product updatesproduct updateintegrationsClay

Cleanlist Now Integrates with Clay, HubSpot, and 12 More Tools

Announcing new Cleanlist integrations with Clay, HubSpot, Salesforce, Outreach, and more. Connect your GTM stack for seamless data enrichment.

Cleanlist Team

Cleanlist Team

Product Team

January 22, 2026
4 min read

We've expanded our integration ecosystem. Cleanlist now connects natively with 15+ tools across your GTM stack - including Clay, HubSpot, Salesforce, and more.

Set up once, and enriched data flows automatically wherever you need it.

New Integrations

Clay

Clay users can now enrich with Cleanlist's waterfall enrichment directly in their Clay tables.

What it does:

  • Add Cleanlist as an enrichment source in Clay
  • Query 15+ data providers through one API
  • Get verified emails and phone numbers
  • Pay only for successful enrichments

How to set up:

  1. In Clay, go to Integrations
  2. Search for Cleanlist
  3. Add your Cleanlist API key
  4. Use in any enrichment column

Clay + Cleanlist = waterfall enrichment without building custom integrations.

HubSpot

Native HubSpot integration for CRM-triggered enrichment.

What it does:

  • Auto-enrich new contacts on creation
  • Enrich when contacts enter specific lists/workflows
  • Update existing contacts with fresh data
  • Write directly to HubSpot contact properties

How to set up:

  1. Go to Cleanlist Settings > Integrations
  2. Click Connect HubSpot
  3. Authorize via OAuth
  4. Configure enrichment triggers
  5. Map Cleanlist fields to HubSpot properties

No more manual exports and imports. Leads enrich automatically.

Salesforce

Managed package for Salesforce enrichment.

What it does:

  • Enrich leads and contacts from within Salesforce
  • Trigger enrichment via Process Builder or Flow
  • Bulk enrich via list views
  • Real-time enrichment on record creation

How to set up:

  1. Install Cleanlist package from AppExchange
  2. Configure API credentials in Setup
  3. Add enrichment button to page layouts
  4. Create Flow triggers for automation

Works with Salesforce Classic and Lightning.

Outreach

Sync enriched data directly to Outreach prospects.

What it does:

  • Push enriched contacts to Outreach
  • Update prospect records with verified data
  • Trigger sequences based on enrichment results
  • Keep prospect data fresh

How to set up:

  1. Connect Outreach in Cleanlist integrations
  2. Authorize via OAuth
  3. Map fields to Outreach prospect fields
  4. Enable automatic sync

Salesloft

Similar functionality for Salesloft users.

What it does:

  • Create/update Salesloft people with enriched data
  • Add to cadences based on enrichment triggers
  • Keep contact information current
  • Track enrichment in Salesloft activity

How to set up:

  1. Connect Salesloft in Cleanlist integrations
  2. Authorize via OAuth
  3. Configure field mappings
  4. Enable sync preferences

Apollo

Yes, you can use Cleanlist alongside Apollo.

What it does:

  • Verify Apollo contacts through Cleanlist
  • Fill Apollo data gaps with waterfall enrichment
  • Compare Apollo emails to Cleanlist for validation
  • Best of both: Apollo's database + Cleanlist's verification

Use Apollo for prospecting, Cleanlist for verification and gap-filling.

Pipedrive

CRM enrichment for Pipedrive users.

What it does:

  • Enrich deals and contacts
  • Trigger on deal stage changes
  • Auto-fill missing contact info
  • Sync firmographic data to Pipedrive fields

Pipedrive + Cleanlist keeps your pipeline data complete.

Zapier

Connect Cleanlist to 5,000+ apps.

What it does:

  • Trigger enrichment from any Zapier-connected app
  • Send enriched data anywhere
  • Build custom workflows without code
  • Chain enrichment with other actions

Example Zaps:

  • Typeform submission → Cleanlist enrich → HubSpot create contact
  • Calendly booking → Cleanlist enrich → Slack notification
  • Google Sheets row → Cleanlist enrich → Salesforce lead

Additional Integrations

Also now supported:

ToolCategoryUse Case
SegmentCDPEnrich user profiles
SnowflakeData WarehouseBulk enrichment via SQL
BigQueryData WarehouseEnrichment at scale
AirtableDatabaseEnrich Airtable records
NotionDatabaseEnrich Notion databases
MakeAutomationAlternative to Zapier
n8nAutomationSelf-hosted workflows

API for Custom Integrations

For tools without native integration, use our API:

POST https://api.cleanlist.ai/v1/enrich
Authorization: Bearer YOUR_API_KEY
Content-Type: application/json
 
{
  "records": [
    {
      "first_name": "John",
      "last_name": "Smith",
      "company": "Acme Corp"
    }
  ],
  "fields": ["email", "phone", "title", "company_size"]
}

Response:

{
  "results": [
    {
      "input": {"first_name": "John", "last_name": "Smith", "company": "Acme Corp"},
      "enriched": {
        "email": "john.smith@acmecorp.com",
        "email_verified": true,
        "phone": "+1-555-123-4567",
        "phone_type": "direct",
        "title": "VP of Sales",
        "company_size": "201-500",
        "confidence_score": 95
      },
      "credits_used": 1
    }
  ]
}

API documentation: docs.cleanlist.ai/api

Integration Recipes

Recipe 1: Inbound lead enrichment

Trigger: New HubSpot contact created Action: Cleanlist enrichment Result: Contact updated with verified email, phone, firmographics

HubSpot Contact Created → Cleanlist Enrich → HubSpot Contact Updated

Recipe 2: ABM list building

Trigger: Add company to Salesforce campaign Action: Cleanlist find contacts matching criteria Result: Decision-maker contacts added to campaign

Salesforce Campaign → Cleanlist People Search → Salesforce Campaign Members

Recipe 3: CRM hygiene

Trigger: Weekly scheduled job Action: Cleanlist verify all contacts updated 90+ days ago Result: Invalid contacts flagged, valid contacts refreshed

Scheduled Trigger → Cleanlist Bulk Verify → CRM Update + Slack Alert

Recipe 4: Clay waterfall

Trigger: New row in Clay table Action: Cleanlist enrichment column Result: Waterfall finds best email from 15+ sources

Clay Table Row → Cleanlist Enrichment → Clay Enriched Data

What's Next

Coming Q1 2026:

  • Gong integration: Enrich contacts from call recordings
  • LinkedIn Sales Nav: Direct enrichment from saved lists
  • Slack: Enrich contacts via Slack command
  • Chrome extension: Enrich from any webpage

Get Started with Integrations

  1. Log into Cleanlist
  2. Go to Settings > Integrations
  3. Connect your tools
  4. Configure triggers and mappings
  5. Watch data flow automatically

Questions about integrations? Contact support@cleanlist.ai or check docs.cleanlist.ai.


Your GTM stack should work together. Cleanlist integrations make enrichment invisible - data flows where it needs to, automatically. Connect your tools and start enriching.

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