TL;DR
Clearbit was acquired by HubSpot in late 2023 and rebranded as Breeze Intelligence. The standalone Clearbit product is effectively sunsetted. To use Clearbit/Breeze data in 2026, you need a paid HubSpot subscription plus Breeze Intelligence credits starting at $45/month for 100 credits. Credits expire monthly with no rollover. There is no free tier, no standalone access, and no phone number enrichment. If you are not already on HubSpot, Clearbit is no longer a viable option. Alternatives like Cleanlist offer 98% email accuracy starting at $0/mo with no CRM lock-in.
If you have searched for "Clearbit pricing" expecting to find a standalone data enrichment tool, the first thing you need to know is that Clearbit -- as an independent product -- no longer exists in any meaningful sense.
HubSpot acquired Clearbit in November 2023 and has progressively folded it into the HubSpot ecosystem as "Breeze Intelligence." The Clearbit website still exists, but it redirects to HubSpot's Breeze product pages. New customers cannot sign up for Clearbit independently. The API is being migrated. The standalone pricing page is gone.
This guide covers what Clearbit/Breeze Intelligence actually costs now, what the HubSpot dependency means for your budget, and what to use instead if you are not a HubSpot customer.
“The Clearbit-HubSpot acquisition fundamentally changed the enrichment landscape. Teams that relied on Clearbit as a standalone API now face a choice: migrate to HubSpot's ecosystem or find a new enrichment provider entirely.”
How Much Does Clearbit (Breeze Intelligence) Cost in 2026?
Breeze Intelligence pricing is credit-based, layered on top of a HubSpot subscription.
| Credit Volume | Monthly Price | Cost Per Credit | Key Features |
|---|---|---|---|
| 100 credits/mo | $45/mo | $0.45 | Person + company enrichment, basic data append |
| 1,000 credits/mo | Custom | ~$0.15-0.30 | Full enrichment suite, buyer intent |
| 10,000 credits/mo | Custom | ~$0.08-0.15 | Enterprise volume, IP Reveal, priority support |
These prices are for Breeze Intelligence credits only. They do not include the underlying HubSpot subscription, which is a separate and significant cost.
The HubSpot subscription requirement
Here is what most "Clearbit pricing" searches miss: Breeze Intelligence requires a paid HubSpot plan. The minimum HubSpot tiers that support Breeze Intelligence features:
| HubSpot Plan | Monthly Cost | Annual Cost |
|---|---|---|
| Starter | $20/mo | $240/yr |
| Professional (Marketing) | $890/mo | $10,680/yr |
| Professional (Sales) | $100/mo | $1,200/yr |
| Enterprise (Marketing) | $3,600/mo | $43,200/yr |
The full Breeze Intelligence feature set -- including IP Reveal, advanced enrichment, and buyer intent -- requires HubSpot Professional or higher. The Starter plan provides basic enrichment capabilities.
Total cost of ownership
For a realistic comparison, you need to add HubSpot + Breeze Intelligence together:
| Scenario | HubSpot Cost | Breeze Credits | Total Monthly | Total Annual |
|---|---|---|---|---|
| Minimum setup | $20/mo (Starter) | $45/mo (100 credits) | $65/mo | $780/yr |
| Mid-market | $100/mo (Sales Pro) | Custom (1,000 credits) | $250-400/mo | $3,000-4,800/yr |
| Enterprise | $3,600/mo (Mktg Enterprise) | Custom (10,000 credits) | $4,000-5,000/mo | $48,000-60,000/yr |
At the minimum setup, you are paying $780/year for 100 credits/month. That is 1,200 total credits per year -- $0.65 per credit when you factor in the HubSpot base cost.
The $45/month Breeze Intelligence price does not include the required HubSpot subscription, which starts at $20/month for Starter and $100+/month for Professional features.
Source: HubSpot Breeze Intelligence Pricing, 2026What Changed After the HubSpot Acquisition?
The acquisition transformed Clearbit from a standalone enrichment platform into a CRM-embedded feature. Here is what that means in practice.
What you lost
- Standalone access: You can no longer purchase Clearbit without HubSpot. The independent Clearbit API is being sunset.
- CRM agnosticism: Clearbit previously worked with Salesforce, Pipedrive, and any CRM via API. Breeze Intelligence is HubSpot-first, with limited integration support outside the HubSpot ecosystem.
- Simple credit pricing: The old Clearbit had straightforward API-based pricing. The new model layers credits on top of a CRM subscription, making total cost harder to calculate.
- Existing integrations: Teams that built Clearbit into non-HubSpot workflows face migration deadlines as the legacy API is deprecated.
What you gained
- Native HubSpot integration: If you are a HubSpot customer, enrichment data flows directly into contact records, company profiles, and workflows without API configuration.
- IP Reveal: Website visitor identification (de-anonymization) is now part of the Breeze Intelligence suite -- a feature that was previously a separate Clearbit product.
- Buyer intent signals: HubSpot has added intent data capabilities that the standalone Clearbit did not offer.
- AI features: HubSpot is integrating Breeze Intelligence data into its AI assistant features across the platform.
What stayed the same
- Single-source data: Clearbit/Breeze still relies on one proprietary database (50M+ company records). It does not use waterfall enrichment.
- No phone data: Clearbit never provided phone numbers, and Breeze Intelligence does not either.
- Credit expiration: Credits expire monthly with no rollover -- this policy carried over from the standalone product.
What Are the Hidden Costs of Clearbit/Breeze Intelligence?
Monthly credit expiration
Breeze Intelligence credits expire at the end of each billing cycle with no rollover. If you buy 100 credits/month and only use 60, those 40 credits are gone. Over a year, that waste adds up. A team using 70% of their credits effectively pays 43% more per credit than the listed rate.
HubSpot subscription lock-in
The HubSpot subscription is the elephant in the room. At minimum, you need HubSpot Starter ($20/month). For meaningful enrichment capabilities, you need Professional ($100-890/month). If you are not already a HubSpot customer, the CRM subscription cost dwarfs the Breeze Intelligence credit cost.
Annual HubSpot contracts typically include auto-renewal. Switching CRMs is one of the most painful migrations a company can undertake, which creates long-term vendor lock-in that extends far beyond the data enrichment decision.
No phone enrichment
Clearbit/Breeze does not provide direct dial phone numbers or mobile numbers. Teams that need both email and phone data must purchase a separate phone data provider (Cognism, Lusha, or similar). This additional tool adds $29-$200+/month to the total data stack cost.
Lower email accuracy than alternatives
Clearbit/Breeze delivers 94% email deliverability. This is decent but below what dedicated verification tools achieve. For outbound teams sending thousands of emails, the 4-6% gap between 94% and 98% accuracy translates to dozens of bounced emails per campaign -- each one damaging sender reputation.
Migration risk
Teams currently on legacy Clearbit plans or using the standalone API face migration timelines. HubSpot has provided transition paths, but any API migration carries risk of data disruption, workflow breakage, and integration downtime.
“The average cost of a data enrichment workflow has dropped 60% since 2023, driven by competition from waterfall enrichment platforms that eliminate per-seat licensing.”
Is Clearbit/Breeze Intelligence Worth It in 2026?
The value proposition depends entirely on your existing CRM.
Breeze Intelligence is worth it if you:
- Already pay for HubSpot Professional or Enterprise
- Want native, zero-configuration enrichment inside your CRM
- Need IP Reveal to identify anonymous website visitors
- Primarily care about company firmographic and technographic data
- Do not need phone number enrichment
Breeze Intelligence is not worth it if you:
- Are not on HubSpot (the CRM switch cost alone makes it impractical)
- Need phone data of any kind
- Want credits that do not expire monthly
- Need email accuracy above 94%
- Prefer CRM-agnostic tools that work with Salesforce, Pipedrive, or other platforms
- Require waterfall enrichment from multiple data sources
What Are the Best Clearbit Alternatives in 2026?
Cleanlist -- Best for Email Accuracy Without CRM Lock-In
Cleanlist works independently of any CRM while integrating with all major platforms. It queries 15+ data providers through waterfall enrichment to deliver 98% email accuracy.
| Feature | Clearbit/Breeze (100 credits) | Cleanlist Pro |
|---|---|---|
| Monthly cost | $45/mo + HubSpot ($20-890/mo) | $99/mo (standalone) |
| Credits/month | 100 (expire monthly) | 2,000 email + 200 phone |
| Email accuracy | 94% deliverability | 98% (triple verification + catch-all) |
| Phone enrichment | No | Yes |
| Data sources | Single source (50M+ companies) | 15+ provider waterfall |
| CRM requirement | HubSpot (mandatory) | None (works with any CRM) |
| Credit rollover | No (expire monthly) | Credits do not expire |
| Free tier | No | Yes (30 emails + 3 phones/mo) |
| Catch-all detection | No | Yes |
| IP Reveal | Yes | No |
Cleanlist offers 20x more credits per month, higher email accuracy, phone enrichment, and no CRM dependency -- all for a lower total price than Breeze Intelligence on HubSpot Professional.
The one feature Cleanlist does not offer: IP Reveal (website visitor de-anonymization). If that is your primary use case, Breeze Intelligence has an advantage.
Compare Cleanlist vs Clearbit in detail.
ZoomInfo -- Best for Enterprise Replacement
ZoomInfo starts at $14,995/year with a 260M+ contact database, intent data, and direct dial phone numbers. It is the direct enterprise-grade alternative for teams leaving Clearbit who need a comprehensive data platform.
ZoomInfo makes sense if you need intent data and a massive contact database alongside enrichment. The tradeoff: enterprise pricing, annual contracts, and per-seat add-ons.
For a detailed comparison, see our Clearbit vs ZoomInfo analysis.
Enricher -- Best for API-First Enrichment
Enricher offers a standalone enrichment API similar to what Clearbit originally was. Plans start at $99/month for 1,000 enrichments. It provides company and person enrichment without CRM dependency.
Enricher is the closest functional replacement for the pre-acquisition Clearbit API. The tradeoff: smaller database, less established brand, and no IP Reveal.
What Should Former Clearbit Customers Do?
If you were a Clearbit customer before the HubSpot acquisition, your decision tree looks like this:
If you are already on HubSpot Professional or Enterprise:
- Evaluate Breeze Intelligence as a native enrichment layer. The integration is seamless and avoids adding another tool to your stack.
- Supplement with Cleanlist or a similar tool for phone data and higher email accuracy if needed.
If you are on HubSpot Starter or Free:
- Breeze Intelligence on Starter is limited. The enrichment capabilities do not match what standalone Clearbit offered.
- Consider Cleanlist as a standalone enrichment tool that integrates with HubSpot without requiring an upgrade.
If you use Salesforce, Pipedrive, or another CRM:
- Clearbit/Breeze is no longer a practical option. The HubSpot requirement makes it a non-starter.
- Cleanlist integrates with HubSpot, Salesforce, Pipedrive, and 10+ other CRMs with no platform dependency.
- For API-first enrichment, evaluate Clearbit API alternatives like Enricher or Cleanlist's API.
The 4% accuracy gap means approximately 40 additional bounced emails per 1,000 contacts sent. Over time, this degrades domain sender reputation.
Source: Clearbit Product Documentation, 2026Frequently Asked Questions
How much does Clearbit cost in 2026?
Clearbit is now Breeze Intelligence, available only through HubSpot. Pricing starts at $45/month for 100 credits, but requires a separate HubSpot subscription ($20/month minimum, $100+/month for full features). Total cost for most teams ranges from $65-$400+/month depending on HubSpot plan and credit volume.
Is Clearbit still available as a standalone product?
Effectively no. HubSpot acquired Clearbit in November 2023 and is migrating all functionality to Breeze Intelligence within the HubSpot platform. The legacy Clearbit API has deprecation timelines, and new customers cannot purchase Clearbit independently.
Do I need HubSpot to use Clearbit?
Yes. Since the acquisition, Clearbit (now Breeze Intelligence) requires a paid HubSpot subscription. There is no standalone option. Cleanlist is a CRM-independent alternative that works with any platform.
Do Clearbit credits roll over?
No. Breeze Intelligence credits expire at the end of each monthly billing cycle. Unused credits are forfeited. Cleanlist credits do not expire.
Does Clearbit provide phone numbers?
No. Clearbit/Breeze Intelligence does not offer phone number enrichment. It focuses on email, company firmographics, and technographic data. For phone data, you need a separate provider like Cleanlist, Lusha, or Cognism.
What is the difference between Clearbit and Breeze Intelligence?
They are the same product. Breeze Intelligence is HubSpot's rebrand of Clearbit following the November 2023 acquisition. Breeze Intelligence is now embedded in HubSpot and includes additional features like AI integration and buyer intent signals that the standalone Clearbit did not offer.
What are the best Clearbit alternatives for non-HubSpot users?
The best alternatives for non-HubSpot users are: Cleanlist (waterfall enrichment with 98% email accuracy, no CRM dependency), ZoomInfo (enterprise-grade database with intent data), and Enricher (API-first enrichment similar to standalone Clearbit). All three work independently of any CRM platform.
The Clearbit you remember from 2023 -- the lightweight, API-first enrichment tool beloved by product-led growth teams -- is gone. What replaced it is a HubSpot-embedded feature that works well within its ecosystem but is inaccessible to everyone else.
For HubSpot Professional and Enterprise customers, Breeze Intelligence adds genuine value as a native enrichment layer. The setup is effortless, and the integration eliminates API configuration.
For everyone else, the market has moved on. Waterfall enrichment tools deliver higher email accuracy from 15+ sources, include phone data, cost less per credit, and work with any CRM. The Clearbit era of single-source, CRM-locked enrichment is not coming back.
References & Sources
- [1]
- [2]
- [3]
- [4]