People Data Labs Pricing 2026: $98/mo and Per-Record Math

Prices checked October 1, 2026 on peopledatalabs.com/pricing/person, peopledatalabs.com/pricing/company and docs.peopledatalabs.com. Where People Data Labs publishes nothing, this guide says so.

People Data Labs (PDL) sells a person and company dataset, which its site describes as 1.5 billion unique person profiles, through APIs and, on its top tier, flat files. Cleanlist AI publishes this guide and sells something different: verified emails and phone numbers assembled from 25+ providers on demand. Where the two overlap, the comparison is stated plainly, and where PDL is the right purchase, this guide says that too.

How much does People Data Labs cost in 2026?

People Data Labs costs $98 a month on the Self-Serve plan for person data, starting at 350 records a month, or $940 a year for the same monthly allowance. Company data has its own ladder: the Full APIs plan starts at $100 a month for 1,000 records, or $960 a year. Both paid prices are labelled "Starting at", because PDL uses volume-based pricing where discounts trigger as usage grows. Below them sits a free Testing tier at 100 records a month with contact fields obfuscated. Above them, Bulk Data is custom-priced and annual only. For comparison, Cleanlist AI publishes $49 and $89 per seat a month for 750 and 1,500 credits per seat.

What is the People Data Labs cost per record?

Divide each plan price by its record allowance and the entry rates fall out:

These are the rates at the smallest allowance. People Data Labs says the per-record price falls as volume rises but does not publish the schedule, so anything above the entry tier needs a quote from the dashboard or from sales. When you model an integration, $0.28 per person record is the number to start with, and $0.224 is the number if you can commit to a year.

What does one People Data Labs credit buy?

One People Data Labs credit buys one record, and the rules for when it is spent differ by API:

• Person and Company Enrichment charge per match. A match returns HTTP 200 and costs one credit; no match returns 404 and costs nothing.
• Person Search charges per record retrieved. A search that returns 50 profiles costs 50 credits, and a query that finds nothing still returns 200 with zero records.
• Person Identify charges per call, on a 200 or a 404, regardless of how many profiles (up to 20) it returns.

A matched profile is billed even if the field you wanted is empty. PDL's required parameter fixes that: pass work_email as required and PDL charges only for responses that include it. Credits are also typed. The x-call-credits-type header names eight types (enrich, search, search_company, enrich_company, enrich_skill, enrich_job_title, preview_search, person_identify), so a search credit and an enrichment credit are separate pools.

What does the free People Data Labs plan include?

The People Data Labs Testing tier is $0 for up to 100 records a month, with easy signup and no commitment. The pricing page states the catch in one line: on the free plan, emails, phone numbers and address data are obfuscated, and they unlock on a paid plan. You can confirm that a record exists and inspect its job and company fields, but you cannot read the email or the phone number. That makes the free tier a schema and coverage test, useful for checking match rates on your own records, and useless for proving contact coverage. The company Testing tier is also free at 100 records a month. Cleanlist AI's free path works differently: new workspaces start on a 14-day Pro trial with 250 credits and 3 seats, returning real values, and the Free plan afterwards gives 50 credits a month.

What does the People Data Labs Self-Serve plan include?

People Data Labs Self-Serve is $98 a month or $940 a year, starting at 350 records a month. It includes contact data, the full suite of Person APIs, CSV enrichment and email support, with premium fields available as a paid add-on. The term is monthly or annual, chosen at checkout. Self-Serve does not include data licensing, a designated customer success manager, or SAML and SSO, all of which sit on Bulk Data. This is the tier most engineering teams buy and the one where the $0.28 a record rate applies. Cleanlist AI's equivalent gate is the plan: the REST API unlocks on Pro at $89 per seat a month, and the MCP server for AI agents is on every paid plan from Starter at $49 per seat.

How much does People Data Labs company data cost?

People Data Labs sells company data on a separate ladder. The free Testing APIs tier covers up to 100 company records a month. Full APIs starts at $100 a month or $960 a year for 1,000 monthly records, which is $0.10 a record monthly and $0.08 on annual billing, and includes premium fields and email support. Bulk Data for companies adds API or Data License feeds, custom contract and usage terms, a designated success team and SSO or SAML, at a custom price. A company record is cheaper than a person record because it carries no contact data. A team that only needs firmographics for routing or scoring can stay on the company ladder and never pay person rates.

What does People Data Labs Bulk Data cost for enterprise use?

People Data Labs does not publish a Bulk Data price. The plan is described as custom volumes with white glove support, and the call to action is "Contact sales". What it includes is published: formal data testing, annual contracts, flexible payment terms, additional field bundles, access to all APIs, Data License Feeds, a designated success team, and SSO or SAML as an add-on. The deciding feature is on-premise and flat-file bulk delivery, which no lower tier offers. If you need the dataset itself, this is the only tier that sells it. Budget for an annual commitment and a data-testing phase before the contract. Cleanlist AI has no equivalent tier: it does not license bulk data or operate an owned database.

Is the People Data Labs annual discount really 20%?

Yes, and the arithmetic is exact. People Data Labs says annual commitments save 20% and give access to all of the data upfront. Twelve monthly payments of $98 come to $1,176; the annual price is $940, which is 20.07% less. On company data, twelve payments of $100 come to $1,200 against $960, exactly 20%. The per-record effect is a drop from $0.280 to $0.224 on person data. The second half of PDL's sentence matters as much: annual credits arrive upfront, so a heavy backfill month does not stall against a monthly cap. Cleanlist AI's annual discount is 25%, which takes Pro from $89 to $67 per seat a month, though Cleanlist AI credits arrive monthly and unused ones roll over.

Does People Data Labs charge per seat or require a contract?

People Data Labs does not price by seat. The meter is records retrieved, and a team shares an API key and a credit pool, which suits engineering teams where a pipeline has no user to count. The closest thing to a seat cost is SAML and SSO, an add-on available only on Bulk Data. On contracts, Self-Serve is monthly or annual, Bulk Data is annual only, and the free tier has no commitment. A developer can start monthly, prove coverage against their own records, then move to annual once volume is known. Cleanlist AI does price by seat ($49 a month on Starter, $89 on Pro), with every seat adding its credits to one shared balance, and bills month to month.

What are the People Data Labs rate limits?

People Data Labs sets rate limits per API key, per endpoint, using a fixed window. The developer docs use 100 requests per minute as their example and say each endpoint has its own limit, visible in the dashboard and in the x-ratelimit-* response headers. The per-plan figures are not in the public docs, and PDL's help centre returned HTTP 403 to our requests on October 1, 2026. Two more limits are documented: once your credits run out, every call returns 402, and every API response is capped at 1MB, which bites on Search calls returning 80 to 100 full records. Enterprise customers raise limits through their customer success manager. If throughput matters to your build, get the number in writing before you sign.

What are the hidden costs of People Data Labs?

Four costs are disclosed but easy to skim past. Premium fields are an add-on on Self-Serve and Bulk Data, so the headline record price does not include every attribute. Contact fields can depend on PDL's field bundles, and the required parameter only works for fields your key can access. SAML and SSO is an add-on and only on Bulk Data, which pushes any team with a security review toward the custom tier. Credit types are separate pools, so a plan sized for enrichment can run dry on search while enrichment credits sit unused. And a match without the field you wanted still costs a credit unless you use required. Cleanlist AI bills one credit wallet for every operation and charges nothing when a lookup comes back empty.

How does People Data Labs pricing compare with its alternatives?

Four other vendors publish a price you can model before a sales call. The units differ, so the right column is the one that matches what you buy.

Coresignal is the closest like-for-like for a data team: company, employee and jobs data by API or bulk dataset, at roughly $0.20 to $0.39 an employee record on its $49 plan. Apollo.io suits a sales team that wants data and sequences in one seat. For the full field, sorted by use case, see our People Data Labs alternatives page and the best B2B data enrichment APIs.

How does People Data Labs compare per verified contact?

At the entry allowance, People Data Labs is $0.280 per person record monthly and $0.224 annual. Cleanlist AI Pro at $89 per seat for 1,500 credits is about $0.059 a credit, so roughly $0.059 per verified work email and $0.59 per phone number. The units are not the same. A PDL record is a full profile across many attributes, billed on a match whether or not you needed every field. A Cleanlist AI email or phone credit buys one verified output, charged only when it comes back. If your system needs the whole profile, compare PDL with Coresignal. If your reps need a deliverable email and a number to dial, compare per verified contact.

What does People Data Labs do that Cleanlist AI does not?

People Data Labs does several things Cleanlist AI does not, and they are why PDL exists. PDL licenses flat-file and on-premise bulk data, so you can hold the dataset; no Cleanlist AI plan offers that. PDL exposes person, company, skill and job-title enrichment as separate endpoints for product builders. PDL states ISO and SOC 2 Type 2 compliance on its pricing page, so if your procurement requires SOC 2, confirm it with every vendor on your list before you buy, Cleanlist AI included. Cleanlist AI's REST API takes structured filters and has no natural-language search endpoint. If you are building a product on top of a person graph, People Data Labs is the right purchase.

Who should buy People Data Labs, and who should not?

Buy People Data Labs if you are a developer or a data team, the consumer of the data is a system, and you want a per-record price you can model before you write the integration. The free tier is a fair coverage test even with contact fields hidden, and $98 a month is a low bar to prove the schema against your own records. Use the required parameter from day one so you only pay for the fields you need. Do not buy PDL as a sales team's daily prospecting tool: there is no prospecting app, no sequencer and no seat model, and $0.28 for a full profile is expensive if all you needed was an email. And do not assume the free tier proves contact coverage, because contact fields are the ones it hides.

See pricing

People Data Labs pricing at a glance

Every People Data Labs figure above came from peopledatalabs.com or docs.peopledatalabs.com, read on October 1, 2026. Volume-based pricing changes without a changelog, so re-check the page before you budget an integration.