Enrich Your Contacts with 40+ Data Points
Enrich Your Contacts with Cleanlist's waterfall enrichment. Upload a CSV or connect your CRM. Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no card.
How does Cleanlist enrich your contacts with 40+ data points?
Cleanlist takes your existing contacts and fills every gap. Our waterfall enrichment hits 98% email coverage and 85% phone coverage across 25+ providers, so when you enrich contacts through Cleanlist, you are not relying on a single database that goes stale between refresh cycles. Starting from whatever you already have, even just a work email, it returns verified phone numbers, current job titles, seniority level, department, company firmographics (industry, employee count, revenue, location), technographic data (tools and platforms the company uses), and social profile URLs. Each field is sourced from the provider with the highest accuracy for that data type. On the [Cleanlist 500-Lead Enrichment Benchmark, 2026](/blog/2026-07-05-b2b-data-enrichment-accuracy-benchmark-2026), the waterfall returned a verified email for 98% of leads and a direct-dial or mobile number for 85%, against 70-80% verified email and 30-60% phone for single-source databases on the identical input.
Why this is hard to do by hand
Your CRM is full of skeleton records, a name, maybe an email, and a company field that may or may not be current. Without complete contact profiles, reps cannot personalize outreach, marketers cannot segment effectively, and RevOps cannot build reliable scoring models. The average B2B CRM has 35-50% of contact records missing at least one critical field like phone number, job title, or company size. We audited 200+ customer databases in Q1 2026 and the median record had just 4.3 populated fields out of 12 standard enrichment fields. That is a lot of guesswork happening in your pipeline.
Incomplete Contact Records Reduce Sales Sequence Reply Rates by 38%
38%lower reply rate when outreach lacks personalization data
SalesLoft's 2025 Cadence Benchmark analyzed 11 million sales emails and found that sequences personalized with 3+ contact-specific data points (title, company size, tech stack, recent funding) achieved a 38% higher reply rate than generic sequences using only name and company. But personalization requires data, and most CRMs do not have it. Cleanlist customer data corroborates this finding: among 45 sales teams using Cleanlist for pre-sequence enrichment in Q1 2026, those who enriched contacts to 10+ fields before adding them to sales sequences saw an average 4.2% reply rate compared to 2.6% for teams using partially enriched records. The compounding effect is significant, a 1.6 percentage point reply rate improvement across 1,000 outbound emails per month means 16 additional conversations, which at a typical 20% meeting conversion rate produces 3 extra qualified meetings per rep per month.
Source: SalesLoft Cadence Benchmark 2025; Cleanlist customer data, Q1 2026
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 38%Higher reply rate (enriched)
- 10minPer 5,000 contacts
- 85%Phone coverage
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Connect Your Contact Source
Pull contacts from HubSpot, Salesforce, or any CRM via native integration. Alternatively, upload a CSV or call the API with individual contact records.
- 02
Gap Analysis
Before enrichment begins, Cleanlist scans your records and reports which fields are missing, outdated, or inconsistent. You see exactly what will be filled before any credits are used.
- 03
Smart Provider Routing
Each contact is routed to the data providers most likely to have accurate information based on the contact's geography, industry, and seniority. US-based tech contacts go to different sources than European manufacturing contacts.
- 04
Multi-Field Enrichment
All selected fields are enriched simultaneously: email verification, phone append (direct dial + mobile), title update, company matching, firmographic data, and technographic signals. Conflicting data across providers is reconciled using recency and consensus logic.
- 05
Change Detection & Flagging
If enrichment reveals that a contact has changed jobs, received a new title, or moved to a different company, the change is flagged with before/after values so your team can decide whether to update the record or create a new one.
- 06
Sync Enriched Profiles
Updated records sync back to your CRM with field-level mapping. Only changed fields are updated, existing data you want to preserve is not overwritten unless you opt in.
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
25+ data providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
14-Day Scale Trial
250 credits and 3 seats for 14 days. No credit card, no sales call, no commitment.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Data points per contact | 5-7 from LinkedIn + Google search | 40+ fields from 25+ specialized providers |
| Job change detection | Only if you notice the LinkedIn update | Automatic detection with before/after flagging |
| Technographic data | Visit company website, guess tech stack | Verified tech stack from technology tracking providers |
| Enrichment of 5,000 contacts | 2-4 weeks of research assistant time | Under 10 minutes (batch processing) |
| Data consistency across records | Varies by researcher (formatting, abbreviations) | Normalized to standardized formats (E.164 phone, ISO country) |
| Re-enrichment frequency | Annually if at all | Scheduled monthly, quarterly, or on-demand |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
How long does it take to enrich my data?
Most jobs complete in under 2 minutes for up to 10,000 records. Larger files are processed in batches with progress updates.
Will enrichment overwrite data I have already manually entered in my CRM?
No. Cleanlist's CRM integrations support field-level write rules. You can configure it to only fill empty fields, only overwrite fields older than a certain date, or always overwrite specific field types. Most customers use 'fill gaps only' mode to preserve their team's manual research while adding new data points.
How does Cleanlist handle contacts who have changed jobs since my last update?
Cleanlist's enrichment cross-references current employment data from multiple providers. When a contact's company or title differs from what is in your CRM, both the old and new values are returned with a 'job change detected' flag. You can auto-update, create a new contact record for the new company, or review manually.
What is the difference between enriching contacts and enriching leads?
The underlying enrichment technology is the same, the difference is workflow context. Lead enrichment typically happens at the top of the funnel (new inbound leads, purchased lists) to qualify and route quickly. Contact enrichment is about maintaining and deepening existing relationships in your CRM, filling gaps, updating stale records, and adding firmographic context for better segmentation.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.