Clean Your Financial Services Contact Data
Purpose-built data enrichment for your industry. Verify contacts, append missing fields, and enrich every record with data from 25+ providers.
How does Cleanlist clean your financial services contact data?
Cleanlist provides data cleaning purpose-built for financial services compliance requirements. The platform verifies advisor and contact email addresses, normalizes firm names and CRD numbers, deduplicates records across business units, and maintains a full audit trail of every data change. For wealth management and insurance prospecting, Cleanlist cross-references advisor data against multiple databases to verify current firm affiliation, license status, and direct contact information, all while maintaining data handling practices consistent with FINRA Rule 3110 and SEC recordkeeping requirements.
Why this is hard to do by hand
Financial services firms, wealth management companies, banks, insurance brokers, and fintech providers, face a unique data quality challenge: regulatory compliance requires accurate, auditable contact records, but the data itself degrades rapidly as financial advisors change broker-dealers, relationship managers move between banks, and client contacts update their information. FINRA and SEC examinations increasingly scrutinize data governance practices, and firms that cannot demonstrate systematic data quality processes face regulatory risk alongside the operational cost of dirty data.
Financial Advisors Change Firms at 12% Per Year, Making Contact Data a Compliance Risk
12%annual advisor turnover rate across broker-dealers
Cerulli Associates' 2025 Advisor Metrics report found that 12% of financial advisors changed broker-dealer affiliation in the past year, with the rate climbing to 15% among advisors with less than 10 years of experience. For firms prospecting to advisors, asset managers, platform providers, and insurance carriers, this turnover creates a data quality crisis. An advisor who moves from Edward Jones to Raymond James has a new work email, new office phone, and new mailing address on day one. If your database still shows the old firm, your compliance team may be routing important regulatory communications to a dead email. Beyond compliance, dirty advisor data leads to embarrassing outreach mistakes, sending a pitch referencing an advisor's former firm signals that your data and your business are not current. Cleanlist detects firm changes by cross-referencing BrokerCheck data, business contact databases, and email verification in its waterfall, typically catching 85-90% of advisor moves within 60 days of the change.
Source: Cerulli Associates U.S. Advisor Metrics 2025
Pay for the result, not the lookup
Cleanlist walks 25+ providers in cost order on a single lookup and charges once for what comes back. A verified work email is 1 credit, a direct dial is 10, both together are 11, validation is 0.5 and AI qualification is 5. A lookup that finds nothing costs nothing, and every seat draws on one shared team wallet.
- 25+Providers queried in cost order on a single lookup
- 98%Verified work email on a 500-lead stratified benchmark
- 85%Direct dial on that same 500-lead test
- 0Credits to search. Free and unlimited on every plan
How It Works
- 01
Upload Your Financial Contact Database
Import your advisor, broker, or client contact list as CSV. Cleanlist recognizes financial services-specific fields: CRD number, firm name, FINRA registration status, series licenses, and office location.
- 02
Run Compliance-Aware Data Audit
Cleanlist scans your database for regulatory-relevant data issues: duplicate records that could cause compliance reporting errors, advisor contacts with outdated firm affiliations, and email addresses at firms the advisor has departed.
- 03
Verify and Update Advisor Affiliations
Cross-reference advisor records against BrokerCheck, SEC IARD, and B2B contact databases to verify current firm affiliation, registration status, and office address. Flag advisors who have moved firms since your last data update.
- 04
Clean and Normalize Records
Standardize firm names (e.g., 'Merrill Lynch' vs 'Merrill, a Bank of America Company'), normalize CRD numbers, format phone numbers consistently, and deduplicate records across business units, product lines, and geographic territories.
- 05
Verify Contact Information
Validate all email addresses and phone numbers. For financial services, this is especially critical, compliance teams need to know that advisor notifications and regulatory communications reach the current, valid address.
- 06
Export with Audit Trail
Download your cleaned database with a complete change log documenting every modification: what was changed, what it was changed from, and when. This audit trail supports regulatory compliance reviews and internal data governance requirements.
Key Benefits
98% Email Accuracy
Real-time email verification catches bounces, catch-alls, and disposable addresses before they cost you.
25+ data providers
Waterfall enrichment across multiple providers means higher match rates than any single-source tool.
No Code Required
Upload a CSV, connect your CRM, or use the API. Works however your team prefers.
14-Day Scale Trial
250 credits and 3 seats for 14 days. No credit card, no sales call, no commitment.
Manual Process vs Cleanlist
| Feature | Manual | Cleanlist |
|---|---|---|
| Advisor firm affiliation verification | Manual BrokerCheck lookups per advisor | Automated cross-reference against regulatory databases |
| CRD number validation | Individual FINRA lookups | Bulk CRD verification and normalization |
| Compliance audit trail | No change history maintained | Full change log with timestamps and old/new values |
| Cross-business-unit deduplication | Excel VLOOKUP across spreadsheets | Fuzzy matching across all divisions and territories |
| Email verification for advisors | Send and wait for bounce | Proactive verification with firm change detection |
| Data handling compliance | Depends on individual process | Encrypted at rest and in transit, role-based access controls, audit logging |
Frequently Asked Questions
How accurate is Cleanlist's data?
Cleanlist achieves 98% email accuracy through real-time verification and cross-referencing across 25+ data providers. Every record is validated before delivery.
What do I get when I sign up?
Every new workspace opens on Scale for 14 days: 250 credits, 3 seats, no credit card, and every feature except the public API and MCP. After the trial the Free plan is $0 for 30 credits a month. Each credit processes one record (enrichment, verification, or lookup).
What data providers does Cleanlist use?
Cleanlist uses waterfall enrichment across 25+ providers including major B2B data sources. The system automatically selects the best provider for each record to maximize match rates.
Can I connect my CRM?
Yes. Cleanlist integrates with HubSpot, Salesforce, and other CRMs. Enriched data syncs back automatically. You can also upload CSV files or use the REST API.
Does Cleanlist have good coverage for my industry?
Cleanlist's waterfall approach queries 25+ specialized providers, ensuring strong coverage across industries. Match rates vary by segment but typically exceed 85% for B2B contacts.
Is Cleanlist compliant with FINRA and SEC data handling requirements?
Cleanlist processes data with encryption at rest and in transit, role-based access controls, and comprehensive audit logging. Our data handling practices are designed to be consistent with FINRA Rule 3110 recordkeeping requirements and SEC data governance guidelines. We do not store your data permanently, files are processed and deleted within 30 days unless you request earlier deletion.
Can Cleanlist verify if a financial advisor is still registered with their listed firm?
Yes. Cleanlist cross-references advisor records against multiple data sources that track broker-dealer affiliations and registration status. When an advisor has moved firms, Cleanlist flags the record, updates the firm name if the new affiliation is available, and marks the old firm email as likely invalid. This is significantly faster than manually checking BrokerCheck for each advisor.
Does Cleanlist provide a change log for compliance audits?
Yes. Every cleaning operation generates a detailed change log that documents: which records were modified, what fields were changed, the old and new values, the timestamp of each change, and the data source that informed the update. This log can be exported as CSV or PDF for compliance record retention and regulatory examination support.
Gain full access for 14 days.
Upload a CSV or connect HubSpot, Salesforce or Pipedrive. Searching costs nothing, and a lookup that finds nothing costs nothing.
No card to start. Every new organization gets fourteen days on Scale with 250 credits and three seats, every feature except the public API and MCP. The Free plan stays at 30 credits a month after that.
Gain full access for 14 days.
250 credits, 3 seats, no card needed. Access to every feature except public API & MCP.