B2B Sales Tool Pricing Guides
Stop guessing what sales intelligence tools actually cost. These guides break down real pricing, hidden fees, credit systems, and contract terms so you can budget accurately and negotiate better deals.
Start with the index below, then open any guide for the full breakdown: per-contact economics, what the entry plan leaves out, and how the number moves with team size.
- 13vendors indexed
- 13guides in full
- July 2026every list price checked
2026 pricing at a glance.
Entry price is the cheapest paid plan each vendor publishes. Read the included column beside it: a per-seat tool multiplies that price by every rep, while a flat-rate pool covers the whole team.
Pricing index| Tool | Entry pricePublished list, checked July 2026 | What is included | Annual option | Source |
|---|---|---|---|---|
| Cleanlistthis is us | $79/mo (Free plan: 30 credits) | 1,500 credits/mo, 2 seats | Yes, 25% off | See pricing |
| ZoomInfo | ~$14,995/yr | 5,000 credits/yr + per-seat add-ons ($1,500–$2,500/user) | Annual only | Read guide |
| Apollo | $49/user/mo (free: 10 exports) | 5,000 export credits/user/mo, per seat | Yes (~17–20% off) | Read guide |
| Clay | $185/mo (free: 100 credits) | 2,500 data credits + 15,000 actions/mo, unlimited seats | Yes ($167/mo) | Read guide |
| Seamless.AI | $147/mo (free: 50 lifetime) | 250 credits/mo | Typically annual | Read guide |
| RocketReach | $33/user/mo (email only) | 1,200 email lookups/yr, per seat | Annual only | Read guide |
| Hunter.io | $34/mo (free: 25 searches) | 500 searches + 1,000 verifications/mo, no per-seat | Yes | Read guide |
| Clearbit (Breeze) | ~$45/mo + HubSpot | 100 credits/mo, HubSpot plan required | HubSpot annual | Read guide |
| Cognism | ~$15,000+/yr (quote) | Email + phone, per-seat, fair-use limits | Annual only | Read guide |
| LeadIQ | $39/user/mo (free: 50 credits) | 500 credits/user/mo, per seat | Yes (~20% off) | Read guide |
| UpLead | ~$99/mo (trial: 5 credits) | 170 credits/mo | Yes | Read guide |
| NeverBounce | ~$0.008/email (PAYG) | Verification only, no email discovery | PAYG or monthly | Read guide |
| LinkedIn Sales Navigator | $99/mo per seat | 50 InMail credits/mo, no emails or phones | Annual only | Read guide |
| LinkedIn Premium | $29.99/mo | ~5 InMail credits/mo, no contact data | Yes | Read guide |
| Every competitor figure is that vendor’s own published list price, checked July 2026, and the source column links to the guide it was read from. The Cleanlist row is our own published pricing. Nothing in this table is a quoted or negotiated rate. | ||||
Cost per contact=plan price÷credits or lookups the plan includes
We take each plan’s monthly price and divide it by the volume it actually includes, which gives a like-for-like rate across tools that count in credits, lookups and exports. Then we flag the two multipliers the sticker price hides.
- OverageWhat you pay once the pool runs out: a top-up rate, or a forced upgrade to the next tier.
- Seat minimumsA per-user tool multiplies the entry price by headcount, so a $49/user plan is $245 a month across five reps.
- AccuracyA cheap credit that returns a bouncing address costs more than a dearer one that lands, so we weight for verified deliverability wherever a guide reports it.
A search costs nothing.
Cleanlist bills for results, not for seats and not for looking. One shared team wallet, one rate card, and a lookup that comes back empty is never charged.
- 0 creditsSearch, unlimited on every plan
- 1 creditA verified work email, however many of the 25+ providers it took
- 10 creditsA direct dial. Email and phone together is 11
- 0 creditsA miss. Validation is 0.5, AI qualification is 5
Starter is $79 a month for 1,500 credits, Pro $229 for 5,000, Scale $599 for 15,000, and annual billing takes 25% off. The Free plan stays at 30 credits a month. See Cleanlist pricing.
Every guide, in full.
Each one carries the whole tier ladder, the credit arithmetic, the renewal and contract terms, and what the entry plan quietly leaves out.
- ZoomInfo Pricing 2026$14,995+/yrSalesOS starts at $14,995/year for 3 seats. See real costs, hidden fees, and negotiation tips.Published list price, checked July 2026
- Apollo Pricing 2026Free–$119/moFree tier with 10 export credits/mo, paid plans from $49/user/mo. Full breakdown of credits, limits, and add-ons.Published list price, checked July 2026
- RocketReach Pricing 2026$33–$83/moEmail-only lookups from $33/mo. Pro with phone data at $83/mo per user. See lookup limits and alternatives.Published list price, checked July 2026
- Seamless.AI Pricing 2026$147+/moBasic starts at $147/mo for 250 credits. Real cost per contact, data quality issues, and alternatives.Published list price, checked July 2026
- Clay Pricing 2026Free–$495/moFree tier (100 credits), Launch $185/mo, Growth $495/mo. Full breakdown of the dual-currency credit system and true per-contact cost.Published list price, checked July 2026
- Cognism Pricing 2026$15,000+/yrEnterprise pricing starting at $15K+/year. Diamond Data add-on, EMEA strength, and contract structure.Published list price, checked July 2026
- LeadIQ Pricing 2026Free–$79/user/moFree 50 credits/mo, Essential $39/user/mo, Pro $79/user/mo. Best-in-class Salesforce sync, but per-user pricing scales fast.Published list price, checked July 2026
- Hunter.io Pricing 2026$34+/moStarts at $34/mo for 500 email searches, but zero plans include phone data. Real cost per email and cheaper alternatives with phones.Published list price, checked July 2026
- Clearbit Pricing 2026$65+/moNow Breeze inside HubSpot. Real all-in minimum is about $65/mo (Breeze credits plus a HubSpot seat). See every credit tier and what you lose.Published list price, checked July 2026
- LinkedIn Sales Navigator Pricing 2026$99–$1,600+/moCore $99/mo, Advanced $149/mo, Advanced Plus $1,600+/yr. Real cost breakdowns per tier and the workflow that fixes the export gap.Published list price, checked July 2026
- LinkedIn Premium Cost 2026$29.99+/moCareer $29.99/mo, Business $59.99/mo, Sales Navigator $99–$149/mo, Recruiter Lite $170/mo. Full tier breakdown and an is-it-worth-it verdict.Published list price, checked July 2026
- UpLead Pricing 2026$99+/moStarts at $99/mo for 170 credits. See every plan, the real per-credit cost, hidden gotchas, and why the per-dollar credit math falls short.Published list price, checked July 2026
- NeverBounce Pricing 2026~$0.008/emailPay-as-you-go email verification at about $0.008/email, dropping to ~$0.005 at high volume. See the per-email math, catch-all gap, and cheaper alternatives.Published list price, checked July 2026
Price it against your own list.
Run 250 rows through the 25+ provider waterfall on the 14-day trial and read the rate card off your own data instead of off a comparison table. 98% verified work email and 85% direct dial on a 500-lead benchmark.
Every new org gets a 14-day Scale trial: 250 credits, 3 seats, no card, every feature except the public API and MCP. All resources.