Enrich Salesforce Records Without Per-Seat Pricing
Most Salesforce-compatible enrichment tools charge per user. Cleanlist enriches your entire database with 15+ waterfall sources at a flat credit rate — no matter how many reps need clean data.
TL;DR
Salesforce enrichment tools like ZoomInfo and Cognism charge per seat, making costs unpredictable as your team grows. Cleanlist uses credit-based pricing — enrich Salesforce contacts and leads via CSV export/import or API, with 15+ waterfall sources delivering 98% email accuracy and 85%+ firmographic fill rates. No per-seat fees means your entire team benefits from clean data at a fixed, predictable cost.
Why Salesforce Users Need Different Enrichment
The challenges that generic data tools do not solve.
Per-Seat Enrichment on Top of Per-Seat CRM
Salesforce already charges per user. Adding ZoomInfo ($300+/user/mo) or Cognism on top doubles the per-seat burden. For a 15-person sales org, data enrichment alone can cost $50K+ per year.
Data.com Is Gone
Salesforce deprecated Data.com Clean in 2020. There is no native enrichment solution inside Salesforce anymore. You need a third-party tool, but most are priced for enterprise budgets.
Stale Records Across Large Databases
Salesforce orgs with 100K+ contacts accumulate stale data fast. B2B data decays at 22.5% per year. Without regular re-enrichment, your pipeline reports are based on outdated information.
How Cleanlist Fits
Built for the constraints salesforce users actually face.
Every Salesforce record gets enriched from 15+ providers via waterfall — not a single database.
How Alternatives Compare
An honest look at other options and where each fits.
ZoomInfo
Fit: Native Salesforce AppExchange integration with deep field mapping and workflow triggers
Limitation: $15K+/year, per-seat pricing, annual contracts; built for large enterprise orgs
Cognism
Fit: Strong European data coverage; Salesforce integration available
Limitation: Per-seat pricing, annual contracts, limited non-European coverage
Apollo
Fit: Salesforce sync with bi-directional data flow
Limitation: Per-user pricing; single-source database with 73% accuracy
Frequently Asked Questions
How does Cleanlist integrate with Salesforce?
+
Two ways. For batch enrichment: export contacts or leads as CSV from Salesforce, upload to Cleanlist, get enriched data back, and import via Salesforce Data Loader or any import tool. For real-time enrichment: use our REST API with Salesforce Flows or Apex triggers to enrich leads on creation. Both methods map to standard Salesforce fields automatically.
Is there a Salesforce AppExchange listing?
+
Not currently. Cleanlist works with Salesforce via CSV round-trip and API integration, which gives you more flexibility without the AppExchange package management overhead. Most teams prefer this approach because it does not require Salesforce admin involvement to configure.
How often should I re-enrich my Salesforce database?
+
Quarterly for active pipeline contacts, semi-annually for the broader database. B2B data decays at roughly 22.5% per year, so a quarterly cycle catches most job changes and phone number updates before they impact your outreach. Monitor your email bounce rate — if it exceeds 2%, re-enrich sooner.
Can Cleanlist enrich both contacts and accounts?
+
Yes. Contact enrichment returns verified emails, phone numbers, job titles, and LinkedIn URLs. Account enrichment returns company size, revenue, industry, funding data, and technology stack. Both are included in every enrichment credit — no separate pricing for person vs company data.
Ready to see the difference?
Try Cleanlist free and see why salesforce users choose waterfall enrichment over single-source tools.