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Clu builds the agent from one sentence.

Tell Clu the job and it lays out the steps: find people, qualify, enrich, verify, write to your CRM, add to a sequence, post in Slack. Test it on 5 records, then turn it on.

Build your first agentBook a demo

A demo of the Cleanlist AI agent builder. Alex asks Clu for a weekly agent that finds VPs and Heads of Sales at Series B software companies in the US, qualifies them, enriches the good ones, syncs them to Salesforce round-robin, adds them to the Series B outbound sequence and posts a summary in Slack. Clu builds it on the canvas: a New people match your ICP trigger, Qualification, Branch, Enrich, Validate, CRM Action, Add to sequence and Notify. Alex confirms and the agent is turned on.

10,000+ users, from founders to full sales teams

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An agent starts the moment a CRM record changes, or every Monday at 8:00 AM.

A CRM record changes, someone joins a HubSpot list or Salesforce campaign, or a search on your schedule finds new people, new companies or duplicates. Each record enters once.

Omni becomes a target account

Yuki requests a demo

Naomi newly matches your ICP

Yuki has 2 records, 2 owners

Qualify, enrich and verify a lead for 17 credits. Five of the eight steps cost nothing.

Finding people, CRM sync, branching, sequences and Slack notices are free. You pay per record when a step finds or decides something: 1 credit per verified work email, 10 per phone number, 0.5 to validate and 5 to qualify.

  • Find People: Find matching people at each company. Free.
  • Enrich: Find emails, phones, and profile data. 1-11 credits per record.
  • Validate: Verify email and phone quality. 0.5 credits per record.
  • Skills: Research or qualify each record with AI. 5 credits per record.
  • CRM Action: Sync or look up records in your CRM. Free.
  • Branch: Route records down different paths. Free.
  • Add to sequence: Add people to a sequence. Free.
  • Notify: Send a run summary to Slack or email. Free.

A blank never overwrites what a rep typed.

Before every write, the agent looks the record up, so nothing is written twice. A match is updated in place, a new record gets an owner by the rule you pick, and Salesforce duplicates wait on a review screen until you merge them.

Duplicates wait for your review

New records get an owner

Every run tells you who qualified and which rep got them.

The Runs tab lists each run with its status, records and credits. Runs that need you are flagged, and every finished run posts a summary in Slack.

A demo of an agent's Runs tab. Stats for the last 30 days, credits over time, then the runs table with each run's status, start time, duration, records and credits. A manual run goes from Queued to Running to Completed: 25 found, 14 qualified, 7 new Salesforce contacts each for Dara and Tom, all 14 added to Series B outbound, and the agent posts that summary to the #pipeline channel in Slack.

Run a test before you turn it on. Every skip comes with a reason.

The test runs the play on 5 records and shows what each step would do with them. It writes nothing to your CRM, sends nothing and spends nothing.

A demo of a test run on five records. Qualification scores all five, the branch stops one below the bar, the other four are enriched and validated, two would be created in Salesforce and two updated, three would be added to the Series B outbound sequence and one is excluded because it is already in it.

Before it runs for you.

See what each step costs
What can start an agent?

One of four triggers: a CRM record starts matching your conditions, a record joins a HubSpot list or Salesforce campaign, a saved people search finds someone new, or a saved company search finds a new account.

What does an agent cost to run?

You pay per record for the steps that find or decide something: 1 credit per verified work email, 10 per phone number, 0.5 per validation and 5 to qualify. Finding people, CRM writes, branches, sequences and Slack posts cost 0.

Can it write to my CRM safely?

Yes. The agent looks up every record first and updates a match in place under your mapping rules. A blank never overwrites what a rep entered, and nothing is ever written twice.

What happens to records that fail a step?

The agent holds them, so they never reach your CRM. Each one shows in the Runs tab with the reason it failed.

Do I have to build it myself?

No. Describe the job to Clu in one sentence and it builds the agent, from the trigger to the CRM write. You run a test, which writes nothing and spends nothing, then turn it on.

Tell Clu the job today. The agent runs Monday.

Clu builds the play from one sentence. Test it on 5 records for free, then turn it on.

Build your first agentBook a demo

Try Pro free for 14 days: 250 credits, 3 seats.