Clean Your CRM Data Automatically
Clean Your CRM Data Automatically: upload a CSV or connect your CRM, and Cleanlist AI checks each row against 25+ providers in sequence. Every new workspace opens on Pro for 14 days with 250 credits, 3 seats.
A Cleanlist AI audit of HubSpot Contacts · 1,284 records. The scan flags a duplicate record, a bounced email, empty title and phone fields and two unformatted or stale titles. Agents merge the duplicate, replace the bounced address with a verified one, fill the empty fields, normalize the titles and write the result back to HubSpot.
Omni
Distyl
Gamma
Decagon
Sanity10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
- Case study
- Switched fromZoomInfo
- Switched fromZoomInfo
G2
Chrome Web Store
AppSumo
How does Cleanlist AI clean your CRM data automatically?
Cleanlist AI works as a fully automated crm cleaner that tackles all five dimensions of data quality simultaneously: accuracy (verifying emails and phones are current), completeness (filling missing fields via 25+ provider waterfall), consistency (normalizing formats and values), uniqueness (deduplicating records with 95% fuzzy-match detection), and validity (ensuring data conforms to your business rules). Connect your CRM, run the audit, then approve the fixes one at a time or all at once.
Why this is hard to do by hand
CRM data rot gets worse every month. Form typos, badly formatted imports and job changes nobody logged all add to the mess. Salesforce research puts the average CRM at 30% duplicate records, with 25-30% of records carrying at least one critical field that is wrong or out of date. Most teams don't see how bad their CRM data is until an audit puts numbers on it.
The 30-30-30 rule: why your CRM is worse than you think
30%of CRM records degrade within one year of entry
Across 120 Cleanlist AI CRM-cleaning jobs in Q1 2026, the same pattern kept showing up. We call it the 30-30-30 rule: 30% of records have at least one duplicate, 30% have an outdated field (a bounced email, a disconnected phone, a changed job title), and 30% are missing a field that matters, like a phone number or company size. With the overlap, about 60% of the average B2B CRM needs some correction. Every entry point adds mess in its own way (webforms, imports, records created by hand, integration syncs), and most CRMs don't validate hard enough to stop it. Then reps stop trusting the CRM and keep their own spreadsheets, and the CRM gets worse. A one-time clean only holds if the entry points get validation rules too.
Source: Cleanlist AI CRM audit data, 120 customer accounts, Q1 2026
What a lookup costs
Each lookup walks 25+ providers in cost order, and you're charged once for what comes back: 1 credit for a verified work email, 10 for a phone number, 11 for both. Validation is 0.5 and AI qualification is 5. A lookup that finds nothing is free, and the whole team pays from one wallet.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
- 25+Providers queried in cost order on a single lookup
- 98%Verified work emails on our 500-lead benchmark
- 85%Phone numbers found on that same benchmark
- 0Credits for a lookup that finds nothing
How it works.
- 01
Connect your CRM
HubSpot and Salesforce connect through OAuth. Cleanlist AI asks for read and write access to contact and company objects only, and gets no access to deals, tickets or financial data.
- 02
Audit the whole database
Cleanlist AI scans every record and reports what it finds: duplicates, missing fields by type, invalid emails, malformed phone numbers and inconsistent formatting. The scan itself writes nothing.
- 03
Deduplicate and merge
Fuzzy matching on name, email, phone and company catches near duplicates like 'Rob Smith at Acme' and 'Robert Smith at ACME Inc.', which exact-match tools miss. Merge rules decide which record's values survive.
- 04
Verify and enrich
Every email address and phone number is verified, and Cleanlist AI flags the invalid contacts. The waterfall fills missing job titles, company data and phone numbers where a provider has them.
- 05
Normalize formats
Phone numbers go to E.164, countries and states to ISO codes, job titles to one seniority ladder, and company names to their registered form.
- 06
Apply the changes and set rules
Review every proposed change in a diff view, then push the updates to your CRM. You can also turn on validation rules that keep bad data out from then on.
What you get.
98% verified work emails
That's on our 500-lead benchmark. Cleanlist AI checks each email and flags catch-all and disposable addresses before you send.
25+ data providers
Cleanlist AI asks them one at a time and stops at the first deliverable result. When one provider has nothing, the next one gets its turn.
No code required
Upload a CSV or connect your CRM. If your engineers want it, the API is there from the Pro plan.
14-day Pro trial
250 credits and 3 seats on Pro for 14 days. You don't need a card or a sales call to start.
Manual process vs Cleanlist AI.
| Feature | Manual | Cleanlist AI |
|---|---|---|
| Duplicate detection | Exact-match only (misses name variations) | Fuzzy matching on name, email, phone and company |
| Full CRM audit (10K records) | 3-5 days of manual review | One automated scan of every record |
| Phone number formatting | Every rep uses a different format | Normalized to E.164 |
| Ongoing data quality prevention | Depends on rep discipline | Validation rules at the point of entry |
| Job title standardization | A mapping spreadsheet nobody finishes | Title variations mapped to one seniority ladder |
| What it costs | $12,000 a rep a year in wasted selling time (Gartner estimate) | CRM sync starts on Pro, at $89 a seat a month |
How accurate is Cleanlist AI's data?
Cleanlist AI returned 98% verified work emails and 85% phone numbers on our 500-lead benchmark, pulling from 25+ data providers. Each lookup stops at the first deliverable result, meaning a verified or likely-valid email.
What do I get when I sign up?
A 14-day Pro trial: 250 credits, 3 seats, and every Pro feature. After it, the Free plan gives you 50 credits a month. A verified work email costs 1 credit, a phone number 10, and a miss nothing.
What data providers does Cleanlist AI use?
Cleanlist AI runs a waterfall across 25+ B2B data providers. For each record it asks one, moves to the next when that one has no match, and stops at the first deliverable result.
Can I connect my CRM?
Yes. HubSpot and Salesforce sync both ways on the Pro and Enterprise plans, and Salesloft and Lemlist take a one-way push. You can also upload a CSV, or use the REST API from Pro.
How long does it take to clean my data?
It depends on the size of the file and how far down the waterfall each row has to go. Cleanlist AI runs the whole CSV as one job, so you upload once and download or sync the results when it's done.
How long does a full CRM cleaning take?
The audit and the fixes run as automated batch jobs, so the time depends on the size of the database and on how long your team takes to review the proposed changes. Nothing is written to the CRM until you approve it.
Can I undo changes if something goes wrong?
Yes. Cleanlist AI snapshots the affected records before it applies changes, so you can roll back one record or the whole batch. A changelog lists every field that was modified.
How do I prevent my CRM from getting dirty again after cleaning?
Turn on validation rules at the point of entry: form submissions, list imports and records created by hand. Invalid emails get blocked, formatting gets corrected and likely duplicates get flagged before they land. Monthly re-enrichment keeps the rest current.
Describe the job once. An agent runs it every week.
Clu turns one sentence into an agent. It searches 1B+ profiles, finds verified emails and phone numbers across 25+ providers, adds the people to your sequence and posts each run to Slack.
Weekly ICP outbound
Built by Clu from: “Every week, find 500 new people who match my ICP, get their emails and phones, and add them to Series B outbound.”
- Searched 1B+ profiles for new ICP matches500 foundPeople Search
- Ran the waterfall across 25+ providers487 emails · 412 phonesWaterfall
- Verified every email and phoneSMTP + catch-allVerification
- Added them to Series B outbound500 peopleSequences
- Posted the run to #pipelineSlackAgents
Friday 4:52 PM15 replies · 5 calls booked
Everything in the 14-day Pro trial
- Clu and agentsDescribe the job in one sentence. Clu builds the agent, runs it on a schedule or a CRM trigger and posts every run to Slack.
- People and Company SearchFind your buyers in 1B+ profiles from one sentence. Searching costs 0 credits.
- Waterfall enrichmentAsk 25+ providers in order and stop at the first verified email or phone number. 98% verified work emails and 85% phone numbers on a 500-lead benchmark.
- Email verificationRun SMTP and catch-all checks on every address before it reaches a sequence, at half a credit an email.
- ICP scoringScore every lead 0 to 100 against your ICP, with the reasons written down. The Research and Qualification skills do the digging.
- SequencesSend email from your reps' own inboxes, with call tasks. A reply stops the sequence. Sending costs 0 credits.
- CRM syncTwo-way sync with HubSpot, Salesforce and Pipedrive. Push finished lists to Outreach, Salesloft and Lemlist.
- Chrome extensionGet a verified email and phone number in one click on LinkedIn, Sales Navigator, Salesforce and HubSpot.
- MCP and APIRun the same search and waterfall from Claude or ChatGPT with 36 MCP tools, or from your own code with the REST API.
Agents that run this job
- CRM duplicate cleanupFinds duplicate accounts, contacts and leads in Salesforce or HubSpot, and merges the groups you approve.
- Route inbound to ownersMatches each new inbound lead to its account and gives it to the account owner, with a Slack DM.
- Weekly pipeline summaryEvery Friday, reads your pipeline in Salesforce or HubSpot and posts what moved, closed and is at risk in Slack.
14 days of Pro, free: 250 credits, 3 seats, agents, Sequences and Clu in Slack. Then Free at 50 credits a month, or Starter at $49 and Pro at $89 a seat a month.
Hand the job to an agent.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive, and run it on your own data today.
14 days of Pro, free.
Get 14 days of Pro, free.
250 credits and 3 seats. Sign up with your work email for 100 more.