john@oldbrokerage.com stops working on day one), their office phone changes, and their mailing address updates. For companies prospecting to real estate professionals, PropTech vendors, mortgage lenders, title companies, and recruiting firms, this means a contact list enriched just 6 months ago may have 8-10% invalid email addresses. Cleanlist's waterfall enrichment is particularly effective here because it cross-references brokerage directories, licensing databases, and personal contact providers simultaneously. When a brokerage email goes stale, the waterfall finds the agent's new brokerage email or verified personal email as a fallback.
Source: NAR 2025 Member Profile; Cleanlist real estate customer data
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Upload Your Real Estate Lead List
Import your agent, broker, property owner, or investor contact list as CSV. Cleanlist detects real estate-specific fields: brokerage name, license number, MLS ID, and property address if available.
- 02
Select Real Estate-Specific Enrichment
Choose data points relevant to real estate: verified work email, direct cell phone, brokerage affiliation, office address, transaction volume, years of experience, and specialization (residential, commercial, luxury, multi-family).
- 03
Waterfall Enrichment with Real Estate Coverage
Cleanlist queries providers with strong real estate professional coverage, including licensing databases, brokerage directories, and NAR-affiliated data sources alongside standard B2B contact databases.
- 04
Verify Contact Information
Every email and phone number is verified in real-time. This is especially critical for real estate where agents frequently change brokerages (their brokerage email stops working immediately) and personal cell numbers are the primary business line.
- 05
Segment by Market and Specialization
Use enriched data to segment leads by market (metro area, state), specialization (residential, commercial, property management), transaction volume, and team size. Route segments to relevant outreach campaigns.
- 06
Export Enriched Data
Download enriched contacts as CSV or push to your CRM via Cleanlist's HubSpot or Salesforce integrations. For real estate CRMs like Follow Up Boss or kvCORE, export as CSV with mapped field headers.
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
25+ data providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
14-Day Scale Trial
250 credits and 3 seats for 14 days. No credit card, no sales call, no commitment.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Agent brokerage verification | Check state licensing board website manually | Automated license and brokerage cross-reference |
| Cell phone coverage for agents | LinkedIn and brokerage website lookup | 85%+ mobile number match rate |
| Brokerage change detection | Unknown until email bounces | Current brokerage affiliation updated via enrichment |
| Market segmentation | Manual tagging based on address | Automated metro, state, and specialization tagging |
| Time to enrich 5,000 agents | 40-80 hours of manual research | Under 5 minutes |
| Property owner data | County assessor lookups one at a time | Bulk owner contact append from multiple sources |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does Cleanlist have good coverage for my industry?
Cleanlist's waterfall approach queries 25+ specialized providers, ensuring strong coverage across industries. Match rates vary by segment but typically exceed 85% for B2B contacts.
Does Cleanlist have data specifically for real estate agents and brokers?
Yes. Cleanlist's waterfall enrichment includes providers that index real estate licensing databases, brokerage directories, and NAR-affiliated data sources. This gives us strong coverage for current brokerage affiliation, license status, and direct contact information for agents across all 50 states. Coverage is strongest in major metros and may vary in rural markets.
Can Cleanlist help me find property owner contact information?
Yes. For property investor and landlord prospecting, Cleanlist can append owner contact details (email, phone) when you provide a property address or owner name. This is commonly used by real estate tech companies, title companies, and commercial brokerages that prospect to property owners.
How fresh is the real estate agent data?
Cleanlist's waterfall queries multiple sources that refresh at different intervals. Agent brokerage data is typically current within 30-60 days of a brokerage change. We recommend re-enriching real estate agent lists quarterly, as agents change brokerages at roughly 2x the rate of job changes in other B2B verticals (17% annual turnover vs 8% average).
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.