Smart Columns
AI-powered data normalization and transformation. Standardize job titles, format phone numbers, parse names, and more—all with natural language prompts.
Describe What You Want
No formulas, no regex. Just tell Smart Columns what you need in plain English.
Select Your Column
Choose any column in your dataset that needs transformation or normalization.
- Works with any data type
- Supports CSV, Excel, and API input
- Auto-detects column format
Choose Column Type
Select from 12 built-in column types or use Custom AI for any transformation.
- Built-in: Clean names, format phones, validate emails
- Research: LinkedIn, competitors, website analysis
- AI: ICP scoring, custom prompts, cold intro emails
Preview & Apply
See the transformation on sample data before applying to your entire dataset.
- Preview first 10 rows
- Adjust prompt if needed
- Apply to all rows instantly
Adding context for personalized outreach
12 Smart Column Types
Purpose-built transformations for every data enrichment need.
Clean First Name
Extract and format first names from full name fields
Format Phone
Standardize phone numbers to consistent formats
Email Validation
Verify email deliverability and catch bounces
Enrich Company
Add firmographic data like size, industry, and revenue
LinkedIn Research
Pull data from LinkedIn profiles automatically
Website Analysis
Extract key information from company websites
Find Competitors
Discover competitors for any company
Find Similar Companies
Identify lookalike companies based on attributes
ICP Fit Analysis
Score leads against your ideal customer profile
Cold Intro Email
Generate personalized outreach emails with AI
Custom AI
Create any transformation with natural language prompts
CRM Contact Lookup
Check if contact exists in your CRM before adding
Fits Into Your Existing Workflow
Upload your data, run Smart Columns, and export enriched results—all in minutes.