Company Data Quality Checklist
Audit and improve company-level (firmographic) data in your CRM with this checklist covering industry, size, revenue, tech stack, and hierarchy data.
Firmographic Data Audit
Check company name accuracy and consistency
easyIdentify company name variations, abbreviations, and misspellings. Ensure each company has one canonical name across all records.
Audit industry classification completeness
easyCheck what percentage of company records have industry data. Missing industry data prevents effective market segmentation.
Verify employee count data
mediumCross-check employee count ranges against LinkedIn or company websites for a sample. Outdated size data leads to wrong ICP scoring.
Validate revenue data where available
hardRevenue data is often self-reported and outdated. Cross-reference against public filings, industry databases, or enrichment providers.
Enrich Missing Company Data
Fill industry gaps using domain enrichment
easyUse company domain to enrich missing industry, size, and location data. Domain-based enrichment is the most reliable for company data.
Add technographic data for target accounts
mediumIdentify what technologies your target accounts use. Tech stack data helps with personalization and competitive positioning.
Enrich company hierarchy data
hardIdentify parent companies, subsidiaries, and corporate relationships to prevent treating the same organization as multiple accounts.
Maintain Company Data Quality
Set up automated company enrichment for new accounts
mediumWhen new company records are created, automatically enrich with firmographic data to ensure complete records from day one.
Schedule quarterly re-enrichment for company data
easyCompanies change — they get acquired, change size, pivot industries. Re-enrich quarterly to keep firmographic data current.
Create data quality alerts for company records
mediumSet up alerts when company records are created without required fields or when key firmographic data is missing.
Pro Tips
- Company domain is the most reliable key for company-level enrichment — ensure every account has a valid domain
- Tech stack data is increasingly valuable for sales targeting — it reveals buying signals and competitive displacement opportunities
- Employee count changes of 20%+ can indicate growth or contraction — both are relevant sales triggers
- Use Cleanlist's enrichment to automatically fill firmographic gaps across your entire account database
Related Cleanlist Features
Related Checklists
Frequently Asked Questions
What firmographic data fields are most important?
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The most impactful firmographic fields are industry (for market segmentation), employee count (for company size targeting), location (for territory assignment), and company domain (as a universal key for enrichment). Revenue data is valuable but harder to obtain and verify.
How do I enrich company data at scale?
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Use a domain-based enrichment approach. Export company domains from your CRM and run them through an enrichment provider like Cleanlist, which queries 15+ data sources to find industry, size, location, tech stack, and other firmographic data for each company.
How often does company data change?
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Company-level data changes more slowly than contact data, but still requires regular updates. Companies change size, get acquired, pivot industries, and update their tech stack. Quarterly re-enrichment catches most significant changes. Watch for M&A activity in your target market as a trigger for immediate updates.
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