Cleanlist vs Wiza
Wiza only finds emails from LinkedIn. Cleanlist enriches from 15+ providers with bulk processing, verification, ICP scoring, and CRM sync.
Choose Wiza if your prospecting starts and ends inside LinkedIn Sales Navigator and you want one-click export with its claimed 99% email accuracy. Choose Cleanlist if your contacts live in a CSV or CRM, not just on LinkedIn, and you want a 15+ provider waterfall plus data cleaning and ICP scoring. Wiza finds emails from LinkedIn profiles. Cleanlist enriches lists from anywhere.
Wiza is a solid LinkedIn email finder with a great Chrome extension and 99% email accuracy. But it's a single-source tool. If the data isn't on LinkedIn, Wiza can't find it. Cleanlist's waterfall approach queries 7+ providers, adds data cleaning and ICP scoring, and doesn't depend on a single platform.
Decision Matrix: Which One to Pick
Honest, side-by-side guidance — no “always pick us” spin.
Choose Cleanlist if
- Your lead lists arrive as CSVs or CRM exports, not LinkedIn profile URLs
- You need to enrich contacts who have thin, stale, or missing LinkedIn profiles
- You want data cleaning, deduplication, and job-title normalization, not just email finding
- You want ICP scoring to prioritize leads after they are enriched
- You run a team and do not want to pay Wiza's per-seat price for every rep
Choose Wiza if
- Nearly all of your prospecting already happens inside LinkedIn Sales Navigator
- You want a top-rated Chrome extension for one-click capture straight from a profile
- You value Wiza's pay-only-for-verified-emails billing and its claimed 99% accuracy
- You want native one-click push into Salesforce, HubSpot, Outreach, and Salesloft
- You are a recruiter sourcing candidates one LinkedIn profile at a time
Feature-by-Feature Comparison
How Cleanlist and Wiza stack up across key capabilities.
| Feature | Wiza | CleanlistWinner |
|---|---|---|
| Data sources | LinkedIn/Sales Nav only (single source) | 7+ provider waterfall enrichment |
| Email verification | Real-time SMTP (99% accuracy claimed) | SMTP + catch-all + disposable detection |
| Phone enrichment | $0.35 per phone (or 500/mo on $199 plan) | Included in full enrichment credits |
| Chrome extension | 4.8/5 rated with seamless LinkedIn extraction | Native LinkedIn/Sales Nav integration |
| Data cleaning & normalization | Smart Agents | |
| Job title standardization | Smart Agents (AI normalization) | |
| ICP scoring | Multi-dimensional scoring | |
| Waterfall enrichment | 7+ providers with automatic failover | |
| Deduplication | ||
| CSV bulk upload & cleaning | ||
| Searchable database | 850M+ contacts | Enrichment-focused (not a database) |
| Job change monitoring | Wiza Monitor (add-on) | |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Outreach, Salesloft | HubSpot, Salesforce, Pipedrive + 10 more |
| Credit rollover | No, credits expire monthly | Credits reset monthly |
| Starting paid price | $49/user/mo | $79/mo (not per user) |
Pricing Comparison
See how plans and pricing compare between the two platforms.
Wiza Pricing
- -20 emails/mo
- -5 phones/mo
- -Single email lookup
- -Basic access
- -100 emails/mo
- -100 phones/mo
- -Overages: $0.15/email, $0.35/phone
- -CRM integrations
- -500 emails/mo
- -Phones: $0.35 each
- -Team analytics
- -CRM integrations
- -500 emails/mo
- -500 phones/mo
- -Team analytics
- -All features included
Cleanlist Pricing
- 30 email credits/mo
- 3 phone credits/mo
- Waterfall enrichment
- LinkedIn integration
- 1,500 email credits/mo
- 50 phone credits/mo
- CSV import + CRM sync
- All enrichment features
- 5,000 email credits/mo
- 200 phone credits/mo
- Smart Agents + ICP Scoring
- Priority support
- 10,000 email credits/mo
- 1,000 phone credits/mo
- Dedicated success manager
- Custom integrations
Honest Strengths
Where Wiza Wins
- Best-in-class LinkedIn Chrome extension (4.8/5 rating) with one-click extraction
- 99% email accuracy with real-time verification (only charges for verified results)
- 850M+ searchable prospect database
- Job change monitoring (Wiza Monitor) for buyer signals
- Strong CRM integrations including Outreach and Salesloft
- Simple, intuitive UX with very low learning curve
- Direct push to CRM from LinkedIn without CSV export step
Where Cleanlist Wins
- Multi-source waterfall enrichment, not dependent on LinkedIn data alone
- Full data quality platform: cleaning, normalization, deduplication, and scoring
- Smart Agents for job title standardization and custom enrichment
- ICP scoring to prioritize leads after enrichment
- No per-user pricing. Teams pay one price regardless of seats
- Catch-all and disposable email detection (Wiza doesn't flag these)
- Can clean and enrich existing CSV/CRM data (Wiza requires LinkedIn URLs)
- Sales Navigator bulk extraction without Chrome extension risk
Who Should Use Which?
The right tool depends on your workflow and priorities.
Choose Wiza if you...
- SDRs who prospect directly from LinkedIn/Sales Navigator daily
- Teams that want one-click extraction from LinkedIn with a Chrome extension
- Recruiters sourcing candidates from LinkedIn profiles
- Users who want a searchable 850M+ prospect database
Choose Cleanlist if you...
- Teams that need to enrich data from multiple sources, not just LinkedIn
- RevOps teams cleaning and normalizing messy CRM data
- Companies needing ICP scoring to prioritize enriched leads
- Teams that want data cleaning + enrichment in one tool
- Anyone worried about LinkedIn ToS risk from automated Chrome extensions
- Agencies managing enrichment and data quality across multiple clients
Why B2B teams switch to Cleanlist from Wiza
Trusted by 1,500+ GTM teams including Datadog, Twilio, ServiceTitan, Reply.io, Upfluence.
“Our entire GTM team lives off Cleanlist now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.”
Ruslan Valeev
Senior Director, Revenue Operations, Float
5+
Tools replaced
“Speed to lead is now minutes with perfect data quality. We doubled inbound deals and convert 30% better.”
Evan Santa
VP of Sales, Proposify
2x
Inbound deals
See how Cleanlist compares to Wiza
Try Free“Wiza is one of the cleanest LinkedIn-to-CRM export tools I have used, and billing you only for verified emails is genuinely fair. But it is a LinkedIn-shaped product: point it at a Sales Navigator search and it shines, hand it a messy CSV of company domains and it has nothing to grab onto. We built Cleanlist for that second job, where the data does not start on LinkedIn.”
References & Sources
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Frequently Asked Questions
Does Wiza work if my prospects are not on LinkedIn?
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Not well. Wiza builds its emails and phone numbers from LinkedIn and Sales Navigator profiles, so a contact with no active LinkedIn presence gives it very little to work with. Cleanlist enriches from a CSV row, a work email, a company domain, or a LinkedIn URL, then runs a 15+ provider waterfall, so coverage does not fall apart when someone is off LinkedIn.
Do I still need a LinkedIn Sales Navigator subscription to use Wiza?
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For its core workflow, effectively yes. Wiza's strongest feature is bulk-exporting a Sales Navigator search, which assumes you already pay for Sales Navigator. Cleanlist can pull from Sales Navigator too, but it also enriches lists you already own, so you are not forced to keep a Sales Nav seat just to get contact data.
How does Wiza handle phone numbers versus Cleanlist?
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Wiza bills phone numbers separately from email reveals, and phone reveals typically consume more credits than emails, so a phone-heavy list burns through a plan faster than the headline credit count suggests. Cleanlist includes phone enrichment as part of the same enrichment run rather than as a separate paid add-on, so you get emails and phones from one workflow instead of budgeting for two.
Is Wiza a good fit for recruiters?
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Yes, honestly. If you source candidates one profile at a time from LinkedIn, Wiza's Chrome extension and one-click export are hard to beat, and recruiters make up a real share of its user base. Cleanlist is aimed at sales and RevOps teams enriching lists in bulk, so for pure LinkedIn candidate sourcing Wiza is often the better standalone tool.
Is Cleanlist better than Wiza for finding emails?
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For LinkedIn-sourced prospects, Wiza is excellent with 99% email accuracy and a seamless Chrome extension. But Wiza only searches LinkedIn data. Cleanlist's waterfall enrichment queries 7+ providers, which means higher overall coverage, especially for contacts with incomplete LinkedIn profiles or those not on LinkedIn at all.
Does Wiza have data cleaning features?
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No. Wiza finds contact info from LinkedIn profiles: emails and phone numbers. It doesn't clean, deduplicate, normalize, or standardize existing data. If you need to clean a messy CRM or normalize job titles across your database, you need Cleanlist's Smart Agents.
Is Wiza cheaper than Cleanlist?
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For email-only at low volume, Wiza's free tier (20 emails/mo) is generous. But paid plans are per-user: $49/user/mo for just 100 emails. A 5-person team pays $245/mo for 500 total emails. Cleanlist's $79/mo Starter plan gives 1,500 emails to the entire team, plus data cleaning and ICP scoring included.
Can I use Wiza and Cleanlist together?
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Yes. Some teams use Wiza's Chrome extension to quickly grab contacts from LinkedIn, then import them into Cleanlist for waterfall re-enrichment, catch-all detection, job title normalization, and ICP scoring. This gives you Wiza's convenience with Cleanlist's data quality layer.
Does Cleanlist have a Chrome extension like Wiza?
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Cleanlist integrates directly with LinkedIn and Sales Navigator for bulk extraction rather than using a Chrome extension. This allows extraction of up to 2,500 prospects per search, significantly more efficient than one-at-a-time Chrome extension lookups, and avoids the LinkedIn ToS risk that Chrome extensions carry.
Key Terms
Understanding these concepts will help you evaluate Wiza and alternatives more effectively.
Wiza exports verified contacts directly from Sales Navigator searches, but accuracy drops when profiles lack recent activity.
Email VerificationWiza verifies emails at the moment of export from LinkedIn, though it uses a single provider rather than a waterfall approach.
Prospect DataWiza turns LinkedIn search results into enriched prospect lists, but coverage is limited to contacts with active LinkedIn profiles.
Lead EnrichmentWiza enriches LinkedIn contacts with email and phone on export, yet has no CRM-based re-enrichment or list upload capability.
Related Reading
See Also
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