Cleanlist
vs
Wiza
Updated 2026

Cleanlist vs Wiza

Wiza only finds emails from LinkedIn. Cleanlist enriches from 15+ providers with bulk processing, verification, ICP scoring, and CRM sync.

2Cleanlist wins
0Wiza wins
15features compared
Built forB2B sales & RevOps teamsAgencies & recruitersOutbound-first GTM (20 to 500 employees)Self-serve from $79/mo. No per-seat fees, no annual contract.
TL;DRQuick answer

Choose Wiza if your prospecting starts and ends inside LinkedIn Sales Navigator and you want one-click export with its claimed 99% email accuracy. Choose Cleanlist if your contacts live in a CSV or CRM, not just on LinkedIn, and you want a 15+ provider waterfall plus data cleaning and ICP scoring. Wiza finds emails from LinkedIn profiles. Cleanlist enriches lists from anywhere.

Bottom lineOur verdict

Wiza is a solid LinkedIn email finder with a great Chrome extension and 99% email accuracy. But it's a single-source tool. If the data isn't on LinkedIn, Wiza can't find it. Cleanlist's waterfall approach queries 7+ providers, adds data cleaning and ICP scoring, and doesn't depend on a single platform.

Decision Matrix: Which One to Pick

Honest, side-by-side guidance — no “always pick us” spin.

Choose Cleanlist if

  • Your lead lists arrive as CSVs or CRM exports, not LinkedIn profile URLs
  • You need to enrich contacts who have thin, stale, or missing LinkedIn profiles
  • You want data cleaning, deduplication, and job-title normalization, not just email finding
  • You want ICP scoring to prioritize leads after they are enriched
  • You run a team and do not want to pay Wiza's per-seat price for every rep

Choose Wiza if

  • Nearly all of your prospecting already happens inside LinkedIn Sales Navigator
  • You want a top-rated Chrome extension for one-click capture straight from a profile
  • You value Wiza's pay-only-for-verified-emails billing and its claimed 99% accuracy
  • You want native one-click push into Salesforce, HubSpot, Outreach, and Salesloft
  • You are a recruiter sourcing candidates one LinkedIn profile at a time

Feature-by-Feature Comparison

How Cleanlist and Wiza stack up across key capabilities.

FeatureWizaCleanlistWinner
Data sources
LinkedIn/Sales Nav only (single source)
7+ provider waterfall enrichment
Email verification
Real-time SMTP (99% accuracy claimed)
SMTP + catch-all + disposable detection
Phone enrichment
$0.35 per phone (or 500/mo on $199 plan)
Included in full enrichment credits
Chrome extension
4.8/5 rated with seamless LinkedIn extraction
Native LinkedIn/Sales Nav integration
Data cleaning & normalization
Smart Agents
Job title standardization
Smart Agents (AI normalization)
ICP scoring
Multi-dimensional scoring
Waterfall enrichment
7+ providers with automatic failover
Deduplication
CSV bulk upload & cleaning
Searchable database
850M+ contacts
Enrichment-focused (not a database)
Job change monitoring
Wiza Monitor (add-on)
CRM integrations
Salesforce, HubSpot, Pipedrive, Outreach, Salesloft
HubSpot, Salesforce, Pipedrive + 10 more
Credit rollover
No, credits expire monthly
Credits reset monthly
Starting paid price
$49/user/mo
$79/mo (not per user)

Pricing Comparison

See how plans and pricing compare between the two platforms.

Wiza Pricing

Free$0/mo
  • -20 emails/mo
  • -5 phones/mo
  • -Single email lookup
  • -Basic access
Starter$49/mo/mo
  • -100 emails/mo
  • -100 phones/mo
  • -Overages: $0.15/email, $0.35/phone
  • -CRM integrations
Email$99/mo/mo
  • -500 emails/mo
  • -Phones: $0.35 each
  • -Team analytics
  • -CRM integrations
Email + Phone$199/mo/mo
  • -500 emails/mo
  • -500 phones/mo
  • -Team analytics
  • -All features included
No per-user pricing

Cleanlist Pricing

Free$0/mo
  • 30 email credits/mo
  • 3 phone credits/mo
  • Waterfall enrichment
  • LinkedIn integration
Starter$79/mo/mo
  • 1,500 email credits/mo
  • 50 phone credits/mo
  • CSV import + CRM sync
  • All enrichment features
Pro$229/mo/mo
  • 5,000 email credits/mo
  • 200 phone credits/mo
  • Smart Agents + ICP Scoring
  • Priority support
Enterprise$449/mo/mo
  • 10,000 email credits/mo
  • 1,000 phone credits/mo
  • Dedicated success manager
  • Custom integrations

Honest Strengths

Where Wiza Wins

  • Best-in-class LinkedIn Chrome extension (4.8/5 rating) with one-click extraction
  • 99% email accuracy with real-time verification (only charges for verified results)
  • 850M+ searchable prospect database
  • Job change monitoring (Wiza Monitor) for buyer signals
  • Strong CRM integrations including Outreach and Salesloft
  • Simple, intuitive UX with very low learning curve
  • Direct push to CRM from LinkedIn without CSV export step

Where Cleanlist Wins

  • Multi-source waterfall enrichment, not dependent on LinkedIn data alone
  • Full data quality platform: cleaning, normalization, deduplication, and scoring
  • Smart Agents for job title standardization and custom enrichment
  • ICP scoring to prioritize leads after enrichment
  • No per-user pricing. Teams pay one price regardless of seats
  • Catch-all and disposable email detection (Wiza doesn't flag these)
  • Can clean and enrich existing CSV/CRM data (Wiza requires LinkedIn URLs)
  • Sales Navigator bulk extraction without Chrome extension risk

Who Should Use Which?

The right tool depends on your workflow and priorities.

Choose Wiza if you...

  • SDRs who prospect directly from LinkedIn/Sales Navigator daily
  • Teams that want one-click extraction from LinkedIn with a Chrome extension
  • Recruiters sourcing candidates from LinkedIn profiles
  • Users who want a searchable 850M+ prospect database

Choose Cleanlist if you...

  • Teams that need to enrich data from multiple sources, not just LinkedIn
  • RevOps teams cleaning and normalizing messy CRM data
  • Companies needing ICP scoring to prioritize enriched leads
  • Teams that want data cleaning + enrichment in one tool
  • Anyone worried about LinkedIn ToS risk from automated Chrome extensions
  • Agencies managing enrichment and data quality across multiple clients

Why B2B teams switch to Cleanlist from Wiza

Trusted by 1,500+ GTM teams including Datadog, Twilio, ServiceTitan, Reply.io, Upfluence.

0M+
Contacts
0+
Data Providers
0%
Email Accuracy
0min
To First Enrichment

Our entire GTM team lives off Cleanlist now. We replaced 5+ tools, deals are 30% bigger, and reps are doing 50% more volume.

Ruslan Valeev

Ruslan Valeev

Senior Director, Revenue Operations, Float

5+

Tools replaced

Speed to lead is now minutes with perfect data quality. We doubled inbound deals and convert 30% better.

Evan Santa

Evan Santa

VP of Sales, Proposify

2x

Inbound deals

See how Cleanlist compares to Wiza

Try Free

Wiza is one of the cleanest LinkedIn-to-CRM export tools I have used, and billing you only for verified emails is genuinely fair. But it is a LinkedIn-shaped product: point it at a Sales Navigator search and it shines, hand it a messy CSV of company domains and it has nothing to grab onto. We built Cleanlist for that second job, where the data does not start on LinkedIn.

References & Sources

  1. [1]
  2. [2]
    Wiza reviews on G2G2(2026)
  3. [3]
  4. [4]

Frequently Asked Questions

Does Wiza work if my prospects are not on LinkedIn?

+

Not well. Wiza builds its emails and phone numbers from LinkedIn and Sales Navigator profiles, so a contact with no active LinkedIn presence gives it very little to work with. Cleanlist enriches from a CSV row, a work email, a company domain, or a LinkedIn URL, then runs a 15+ provider waterfall, so coverage does not fall apart when someone is off LinkedIn.

Do I still need a LinkedIn Sales Navigator subscription to use Wiza?

+

For its core workflow, effectively yes. Wiza's strongest feature is bulk-exporting a Sales Navigator search, which assumes you already pay for Sales Navigator. Cleanlist can pull from Sales Navigator too, but it also enriches lists you already own, so you are not forced to keep a Sales Nav seat just to get contact data.

How does Wiza handle phone numbers versus Cleanlist?

+

Wiza bills phone numbers separately from email reveals, and phone reveals typically consume more credits than emails, so a phone-heavy list burns through a plan faster than the headline credit count suggests. Cleanlist includes phone enrichment as part of the same enrichment run rather than as a separate paid add-on, so you get emails and phones from one workflow instead of budgeting for two.

Is Wiza a good fit for recruiters?

+

Yes, honestly. If you source candidates one profile at a time from LinkedIn, Wiza's Chrome extension and one-click export are hard to beat, and recruiters make up a real share of its user base. Cleanlist is aimed at sales and RevOps teams enriching lists in bulk, so for pure LinkedIn candidate sourcing Wiza is often the better standalone tool.

Is Cleanlist better than Wiza for finding emails?

+

For LinkedIn-sourced prospects, Wiza is excellent with 99% email accuracy and a seamless Chrome extension. But Wiza only searches LinkedIn data. Cleanlist's waterfall enrichment queries 7+ providers, which means higher overall coverage, especially for contacts with incomplete LinkedIn profiles or those not on LinkedIn at all.

Does Wiza have data cleaning features?

+

No. Wiza finds contact info from LinkedIn profiles: emails and phone numbers. It doesn't clean, deduplicate, normalize, or standardize existing data. If you need to clean a messy CRM or normalize job titles across your database, you need Cleanlist's Smart Agents.

Is Wiza cheaper than Cleanlist?

+

For email-only at low volume, Wiza's free tier (20 emails/mo) is generous. But paid plans are per-user: $49/user/mo for just 100 emails. A 5-person team pays $245/mo for 500 total emails. Cleanlist's $79/mo Starter plan gives 1,500 emails to the entire team, plus data cleaning and ICP scoring included.

Can I use Wiza and Cleanlist together?

+

Yes. Some teams use Wiza's Chrome extension to quickly grab contacts from LinkedIn, then import them into Cleanlist for waterfall re-enrichment, catch-all detection, job title normalization, and ICP scoring. This gives you Wiza's convenience with Cleanlist's data quality layer.

Does Cleanlist have a Chrome extension like Wiza?

+

Cleanlist integrates directly with LinkedIn and Sales Navigator for bulk extraction rather than using a Chrome extension. This allows extraction of up to 2,500 prospects per search, significantly more efficient than one-at-a-time Chrome extension lookups, and avoids the LinkedIn ToS risk that Chrome extensions carry.

Related Reading

See Also

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