Dun and Bradstreet Cost: D&B Hoovers Prices and Review

If the job is the people at your target companies, compare the cost per contact below, or try the contact finder, which turns a name and a company into a verified work email inside a free workspace of Cleanlist AI (our product).

Last checked: November 4, 2026. Every D&B price below comes from D&B's own pages, and every other figure names its source. Where D&B prints no price, we say so and give the reported range instead.

Dun & Bradstreet prices at a glance

From D&B's own US and UK pages, including its Small Business Pricing Schedule, checked November 4, 2026. Links are in the references at the end.

How much does D&B Hoovers cost?

D&B sells Hoovers in two ways.

D&B Hoovers Essentials is the self-serve edition. In the US it costs $49 a month for 150 company credits and 150 contact credits, or $529 a year for 1,800 of each. D&B's page says "Your first month is free" and "Cancel anytime", and that you can add credits at any time or pay per contact. You get 130+ filters, SmartLists that update as new companies match, news alerts, opportunity triggers and decision-maker contacts. The page does not say how many users Essentials covers, what one credit buys, what extra credits cost or whether unused credits roll over, so ask before you buy.

D&B Hoovers, the full product, has no published price, and its page offers a free trial through a request form. The numbers you can check come from buyers: Vendr's D&B median below, and the federal purchase records in the next section.

In the UK, Essentials costs £99 a month or £599 a year plus VAT. The UK terms renew automatically, need at least 14 business days' notice before renewal to cancel, and let D&B raise the fee by up to 5% at renewal.

What one contact costs

The units differ. D&B's page does not say what one contact credit includes. A Cleanlist AI credit is spent only when a verified result comes back: a verified work email is 1 credit, a phone number is 10, and a miss costs nothing.

What government buyers paid for D&B Hoovers

US federal agencies publish their contracts on USAspending.gov, with the product, often the seat count, and each yearly payment. These are government prices, four of the seven below ordered through D&B's GSA schedule, so a company's quote can land above or below them. They are still the only D&B Hoovers contract figures anyone can check.

USAspending.gov award records, checked November 4, 2026. Years are when each payment was recorded.

Three patterns stand out:

• Renewals rise. The IRS paid exactly 5% more each year for the same 25 seats, from $23,440 to $28,492. The Air Force subscription rose 3% from 2024 to 2025, and the Department of Labor order rose 1.5% a year before a lower 2024 renewal. CISA's price stayed flat for three years.
• Extra exports cost extra. The Air Force record shows $28,000 of additional downloads in 2024, about four times its $7,068 subscription.
• A seat costs about $900 to $1,700 a year. The IRS paid about $940 to $1,140 a seat a year for Hoover's Advantage. The Department of Labor paid about $1,350 to $1,660 a seat for Focus, with 5,000 contact exports per seat.

What D&B's other sales data products cost

D&B publishes no prices for D&B Connect, D&B Direct+ (its data API), D&B Optimizer or its marketing products. Two kinds of buyer data show the scale.

Vendr. Vendr's Dun & Bradstreet page puts the median contract at $41,700 a year across 110 purchases, from $6,961 to $147,552, with buyers saving 14% on average (checked November 4, 2026). Its product picker lists D&B Hoovers, the Business Information Report and D&B Credit Insights, so read the median as a range for D&B purchases in general. It does not isolate Hoovers.

Federal records. The Department of Energy pays $22,000 a year for D&B Optimizer, with orders recorded in 2024, 2025 and 2026. The department's Office of Inspector General renewed a Direct+ Data Blocks records system for $222,000 in July 2025. NASA paid $111,852 for Risk Analytics and Direct+ Data Blocks for December 2024 to December 2025. The Army paid $76,564.34 in 2025 and $73,785.01 in 2026 for Hoovers and Risk Analytics subscriptions for 8 people.

What you get with D&B Hoovers

Data, by D&B's own count. The Hoovers small-business page lists 330M+ companies, 520M+ contacts, 70M+ emails, 190M+ decision-makers and 60M+ direct dials. By those counts there is an email for about 1 in 7 contacts and a direct dial for about 1 in 9.

Search and lists. 130+ filters, SmartLists, news alerts, opportunity triggers and conversation starters for priority accounts.

Company structure. The Hoovers Corporate Family Tree "gives you a clear view of parent companies, subsidiaries, and global connections", according to D&B's community site (April 13, 2026).

Signals and AI. The full product adds buying signals, trigger events, website engagement and intent data. D&B also says: "Our MCP connection brings trusted D&B Hoovers intelligence into the AI tools and agent workflows your teams use."

How the contact data is kept. D&B's Professional Contact Data Transparency Statement (version 3.2, effective September 2025) says D&B draws contact data from over 2,000 commercial and public sources. It models some professional email addresses, predicting them from a company's email format "where permitted by law". Each email carries an "Accuracy" score, and only higher-scoring emails load into Hoovers. D&B validates emails quarterly, tests phone numbers for connectivity at least twice a year and refreshes most contact data at least quarterly.

For a buyer, that means D&B is strongest on the company record. Some contact emails are predicted and checks run quarterly, so verify a sample before a large send.

Dun & Bradstreet review: strengths and weaknesses

Where D&B is strong

• The D-U-N-S system. Many government agencies and large companies ask suppliers for a D-U-N-S Number, and D&B's company records hang on it.
• Company depth. 330M+ companies, corporate family trees, and credit and risk products from the same vendor.
• A cheap way in. Essentials costs $49 a month, the first month is free, and you can cancel anytime.
• Published data rules. The transparency statement spells out sources, validation and refresh cycles.

Where D&B is weak

• Thinner contact data. By D&B's own counts, emails cover about 1 in 7 contacts.
• Renewals. Products renew "at the List Price in effect at the time of renewal", and discounts given at purchase "do not carry over". The IRS record shows 5% a year, and a buyer note on Vendr reports "a 6% price increase every year".
• No price above Essentials. To price the full product, you have to ask D&B.
• Public reviews. On Trustpilot, D&B has a TrustScore of 1.1 from 436 reviews, 96% of them one star, and D&B replied to 73% of negative reviews. On the BBB it is rated A-, is not accredited, and shows 93 complaints in the last 3 years. The complaints visible on Trustpilot center on business credit files, D-U-N-S verification, sales calls and cancellations. For Hoovers itself, read the reviews on G2, Capterra and Gartner Peer Insights.

Who owns D&B now. Clearlake Capital completed its purchase of Dun & Bradstreet on August 26, 2025, at $9.15 a share in cash. D&B's release says "Dun & Bradstreet is now a privately held company."

How to negotiate and cancel

Negotiating. Vendr's D&B page suggests buying in December, January or June, and D&B's fiscal year ends December 31. Vendr puts D&B's "redline threshold", the deal size where it expects D&B to negotiate its contract terms, at about $50,000. Buyer notes on the same page report what worked:

• 15% off a first 12-month proposal, plus a 3% cap on increases in exchange for leaving auto-renewal on.
• 20% off for a multi-year term.
• 50% off a three-year deal when switching from another provider.
• Auto-renewal removed at a renewal.

Get any cap on increases in writing.

Cancelling. For D&B's small-business products, cancel before the end of the term by calling 1-855-438-0317, or log in at my.dnb.com and choose Cancel Renewal from the Profile menu. D&B emails a Notice for Auto-Renewal before the renewal date. In the UK, Essentials needs at least 14 business days' notice before renewal, through D&B's cancellation form. For an enterprise contract, follow the notice period in your order form.

Who should buy D&B, and who should not

Buy D&B if you:

• Need company records matched to D-U-N-S Numbers, corporate family trees or credit risk data.
• Already use D&B's finance, compliance or supply chain products and want sales data from the same source.
• Want a small first step: Essentials, with the first month free.

Look elsewhere if you:

• Mainly need verified emails and phone numbers for named people.
• Want to see the full product's price before you talk to D&B.
• Need many seats on a tight budget.

Dun and Bradstreet alternatives

Pick the alternative by the job you use D&B for.

Cleanlist AI (our product)

Disclosure. We make Cleanlist AI. Its 98% verified email and 85% direct dial figures come from our own 500-lead benchmark, which named no other vendor.

Cleanlist AI fits when you use Hoovers mainly to find people at a list of companies. Search is free, and each person runs through 25+ data providers until one returns a verified result. Starter is $49 and Pro $89 a seat a month, with HubSpot and Salesforce sync on Pro. It has no D-U-N-S Numbers, credit scores or corporate family trees, sells no intent data and owns no database, so keep D&B for those jobs.

For ZoomInfo's plans and terms, see our ZoomInfo pricing guide. For prices across the category, see what B2B contact data costs.

Find the people at your target companies in Cleanlist AI, step by step

If you use Hoovers mostly to build contact lists, here is the same job in Cleanlist AI, with what each step costs.

1. Describe the companies. Tell Clu, Cleanlist AI's GTM agent, who you sell to, or filter Company Search by industry, headcount, headquarters location and funding stage. Search costs 0 credits.
2. Find the people. Pick job titles and seniority in People Search, which covers 1B+ profiles. That is free too.
3. Get verified contact details. Cleanlist AI asks 25+ data providers in sequence and stops at the first deliverable result. A verified work email is 1 credit and a phone number 10, and a miss costs nothing. For one person at a time, the contact finder does the same from a name and a company.
4. Check the contacts you already have. Upload a list you exported from D&B or anywhere else and verify it at half a credit an email, or test 2 addresses free in the email verifier.
5. Send it where your team works. Export a CSV, or on Pro sync to HubSpot or Salesforce. On paid plans, Sequences can send the emails from your own mailbox.

What it costs: the Free plan has 50 credits a month, 5 searches and up to 3 seats. Starter is $49 and Pro $89 a seat a month, with 750 and 1,500 credits a seat in one shared balance. Every new workspace starts with a 14-day Pro trial with up to 3 seats and 250 credits, and a card is required. For the research side of the job, see how to find decision makers at a list of companies.

If you came for business credit

• Your D-U-N-S Number is free. D&B says "There is no cost to request and receive a D-U-N-S Number." It usually arrives within 30 business days, and paid expedited service gets it to you within 8.
• Your own scores. The Credit Insights free plan tracks the payment behavior reported to D&B. Basic is $49 a month or $499 a year, Plus $149 or $1,499, and Premium $199 or $1,999. D&B's PAYDEX page says you review that score "by purchasing a credit monitoring solution".
• PAYDEX bands. PAYDEX runs from 1 to 100. D&B groups scores as "0 to 49 indicating a high risk of late payment", "50 to 79 indicating a moderate risk" and "80 to 100 indicating a low risk".
• Another company's credit. A Business Information Report costs $189.99 for one, and Credit Evaluator Plus $61.99 for one.
• Fixing your file. D&B's free D-U-N-S Manager lets you update your company's information.

Frequently asked questions

How much does a Dun & Bradstreet subscription cost per year?

It depends on the product. D&B Hoovers Essentials is $529 a year, and Credit Insights is $499, $1,499 or $1,999 a year for Basic, Plus or Premium. The full D&B Hoovers and D&B's data products have no published price, and Vendr's median Dun & Bradstreet contract is $41,700 a year across 110 purchases.

Is there a free version of D&B Hoovers?

There is no free plan. The first month of Hoovers Essentials is free, and D&B offers a free trial of the full D&B Hoovers. A D-U-N-S Number and the Credit Insights free plan cost nothing.

How do I cancel my Dun & Bradstreet subscription?

For small-business products, cancel before the term ends by calling 1-855-438-0317, or at my.dnb.com under Profile, then Cancel Renewal. In the UK, give at least 14 business days' notice. Enterprise contracts follow the notice period in the order form.

Is 76 a good D&B PAYDEX score?

A 76 sits in D&B's middle band, "50 to 79 indicating a moderate risk". D&B treats 80 to 100 as low risk. The score is built from the payment records that suppliers and vendors report to D&B.

How can I remove my information from Dun & Bradstreet?

D&B's transparency statement says it may remove, adjust or correct professional contact data when the people and businesses it relates to ask. It points to its Trust Centre for managing your rights. For business details, D&B's free D-U-N-S Manager lets you update your company's record.

Is D&B Hoovers worth it for a small business?

For a few hundred company and contact lookups a month, Essentials at $49 a month with the first month free is a low-risk test. If you mainly need verified emails, compare the cost per contact above first.