Cleanlist vs FullEnrich
FullEnrich does waterfall enrichment only. Cleanlist adds data cleaning, ICP scoring, and Smart Agents. A complete data platform from $79/mo.
Pick FullEnrich if you want a focused, best-in-class waterfall that just finds emails and phones, especially across EMEA where its international coverage shines. Pick Cleanlist if contact finding is only half your problem and you also need data cleaning, job title normalization, and ICP scoring in the same tool. FullEnrich finds contacts. Cleanlist finds and fixes them.
FullEnrich is a strong waterfall enrichment tool that cascades through 15+ providers to find emails and phones. But it only enriches contacts with no data cleaning, no job title normalization, and no ICP scoring. Cleanlist matches the waterfall approach and adds the data quality layer that FullEnrich lacks.
Decision Matrix: Which One to Pick
Honest, side-by-side guidance — no “always pick us” spin.
Choose Cleanlist if
- You need to clean and normalize existing CRM records (job titles, company names), not just find brand-new contacts
- You want built-in ICP scoring to rank enriched leads instead of exporting a raw, unsorted list
- You want to pull prospects in bulk from LinkedIn and Sales Navigator inside the same tool that enriches them
- You want catch-all and risky emails caught by triple verification and flagged, not lumped in as deliverable
- Your CRM sits outside FullEnrich's core integrations and you want enriched data synced to any CRM
Choose FullEnrich if
- You only need contact finding and already handle cleaning, dedup, and ICP scoring in other tools
- You prospect heavily in EMEA and want strong international coverage for non-US emails and European mobile numbers
- You want a deep, single-purpose waterfall (15+ data providers) tuned purely for email and phone hit rate
- You prefer FullEnrich's native integrations with tools like HubSpot and an API-first setup for automated enrichment workflows
- You want to pay only for contacts FullEnrich actually finds, with unused monthly credits rolling over instead of resetting
Feature-by-Feature Comparison
How Cleanlist and FullEnrich stack up across key capabilities.
| Feature | FullEnrich | CleanlistWinner |
|---|---|---|
| Waterfall enrichment | 15-20+ email/phone providers | 7+ providers with automatic failover |
| Email verification | Triple verification + activity signals | SMTP verification + catch-all + disposable detection |
| Phone enrichment | 10 credits per phone number | Included in full enrichment (10 credits) |
| Data cleaning & normalization | Smart Agents | |
| Job title standardization | Smart Agents (AI normalization) | |
| ICP scoring | Multi-dimensional scoring | |
| LinkedIn / Sales Nav scraping | Chrome extension discontinued (June 2024) | Native bulk extraction (up to 2,500 prospects) |
| CRM integrations | HubSpot, Salesforce, Pipedrive | HubSpot, Salesforce, Pipedrive + 10 more via UnifiedTo |
| Catch-all email handling | Charges 1 credit (no opt-out) | Detected and flagged separately |
| Deduplication | ||
| CSV bulk upload | ||
| Credit rollover | 3 months on monthly plans | Credits reset monthly |
| Per-seat pricing | No (unlimited users) | No (team-based pricing) |
| Free tier | 50 credits (one-time trial) | 30 emails + 3 phones every month |
Pricing Comparison
See how plans and pricing compare between the two platforms.
FullEnrich Pricing
- -50 credits (one-time)
- -Email enrichment only
- -No Chrome extension
- -Basic export
- -500 credits/mo
- -1 email = 1 credit
- -1 phone = 10 credits
- -Unlimited users
- -1,000 credits/mo
- -CRM integrations
- -API access
- -Catch-all detection
- -10,000 credits/mo
- -Priority support
- -Dedicated onboarding
- -Custom volumes available
Cleanlist Pricing
- 30 email credits/mo
- 3 phone credits/mo
- Waterfall enrichment
- LinkedIn integration
- 1,500 email credits/mo
- 50 phone credits/mo
- CSV import + CRM sync
- All enrichment features
- 5,000 email credits/mo
- 200 phone credits/mo
- Smart Agents + ICP Scoring
- Priority support
- 10,000 email credits/mo
- 1,000 phone credits/mo
- Dedicated success manager
- Custom integrations
Honest Strengths
Where FullEnrich Wins
- 15-20+ data providers specifically for email/phone finding
- Triple email verification with activity signal detection (unique approach)
- Region-aware routing with different providers for US vs EMEA vs APAC
- No charge for invalid emails (credits refunded)
- Unlimited users on all plans with no per-seat pricing
- Credit rollover up to 3 months on monthly plans
- Strong G2 rating (4.8/5) with active community
Where Cleanlist Wins
- Full data quality platform: not just contact finding but cleaning, normalization, and scoring
- Smart Agents for job title standardization, company research, and custom enrichment
- ICP scoring engine with multi-dimensional fit analysis (company, prospect, geography)
- Working LinkedIn/Sales Nav integration (FullEnrich discontinued their Chrome extension)
- Catch-all emails flagged separately, not charged as valid contacts
- Deduplication and list management built in
- CRM sync to 10+ platforms via UnifiedTo (FullEnrich limited to 3)
- Playbook builder for repeatable enrichment workflows
Who Should Use Which?
The right tool depends on your workflow and priorities.
Choose FullEnrich if you...
- Teams that only need email/phone finding (no data cleaning required)
- International prospecting across multiple regions (strong EMEA/APAC routing)
- Large teams needing unlimited user seats on a shared credit pool
- Companies comfortable managing data quality in separate tools
Choose Cleanlist if you...
- RevOps teams that need to clean AND enrich CRM data in one tool
- Teams needing automated job title normalization and data standardization
- Companies that want ICP scoring to prioritize enriched leads
- Sales teams using LinkedIn/Sales Nav for prospecting (FullEnrich lost their extension)
- Anyone frustrated with paying for catch-all emails that bounce
- Teams that already use a CRM beyond HubSpot, Salesforce, or Pipedrive
Why B2B teams switch to Cleanlist from FullEnrich
Trusted by 1,500+ GTM teams including Datadog, Twilio, ServiceTitan, Reply.io, Upfluence.
“Our entire GTM team lives off Cleanlist now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.”
Ruslan Valeev
Senior Director, Revenue Operations, Float
5+
Tools replaced
“Speed to lead is now minutes with perfect data quality. We doubled inbound deals and convert 30% better.”
Evan Santa
VP of Sales, Proposify
2x
Inbound deals
See how Cleanlist compares to FullEnrich
Try Free“FullEnrich is the cleanest example of a focused waterfall done right: they picked one job, finding emails and phones across 15-plus sources, and they do it well, especially in Europe. My honest take is that it stops exactly where the real work starts. Finding a contact is easy now. Deciding which of the 5,000 you pulled actually fit your ICP, and whether the title is 'VP Sales' or 'Head of Revenue', is the part that eats a rep's week, and that layer is the one FullEnrich leaves to you.”
References & Sources
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Frequently Asked Questions
Is FullEnrich better than Cleanlist for prospecting outside the US?
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For pure contact finding in EMEA, FullEnrich often wins. It leans on providers with strong international coverage, so European mobile numbers and non-US emails tend to hit at higher rates than a US-first waterfall. Cleanlist's waterfall is strongest in North America and adds cleaning plus ICP scoring, so the right pick depends on whether geography or data quality is your bigger gap.
What does Cleanlist do that FullEnrich does not?
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Four things FullEnrich skips: it cleans and normalizes existing records (job titles, company names), scores every contact against your ICP, deduplicates lists, and extracts prospects in bulk from LinkedIn and Sales Navigator. FullEnrich focuses on finding new emails and phones. If your problem is a messy CRM or an unranked list rather than a shortage of contacts, that gap is the whole decision.
Do FullEnrich credits roll over, and how does that compare to Cleanlist?
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Yes, FullEnrich rolls unused credits forward on monthly plans, which genuinely helps teams with spiky enrichment volume. Cleanlist credits reset each month instead. If your usage is bursty rather than steady, FullEnrich's rollover is a real advantage to weigh against Cleanlist's cleaning, scoring, and LinkedIn extraction.
How do FullEnrich and Cleanlist handle catch-all emails?
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Catch-all domains accept any address, so a found catch-all can still bounce. Cleanlist's triple verification detects catch-alls and flags them separately, so you decide whether to send rather than treating them as clean. If catch-all handling matters for your sender reputation, check how any waterfall, including FullEnrich, counts and labels catch-all results before you buy, since that difference compounds across large lists.
How does Cleanlist compare to FullEnrich for waterfall enrichment?
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Both use waterfall enrichment across multiple providers. FullEnrich cascades through 15-20+ providers focused specifically on email and phone finding, while Cleanlist uses 7+ providers with automatic failover. The key difference: Cleanlist adds data cleaning, normalization, ICP scoring, and Smart Agents on top of enrichment. FullEnrich only finds contact info.
Does FullEnrich have a Chrome extension for LinkedIn?
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No. FullEnrich discontinued their LinkedIn Chrome extension in June 2024 after LinkedIn forced them to shut it down. Users must now manually copy/paste LinkedIn URLs. Cleanlist offers native LinkedIn and Sales Navigator integration with bulk extraction of up to 2,500 prospects per search.
Is FullEnrich cheaper than Cleanlist?
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FullEnrich starts at $29/mo for 500 credits, but phone numbers cost 10 credits each, so 500 credits only gets you 50 phone numbers. Cleanlist starts at $79/mo for 1,500 emails and 50 phones separately, plus includes data cleaning, ICP scoring, and Smart Agents at no extra cost on paid plans.
Can I use FullEnrich and Cleanlist together?
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Yes, but there's overlap. Some teams use FullEnrich purely for email finding and then import results into Cleanlist for verification, cleaning, and ICP scoring. However, since Cleanlist includes waterfall enrichment built in, most users find Cleanlist handles the full workflow on its own.
Which tool has better email verification?
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Both are strong. FullEnrich uses a unique triple verification system including activity signal analysis across 100+ websites. Cleanlist uses SMTP verification with catch-all detection, disposable email detection, and role email flagging. The key difference: FullEnrich charges for catch-all emails (which have ~40% bounce rates), while Cleanlist flags them separately.
Key Terms
Understanding these concepts will help you evaluate FullEnrich and alternatives more effectively.
FullEnrich cascades contacts through 15+ providers like Cleanlist, but charges higher per-credit rates and lacks catch-all detection.
Multi-Provider EnrichmentFullEnrich connects multiple data vendors into one waterfall, though its provider roster is smaller and less transparent than Cleanlist's.
Data AggregationFullEnrich aggregates results across providers automatically, but does not let users control provider priority or fallback order.
Lead EnrichmentFullEnrich enriches leads with email and phone from multiple sources, yet offers no ICP scoring or firmographic append.
Related Reading
See Also
Best FullEnrich Alternatives in 2026See the top-rated FullEnrich alternatives ranked and compared →Ready to see the difference?
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