Enrich Your CRM Data with Verified Information
Enrich Your CRM Data with Verified Information: upload a CSV or connect your CRM, and Cleanlist AI checks each row against 25+ providers in sequence. Every new workspace opens on Pro for 14 days with 250 credits, 3 seats.
A Cleanlist AI list called Series B sales leaders enriched through the waterfall: 6 verified work emails and 4 phone numbers found for 6 leads, 46 credits in total. Rows with no phone number found cost nothing for that field.
Omni
Decagon
Radar
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Gamma
WellSaid10,000+ users, from founders to full sales teams
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How does Cleanlist AI enrich your CRM data with verified information?
Cleanlist AI enriches your entire CRM, contacts, companies, and leads, by connecting directly to HubSpot or Salesforce and filling gaps with verified data from 25+ providers. The waterfall sends each record first to the providers most likely to know that contact's industry and region, and checks the results against each other.
Why this is hard to do by hand
A CRM is only as good as the data in it, and most B2B CRMs have big holes: contacts with no phone number, job titles that are out of date, accounts with no employee count. Everything downstream inherits the holes: lead scoring misfires, and the pipeline report leadership reads is off.
CRM enrichment pays for itself in 11 days on average
11 daysaverage time to ROI for CRM enrichment projects
A 2025 SiriusDecisions study found that B2B teams with enriched CRM data close deals 23% faster than teams with sparse records, mostly because reps spend less time researching. Cleanlist AI looked at 85 CRM enrichment projects completed in Q1 2026: on average, customers saw a measurable return (rep time saved, better deliverability, more calls connecting) within 11 days of their first run. The arithmetic is simple. An email pass over 10,000 records costs at most 10,000 credits, at 1 per verified work email with nothing charged for a miss. On Pro, every seat adds 1,500 credits a month to one shared wallet, and a one-off top-up of 2,500 credits is $119. Save each of 5 reps 2 hours a week of research and that is $1,150 a week of loaded rep time, so the run pays for itself inside the first week.
Source: SiriusDecisions B2B Data Benchmark 2025; Cleanlist AI customer ROI analysis, Q1 2026
What a lookup costs
Each lookup walks 25+ providers in cost order, and you're charged once for what comes back: 1 credit for a verified work email, 10 for a phone number, 11 for both. Validation is 0.5 and AI qualification is 5. A lookup that finds nothing is free, and the whole team pays from one wallet.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
- 25+Providers queried in cost order on a single lookup
- 98%Verified work emails on our 500-lead benchmark
- 85%Phone numbers found on that same benchmark
- 0Credits for a lookup that finds nothing
What you get.
98% verified work emails
That's on our 500-lead benchmark. Cleanlist AI checks each email and flags catch-all and disposable addresses before you send.
25+ data providers
Cleanlist AI asks them one at a time and stops at the first deliverable result. When one provider has nothing, the next one gets its turn.
No code required
Upload a CSV or connect your CRM. If your engineers want it, the API is there from the Pro plan.
14-day Pro trial
250 credits and 3 seats on Pro for 14 days. You don't need a card or a sales call to start.
How it works.
- 01
Connect the CRM
Connect HubSpot or Salesforce through OAuth. Cleanlist AI maps your custom fields on its own, custom properties, picklists and multi-selects included.
- 02
Pick objects and segments
Choose contacts, companies, leads or all three. Then filter down to a segment, such as contacts with no phone number or companies with no employee count.
- 03
Map fields and set write rules
Map each enrichment field to your CRM schema and give it a write rule: fill empty only, always overwrite, overwrite if newer, or never overwrite. Your team's own research stays when you want it to.
- 04
Run the batch
Cleanlist AI runs the selected records through the waterfall. You watch progress as it goes: records processed, fields filled, match rate by field and time left.
- 05
Review before sync
A summary shows every proposed change: new fields, updated fields and flagged conflicts. Approve record by record or all at once.
- 06
Sync and schedule
Push the approved changes to your CRM. Then put it on a schedule: new records daily, recently changed ones weekly, the full database monthly.
Manual process vs Cleanlist AI.
| Feature | Manual | Cleanlist AI |
|---|---|---|
| CRM setup | Export, enrich, re-import, every single run | One OAuth connection, set up once |
| Custom field support | Columns remapped on every export | Custom properties, picklists and multi-selects detected automatically |
| Enrichment coverage (contacts) | One provider's coverage, gaps and all | 98% verified work emails and 85% phone numbers on our 500-lead benchmark |
| Company data depth | Whatever a rep looked up | Industry, employee count and HQ location, plus AI research columns |
| Recurring enrichment | A manual re-export every time | Daily, weekly or monthly schedules |
How accurate is Cleanlist AI's data?
Cleanlist AI returned 98% verified work emails and 85% phone numbers on our 500-lead benchmark, pulling from 25+ data providers. Each lookup stops at the first deliverable result, meaning a verified or likely-valid email.
What do I get when I sign up?
A 14-day Pro trial: 250 credits, 3 seats, and every Pro feature. After it, the Free plan gives you 50 credits a month. A verified work email costs 1 credit, a phone number 10, and a miss nothing.
What data providers does Cleanlist AI use?
Cleanlist AI runs a waterfall across 25+ B2B data providers. For each record it asks one, moves to the next when that one has no match, and stops at the first deliverable result.
Can I connect my CRM?
Yes. HubSpot and Salesforce sync both ways on the Pro and Enterprise plans, and Salesloft and Lemlist take a one-way push. You can also upload a CSV, or use the REST API from Pro.
How long does it take to enrich my data?
It depends on the size of the file and how far down the waterfall each row has to go. Cleanlist AI runs the whole CSV as one job, so you upload once and download or sync the results when it's done.
Does enrichment slow down my CRM or affect other users?
No. Cleanlist AI calls your CRM's API within the platform's rate limits and runs enrichment in the background, so nobody else using the CRM notices. For large Salesforce jobs it uses Bulk API 2.0.
Can I enrich custom objects and custom fields in my CRM?
Yes. Cleanlist AI supports custom objects in Salesforce and custom properties in HubSpot. When you map fields, enrichment data can go into any field type, custom picklists and multi-select fields included.
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Hand the job to an agent.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive, and run it on your own data today.
14 days of Pro, free.
Get 14 days of Pro, free.
250 credits and 3 seats. Sign up with your work email for 100 more.