Enrich Your Leads with Verified Data
Enrich Your Leads with Cleanlist's waterfall enrichment. Upload a CSV or connect your CRM. Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no card.
How does Cleanlist enrich your leads with verified data?
Cleanlist takes a sparse lead record (as little as an email address or company domain) and returns the fields the waterfall can resolve: verified email, direct dial, mobile number, job title, seniority level, company name, industry, employee count and LinkedIn profile URL. There is no revenue, tech-stack or funding-stage field. Waterfall enrichment across 25+ providers is what lifts the match rate over a single source.
Why this is hard to do by hand
Raw leads from webforms, events, and purchased lists arrive with just a name and email, sometimes not even that. SDRs waste 30-45 minutes per prospect researching company size, tech stack, and direct dials manually. At 50 leads per day, that is an entire team's week consumed by data entry instead of selling.
Why Multi-Source Lead Enrichment Changes Win-Rate Math
28%higher win rate when reps have 10+ data points before first outreach
Forrester's 2025 B2B Sales Benchmark found that opportunities where the seller had access to 10 or more data points about the prospect before first contact closed at a 28% higher rate than opportunities with fewer than 5 data points. The reason is straightforward: richer context enables more relevant opening messages, better objection handling, and more accurate qualification. But there is a catch, assembling 10+ data points from a single provider is unreliable because no single database has comprehensive coverage. In Cleanlist's internal testing, a single enrichment provider returned 10+ fields for only 41% of mid-market B2B leads. Waterfall enrichment across 5+ providers increased that to 87%. The implication for sales teams is clear: enrichment coverage directly correlates with win rates, and coverage depends on querying multiple sources, not just the best single source.
Source: Forrester B2B Sales Benchmark 2025; Cleanlist enrichment coverage analysis, Q1 2026
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 40+Fields per lead
- 3sEnrichment via API
- 87%Match rate (waterfall)
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
25+ data providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
14-Day Scale Trial
250 credits and 3 seats for 14 days. No credit card, no sales call, no commitment.
How It Works
- 01
Submit Leads for Enrichment
Upload a CSV, connect your CRM, or send leads via API. Each record needs at minimum one identifier: email address, full name + company, or LinkedIn URL.
- 02
Field Selection
Choose which data points to enrich: contact fields (email, phone, title), company fields (industry, size, revenue), technographics (tech stack, tools used), or all of the above. Only selected fields consume credits.
- 03
Waterfall Provider Cascade
Cleanlist queries the most likely data source first based on the lead's industry and geography. If the first provider returns incomplete data, subsequent providers fill the gaps, typically 3-5 sources are queried per record.
- 04
Data Normalization
Returned data is standardized: job titles are mapped to a seniority hierarchy (C-level, VP, Director, Manager, IC), company names are matched to canonical forms, and phone numbers are formatted to E.164 standard.
- 05
Confidence Scoring
Each enriched field receives a confidence score (High, Medium, Low) based on how many sources corroborated the data point. Fields with conflicting information across providers are flagged for review.
- 06
Deliver Enriched Leads
Enriched records sync back to your CRM with field-level mapping, download as CSV with original + new columns, or stream in real-time via webhook for instant routing to sales sequences.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Fields enriched per lead | 5-8 (name, title, company, email via LinkedIn search) | Contact, company and firmographic fields, plus AI columns that research anything else per account |
| Time per lead | 30-45 minutes of manual research | Under 3 seconds (API) or 2 minutes per 1,000 (batch) |
| Phone number coverage | Rarely found through manual research | 85% direct dial / mobile coverage |
| Data freshness | Point-in-time snapshot (stale in weeks) | Re-enrichment on schedule keeps records current |
| Seniority classification | Subjective guess from job title | Standardized hierarchy mapped across 50K+ title variations |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
How long does it take to enrich my data?
Most jobs complete in under 2 minutes for up to 10,000 records. Larger files are processed in batches with progress updates.
What is the minimum information needed to enrich a lead?
A single work email address is enough for Cleanlist to return company data, job title, phone number, and firmographics. If you only have a name and company, Cleanlist can find and verify the email first, then enrich the full record. LinkedIn profile URLs also work as a starting identifier.
How does lead enrichment differ from data append?
Data append adds a specific missing field (like phone number) to an existing record. Lead enrichment is comprehensive, it fills all missing fields, verifies existing ones, normalizes formatting, and adds firmographic and technographic context. Enrichment gives you a complete, sales-ready profile rather than a single data point.
Can I enrich leads in real-time as they come in from webforms?
Yes. Cleanlist's API supports real-time enrichment with sub-3-second response times. Many customers connect it to their form handler or Zapier workflow so every new lead is enriched before it reaches the sales team.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.