Enrich Your CRM Data with Verified Information
Enrich Your CRM Data with Verified Information with Cleanlist's waterfall enrichment. Upload a CSV or connect your CRM — 30 free credits to start.
Start Free — 30 CreditsThe Problem
CRM systems are only as valuable as the data inside them. Yet most B2B CRMs have severe data gaps: 40% of contact records lack phone numbers, 25% have outdated job titles, and company fields like revenue range and employee count are missing from the majority of accounts. These gaps cripple every downstream process — lead scoring models underperform, segmentation is unreliable, and reporting gives leadership a distorted view of the pipeline.
How Cleanlist Solves This
Cleanlist enriches your entire CRM — contacts, companies, and leads — by connecting directly to HubSpot or Salesforce and filling gaps with verified data from 15+ providers. Unlike manual enrichment or single-source tools, Cleanlist's waterfall approach routes each record to the providers most likely to have accurate data for that contact's industry and geography, then cross-references results for accuracy.
CRM Enrichment Pays for Itself in 11 Days on Average
A 2025 SiriusDecisions study found that B2B organizations with enriched CRM data close deals 23% faster than those with sparse records, primarily because reps spend less time researching and more time selling. Cleanlist's internal analysis of 85 CRM enrichment projects completed in Q1 2026 found that the average customer saw measurable ROI — in the form of saved rep time, improved email deliverability, and higher connection rates — within 11 days of completing their first enrichment run. The math is straightforward: enriching 10,000 CRM records costs approximately $350 at Cleanlist's standard rates. If that enrichment saves each of 5 reps just 2 hours per week in manual research (conservative estimate), the labor savings alone ($1,150/week at loaded cost) exceed the enrichment cost within the first week. The compounding benefit is that downstream processes — lead scoring, segmentation, and routing — immediately perform better with richer data inputs.
Source: SiriusDecisions B2B Data Benchmark 2025; Cleanlist customer ROI analysis, Q1 2026
How It Works
Authorize CRM Connection
Connect HubSpot or Salesforce in under 2 minutes via OAuth. Cleanlist maps your CRM's custom fields automatically — including custom properties, picklist values, and multi-select fields.
Select Objects & Segments
Choose which CRM objects to enrich: contacts, companies, leads, or all three. Apply filters to focus on specific segments — for example, only contacts missing phone numbers, or only companies without revenue data.
Field Mapping & Rules
Map enrichment fields to your CRM's schema. Define write rules for each field: fill empty only, always overwrite, overwrite if newer, or never overwrite. This ensures your team's manual research is preserved when you want it to be.
Batch Enrichment Run
Cleanlist processes your selected records through waterfall enrichment. Progress is visible in real-time: records processed, fields filled, match rates by field type, and estimated completion time.
Review Changes Before Sync
A summary report shows proposed changes: new fields to be added, existing fields to be updated, and flagged discrepancies. Review and approve at the record level or approve all changes at once.
Sync & Schedule Recurring
Push approved changes to your CRM. Then set up recurring enrichment — daily for new records, weekly for recently modified, and monthly for a full database refresh — to keep data quality high over time.
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
15+ Data Providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
30 Free Credits
Start enriching immediately. No credit card, no sales call, no commitment.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| CRM integration setup time | CSV export/import cycle (30+ minutes per run) | One-time OAuth connection (under 2 minutes) |
| Custom field support | Requires manual column mapping each time | Auto-detects custom properties, picklists, and multi-selects |
| Enrichment coverage (contacts) | Single provider: 55-65% match rate | Waterfall: 85-95% match rate across 15+ providers |
| Company data depth | Revenue and employee count if available | Industry, sub-industry, tech stack, funding, HQ location, and more |
| Recurring enrichment | Requires manual re-export each time | Automated daily/weekly/monthly schedules |
Frequently Asked Questions
How accurate is Cleanlist's data?
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Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 15+ data providers. Every record is validated before delivery.
How many free credits do I get?
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Every new account starts with 30 free credits. Each credit processes one record (enrichment, verification, or lookup). No credit card required to start.
What data providers does Cleanlist use?
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Cleanlist uses waterfall enrichment across 15+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
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Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
How long does it take to enrich my data?
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Most jobs complete in under 2 minutes for up to 10,000 records. Larger files are processed in batches with progress updates.
Does enrichment slow down my CRM or affect other users?
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No. Cleanlist uses CRM APIs with rate limiting that stays within platform guidelines. Enrichment runs in the background and does not affect CRM performance for other users. For Salesforce, we use Bulk API 2.0 to process large volumes efficiently.
Can I enrich custom objects and custom fields in my CRM?
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Yes. Cleanlist supports custom objects in Salesforce and custom properties in HubSpot. During field mapping, you can route enrichment data to any field type — including custom picklists, multi-select fields, and formula-dependent fields.
Ready to enrich your crm data?
Start with 30 free credits. No credit card required. See results in under 2 minutes.
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