Built by , for operators
We built Cleanlist because we lived the pain. Years of cobbling together tools, building custom integrations, and watching playbooks disappear when people left.
Our Story
Before Cleanlist, we spent years running GTM teams at high-growth companies. We built the same playbooks over and over: outbound, inbound, intent-based, ABM. Every time, we had to cobble together 5+ tools, write custom integrations, and pray nothing broke.
We tried every tool in the market. Workflow builders that needed GTM engineers to configure. Single-source enrichment providers with gaps. Point solutions that didn't talk to each other.
So we built Cleanlist internally first, a system to turn any GTM motion into a repeatable, executable playbook. When we saw how much time it saved, we knew others needed it too.
Today, Cleanlist powers GTM operations for teams who want to deploy proven playbooks in minutes, not build custom workflows over months.
What We Believe
The principles that guide how we build Cleanlist.
Operators First
We built this for ourselves before we built it for you. Every feature comes from real GTM pain.
Playbooks > Workflows
We give you proven motions, not blank canvases. Deploy in minutes, not months.
Works on Your Stack
Unlike all-in-ones that force migration, we integrate with what you already use.
Results That Matter
85% phone retrieval, 2x pipeline, 40hrs/week saved. We measure what actually moves revenue.
Leadership Team
Former operators from Float, Keep, Hopin, Shopify, and Litmus.
Levon Adamyan
Co-Founder & CEO
Levon leads the company. He was previously Head of GTM Operations at Float, Canada's leading corporate spend management platform, where his growth program doubled outbound pipeline and lifted the following quarter's outbound revenue projection by 175%, winning the company's award for most impactful initiative. Before Float he was Growth Lead at Keep, where he built the outbound engine to 100+ meetings a month, and he grew HUI Consulting from 2 to 25 people, generating $25M+ in client pipeline in a year. He studied Retail Management at the Ted Rogers School of Management.
Sal Anvarov
Co-Founder & CTO
Sal owns product and engineering. He has shipped production systems at Shopify, Amazon, Intuit, and IBM, and as a senior engineer took Stan's flagship product, Stanley, from launch to roughly $2M ARR in two months. He bootstrapped a development agency past seven figures, maintains open-source NestJS boilerplates, and publishes practitioner papers on production LLM systems, from eval-driven development to agent architectures and production RAG. He holds a BSc in Computer Science and Statistics from the University of Toronto.
Erwin
CDO
Co-founded Hopin (served as CTO), raised $3M+. Former data science at Shopify. Owns data quality and ML.
Co-Founder & COO
Victor runs growth and marketing. He spent 5+ years in growth and performance marketing before Cleanlist: as the only marketing hire at the ecommerce startup EffyDesk, he solely managed a $100K+ per month ad budget for three and a half years and drove more than $15M in profitable revenue at a 3.5 to 5.5 ROAS, scaled LearnToCut from $0 to $150K per month, and led demand generation at Litmus across ABM and paid for Fortune 500 and industrial enterprise accounts. He co-founded the growth agency Engagence and was Chief of Staff, then marketing director, at Risedesk, where his work generated $1.2M in revenue. He holds a BBA in Management from the University of Toronto's Rotman Commerce and is a Mensa member.