Cleanlist vs Wiza
Compare Cleanlist and Wiza side-by-side. See how Cleanlist's waterfall enrichment, data cleaning, and ICP scoring go beyond Wiza's LinkedIn-only email finding.
The Quick Verdict
Wiza is a solid LinkedIn email finder with a great Chrome extension and 99% email accuracy. But it's a single-source tool — if the data isn't on LinkedIn, Wiza can't find it. Cleanlist's waterfall approach queries 7+ providers, adds data cleaning and ICP scoring, and doesn't depend on a single platform.
Feature-by-Feature Comparison
How Cleanlist and Wiza stack up across key capabilities.
| Feature | Wiza | Cleanlist |
|---|---|---|
| Data sources | LinkedIn/Sales Nav only (single source) | 7+ provider waterfall enrichment |
| Email verification | Real-time SMTP (99% accuracy claimed) | SMTP + catch-all + disposable detection |
| Phone enrichment | $0.35 per phone (or 500/mo on $199 plan) | Included in full enrichment credits |
| Chrome extension | 4.8/5 rated — seamless LinkedIn extraction | Native LinkedIn/Sales Nav integration |
| Data cleaning & normalization | AI-powered Smart Agents | |
| Job title standardization | Smart Agents (AI normalization) | |
| ICP scoring | AI-powered multi-dimensional scoring | |
| Waterfall enrichment | 7+ providers with automatic failover | |
| Deduplication | ||
| CSV bulk upload & cleaning | ||
| Searchable database | 850M+ contacts | Enrichment-focused (not a database) |
| Job change monitoring | Wiza Monitor (add-on) | |
| CRM integrations | Salesforce, HubSpot, Pipedrive, Outreach, Salesloft | HubSpot, Salesforce, Pipedrive + 10 more |
| Credit rollover | No — credits expire monthly | Credits reset monthly |
| Starting paid price | $49/user/mo | $29/mo (not per user) |
Pricing Comparison
See how plans and pricing compare between the two platforms.
Wiza Pricing
- -20 emails/mo
- -5 phones/mo
- -Single email lookup
- -Basic access
- -100 emails/mo
- -100 phones/mo
- -Overages: $0.15/email, $0.35/phone
- -CRM integrations
- -500 emails/mo
- -Phones: $0.35 each
- -Team analytics
- -CRM integrations
- -500 emails/mo
- -500 phones/mo
- -Team analytics
- -All features included
Cleanlist Pricing
- 30 email credits/mo
- 3 phone credits/mo
- Waterfall enrichment
- LinkedIn integration
- 500 email credits/mo
- 50 phone credits/mo
- CSV import + CRM sync
- All enrichment features
- 2,000 email credits/mo
- 200 phone credits/mo
- Smart Agents + ICP Scoring
- Priority support
- 10,000 email credits/mo
- 1,000 phone credits/mo
- Dedicated success manager
- Custom integrations
Honest Strengths
Where Wiza Wins
- Best-in-class LinkedIn Chrome extension (4.8/5 rating) — one-click extraction
- 99% email accuracy with real-time verification (only charges for verified results)
- 850M+ searchable prospect database
- Job change monitoring (Wiza Monitor) for buyer signals
- Strong CRM integrations including Outreach and Salesloft
- Simple, intuitive UX with very low learning curve
- Direct push to CRM from LinkedIn without CSV export step
Where Cleanlist Wins
- Multi-source waterfall enrichment — not dependent on LinkedIn data alone
- Full data quality platform: cleaning, normalization, deduplication, and scoring
- AI-powered Smart Agents for job title standardization and custom enrichment
- ICP scoring to prioritize leads after enrichment
- No per-user pricing — teams pay one price regardless of seats
- Catch-all and disposable email detection (Wiza doesn't flag these)
- Can clean and enrich existing CSV/CRM data (Wiza requires LinkedIn URLs)
- Sales Navigator bulk extraction without Chrome extension risk
Who Should Use Which?
The right tool depends on your workflow and priorities.
Choose Wiza if you...
- SDRs who prospect directly from LinkedIn/Sales Navigator daily
- Teams that want one-click extraction from LinkedIn with a Chrome extension
- Recruiters sourcing candidates from LinkedIn profiles
- Users who want a searchable 850M+ prospect database
Choose Cleanlist if you...
- Teams that need to enrich data from multiple sources, not just LinkedIn
- RevOps teams cleaning and normalizing messy CRM data
- Companies needing ICP scoring to prioritize enriched leads
- Teams that want data cleaning + enrichment in one tool
- Anyone worried about LinkedIn ToS risk from automated Chrome extensions
- Agencies managing enrichment and data quality across multiple clients
Frequently Asked Questions
Is Cleanlist better than Wiza for finding emails?
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For LinkedIn-sourced prospects, Wiza is excellent with 99% email accuracy and a seamless Chrome extension. But Wiza only searches LinkedIn data. Cleanlist's waterfall enrichment queries 7+ providers, which means higher overall coverage — especially for contacts with incomplete LinkedIn profiles or those not on LinkedIn at all.
Does Wiza have data cleaning features?
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No. Wiza finds contact info from LinkedIn profiles — emails and phone numbers. It doesn't clean, deduplicate, normalize, or standardize existing data. If you need to clean a messy CRM or normalize job titles across your database, you need Cleanlist's Smart Agents.
Is Wiza cheaper than Cleanlist?
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For email-only at low volume, Wiza's free tier (20 emails/mo) is generous. But paid plans are per-user: $49/user/mo for just 100 emails. A 5-person team pays $245/mo for 500 total emails. Cleanlist's $29/mo Starter plan gives 500 emails to the entire team, plus data cleaning and ICP scoring included.
Can I use Wiza and Cleanlist together?
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Yes. Some teams use Wiza's Chrome extension to quickly grab contacts from LinkedIn, then import them into Cleanlist for waterfall re-enrichment, catch-all detection, job title normalization, and ICP scoring. This gives you Wiza's convenience with Cleanlist's data quality layer.
Does Cleanlist have a Chrome extension like Wiza?
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Cleanlist integrates directly with LinkedIn and Sales Navigator for bulk extraction rather than using a Chrome extension. This allows extraction of up to 2,500 prospects per search — significantly more efficient than one-at-a-time Chrome extension lookups, and avoids the LinkedIn ToS risk that Chrome extensions carry.
Ready to see the difference?
Try Cleanlist free and see why teams switch from Wiza for better data accuracy.