Wiza Pricing [2026]: Plans, Credit Math & Alternatives | Cleanlist

Wiza earned its following with one clean promise: turn a LinkedIn Sales Navigator search into an enriched, exportable list in a couple of clicks. For SDRs who live inside Sales Navigator, that workflow is genuinely useful. You build a search, Wiza reveals the emails and phone numbers, and the list lands in your CRM or a CSV.

But "how much does Wiza cost" is a harder question than the pricing page suggests, because Wiza charges per valid reveal and per seat. The sticker price is only half the story. Here is what Wiza costs in 2026, how the credit system actually works, and where alternatives deliver more coverage for the money.

What Are Wiza's Pricing Plans in 2026?

As of 2026, Wiza offers a free plan plus paid tiers that scale by the type of data you reveal (email only, or email plus phone) and by credit volume. Pricing below reflects annual billing, which is where Wiza's published rates land. Month-to-month pricing runs higher.

The core split to understand: phone reveals cost roughly double the email plan. If your team calls as well as emails, you are effectively on the ~$166 per seat tier, not the ~$83 one. Exact numbers move over time, so treat these as 2026 reference points and confirm on Wiza's pricing page before you buy.

How Do Wiza Credits Work?

Wiza uses a credit system where you are charged per valid reveal, not per lookup attempted. Here is the practical math.

• 1 credit = 1 valid email reveal
• Phone reveals consume credits on the email + phone plan (phone data is the pricier tier)
• No valid data found generally does not burn a credit, which is a genuine plus versus tools that charge for misses

Charging per valid reveal is one of Wiza's better design choices. You are not paying to search empty. The catch is on the other side: credits are tied to plan volume, they reset on your billing cycle, and higher volume means a higher tier or an annual commitment. And because pricing is per user, the credit pool does not stretch across a team the way a flat-rate pool does.

Credits reset, and seats multiply

Two structural costs sit underneath the credit number. First, credits are monthly and tied to the plan, so unused volume does not carry the way a large one-time pack would. Second, and more important for teams, every rep needs a seat. Five reps who call and email are five copies of the ~$166 per month plan, not one shared pool.

How Much Does Wiza Cost?

As of 2026, Wiza costs $0 for the free plan (20 credits per month), roughly $83 per user per month for the email plan, and roughly $166 per user per month for the email plus phone plan, both on annual billing. A five-person team that needs phone data therefore pays in the range of $830 per month (about $9,960 per year) before any overage. The per-seat model is the main cost driver: the more reps you add, the faster the total climbs, because each seat is billed independently rather than drawing from one shared credit pool.

For comparison, a flat-rate platform like Cleanlist charges one price regardless of how many reps use it. Starter is $79 per month for 1,500 credits and Pro is $229 per month for 5,000 credits, both with unlimited seats. At three or more users, the per-seat math is where Wiza gets expensive relative to flat-rate enrichment.

Does Wiza Have a Free Plan?

Yes. Wiza has a free plan that includes 20 credits per month, which is enough to reveal roughly 20 verified emails and test the Sales Navigator export workflow end to end. It does not include the higher reveal volumes or the full phone data of the paid tiers, but it is a real, no-card way to see whether Wiza's LinkedIn export flow fits how you prospect. For light, occasional lookups, the free plan can genuinely be enough.

If you want to compare coverage before committing, Cleanlist's free tier gives 30 email credits and 3 phone credits with no credit card, so you can run the same contacts through a 15+ provider waterfall and see which tool returns more valid data on your list.

What Are the Hidden Costs of Wiza?

Wiza's per-reveal billing is fair, but three costs are easy to miss.

Per-seat pricing compounds

Like Apollo and Lusha, Wiza charges per user. A single rep on the email + phone plan is manageable at roughly $166 per month. A five-rep team is roughly $830 per month for the same capability. Flat-rate tools do not scale this way, which is why growing teams tend to feel the per-seat math around the third or fourth seat.

Single-source-style reveals limit coverage

Wiza's strength is the LinkedIn and Sales Navigator export motion, and its reveals draw on a narrower set of sources than a full multi-provider waterfall. When the primary source misses on a given contact, there is no deep fallback chain to catch it. That is the difference between a reveal tool and waterfall enrichment: a waterfall queries 15+ providers per record, so if the first source is blank, the next one fills the gap. Narrower sourcing shows up as lower coverage on hard-to-find contacts, and low coverage is the cost that never appears on the invoice.

It is tied to LinkedIn

Wiza is built for people who prospect inside LinkedIn and Sales Navigator. That focus is a feature, but it is also a boundary. If your inputs are a messy CSV, a list of domains, or names and companies from a webinar, a LinkedIn-first tool is not the natural fit. General-purpose enrichment platforms accept any input (email, name plus company, LinkedIn URL, domain, or CSV) and sync the result to any CRM, which matters once your prospecting lives in more than one place.

“A LinkedIn export tool solves the sourcing step well, but coverage is decided at the reveal step. If one source misses, you need another one behind it, or you are simply blind on that contact.”

Is Wiza Worth It in 2026?

Wiza is worth it if the LinkedIn export workflow is the center of how you prospect. It has clear strengths and clear limits.

Wiza is worth it if you:

• Prospect primarily inside LinkedIn Sales Navigator and want one-click list export
• Are an individual rep or a small team where per-seat cost stays reasonable
• Prefer paying only for valid reveals rather than every attempt
• Want a simple, focused tool rather than a broad platform

Wiza is probably not worth it if you:

• Enrich lists that come from CSVs, forms, or domains, not just LinkedIn
• Have a growing team where per-seat pricing compounds quickly
• Need the highest possible coverage across hard-to-find contacts
• Want multi-provider data enrichment and native two-way CRM sync in one place

Wiza vs Cleanlist: The Value Comparison

Cleanlist takes a different approach to the same goal. Instead of revealing from a narrow source set behind a LinkedIn export, it runs every record through a waterfall across 15+ providers, applies triple email verification, and returns the most accurate current data, at flat-rate pricing with no per-seat fees.

The differentiator worth calling out is AI enrichment columns: with Cleanlist you can ask any question about a lead in natural language ("Do they sell to enterprise?", "What compliance frameworks do they mention?") and get a structured answer alongside the verified email and phone. A LinkedIn export tool reveals contact data. It does not research the lead for you.

Compare Cleanlist vs Wiza in detail, or if Wiza's pricing does not fit, explore Wiza alternatives.

What Are the Best Wiza Alternatives in 2026?

The three strongest Wiza alternatives in 2026 are Cleanlist (best for multi-provider accuracy and flat-rate pricing), Apollo.io (best all-in-one platform with outreach), and Lusha (best cheap entry point for phone-first reps). Here is the short version of each.

Cleanlist, Best for Accuracy and No Per-Seat Math

Cleanlist queries 15+ providers per record through waterfall enrichment, verifies emails three ways, and accepts any input, not just LinkedIn. Flat-rate pricing ($79 Starter, $229 Pro) means the total does not climb as you add reps. Best for teams that want the highest coverage and predictable cost.

Apollo.io, Best All-in-One Platform

Apollo pairs a 210M+ contact database with email sequences and a dialer, starting around $49 per user per month. It is a fuller platform than Wiza, but email accuracy is lower (roughly 73%) and it is also per seat (see Cleanlist vs Apollo and the full Apollo pricing guide).

Lusha, Best Cheap Entry Point for Phone

Lusha starts around $29 per user per month and is known for direct dials, but coverage on email is thinner and credits do not roll over (see the Lusha pricing guide).

Frequently Asked Questions

How much does Wiza cost per month?

As of 2026, Wiza costs $0 on the free plan (20 credits per month), roughly $83 per user per month for the email plan, and roughly $166 per user per month for the email plus phone plan, both billed annually. Month-to-month pricing is higher, and every rep needs a seat, so a five-person team on the phone tier pays in the range of $830 per month.

Does Wiza have a free plan?

Yes. Wiza's free plan includes 20 credits per month, enough to reveal about 20 verified emails and test the Sales Navigator export workflow with no credit card. It does not include the higher reveal volumes or full phone access of paid tiers, but it is a real way to try the core motion before paying.

How do Wiza credits work?

Wiza charges credits per valid reveal, so you generally only pay when it returns a verified email or phone number, not for empty searches. Credits are tied to your plan volume and reset on your billing cycle. Phone reveals sit on the pricier email plus phone tier.

Is Wiza worth it?

Wiza is worth it if LinkedIn Sales Navigator is the center of your prospecting and you want one-click list export with per-reveal billing. It is less compelling for teams that enrich CSVs and domains, need the highest coverage across hard-to-find contacts, or want to avoid per-seat pricing as they grow. For those cases, a flat-rate waterfall enrichment tool usually delivers more value.

Is Wiza or Cleanlist better for accuracy?

They optimize for different things. Wiza is optimized for the LinkedIn export workflow and reveals from a narrower source set. Cleanlist runs each record through a 15+ provider waterfall with triple verification for 98% email accuracy, and accepts any input, not just LinkedIn. If maximum coverage and verified accuracy are the priority, the waterfall approach wins. If the LinkedIn motion is all you need, Wiza is simpler.

Does Wiza charge for invalid results?

Generally no. Wiza's credit model is built around valid reveals, so a search that returns no verified data typically does not burn a credit. This is a fairer model than tools that charge per attempt, though credit volume is still capped by your plan tier.

Wiza remains a solid, focused tool for reps who prospect inside LinkedIn and Sales Navigator and want a clean, one-click path from search to enriched export. The per-valid-reveal billing is fair, and for a single rep the cost is reasonable.

The limits show up at scale: per-seat pricing that compounds as your team grows, a LinkedIn-first workflow that does not naturally fit CSVs or domains, and narrower sourcing than a full multi-provider waterfall. If your prospecting lives in more than one place, or coverage and predictable cost matter as much as the export motion, flat-rate waterfall enrichment tends to deliver more valid data per dollar.

Related reading

• Apollo.io Pricing Guide
• Lusha Pricing Guide
• Cleanlist vs Wiza