Enrich Salesforce Records From One Shared Credit Balance
Most enrichment tools for Salesforce charge per user. Cleanlist AI charges a seat for each person who runs it and credits for each enriched record, so cleaning the whole org costs the same whether five reps read the data or fifty.
A Salesforce contact record for Yuki Tanaka, Head of Sales at Sanity, enriched by Cleanlist in place: Job title kept, Work email filled, Phone filled, Seniority filled, Department filled, Owner kept. Nothing the rep entered is overwritten.
Sanity10,000+ users, from founders to full sales teams
- Switched from
ZoomInfo - Case study
HackerOneSwitched from
Apollo- Switched from
Clay - Case study
Sumo LogicSwitched fromClay- Switched fromApollo
- Case study
- Switched fromZoomInfo
- Switched fromZoomInfo
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Chrome Web Store
AppSumo
The short answer
Cleanlist AI bills enrichment in credits from one shared wallet, so a rep who only reads the data in Salesforce adds nothing to the bill. It syncs with Salesforce both ways on Pro and Enterprise, and also works through the REST API or a CSV export and import. Each record runs through 25+ providers, which found 98% verified work emails and 85% phone numbers on our 500-lead benchmark. ZoomInfo and Cognism sell annual per-seat contracts.
Salesforce Users: what gets in the way.
Salesforce has had no native enrichment since Data.com, and most add-ons are priced for large orgs.
- 01
A $300-a-seat data bill on top of Salesforce
Salesforce already charges per user. ZoomInfo ($300+ a user a month) or Cognism adds a second per-seat bill on top. For a 15-person sales org, that's $50K+ a year on data alone.
- 02
Data.com is gone
Salesforce retired Data.com Clean in 2020 and has had no native enrichment since. Every option is a third-party tool, and most are priced for enterprise budgets.
- 03
Big orgs go stale fast
An org with 100K+ contacts goes stale as people change jobs and companies. Without regular re-enrichment, your pipeline reports run on old data.
A Cleanlist AI agent named Weekly ICP outbound · Salesforce running its play step by step: Trigger, New people match your ICP · Every Monday, 25 in; Qualification agent, Fit score 0-100 against your ICP, 14 qualified; Branch, Continue if Qualified, 14 passed; Enrich, Email + Phone through the waterfall, 14 verified; Sync to Salesforce, Contact · round-robin across 2 reps, 14 synced; Notify, Slack · #pipeline, Posted. Run summary: 25 found, 14 qualified, 14 synced, 0 duplicates.
How Cleanlist AI fits.
You pay credits per record, and the data lands in the Salesforce fields your reports already read.
- 01
Credits per record
10,000 verified work emails cost 10,000 credits, however many reps read them in Salesforce. Every Cleanlist AI seat adds credits to one shared wallet, and unused credits roll over.
- 02
Quarterly re-enrichment
Once a quarter, run your Salesforce contacts back through the waterfall and import the results. You get current titles and companies for people who moved, updated phone numbers and missing company data filled in.
- 03
New leads enriched through the API
Call the REST API (Pro and up) from a Salesforce Flow or Apex trigger, and new leads are enriched before a rep opens them. Nobody has to look anyone up by hand.
- Verified work emails25 leads searched23 × 123
- Phone numbersVerified before anyone calls18 × 10180
- Qualification agentFit score with reasons25 × 5125
How the alternatives compare.
ZoomInfo, Cognism and Apollo all connect to Salesforce. They differ on price and on how far their data reaches.
| Option | Where it fits | Where it stops |
|---|---|---|
| ZoomInfo Compare | A native AppExchange app with deep field mapping and workflow triggers | $15K+ a year, per seat, on annual contracts; priced for large enterprise orgs |
| Cognism | Strong European coverage, and it connects to Salesforce | Per-seat pricing on annual contracts, with thinner coverage outside Europe |
| Apollo Compare | Two-way sync with Salesforce | Per-user pricing, and one database with 73% accuracy |
5+
Tools replaced
“Our entire GTM team lives off Cleanlist AI now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.”
How does Cleanlist AI integrate with Salesforce?
Three ways. On Pro and Enterprise, Cleanlist AI syncs with Salesforce both ways. For a one-off batch, export contacts or leads as a CSV, enrich them and load them back with Data Loader. For new leads, call the REST API from a Flow or Apex trigger. All three map to standard Salesforce fields.
Is there a Salesforce AppExchange listing?
Not currently. Cleanlist AI connects to Salesforce through its own two-way sync on Pro and Enterprise, the REST API or a CSV round-trip, and none of them needs an AppExchange package.
How often should I re-enrich my Salesforce database?
Quarterly for active pipeline contacts and twice a year for the rest of the database. Watch your bounce rate between runs, and if it starts climbing, re-enrich sooner.
Can Cleanlist AI enrich both contacts and accounts?
Yes. Contact enrichment returns verified emails, phone numbers, job titles and LinkedIn URLs. Account enrichment returns company size, revenue, industry and funding data. A verified work email costs 1 credit, a phone number 10 and a company enrichment 1.
Agents that run your GTM.
Sync enriched contacts and accounts into Salesforce during a 14-day Pro trial with 250 credits. No card.
14 days of Pro, free.