B2B Sales Tool Pricing Guides
What sales data tools cost once seats, credits and contract terms are added up. Each guide starts from the vendor’s published price, so you can budget and negotiate from the real number.
The table below has every vendor’s entry price. Each guide has the rest: cost per contact, what the entry plan leaves out and how the bill grows with team size.
- 12vendors indexed
- 12guides in full
- July 2026every list price checked
LinkedIn Premiumno contact data$29.99
RocketReachper user, email only$33
LeadIQper user$39
Clearbit (Breeze)plus a HubSpot plan~$45
Apolloper user$49- Cleanlist AIper seat, 750 pooled credits each$49
UpLead170 credits~$99- Sales Navigatorper seat, no emails or phones$99
Seamless.AI250 credits$147
Clay2,500 data credits$185
ZoomInfo ~$14,995/yr Cognism ~$15,000+/yr2026 entry prices, vendor by vendor.
Entry price is the cheapest paid plan each vendor publishes. Read the included column beside it. A per-seat price multiplies by every rep, and the credits are either per user or pooled for the team.
| Tool | Entry pricePublished list, checked July 2026 | What is included | Annual option | Source |
|---|---|---|---|---|
| Cleanlist AIthis is us | $49/seat/mo (Free plan: 50 credits) | 750 credits/seat/mo, pooled for the team | Yes, 25% off | See pricing |
 ZoomInfo | ~$14,995/yr | 5,000 credits/yr + per-seat add-ons ($1,500–$2,500/user) | Annual only | Read guide |
| Apollo | $49/user/mo (free: 10 exports) | 5,000 export credits/user/mo, per seat | Yes (~17–20% off) | Read guide |
| Clay | $185/mo (free: 100 credits) | 2,500 data credits + 15,000 actions/mo, unlimited seats | Yes ($167/mo) | Read guide |
| Seamless.AI | $147/mo (free: 50 lifetime) | 250 credits/mo | Typically annual | Read guide |
| RocketReach | $33/user/mo (email only) | 1,200 email lookups/yr, per seat | Annual only | Read guide |
| Clearbit (Breeze) | ~$45/mo + HubSpot | 100 credits/mo, HubSpot plan required | HubSpot annual | Read guide |
| Cognism | ~$15,000+/yr (quote) | Email + phone, per-seat, fair-use limits | Annual only | Read guide |
| LeadIQ | $39/user/mo (free: 50 credits) | 500 credits/user/mo, per seat | Yes (~20% off) | Read guide |
| UpLead | ~$99/mo (trial: 5 credits) | 170 credits/mo | Yes | Read guide |
 NeverBounce | ~$0.008/email (PAYG) | Verification only, no email discovery | PAYG or monthly | Read guide |
| LinkedIn Sales Navigator | $99/mo per seat | 50 InMail credits/mo, no emails or phones | Annual only | Read guide |
| LinkedIn Premium | $29.99/mo | ~5 InMail credits/mo, no contact data | Yes | Read guide |
| Every competitor figure is that vendor’s own published list price, checked July 2026, and the source column links to the guide it was read from. The Cleanlist AI row is our own published pricing. Nothing in this table is a quoted or negotiated rate. | ||||
Cost per contact = plan price ÷ credits or lookups the plan includes
We divide each plan’s monthly price by the volume it includes. That gives a like-for-like rate across tools that count in credits, lookups or exports. Then we check the three things the list price leaves out.
- OverageWhat you pay once the pool runs out: a top-up rate, or a forced upgrade to the next tier.
- Seat minimumsA per-user tool multiplies the entry price by headcount, so a $49/user plan is $245 a month across five reps.
- AccuracyA cheap credit that returns a bouncing address costs more than a dearer one that lands, so we weight for verified deliverability wherever a guide reports it.
Each figure traces to the vendor’s published pricing page or to the linked guide.
You pay for what comes back. A miss is free.
Cleanlist AI prices per seat, and every seat adds its credits to one shared team wallet. A lookup that comes back empty costs nothing.
Starter is $49 per seat a month with 750 credits per seat. Pro is $89 per seat with 1,500, and monthly credit levels up to 100,000. Enterprise is custom. Annual billing takes 25% off, and the Free plan stays at 50 credits a month for the workspace. See Cleanlist AI pricing.
- Search and import
- 0
- Verified work email, however many of the 25+ providers it took
- 1
- Phone number
- 10
- Email and phone together
- 11
- Validation
- 0.5
- AI qualification
- 5
Every credit comes out of one shared team wallet.
Read the full guide for each vendor.
Each covers every tier, the credit math, the renewal and contract terms, and what the entry plan leaves out.
ZoomInfo Pricing 2026SalesOS starts at $14,995/year for 3 seats. What it costs in practice, the fees on top and how to negotiate.Published list price, checked July 2026$14,995+/yr
Apollo Pricing 2026Free tier with 10 export credits/mo, paid plans from $49/user/mo. Credits, limits and add-ons, plan by plan.Published list price, checked July 2026Free–$119/mo
RocketReach Pricing 2026Email-only lookups from $33/mo. Pro with phone data at $83/mo per user. Lookup limits and alternatives.Published list price, checked July 2026$33–$83/mo
Seamless.AI Pricing 2026Basic starts at $147/mo for 250 credits. Cost per contact, data quality issues and alternatives.Published list price, checked July 2026$147+/mo
Clay Pricing 2026Free tier (100 credits), Launch $185/mo, Growth $495/mo. How the two credit currencies work and what a contact really costs.Published list price, checked July 2026Free–$495/mo- Cognism Pricing 2026Enterprise pricing from $15K+/year. The Diamond Data add-on, EMEA coverage and how contracts are structured.Published list price, checked July 2026$15,000+/yr
LeadIQ Pricing 2026Free 50 credits/mo, Essential $39/user/mo, Pro $79/user/mo. Strong Salesforce sync, but per-user pricing adds up as the team grows.Published list price, checked July 2026Free–$79/user/mo
Clearbit Pricing 2026Now Breeze, inside HubSpot. The all-in minimum is about $65/mo (Breeze credits plus a HubSpot seat). Every credit tier, and what went away in the move.Published list price, checked July 2026$65+/mo- LinkedIn Sales Navigator Pricing 2026Core $99/mo, Advanced $149/mo, Advanced Plus $1,600+/yr. What each tier costs, and how to work around the missing export.Published list price, checked July 2026$99–$1,600+/mo
- LinkedIn Premium Cost 2026Career $29.99/mo, Business $59.99/mo, Sales Navigator $119.99 to $159.99/mo, Recruiter Lite $170/mo. Every tier, and whether it is worth paying for.Published list price, checked July 2026$29.99+/mo
UpLead Pricing 2026Starts at $99/mo for 170 credits. Every plan, the cost per credit, the catches, and why the math per dollar falls short.Published list price, checked July 2026$99+/mo
NeverBounce Pricing 2026Pay-as-you-go email verification at about $0.008/email, dropping to ~$0.005 at high volume. The math per email, the catch-all gap and cheaper alternatives.Published list price, checked July 2026~$0.008/email
Price it against your own list.
Run 250 rows through the 25+ provider waterfall on 14 days of Pro, free, and see what your own list costs. On our 500-lead benchmark, 98% came back with a verified work email and 85% with a phone number.
Every new org gets 14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack, with every Pro feature. All resources.